In February 2025 there were 13 million social media users in Romania. By far, the most traffic on third-party websites via clicks on links published on social media was from Facebook - 91.44 percent, followed by Instagram - 4.32 percent. The most minor traffic was generated from LinkedIn - 0.17 percent.

In December 2023, Facebook was by far the social media platform that directed the most traffic to third-party website links in Mexico, with around 65.1 percent of the referrals. Instagram and X followed, each providing around 13 percent and 9.5 percent of the traffic. Other networks generated smaller shares, such as Pinterest with 8.8 percent of social media referral traffic, and YouTube, with 2.7 percent of clicks.

In December 2023, Facebook was the social media platform that directed the most traffic to third-party website links in Peru, with around 68.4 percent of the referrals. Pinterest and Instagram followed, providing around 10.7 percent and 9.7 percent of the traffic, respectively. Other networks generated smaller shares, such as YouTube with 7.2 percent of social media referral traffic, and X (formerly Twitter), with 3.1 percent of the clicks.

As of December 2023, Facebook was the social media platform that directed the most traffic to third-party website links in Argentina, with around 68.2 percent of the referrals. Instagram followed, providing around 20.8 percent of the traffic. Other networks generated smaller shares, such as Pinterest with 3.8 percent of social media referral traffic, and X, with 3.5 percent of clicks.

In December 2023, Facebook was the social media platform that directed the most traffic to third-party website links in Brazil, with around 39.2 percent of the referrals. Instagram followed, providing around 27.4 percent of the traffic. Other networks generated smaller shares, such as Pinterest with 18.3 percent of social media referral traffic, and YouTube with 7.3 percent of clicks.

In December 2023, Facebook was by far the social media platform that directed the most traffic to third-party website links in Colombia, with more than 65 percent of the referrals. Instagram and Pinterest followed, each providing around 7.67 percent and 5.22 percent of the traffic. Other networks generated smaller shares, such as YouTube with 3.51 percent of social media referral traffic, and Twitter, with 2.29 percent of clicks.

Facebook was the leading social media website based on the share of visits in Estonia in 2023, having accounted for roughly 70 percent of the web traffic on third-party websites via clicks on social media sites. X, formerly Twitter, ranked second with around nine percent.

Facebook was the leading social media website in Latvia based on the share of visits in 2023, having occupied over 60 percent of the web traffic on third-party websites that arrived via clicks on social media sites. X, formerly known as Twitter, ranked second, with over 19 percent.

As of December 2024, Facebook had the largest share of web traffic referrals from social media in the United Arab Emirates, at approximately 68 percent. This was a 2.5 percent increase over the previous year. YouTube and LinkedIn saw the biggest drop in traffic from 2023, falling by 4.3 and 2.2 percent, respectively.

Facebook was the most-visited social media website in Lithuania in 2023, with a 72-percent share of the web traffic on third-party websites via clicks on social media sites. Instagram ranked second with 8.4 percent.

As of December 2023, Facebook had the largest share of web traffic referrals from social media in Saudi Arabia at 43.6 percent. Web referrals to the platform dropped by 27.1 percent compared to the year before.

In December 2023, Facebook was the social media platform that directed by far the most traffic to third-party websites links in Spain, accounting for 85.9 percent of referrals. Other networks generated much smaller shares, such as Instagram with 7.4 percent of social media referral traffic, and X and Pinterest with 3.3 and 2.1 percent of clicks each.

In December 2023, the global platform of Amazon Business registered more than 30 percent of its social media referral traffic from YouTube. The B2B marketplace registered the second-largest source of referral traffic from LinkedIn, accounting for roughly 25 percent.

As of March 2024, YouTube.com accounted for over 37.5 percent of social media referral traffic to Pinterest.com. Pinterest's second-largest social media traffic driver were web.whatsapp.com and facebook.com, each generating more than 8.41 and 8.05 percent of social media traffic to Pinterest.

A global study found that the number of referrals to news and media sites from Facebook fell from 2.3 billion in December 2022 to as low as 1.2 billion in November 2023, marking a 48 percent decline year on year. X (formerly Twitter) and Instagram also saw decreases in aggregate traffic to news and media properties.

In Australia in 2024, Facebook was the leading source of web traffic referrals, driving 65 percent of clicks or taps to third-party websites. In comparison, Instagram accounted for 11.6 percent, while Pinterest contributed 9.2 percent.

Facebook accounted for the largest share of web traffic directed to third-party sites in India in 2023, amounting to 78 percent. This was followed by yet another Meta-owned platform, Instagram, with over 16.4 percent of web referrals made via clicks or taps on links published on the platform.

In December 2023, Pinterest was the top social media traffic referrer to target.com, responsible for 20 percent of referrals to Target's website. In second place was Reddit, with approximately 21 percent, followed closely by YouTube with about 19 percent.

In 2022, Facebook had the highest share of web traffic referrals from social media in Saudi Arabia, with a share of around 62.2 percent. The total number of social media users in the country for that year was about 29.5 million.

In December 2023, YouTube accounted for over one-third of referral traffic to the fashion marketplace zalando.de. The multinational e-commerce company's second-largest source of referral traffic was Facebook, accounting for 11.75 percent, followed by Web WhatsApp with 3.11 percent.