As of February 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usage Currently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events and friends. Global impact of social media Social media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased polarization in politics, and heightened everyday distractions.

In a survey conducted in Japan in February 2025, ** percent of the female and ** percent of the male respondents mentioned seeing biased information as one of the negative influences of social media. It was the most commonly given answer among both men and women in this regard, followed by the spread of false and misinformation. The survey also showed that women were much more likely than men to perceive social media as a waste of time and to mention psychological stress due to comparisons with others.

This dataset shows the student stress level understand different way are academic pressure, exam pressure , sleeping time and lifestyle.so big problem of student stress level social media make many time waste of student who use social media with wrong turns. Thus the data set use for education research and data analysis to understand and how to check student stress level with different way.

According to a survey conducted in June 2023, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of 53.8 minutes per day on the social video app. YouTube and Twitter ranked second and third, each with an average of 48 minutes and 34 minutes spent on the platforms per day, respectively.

U.S. teens have time for certain platforms

Different social media platforms attract different demographics, with teenagers in the United States being more drawn to TikTok and YouTube over Facebook. In 2023, teenagers in the United States spent an average of almost two hours on YouTube and 1.5 hours on TikTok every day, 1451257 while Facebook was used by teens for less than half an hour per day. Furthermore, social media habits differ between genders, as teen girls were more likely to spend more time than boys on Instagram.

TikTok is king for teens and Gen Z

Although spending 1.5 hours on the Generation Z app of choice may sound rather modest, some TikTok users devote much more of their time to the platform . According to a survey conducted in the United States in 2022, around eight percent of teenagers in the United States spent over five hours a day on TikTok. 1417187 whereas another 22 percent reported spending between two and three hours daily on the video-based app.

During the second quarter of 2025, internet users in Kenya spent the most time per week using social media, excluding watching videos, at 14 hours and 18 minutes. The Philippines and Nigeria also reported high usage levels. By comparison, internet users in Japan spent less than *********** per week on social media. Low levels of daily usage were also recorded in China and South Korea. As of February 2025, the social network Facebook was ranked first worldwide in terms of active users, at over ***** billion. Other popular social media include mobile messaging platforms YouTube and WhatsApp, as well as social content sharing networks such as Instagram and social video platform TikTok. Most social networks are accessible through multiple platforms, but many popular social media started out as mobile apps, demonstrating the growing trend of mobile-first development. Examples include Instagram, which initially was launched as an iOS photo editing and discovery app as well as a mobile social messenger, and TikTok. Social networking does not only enable users to connect with other people but also with brands and celebrities. Social media has also become a growing source of news for internet users in many countries.

During the second quarter of 2022, TikTok had the highest engagement among social media apps, with users worldwide spending approximately 95 minutes per day on the app. YouTube ranked second, with global users spending approximately 74 minutes in-app on average daily. Snapchat saw the lowest engagement rate among global users, with 21 minutes spent on the app per day on average during the second quarter of 2022.

According to a global survey conducted in 2021, respondents who belonged to Generation Z reported spending on average three hours per day on social media. Overall, Millennials stated that they spent 2.25 hours per day on online social platforms. Those belonging to the Baby boomer generation spent an average one hour on social media, daily.

The goal of this study is to measure willingness to participate in passive mobile data collection among German smartphone owners. The data come from a two-wave web survey among German smartphone users 18 years and older who were recruited from a German nonprobability online panel. In December 2016, 2,623 participants completed the Wave 1 questionnaire on smartphone use and skills, privacy and security concerns, and general attitudes towards survey research and research institutions. In January 2017, all respondents from Wave 1 were invited to participate in a second web survey which included vignettes that varied the levels of several dimensions of a hypothetical study using passive mobile data collection, and respondents were asked to rate their willingness to participate in such a study. A total of 1,957 respondents completed the Wave 2 questionnaire.

Wave 1

Topics: Ownership of smartphone, mobile phone, PC, tablet, and/or e-book reader; type of smartphone; frequency of smartphone use; smartphone activities (browsing, e-mails, taking photos, view/ post social media content, shopping, online banking, installing apps, using GPS-enabled apps, connecting via Bluethooth, play games, stream music/ videos); self-assessment of smartphone skills; attitude towards surveys and participaton at research studies (personal interest, waste of time, sales pitch, interesting experience, useful); trust in institutions regarding data privacy (market research companies, university researchers, statistical office, mobile service provider, app companies, credit card companies, online retailer, and social networks); concerns regarding the disclosure of personal data by the aforementioned institutions; general privacy concern; privacy violated by banks/ credit card companies, tax authorities, government agencies, market research companies, social networks, apps, internet browsers); concern regarding data security with smartphone activities for research (online survey, survey apps, research apps, SMS survey, camera, activity data, GPS location, Bluetooth); number of online surveys in which the respondent has participated in the last 30 days; Panel memberships other than that of mingle; previous participation in a study with downloading a research app to the smartphone (passive mobile data collection).

Wave 2

Topics: Willingness to participate in passive mobile data collection (using eight vignettes with different scenarios that varied the levels of several dimensions of a hypothetical study using passive mobile data collection. The research app collects the following data for research purposes: technical characteristics of the smartphone (e.g. phone brand, screen size), the currently used telephone network (e.g. signal strength), the current location (every 5 minutes), which apps are used and which websites are visited, number of incoming and outgoing calls and SMS messages on the smartphone); reason why the respondent wouldn´t (respectively would) participate in the research study used in the first scenario (open answer); recognition of differences between the eight scenarios; kind of recognized difference (open answer); remembered data the research app collects (recall); previous invitation for research app download; research app download.

Demography: sex; age; federal state; highest level of school education; highest level of vocational qualification.

Additionally coded was: running number; respondent ID; duration (response time in seconds); device type used to fill out the questionnaire; vignette text; vignette intro time; vignette time.

When do UK Twitter users (2017 to 2022) turn their central heating fully off, by month? This informal periodic survey on social media suggests that a substantial fraction of respondents (up to 10%) leave their central heating on year-round, which may lead to unnecessary energy consumption and carbon emissions. Methods UK Twitter followers' heating status was polled periodically from April 2017 to July 2022. The poll question changed slightly over time. Per-poll results are captured in the data.

As of the third quarter of 2024, internet users in South Africa spent more than **** hours and ** minutes online per day, ranking first among the regions worldwide. Brazil followed, with roughly **** hours of daily online usage. As of the examined period, Japan registered the lowest number of daily hours spent online, with users in the country spending an average of over **** hours per day using the internet. The data includes the daily time spent online on any device. Social media usage In recent years, social media has become integral to internet users' daily lives, with users spending an average of *** minutes daily on social media activities. In April 2024, global social network penetration reached **** percent, highlighting its widespread adoption. Among the various platforms, YouTube stands out, with over *** billion monthly active users, making it one of the most popular social media platforms. YouTube’s global popularity In 2023, the keyword "YouTube" ranked among the most popular search queries on Google, highlighting the platform's immense popularity. YouTube generated most of its traffic through mobile devices, with about 98 billion visits. This popularity was particularly evident in the United Arab Emirates, where YouTube penetration reached approximately **** percent, the highest in the world.

Kenya whatsapp number list has many popular contact leads for B2B and B2C marketing. Otherwise, you can smoothly boost any business with proper product information in online marketing. Mainly, our List To Data website collects all the contacts from trusted sources. Further, the number list contains only 95% valid and real contacts. Likewise, the Kenya whatsapp number list helps to earn a huge return on investment (ROI) within a short time. Also, this number dataset provides contact number data in an Excel or CSV file to run on CRM platforms. In the end, it helps to get many potential clients for digital and direct marketing campaigns. Kenya whatsapp phone number data is a very influential consumer contact database you can buy from our website. Almost 56.43 million people are living here and most of them are active in social media. Moreover, 13.9 million people are using whatsapp in this area. In other words, you can achieve a great position by doing direct marketing here. Thus, List To Data provides you with 95% accurate contact data. Also, our creator team follows the GDPR policies for safety purposes. In fact, take this without any worry and don’t waste your time. Yet, you can buy Kenya whatsapp phone number data at a low price.

A survey conducted in 2022 revealed that a majority of children aged between 9 and 13 years in urban India spent more than ***** hours per day on social media, videos, and games on the Internet, as reported by about ** percent of parents. Contrariwise, parents who were unsure of how long their children spent on online media accounted for about ** percent of respondents during the survey period.

Bluesky Social Dataset

1st Dec 2024. This version of the dataset has been superseeded and is now restricted. Please refer to the most recent release.

Pollution of online social spaces caused by rampaging d/misinformation is a growing societal concern. However, recent decisions to reduce access to social media APIs are causing a shortage of publicly available, recent, social media data, thus hindering the advancement of computational social science as a whole. To address this pressing issue, we present a large, high-coverage dataset of social interactions and user-generated content from Bluesky Social.

The dataset contains the complete post history of over 4M users (81% of all registered accounts), totaling 235M posts. We also make available social data covering follow, comment, repost, and quote interactions.

Since Bluesky allows users to create and bookmark feed generators (i.e., content recommendation algorithms), we also release the full output of several popular algorithms available on the platform, along with their “like” interactions and time of bookmarking.

Dataset

Here is a description of the dataset files.

• followers.csv.gz. This compressed file contains the anonymized follower edge list. Once decompressed, each row consists of two comma-separated integers u, v, representing a directed following relation (i.e., user u follows user v).
• posts.tar.gz. This compressed folder contains data on the individual posts collected. Decompressing this file results in 100 files, each containing the full posts of up to 50,000 users. Each post is stored as a JSON-formatted line.
• interactions.csv.gz. This compressed file contains the anonymized interactions edge list. Once decompressed, each row consists of six comma-separated integers, and represents a comment, repost, or quote interaction. These integers correspond to the following fields, in this order: user_id, replied_author, thread_root_author, reposted_author ,quoted_author, and date.
• graphs.tar.gz. This compressed folder contains edge list files for the graphs emerging from reposts, quotes, and replies. Each interaction is timestamped. The folder also contains timestamped higher-order interactions emerging from discussion threads, each containing all users participating in a thread.
• feed_posts.tar.gz. This compressed folder contains posts that appear in 11 thematic feeds. Decompressing this folder results in 11 files containing posts from one feed each. Posts are stored as a JSON-formatted line. Fields are correspond to those in posts.tar.gz, except for those related to sentiment analysis (sent_label, sent_score), and reposts (repost_from, reposted_author);
• feed_bookmarks.csv. This file contains users who bookmarked any of the collected feeds. Each record contains three comma-separated values, namely the feed name, the user id, and the timestamp.
• feed_post_likes.tar.gz. This compressed folder contains data on likes to posts appearing in the feeds, one file per feed. Each record in the files contains the following information, in this order: the id of the ``liker'', the id of the post's author, the id of the liked post, and the like timestamp;
• scripts.tar.gz. A collection of Python scripts, including the ones originally used to crawl the data, and to perform experiments. These scripts are detailed in a document released within the folder.

Citation

If used for research purposes, please cite the following paper describing the dataset details:

Andrea Failla and Giulio Rossetti. "I'm in the Bluesky Tonight: Insights from a Year Worth of Social Data". PlosOne (2024) a https://doi.org/10.1371/journal.pone.0310330

Right to Erasure (Right to be forgotten)

Note: If your account was created after March 21st, 2024, or if you did not post on Bluesky before such date, no data about your account exists in the dataset. Before sending a data removal request, please make sure that you were active and posting on bluesky before March 21st, 2024.

Users included in the Bluesky dataset have the right to opt out and request the removal of their data, in accordance with GDPR provisions (Article 17). It should be noted, however, that the dataset was created for scientific research purposes, thereby falling under the scenarios for which GDPR provides derogations (Article 17(3)(d) and Article 89).

We emphasize that, in compliance with GDPR (Article 4(5)), the released data has been thoroughly pseudonymized. Specifically, usernames and object identifiers (e.g., URIs) have been removed, and object timestamps have been coarsened to further protect individual privacy.

If you wish to have your activities excluded from this dataset, please submit your request to blueskydatasetmoderation@gmail.com (with subject "Removal request: [username]").
We will process your request within a reasonable timeframe.

Acknowledgments:

This work is supported by :

• the European Union – Horizon 2020 Program under the scheme “INFRAIA-01-2018-2019 – Integrating Activities for Advanced Communities”,
  Grant Agreement n.871042, “SoBigData++: European Integrated Infrastructure for Social Mining and Big Data Analytics” (http://www.sobigdata.eu);
• SoBigData.it which receives funding from the European Union – NextGenerationEU – National Recovery and Resilience Plan (Piano Nazionale di Ripresa e Resilienza, PNRR) – Project: “SoBigData.it – Strengthening the Italian RI for Social Mining and Big Data Analytics” – Prot. IR0000013 – Avviso n. 3264 del 28/12/2021;
• EU NextGenerationEU programme under the funding schemes PNRR-PE-AI FAIR (Future Artificial Intelligence Research).

According to a 2023 survey conducted in the United States, teenagers spent an average of 4.8 hours every day on social media platforms. Girls spent 5.3 hours on social networks daily, compared to 4.4 hours for boys. YouTube and TikTok were the most popular online networks among those aged 13 to 19, with 1.9 and 1.5 hours of average daily engagement, respectively. The most used platform for girls was TikTok, while the most used platform for boys was YouTube. Are teens constantly connected to social media? YouTube, TikTok, Instagram and Snapchat are the most attractive and time-consuming platforms for young internet users. A survey conducted in the U.S. in 2023 found that 62 percent of teenagers were almost constantly connected to Instagram, and 17 percent were almost constantly connected to TikTok. Overall, 71 percent of teens used YouTube daily, and 47 percent used Snapchat daily. Furthermore, YouTube had a 93 percent reach among American teens in 2023, down from 95 percent in 2022. Teens and their internet devices For younger generations especially, social media is mostly accessed via mobile devices, and almost all teenagers in the United States have smartphone access. A 2023 survey conducted in the U.S. found that 92 percent of teens aged 13 to 14 years had access to a smartphone at home, as well as 97 percent of those aged 15 to 17. Additionally, U.S. girls were slightly more likely than their male counterparts to have access to a smartphone.

As of the third quarter of 2024, internet users spent six hours and 38 minutes online daily. This is a slight increase in comparison to the previous quarter. Overall, between the third quarter of 2015 and the third quarter of 2024, the average daily internet use has increased by 19 minutes. Most online countries Internet users between 16 and 64 years old in South Africa spent the longest time online daily, nine hours and 27 minutes, followed by Brazil and the Philippines. These figures include the time spent using the internet on any device. In Japan, internet users spent around three hours and 57 minutes online per day. Users in Denmark also spent relatively less time on the internet, reaching about five hours daily. Most common online activities According to a 2024 survey, more than six in 10 people worldwide used the internet to find information. Furthermore, the usage of communication platforms was also a common reason for going online, followed by online content consumption, such as watching videos, TV shows, or movies.

A 2019 survey of Gen Z social media users from the United States found that ** percent of respondents considered quitting social media because they were wasting too much time on it. In comparison, only ** percent of respondents thought the same thing in 2017.

As of the third quarter of 2024, internet users in the Philippines spent an average of **** hours accessing the internet on various devices, according to a global survey. In terms of devices, most Filipinos have used their mobile phones to surf the web. Internet usage of Filipinos Being the population with the most time spent using the internet in the region, Filipino internet users have been taking advantage of the ease of communication and access to information and entertainment that the internet offers. Aside from just browsing the web, accessing social media has been popular among a large share of the Filipino population. As of the third quarter of 2023, Meta platforms such as Facebook and Instagram, along with TikTok, were the most used social media platforms in the country. These platforms were used to connect with friends and family, and to access news and information, stream video content, and find products and services to purchase. Level of internet security in the Philippines Since most activities have been digitalized, cybersecurity threats and online fraud have been a growing concern among internet users. In the Philippines, over ** million web threats have been detected in 2022. Among those who shop on social media, product fraud was identified as the most common fraud type, along with non-delivery of products or services and payment fraud. To address this, the national government amended its cybersecurity laws to ensure better security of internet users in the Philippines.

As of October 2025, men aged 25 to 34 represented Facebook’s largest user group, making up **** percent of the platform’s global audience. Across all age groups except those aged 65 and older, male users outnumbered female users. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook users The vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with *** million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

As of the third quarter of 2024, female users between 16 and 24 years were the demographic group that spent the most time online, using the internet for around ***** hours and ** minutes daily. Male users, of the same age group, spent ***** hours and ** minutes daily online. Among the less active demographic groups were internet users aged 65 and older, who reported spending, on average, up to **** hours online daily.

The average weekly time spent watching television in Canada from September 2023 to May 2024 was around ** hours a week among adults aged 18 or above. Those between the age of 25 and 54 watched **** hours per week. Meanwhile, teens watched just ***** hours each week. Traditional vs. digital media consumption in Canada According to the most recent data, Canadians spent over ** hours a day with major media in 2021. Taking a deeper look at the specific media split, on average, adults in the country spent *** minutes with traditional media, and the largest portion of time – *** minutes – consuming digital media of all sorts that year. Online video users in Canada In 2021 it was measured that ** percent of the Canadian population watched TV online. The ability to watch time-shifted TV, as opposed to live viewing, has brought about services such as subscription video-on-demand. It is believed that in 2021 there were **** million people subscribing to Netflix in Canada. The popularity and accessibility of programming on such platforms also introduced the notion of binge viewing, defined as watching at least three episodes of a TV show in one sitting.