With an **** percent share of internet users in the United Arab Emirates in 2022, YouTube was the most popular social media platform. For that year, the total number of active social media users in the country was approximately **** million.  Social media usage in the UAE The number of social media users in the United Arab Emirates is expected to grow steadily between 2023 and 2028. According to this forecast, the social media user base in the UAE will have increased for the fifth consecutive year in 2028. Notably, the number of social media users has been steadily increasing in recent years, as social networking has become one of the most popular digital activities worldwide. In 2022, the primary reason for using social media in the UAE was to communicate with friends and family, followed by passing the time and reading news stories. In comparison, a lower proportion of respondents indicated that they use social media for live streaming and making new contacts. Social media advertising worldwide   Social media advertising has become one of the most popular digital marketing tools. In 2021, the majority of respondents in India perceived to be somewhat or very trustworthy; ** percent of consumers surveyed in the UAE felt the same way. In comparison, only a small proportion of UK respondents shared the same view on social media advertising at the time. In 2022, most social media advertising audiences in the United Arab Emirates (UAE) were between the ages of ** and **, with approximately ** percent being males.

"Sent private messages" and "Commented on posts" are the top two answers among Emirati consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among ***** respondents in the UAE, in 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

As of the third quarter of 2024, WhatsApp was the most used social media platform in the United Arab Emirates amongst surveyed individuals in the country aged 16 and above. iMessage, which is exclusive to Apple's iOS operating system, was used by approximately ** percent of respondents.

United Arab Emirates Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data was reported at 0.040 % in 02 May 2024. This records an increase from the previous number of 0.010 % for 01 May 2024. United Arab Emirates Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 02 May 2024, with 121 observations. The data reached an all-time high of 0.120 % in 26 Mar 2024 and a record low of 0.000 % in 30 Apr 2024. United Arab Emirates Internet Usage: Social Media Market Share: All Platforms: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United Arab Emirates – Table AE.SC.IU: Internet Usage: Social Media Market Share.

As of the third quarter of 2024, around ** percent of internet users in the United Arab Emirates followed social media accounts that included friends, family, and people they know. Influencers and other experts accounted for around **** percent. This was an *** percent drop over the previous year. The top four types of social media accounts followed remained the same from the prior year.

United Arab Emirates Internet Usage: Social Media Market Share: Desktop: Youku data was reported at 0.000 % in 10 Jul 2024. This stayed constant from the previous number of 0.000 % for 09 Jul 2024. United Arab Emirates Internet Usage: Social Media Market Share: Desktop: Youku data is updated daily, averaging 0.000 % from Jun 2023 (Median) to 10 Jul 2024, with 218 observations. The data reached an all-time high of 1.250 % in 26 Mar 2024 and a record low of 0.000 % in 10 Jul 2024. United Arab Emirates Internet Usage: Social Media Market Share: Desktop: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United Arab Emirates – Table AE.SC.IU: Internet Usage: Social Media Market Share.

About ** percent of daily Facebook users in the United Arab Emirates in 2020 were males. In comparison, the largest share of females were Snapchat users at about **** percent in that year.

As of early 2025, Saudi Arabia had the highest social media penetration rate globally out of selected countries and territories, with a whopping 102 percent. UAE and South Korea followed, with 96 percent and 94 percent of active usage reach, respectively. Kenya, Ghana, and Nigeria had some of the lowest social network penetration rates in the world, with less than 26 percent of the population accessing social media in each country. How many people use social media? Although the top three countries with the highest social media penetration rates globally were in Eastern and Southwestern Asia in 2023, the region with the greatest social media reach was Northern Europe with 83.6 percent, followed by Western Europe with 83.3 percent and Southern Europe with 76.7 percent. In 2022, more than 4.59 billion people reported using social media, and this number is projected to reach almost six billion by 2027. Facebook: the most popular social network Meta’s Facebook, the social media giant and the first platform to reach this kind of scale, was the leading social network as of October 2023 with more than three billion global monthly active users (MAU). Additionally, Meta owns four of the biggest social media platforms, all with more than one billion MAU each: Facebook, WhatsApp, Instagram, and Messenger. As of January 2023, India was home to Facebook’s largest audience with more than 300 million MAU, followed by the United States with 175 million MAU.

In January 2022, the number of social media in the UAE amounted to ***** million users, up from **** million users in the previous year. The total number of active social media users in the country for that year was about **** million.

The number of social media users in Israel was forecast to continuously increase between 2024 and 2029 by in total 1.4 million users (+17.24 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 9.52 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of social media users in countries like United Arab Emirates and Bahrain.

United Arab Emirates Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.070 % in 02 May 2024. This records an increase from the previous number of 0.010 % for 01 May 2024. United Arab Emirates Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 02 May 2024, with 109 observations. The data reached an all-time high of 0.080 % in 02 Apr 2024 and a record low of 0.000 % in 30 Apr 2024. United Arab Emirates Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United Arab Emirates – Table AE.SC.IU: Internet Usage: Social Media Market Share.

As of the third quarter of 2024, around **** percent of social media users in the United Arab Emirates reported WhatsApp as their favorite social media platform. Instagram, also owned by META, was second favorite with **** percent amongst survey respondents.

In 2022, WhatsApp was the favorite social media platform among users in the UAE, with a share of around ** percent. The total number of active social media users in the country for that year was about **** million.

United Arab Emirates Internet Usage: Social Media Market Share: Tablet: Delicious data was reported at 0.000 % in 28 Oct 2024. This stayed constant from the previous number of 0.000 % for 27 Oct 2024. United Arab Emirates Internet Usage: Social Media Market Share: Tablet: Delicious data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 28 Oct 2024, with 199 observations. The data reached an all-time high of 1.000 % in 21 Jul 2024 and a record low of 0.000 % in 28 Oct 2024. United Arab Emirates Internet Usage: Social Media Market Share: Tablet: Delicious data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s United Arab Emirates – Table AE.SC.IU: Internet Usage: Social Media Market Share.

In the United Arab Emirates (UAE), ** percent of the population were active on social media in 2019, while ** percent were mobile social media users. In that year, only ** percent of the population of Saudi Arabia were active social media users. Consumer behaviors are highly affected by social media platforms in the e-commerce market.

The UAE Digital Out-of-Home (DOOH) advertising market is experiencing robust growth, fueled by increasing digitalization, a burgeoning population, and significant investments in smart city infrastructure. The market's expansion is driven by the high concentration of affluent consumers, a preference for visually engaging advertising formats, and the strategic location of the UAE as a regional hub. Key application segments include billboards, transit advertising (particularly within Dubai's extensive metro system), and mall advertising, leveraging high-traffic areas to maximize ad visibility. The increasing adoption of programmatic advertising and data-driven targeting strategies further enhances the effectiveness of DOOH campaigns, attracting more advertisers. While specific UAE market size figures are unavailable, extrapolating from the global CAGR of 14.64% and considering the UAE's unique market dynamics, we can expect substantial year-on-year growth. The competitive landscape is characterized by a mix of international players like JCDecaux and regional companies like Dooha Media, indicating a dynamic and evolving market. Future growth will likely be influenced by technological advancements such as augmented reality (AR) and interactive displays, offering new opportunities for advertisers and enhanced consumer engagement. Challenges include regulatory compliance and ensuring effective measurement and reporting of campaign performance, areas ripe for innovation. The outdoor advertising sector is a pivotal part of the UAE's marketing ecosystem. This is further bolstered by significant government investments in infrastructure, and the ever increasing number of tourists visiting the country. Key restraints include the high cost of DOOH infrastructure and competitive pressures from other digital advertising channels. Nevertheless, the advantages of targeted advertising, precise audience reach, and engaging visual experiences are propelling substantial growth. Market segmentation by installation type (indoor and outdoor) reflects the diverse deployment strategies utilized across various advertising locations. Companies are adapting to changing consumer preferences and technological advancements, implementing dynamic pricing models and personalized advertising to improve campaign effectiveness. The forecast period (2025-2033) shows considerable potential for the UAE DOOH market, necessitating proactive strategies to address market challenges and capitalize on emerging growth opportunities. This comprehensive report provides an in-depth analysis of the burgeoning UAE Digital Out-of-Home (DOOH) market, offering invaluable insights for businesses looking to capitalize on this dynamic sector. The study period spans from 2019 to 2033, with 2025 serving as both the base and estimated year. We forecast market trends from 2025 to 2033, leveraging historical data from 2019-2024. This report is crucial for understanding the market's size, growth trajectory, key players, and emerging trends, ultimately enabling informed decision-making and strategic planning. Recent developments include: February 2024: Multiply Group, an Abu Dhabi-based holding company, acquired 100% of BackLite Media. The acquisition will transform the DOOH industry by introducing innovative advertising solutions in the UAE and beyond., January 2024: Media World, a multi-platform media group, collaborated with RSG Group of Companies (RSG Group) in a long-term deal finalized with a value exceeding AED 100 million (USD 27.23 million) to acquire and operate an outdoor high-resolution digital screen located alongside Dubai's renowned Sheikh Zayed Road. RSG Group will showcase the digital outdoor screen on the opulent Fairmont Dubai Skyline, a luxury five-star hotel and branded residences project. Media World's partnership with RSG Group is a significant leap into Digital Out of Home (DOOH) advertising for the region's media industry, providing opportunities for substantial investment and extensive growth in the domain.. Key drivers for this market are: Reduced Cost of Digital Screens and Decline in Demand for Traditional Billboards, Rapid Innovation in Digital Screens; Increasing Acceptance of Audio-visual Transit Advertising. Potential restraints include: Rising Social Media and Smartphone Engagement of Users. Notable trends are: Transit Segment to Witness Major Growth.

The Middle East Media and Entertainment market, valued at $41.13 billion in 2025, is projected to experience robust growth, with a Compound Annual Growth Rate (CAGR) of 9.41% from 2025 to 2033. This expansion is driven by several key factors. Firstly, increasing internet and smartphone penetration across the region fuels the demand for digital media consumption, particularly streaming services (SVoD, TVoD) and digital music. Secondly, a burgeoning young population with high disposable income fuels the popularity of video games and online entertainment. Thirdly, significant investments in infrastructure and technological advancements are creating a more favorable environment for media companies to operate and expand their reach. Government initiatives aimed at diversifying economies and fostering digital transformation also contribute positively. However, challenges remain. Stringent regulations on content, particularly concerning religious and cultural sensitivities, can pose limitations on market expansion. Furthermore, competition from global streaming giants requires local players to adapt and innovate to maintain market share. The market segmentation reveals a diverse landscape, with digital music, video games, video-on-demand services, e-publishing, and digital advertising being prominent segments, each contributing significantly to overall market growth. The dominance of specific segments might vary across different countries within the region due to factors like cultural preferences and regulatory frameworks. The key players in this dynamic market – including Intigral Inc, CMT Technologie, Moby Group, Eye Media LLC, beIN Media Group, Zawya Ltd (Refinitiv), Orbit Showtime Network, Arab Media Group, Abu Dhabi Media, and MBC Group – are strategically navigating these opportunities and challenges. Their success hinges on delivering engaging, localized content, leveraging technological advancements, and adapting to evolving consumer preferences. Growth is expected to be particularly strong in Saudi Arabia and the UAE, driven by high levels of digital adoption and government support for the media and entertainment sector. Other countries in the region, including Qatar, Kuwait, and Oman, also present significant opportunities for growth as digital penetration continues to increase. The forecast period (2025-2033) anticipates substantial market expansion, shaped by ongoing technological innovation and the increasing integration of media and entertainment into daily life across the Middle East. Recent developments include: March 2024 - Intigral, the media arm of STC Group, announced a partnership with Moonbug Entertainment, a subsidiary of Candle Media. The partnership aims to launch a new linear channel called "Blippi & Friends" on its streaming platforms, STC TV and Jawwy TV. The channel will be available for viewers across the MENA region., November 2023 - Arabian Publishing Media partnered with Beautiful Minds Media GmbH to bring the Madame brand to the region. This partnership combined the legacy of Madame, a luxury lifestyle brand, with Arabian Publishing Media's expertise in creating content that resonates with the market. Madame Magazine features a rich heritage, covering print, digital, social media, events, and e-commerce.. Key drivers for this market are: Growing Trends Around Personalization and Increased Digitalization, Significant Growth in Online Gaming, OTT, and Internet Advertising. Potential restraints include: Significant Increase in Piracy Leading to Loss of Revenue. Notable trends are: Internet Access Segment to Hold Major Market Share.

In 2021, the social network with the highest share of users in the United Arab Emirates was Youtube at about **** percent. It was followed by Facebook at a share of **** percent. The total number of active social media users in the country for that year was about **** million.

Gender-based demographic distribution of CEs’ users among the UAE students.

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Influencer Marketing Platform Market Size 2025-2029

The influencer marketing platform market size is forecast to increase by USD 80.3 billion, at a CAGR of 35.8% between 2024 and 2029.

The market is experiencing significant growth, driven by increasing partnerships and mergers and acquisitions among companies. These collaborations bolster the market's competitive landscape, enabling influencer marketing platforms to gain customer trust and create strong brand images. However, the market also faces challenges such as the rise of fake followers and the need for advanced technologies like machine learning (ML) and AI to ensure authenticity and transparency. As influencer marketing continues to evolve, the prevalence of fraudulent social media accounts poses a threat to the authenticity and effectiveness of influencer campaigns. Brands must navigate this challenge by investing in robust verification tools and implementing rigorous vetting processes to ensure they collaborate with genuine influencers, maintaining the integrity and credibility of their marketing strategies.
Companies seeking to capitalize on the market's opportunities and effectively manage these challenges must stay informed about emerging trends and best practices in influencer marketing and verification technologies.

What will be the Size of the Influencer Marketing Platform Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The influencer marketing landscape continues to evolve, with dynamic market activities shaping its contours. Brands increasingly leverage influencer marketing budgets to expand reach and impressions, optimizing campaigns through advanced tools and strategies. Influencer marketing software integrates social media marketing, content distribution, and sentiment analysis, enabling real-time social listening and content collaboration. Machine learning and artificial intelligence enhance influencer marketing strategy, influencer outreach, and data analytics, fostering brand awareness and reputation management. Influencer marketing agencies facilitate influencer endorsements, partnerships, and discovery, while ensuring brand safety and customer acquisition.

Performance tracking and engagement metrics provide valuable insights for content strategy and sales conversion, ultimately driving customer retention and lead generation. The ongoing integration of data analytics, social media integration, and influencer marketing tools continues to reshape the digital marketing landscape.

How is this Influencering Platform Industry segmented?

The influencering platform industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Large enterprise
  Small and medium enterprise


Application

  Fashion and lifestyle
  Food and entertainment
  Travel and holiday
  Sports and fitness
  Others


Type

  Campaign Management
  Search & Discovery
  Analytics & Reporting
  Influencer Management


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By End-user Insights

The large enterprise segment is estimated to witness significant growth during the forecast period.

Influencer marketing platforms have become essential tools for large enterprises seeking to expand brand reach, engage audiences, and drive sales conversions. These platforms offer advanced features tailored to the unique needs of large-scale businesses, including campaign optimization, content scheduling, and audience targeting. Artificial intelligence and machine learning technologies enable influencer discovery, content collaboration, and sentiment analysis, ensuring brand safety and reputation management. Data analytics plays a pivotal role in influencer marketing platforms, providing real-time performance tracking and engagement metrics. Large enterprises benefit from data visualization tools, which help them understand the impact of their influencer marketing strategies and make data-driven decisions.

Influencer marketing budgets are managed effectively through these platforms, ensuring efficient content distribution across social media channels and other digital marketing avenues. Influencer marketing agencies and networks are integrated into these platforms, streamlining the process of influencer outreach and partnerships. Influencer endorsements and brand advocacy are facilitated through influencer collaboration tools, which help businesses bu