How much time do people spend on social media? As of 2024, the average daily social media usage of internet users worldwide amounted to 143 minutes per day, down from 151 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of three hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

According to a 2023 survey conducted in the United States, teenagers spent an average of 4.8 hours every day on social media platforms. Girls spent 5.3 hours on social networks daily, compared to 4.4 hours for boys. YouTube and TikTok were the most popular online networks among those aged 13 to 19, with 1.9 and 1.5 hours of average daily engagement, respectively. The most used platform for girls was TikTok, while the most used platform for boys was YouTube. Are teens constantly connected to social media? YouTube, TikTok, Instagram and Snapchat are the most attractive and time-consuming platforms for young internet users. A survey conducted in the U.S. in 2023 found that 62 percent of teenagers were almost constantly connected to Instagram, and 17 percent were almost constantly connected to TikTok. Overall, 71 percent of teens used YouTube daily, and 47 percent used Snapchat daily. Furthermore, YouTube had a 93 percent reach among American teens in 2023, down from 95 percent in 2022. Teens and their internet devices For younger generations especially, social media is mostly accessed via mobile devices, and almost all teenagers in the United States have smartphone access. A 2023 survey conducted in the U.S. found that 92 percent of teens aged 13 to 14 years had access to a smartphone at home, as well as 97 percent of those aged 15 to 17. Additionally, U.S. girls were slightly more likely than their male counterparts to have access to a smartphone.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

As of the third quarter of 2024, internet users in South Africa spent more than nine hours and 37 minutes online per day, ranking first among the regions worldwide. Brazil followed, with roughly nine hours of daily online usage. As of the examined period, Japan registered the lowest number of daily hours spent online, with users in the country spending an average of over four hours per day using the internet. The data includes the daily time spent online on any device. Social media usage In recent years, social media has become integral to internet users' daily lives, with users spending an average of 143 minutes daily on social media activities. In April 2024, global social network penetration reached 62.2 percent, highlighting its widespread adoption. Among the various platforms, YouTube stands out, with over 2.5 billion monthly active users, making it one of the most popular social media platforms. YouTube’s global popularity In 2023, the keyword "YouTube" ranked among the most popular search queries on Google, highlighting the platform's immense popularity. YouTube generated most of its traffic through mobile devices, with about 98 billion visits. This popularity was particularly evident in the United Arab Emirates, where YouTube penetration reached approximately 94.2 percent, the highest in the world.

The results might surprise you when looking at internet users that are active on social media in each country.

In 2023, children in the United Kingdom spent an average of 127 minutes per day on TikTok. This was followed by Instagram, as children in the UK reported using the app for an average of 40 minutes daily. Children in the UK aged between four and 18 years also used Facebook for 15 minutes a day on average in the measured period.

Mobile ownership and usage among UK children In 2021, around 60 percent of kids aged between eight and 11 years in the UK owned a smartphone, while children aged between five and seven having access to their own device were approximately 30 percent. Mobile phones were also the second most popular devices used to access the web by children aged between eight and 11 years, as tablet computers were still the most popular option for users aged between three and 11 years. Children were not immune to the popularity acquired by short video format content in 2020 and 2021, spending an average of 97 minutes per day engaging with TikTok, as well as over 50 minutes on the YouTube app in 2021.

Children data protection In 2021, 37 percent of U.S. parents and 44 percent of UK parents reported being slightly concerned with their children’s device usage habits. While the share of parents reporting to be very or extremely concerned was considerably smaller, children are considered among the most vulnerable digital audiences and need additional attention when it comes to data and privacy protection. According to a study conducted during the first quarter of 2022, 76 percent of children’s apps hosted in the Google Play Store and 67 percent of apps hosted in the Apple App Store transmitted users’ locations to advertisers.

Additionally, 42 percent of kids’ apps were found to collect persistent identifiers, such as users’ IP addresses, which could potentially lead to Children’s Online Privacy Protection Act (COPPA) violations in the United States. In the United Kingdom, companies have to take into account several obligations when considering online environments for children, including an age-appropriate design and avoiding sharing children’s data.

During the second quarter of 2022, TikTok had the highest engagement among social media apps, with users worldwide spending approximately 95 minutes per day on the app. YouTube ranked second, with global users spending approximately 74 minutes in-app on average daily. Snapchat saw the lowest engagement rate among global users, with 21 minutes spent on the app per day on average during the second quarter of 2022.

Teenagers are the 2nd largest group of people affected by social media addiction. Teens ages 13 to 18 years old spend a significant amount of their free time on social media with an average of 3 hours a day.

56.8% of the world’s total population is active on social media.

Over 210 million people worldwide suffer from social media addiction.

As of the third quarter of 2024, internet users spent six hours and 38 minutes online daily. This is a slight increase in comparison to the previous quarter. Overall, between the third quarter of 2015 and the third quarter of 2024, the average daily internet use has increased by 19 minutes. Most online countries Internet users between 16 and 64 years old in South Africa spent the longest time online daily, nine hours and 27 minutes, followed by Brazil and the Philippines. These figures include the time spent using the internet on any device. In Japan, internet users spent around three hours and 57 minutes online per day. Users in Denmark also spent relatively less time on the internet, reaching about five hours daily. Most common online activities According to a 2024 survey, more than six in 10 people worldwide used the internet to find information. Furthermore, the usage of communication platforms was also a common reason for going online, followed by online content consumption, such as watching videos, TV shows, or movies.

As of the third quarter of 2024, internet users in the Philippines spent an average of 8.52 hours accessing the internet on various devices, according to a global survey. In terms of devices, most Filipinos have used their mobile phones to surf the web. Internet usage of Filipinos Being the population with the most time spent using the internet in the region, Filipino internet users have been taking advantage of the ease of communication and access to information and entertainment that the internet offers. Aside from just browsing the web, accessing social media has been popular among a large share of the Filipino population. As of the third quarter of 2023, Meta platforms such as Facebook and Instagram, along with TikTok, were the most used social media platforms in the country. These platforms were used to connect with friends and family, and to access news and information, stream video content, and find products and services to purchase. Level of internet security in the Philippines Since most activities have been digitalized, cybersecurity threats and online fraud have been a growing concern among internet users. In the Philippines, over 39 million web threats have been detected in 2022. Among those who shop on social media, product fraud was identified as the most common fraud type, along with non-delivery of products or services and payment fraud. To address this, the national government amended its cybersecurity laws to ensure better security of internet users in the Philippines.

The goal of this study was to experimentally measure the influence of different incentive schemes on the willingness to participate in passive mobile data collection among German smartphone owners. The data come from a web survey among German smartphone users 18 years and older who were recruited from a German nonprobability online panel. In December 2017, 1,214 respondents completed a questionnaire on smartphone use and skills, privacy and security concerns, general attitudes towards survey research and research institutions. In addition, the questionnaire included an experiment on the willingness to participate in mobile data collection under different incentive conditions.

Topics: Ownership of smartphone, cell phone, desktop or laptop computer, tablet computer, and/or e-book reader; type of smartphone; willingness to participate in mobile data collection under different incentive conditions; likelihood of downloading the app to particiapte in this research study; respondent would rather participate in the study if he could receive 100 euros; total amount to be earned for the respondent ot participate in the study (open answer); reason why the respondent wouldn´t participate in the research study; willlingness to participate in the study for an incentive of 60 euros in total; willingness to activate different functions when downloading the app (interaction history, smartphone usage, charateristics of the social network, network quality and location information, activity data); previous invitation for research app download; research app download; frequency of smartphone use; smartphone activities (browsing, e-mails, taking pictures, view/ post social media content, shopping, online banking, installing apps, using GPS-enabled apps, connecting via Bluethooth, playing games, stream music/ videos); self-assessment of smartphone skills; attitude towards surveys and participaton at research studies (personal interest, waste of time, sales pitch, interesting experience, useful); trust in institutions regarding data privacy (market research companies, university researchers, government authorities such as the Federal Statistical Office, mobile service provider, app companies, credit card companies, online retailer, and social media platforms); general privacy concern; feeling of privacy violation by banks and credit card companies, tax authorities, government agencies, market research, social networks, apps, and internet browsers; concern regarding data security with smartphone activities for research purposes (online survey, survey apps, research apps, SMS survey, camera, activity data, GPS location, Bluetooth).

Demography: sex, age; federal state; highest level of school education; highest level of vocational education.

Additionally coded was: running number; duration (response time in seconds); device type used to fill out the questionnaire.

Gen Z and Millennials are the biggest social media users of all age groups.

When do UK Mastodon/Fediverse users (2024) turn their central heating fully off, by month? This informal periodic survey on social media suggests that a substantial fraction of respondents (possibly 20% or more) leave their central heating on year-round, which may lead to unnecessary energy consumption and carbon emissions. Follow on to 2017 to 2022 study:https://www.earth.org.uk/note-on-survey-UK-central-heating-on-off-dates.htmlhttps://datadryad.org/stash/dataset/doi:10.5061/dryad.wstqjq2t6, Monthly informal polls run in 2024 on social media (Mastodon/Fediverse this time) with fixed timing and duration and poll question/answers, aiming to add to the previous study. Â The data from the two studies should be readily combinable., , # EOU UK Central Heating On/Off Date Micro-survey 2024

Analysis Data DOI Secondary data DOI

Follow on to 2017 to 2022 study: Previous analysis Previous data DOI

This is the data from a year's worth of polls on social media asking when is UK home central heating actually off, or when might it come on 'accidentally' on a chilly evening well away from the heating season?

These were informal polls conducted by the author in 2024 on social media (Mastodon/Fediverse for this dataset) with fixed timing and duration and poll question/answers, aiming to add to the previous study. The data from the two studies should be readily combinable.

The poll duration was shortened from the previous apparent Twitter def...

Facebook and YouTube are still the most used social media platforms today.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

This dataset was produced as part of the project: Reducing plastic packaging and food waste through product innovation simulation, funded by the NERC (Ref: NE/V010654/1). The wider project was concerned with building a Discrete Event Simulation (DES) model that can simulate food and food packaging as it moves through a household, from purchase to disposal. This dataset is qualitative in nature and was created to inform the modelling process. Remote qualitative interviews were planned and conducted, and participants were also asked to fill out entries on a research diary covering 4 days within a 7 day period. The interviews were semi-structured, and questions relating to waste and food practices were planned around 4 main areas: general household background, daily routines, weekly routines and shopping habits, waste and disposal practices, and attitudes to potential innovation in food packaging. A fifth section was based on photo-elicitation, to gauge participant attitudes to ageing produce. The diaries provided to participants had a system of prompts and questions that aimed to capture the movement of particular food items through the home and practices related to this movement over four separate days. Image files could also be submitted by participants, either included in the text files or as email attachments to the researcher. Follow up interviews were planned, which would be conducted after the second diary entry was complete and returned, but time constraints meant that only one follow up interview was conducted. A screening questionnaire was used to recruit and select participants, which was disseminated through university research recruitment channels and through social media accounts set up for the project. Informed consent for this questionnaire was gained at that stage, but was also gained prior to the remote interview, for both the interview and the diary research. However, the questionnaire data was not analysed and is not included in the collection as it was for recruitment purposes only. The data collection is comprised of 28 interview transcripts, 25 completed research diaries and 91 image files (produced by research participants) as part of the research diaries. Where image files were included in text documents by participants, the image files have been extracted and saved as photographs separately. These are stored as .docx files and .tiff files accordingly. Each of these was anonymised according to the anonymization plan. As there are multiple forms of data for each participant, each participant that completed the questionnaire was given a unique identifier, with suffixes describing the type of data. These are described in the readme file for the data collection.

THE PROBLEM Plastic packaging waste is a major issue that has recently entered public consciousness, with the British government committing to a 25-year plan that would phase out disposable packaging by 2042. Around 41% of plastic packaging is used for food, with the UK generating 1 million tonnes per year of packaging waste. Food packaging has had a 1844% increase in recycling since 2007, yet still only one third of food packaging is currently recycled [3]. Currently many consumers are boycotting plastic packaging. However, this is leading to a rise in food waste (and foodborne illness risk) due to decreased shelf life. Up to a third of the resources used to produce food could be saved by eliminating food waste [1]. In the UK, approximately 10 million tonnes of food are wasted every year, with the average family (i.e. a household containing children) spending £700 a year on food that is wasted. 31% of avoidable household food waste (1.3 million tonnes), is caused by a mismatch of packaging, pack, and portion size, and household food habits [2]. Plastic pollution and food waste can be reduced through product re-design and other household interventions. However, there is little evidence to determine the best solutions to reduce plastic pollution and food waste. The food industry and consumers have a variety of possible solutions, but no way of knowing the impacts and unintended consequences (without costly, time consuming trials and measurement). This is a major barrier to empowering the food system to enable the rapid reduction of plastic waste.

THE VISION This project reduces plastic pollution (and food waste) by providing a decision support tool to trigger action in the food industry and by consumers. Evidence concerning plastic and food waste reduction (and trade-offs with cost, and environmental impacts) will be generated by updating the Household Simulation Model (HHSM). The HHSM was piloted by the University of Sheffield and WRAP (the Waste & Resources Action Programme) to model the impacts of food product innovation quickly, to enable manufacturers to select the best innovations and interventions, and to prioritise their development and deployment. This project will incorporate into the current HHSM, data on 1)...

Between October 2020 and March 2021, female users spent approximately 62.59 minutes per day using social media apps on their smartphones and mobile devices. By comparison, male users spent approximately 49.53 minutes on social media apps daily.

Regional use of social media has a significant effect on the male and female social media statistics.