The number of Pinterest users in the United States was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Canada and Mexico.

As of October 2025, the United States had approximately 96.9 million Pinterest users, making it the platform’s largest market worldwide. Brazil ranked second, with around 42.2 million users. Pinterest’s audience In the first quarter of 2024, Pinterest had a total of 518 million monthly active users (MAUs) worldwide, an increase of 2 million users from the previous quarter. Throughout 2021, the social media site saw a steady decline in MAUs, after seeing a constant increase throughout 2020. The increase in usage of many social media platforms coincides with the COVID-19 pandemic and consequent lockdowns. As of April 2024, significantly more women than men used Pinterest, with women making up almost 3/4 of its user base. The platform’s largest audience, in terms of gender and age, was women between the ages of 25 to 34, who accounted for more than a fifth of all users, followed by women aged 18 to 24 years. User satisfaction According to the American Customer Satisfaction Index (ACSI), as of June 2021, Pinterest scored the highest level of customer satisfaction for selected social media sites, ranking ahead of platforms such as YouTube, Wikipedia, and TikTok. Overall, Pinterest received a total score of 78 out of 100 index points. Pinterest’s financials For the financial year 2023, Pinterest generated over 3 billion U.S. dollars in global annual revenue, a rise from the previous year’s result of 2.8 billion U.S. dollars. The majority of this revenue was generated in the United States. Additionally, in the last quarter of 2023, the social media platform reported a net loss of over 200 million U.S. dollars. As of June 2023, Pinterest was one of the biggest consumer internet and online service companies worldwide in terms of market capitalization. With a market cap of 19 billion U.S. dollars, Pinterest ranked in 16th place, ahead of Chewy, Delivery Hero, and Etsy.

Description:

The "Daily Social Media Active Users" dataset provides a comprehensive and dynamic look into the digital presence and activity of global users across major social media platforms. The data was generated to simulate real-world usage patterns for 13 popular platforms, including Facebook, YouTube, WhatsApp, Instagram, WeChat, TikTok, Telegram, Snapchat, X (formerly Twitter), Pinterest, Reddit, Threads, LinkedIn, and Quora. This dataset contains 10,000 rows and includes several key fields that offer insights into user demographics, engagement, and usage habits.

Dataset Breakdown:

• Platform: The name of the social media platform where the user activity is tracked. It includes globally recognized platforms, such as Facebook, YouTube, and TikTok, that are known for their large, active user bases.

• Owner: The company or entity that owns and operates the platform. Examples include Meta for Facebook, Instagram, and WhatsApp, Google for YouTube, and ByteDance for TikTok.

• Primary Usage: This category identifies the primary function of each platform. Social media platforms differ in their primary usage, whether it's for social networking, messaging, multimedia sharing, professional networking, or more.

• Country: The geographical region where the user is located. The dataset simulates global coverage, showcasing users from diverse locations and regions. It helps in understanding how user behavior varies across different countries.

• Daily Time Spent (min): This field tracks how much time a user spends on a given platform on a daily basis, expressed in minutes. Time spent data is critical for understanding user engagement levels and the popularity of specific platforms.

• Verified Account: Indicates whether the user has a verified account. This feature mimics real-world patterns where verified users (often public figures, businesses, or influencers) have enhanced status on social media platforms.

• Date Joined: The date when the user registered or started using the platform. This data simulates user account history and can provide insights into user retention trends or platform growth over time.

Context and Use Cases:

• This synthetic dataset is designed to offer a privacy-friendly alternative for analytics, research, and machine learning purposes. Given the complexities and privacy concerns around using real user data, especially in the context of social media, this dataset offers a clean and secure way to develop, test, and fine-tune applications, models, and algorithms without the risks of handling sensitive or personal information.

Researchers, data scientists, and developers can use this dataset to:

• Model User Behavior: By analyzing patterns in daily time spent, verified status, and country of origin, users can model and predict social media engagement behavior.

• Test Analytics Tools: Social media monitoring and analytics platforms can use this dataset to simulate user activity and optimize their tools for engagement tracking, reporting, and visualization.

• Train Machine Learning Algorithms: The dataset can be used to train models for various tasks like user segmentation, recommendation systems, or churn prediction based on engagement metrics.

• Create Dashboards: This dataset can serve as the foundation for creating user-friendly dashboards that visualize user trends, platform comparisons, and engagement patterns across the globe.

• Conduct Market Research: Business intelligence teams can use the data to understand how various demographics use social media, offering valuable insights into the most engaged regions, platform preferences, and usage behaviors.

• Sources of Inspiration: This dataset is inspired by public data from industry reports, such as those from Statista, DataReportal, and other market research platforms. These sources provide insights into the global user base and usage statistics of popular social media platforms. The synthetic nature of this dataset allows for the use of realistic engagement metrics without violating any privacy concerns, making it an ideal tool for educational, analytical, and research purposes.

The structure and design of the dataset are based on real-world usage patterns and aim to represent a variety of users from different backgrounds, countries, and activity levels. This diversity makes it an ideal candidate for testing data-driven solutions and exploring social media trends.

Future Considerations:

As the social media landscape continues to evolve, this dataset can be updated or extended to include new platforms, engagement metrics, or user behaviors. Future iterations may incorporate features like post frequency, follower counts, engagement rates (likes, comments, shares), or even sentiment analysis from user-generated content.

By leveraging this dataset, analysts and data scientists can create better, more effective strategies ...

The number of Pinterest users in Mexico was forecast to continuously increase between 2024 and 2028 by in total *** million users (+***** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like United States and Canada.

In February 2025, Pinterest had 1.92 million users in Denmark, up from 1.38 million users in 2024. As of the third quarter of 2023, Pinterest had a reach of 30.5 percent in the Nordic country.

This dataset provides a comprehensive and diverse snapshot of social media users and their engagements across various popular platforms such as Instagram, Twitter, Facebook, YouTube, Pinterest, TikTok, and Spotify. With 100 rows of anonymized data, it offers valuable insights into the dynamic world of social media usage. 😀

Each row in the dataset represents a unique user with a designated User ID and Username to ensure anonymity. Alongside user-specific details, the dataset captures essential information, including the platform being used, the post's content, timestamp, and media type (text, image, or video). Additionally, it tracks engagement metrics such as likes, comments, shares/retweets, and user interactions, providing an overview of the user's popularity and social impact. 💬

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The dataset also includes pertinent user attributes, such as account creation date, privacy settings, number of followers, and following. The users' profiles are further enriched with demographic characteristics, including anonymized representations of their age group and gender. 🗨️

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Hashtags, mentions, media URLs, post URLs, and self-reported location contribute to understanding user interests, content themes, and geographic distribution. Moreover, users' bios and language preferences offer insights into their passions, activities, and linguistic communication on the platforms.

The number of Pinterest users in the United Kingdom was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach **** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The number of Pinterest users in the Dominican Republic was forecast to continuously decrease between 2024 and 2028 by in total *** million users (-**** percent). According to this forecast, in 2028, the Pinterest user base will have decreased for the third consecutive year to **** million users. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Jamaica and Cuba.

This dataset was used for the experiments presented in the article "Reconstructive Classification for Age and Gender Identification in Social Networks" - IEEE Transactions on Computational Social Systems

The dataset contains text data from 548,761 pins corresponding to 264 users of Pinterest.

There are 7 files.

The first 5 files correspond to the extracted textual features from the pins that are aggregated per user: ats, emojis/emoticons, hashtags, links, and words.

There are 264 lines in each file (one per user), as the concatenation of the extracted features from all the pins corresponding to each user.

The last 2 files are the labels for the age and gender of the users. There are also 264 lines (one per user).

For age, there are 4 possible labels: 18-24, 25-34, 35-46, and 50+

For gender, there are 2 possible labels: F and M

This report provides a snapshot of the social media usage trends among online Canadians adults in 2017.

The number of Pinterest users in Ecuador was forecast to continuously increase between 2024 and 2028 by in total *** million users (+***** percent). After the sixth consecutive increasing year, the Pinterest user base is estimated to reach **** million users and therefore a new peak in 2028. User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Bolivia and Peru.

As of October 2025, 29.7 percent of Instagram users in the United States were aged between 25 and 34 years, making up the platform’s largest audience in the country. Overall, the group with the second-highest usage was those aged 18 to 24 years, with 21.6 percent of users, followed by 19.7 percent that were aged 35 to 44 years. The age group that used Instagram the least was those older than 65 years, making up 7.3 percent of users, respectively. Popular social media platforms in the United States Instagram was the fourth most visited social media platform in the United States as of March 2025 across desktop, mobile, and tablet devices combined, accounting for ten percent of all social media visits in the country. Despite Instagram’s popularity, Facebook remained the leading social media platform by far in the U.S., accounting for more than 56 percent of all social media visits. Pinterest and X (formerly Twitter) ranked second and third in terms of visits, with 16.73 percent and 11.73 percent of visits, respectively. Instagram’s global audience Instagram’s global popularity continues to surge, with no signs of slowing down. As of January 2025, the country with the largest Instagram audience was India, with over 480 million users, while the United States had the second-highest market with over 180 million users, followed by Brazil, Indonesia, and Turkey, respectively. As of February 2025, Instagram was the third most popular social network globally, reaching three billion monthly active users.

Dataset with 72000 pins from 117 users in Pinterest. Each pin contains a short raw text and an image. The images are processed using a pretrained Convolutional Neural Network and transformed into a vector of 4096 features.

This dataset was used in the paper "User Identification in Pinterest Through the Refinement of a Cascade Fusion of Text and Images" to idenfity specific users given their comments. The dataset includes the splits used in the paper.

There are nine files. text_test, text_train and text_val, contain the raw text of each pin in the corresponding split of the data. imag_test, imag_train and imag_val contain the image features of each pin in the corresponding split of the data. train_user and val_test_users contain the index of the user of each pin (between 0 and 116). There is a correspondance one-to-one among the test, train and validation files for images, text and users. There are 400 pins per user in the train set, and 100 pins per user in the validation and test sets each one.

If you have questions regarding the data, write to: jc dot gomez at ugto dot mx

The number of Pinterest users in Canada was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach **** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Mexico and United States.

Context

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F1842206%2Fb984828c354c4d8e72965aa78d5503ee%2Fpinterest2.png?generation=1700270897504206&alt=media" alt="">

Based on their wikipedia page

Pinterest is an American image-sharing and social media service designed to enable saving and discovery of information (specifically "ideas") like recipes, home, style, motivation, and inspiration on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards. The site was created by Ben Silbermann, Paul Sciarra, and Evan Sharp and it is operated by now Pinterest, Inc., and headquartered in San Francisco.

These reviews were extracted from its Google Store page.

Usage

This dataset should paint a good picture on what is the public's perception of the app over the years. Using this dataset, we can do the following

1. Extract sentiments and trends
2. Identify which version of the app had the most positive feedback, the worst.
3. Use topic modeling to identify the pain points of the application.

(AND MANY MORE!)

Note

Images generated using Bing Image Generator

The global social e-commerce platform market is experiencing robust growth, driven by the increasing popularity of social media platforms and the integration of e-commerce functionalities within them. The market's expansion is fueled by several key factors: the rising adoption of smartphones and internet penetration, particularly in emerging economies; the shift in consumer behavior towards online shopping, with social media influencing purchase decisions; and the innovative features offered by social commerce platforms, such as live shopping streams, influencer marketing, and personalized recommendations. The market is segmented by age group (18-30, 31-40, and other), purchase type (purchase rebate, share reflection, content shopping guide), and geographic region. While North America and Europe currently hold significant market shares, rapid growth is projected from Asia-Pacific regions like China and India, driven by their large populations and increasing digital literacy. Competition is fierce, with established social media giants like Facebook, Instagram, and Pinterest vying for market dominance alongside rapidly growing Chinese players like Pinduoduo and Alibaba. This competitive landscape is likely to drive further innovation and platform enhancements, ultimately benefiting consumers through improved shopping experiences and competitive pricing. The forecast period (2025-2033) anticipates continued expansion, with a projected Compound Annual Growth Rate (CAGR) fueling market value expansion. However, challenges remain. These include concerns over data privacy and security, the potential for fraudulent activities, and the need for effective logistics and delivery solutions to support the growth of social commerce. Furthermore, the effectiveness of marketing and advertising strategies will be crucial for platforms to attract and retain users within a crowded marketplace. Therefore, successful social e-commerce platforms will need to prioritize trust, security, and a seamless user experience to maintain their competitiveness and capitalize on the market’s ongoing growth trajectory. This will necessitate ongoing investment in technology, logistics, and customer service infrastructure.

The number of Pinterest users in Panama was forecast to continuously increase between 2024 and 2028 by in total *** million users (+***** percent). After the ninth consecutive increasing year, the Pinterest user base is estimated to reach **** million users and therefore a new peak in 2028. Notably, the number of Pinterest users of was continuously increasing over the past years.User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Pinterest users in countries like Guatemala and El Salvador.

Social media is increasingly utilized as a resource in healthcare. We sought to identify perceptions of using social media as an educational tool among healthcare practitioners. An electronic survey was distributed to healthcare administrators, nurses, nurse practitioners, pharmacists, physicians, and physician assistants f hospital systems and affiliated health science schools in Georgia, Maryland, South Carolina, and Wisconsin. Survey questions evaluated respondents’ use and views of social media for educational purposes and workplace accessibility using a Likert scale (1 = strongly disagree, 5 = strongly agree). Nurses (75%), pharmacists (11%), and administrators (7%) were the most frequent respondents. Facebook® (27%), Pinterest® (17%), and Instagram® (17%) were the most frequently accessed social media platforms. Nearly 85% agreed or strongly agreed that social media can be an effective tool for educational purposes. Among those who had social media platforms, 43.0% use them for educational purposes. Pinterest® (30%), Facebook® (22%), LinkedIn® (16%), and Twitter® (14%) were most frequently used for education. About 50% of respondents had limited or no access to social media at work. Administrators, those with unlimited and limited work access, and respondents aged 20–29 and 30–39 years were more likely to agree that social media is an educational tool (OR: 3.41 (95% CI 1.31 to 8.84), 4.18 (95% CI 2.30 to 7.60), 1.66 (95% CI 1.22 to 2.25), 4.40 (95% CI 2.80 to 6.92), 2.14 (95% CI 1.53 to 3.01) respectively). Residents, physicians, and those with unlimited access were less likely to agree with allowing social media access at work for educational purposes only. Healthcare practitioners frequently utilize social media, and many believe it can be an effective educational tool in healthcare.

The number of Pinterest users in Colombia was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). According to this forecast, in 2028, the Pinterest user base will have increased for the fourth consecutive year to **** million users. User figures, shown here regarding the platform pinterest, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Survey of 620 businesses on social media advertising pricing