Context

This data set is a social networking Ads data having the information of the add board on the social networking sites, to promote their products.

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Social Networking Market Size 2025-2029

The social networking market size is forecast to increase by USD 312.3 billion, at a CAGR of 21.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing internet penetration worldwide. This expansion is fueled by the rising number of active social media users, enabling businesses to reach a larger audience through digital platforms. However, the market's growth is not without challenges. Privacy concerns are increasingly obstructing market expansion, as users become more conscious of their online data and demand greater control over their information. Social media advertisements, a major revenue source for social networking companies, are gaining traction, creating intense competition among market players. Companies must navigate these challenges by addressing privacy concerns through transparent data handling policies and effective user data protection measures.
Additionally, innovation in advertising formats and targeting strategies will be crucial for businesses to differentiate themselves and maintain a competitive edge. In summary, the market presents both opportunities and challenges, with increasing internet penetration driving growth while privacy concerns and intense competition shaping the strategic landscape. Companies must effectively address these challenges to capitalize on the market's potential and stay ahead of the competition.

What will be the Size of the Social Networking Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic patterns emerging across various sectors. Customer acquisition and sales conversion are key areas of focus, as social CRM and mobile marketing strategies gain traction. User engagement remains a priority, with social listening and social network analysis providing valuable insights. Big data and data analytics play a crucial role in informing business decisions, while media relations and crisis communication strategies adapt to the digital landscape. Influencer marketing and viral marketing campaigns continue to shape consumer behavior, with conversion optimization and organic reach driving growth. Live streaming and user-generated content offer new opportunities for brands to engage with audiences.

Data visualization and machine learning are transforming how businesses analyze and respond to market trends. E-commerce platforms and social commerce are disrupting traditional retail models, with advertising platforms and social media marketing becoming essential tools for businesses. Algorithm updates and link building strategies impact search engine optimization and content strategy. Privacy concerns and network externalities are shaping the platform economics, while network effects drive user growth. Content creation tools and search engine optimization are essential for effective brand building, with public relations and sentiment analysis playing a critical role in reputation management. Video marketing and customer satisfaction are key drivers of brand loyalty, with data security and competitor analysis essential for maintaining a competitive edge.Social media platforms continue to evolve, offering new opportunities for businesses to connect with their audiences and build strong brands.

How is this Social Networking Industry segmented?

The social networking industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Advertising
  In-app purchase
  Paid apps


Distribution Channel

  Google
  Apple
  App Store Distribution


Service

  Communication
  Entertainment
  Socialization
  Marketing
  Customer service


Platform

  Website-based
  Mobile apps
  Hybrid platforms


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The advertising segment is estimated to witness significant growth during the forecast period.

In the dynamic landscape of the market, various entities intertwine to shape its evolution. Big data and machine learning fuel social media analytics, enabling targeted advertising, conversion optimization, and customer satisfaction. Social listening and sentiment analysis inform brand monitoring, reputation management, and crisis communication. Social crm and community management foster customer loyalty and engagement. Mobile marketing, including user-generated content and live streaming, e

The global social-network game service market is projected to reach USD XX million by 2033, exhibiting a CAGR of XX% during the forecast period (2025-2033). The increasing popularity of social media platforms, coupled with the growing demand for immersive gaming experiences, is driving the market growth. Furthermore, technological advancements, such as virtual reality (VR) and augmented reality (AR), are creating new opportunities for social-network game service providers. The market is segmented into applications (applications, websites, others), types (casual, adventure, competitive, others), companies (Zynga, Wooga, Gameforge, Bigpoint Games, Goodgame Studios, Plinga, Kabam, RockYou), and regions (North America, South America, Europe, Middle East & Africa, Asia Pacific). North America holds a significant market share due to the presence of established gaming companies and a large user base. Asia Pacific is expected to witness the highest growth rate during the forecast period, driven by the increasing penetration of smartphones and internet services in the region. The competitive landscape includes key players such as Zynga, Wooga, and Gameforge, who are investing heavily in research and development to offer innovative gaming experiences and expand their market reach.

Data refer to the last 3 months before the survey, for private purposes. Participating in social networks: creating user profile, posting messages or other contributions to facebook, twitter, etc.

When the parents of French children between the ages of * and ** were asked if there children had created their first social media account alone or with the help of someone else when they did it for the first time, the majority of the parents (** percent) of children aged 8 to 9 reported that they had done it with the help of an adult. Thus, the youngest are more supervised by adults for their first time creating a profile on social media. When children themselves were asked the same question, the majority of children aged 10 to 17 reported having done it with the help of an adult.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

Social Networking Services Market Outlook

The global social networking services market size was valued at approximately USD 192 billion in 2023 and is projected to reach an impressive USD 325 billion by 2032, growing at a compound annual growth rate (CAGR) of around 5.8% during the forecast period. This growth trajectory is supported by the increasing penetration of the internet, the proliferation of smartphones, and the ever-evolving digital landscape, which together drive the integration of social networking services into daily life across the globe. The social networking services market is witnessing robust growth, as these platforms continue to redefine communication, transform marketing strategies, and influence societal norms. As more people seek digital connectivity and content sharing, the demand for innovative and engaging social networking solutions continues to rise, propelling the market forward.

One of the key growth factors for the social networking services market is the widespread adoption of smartphones and the increasing accessibility of high-speed internet. As smartphones become more affordable and internet connectivity improves, particularly in emerging economies, the number of social network users continues to expand. This trend has led to a surge in the creation and consumption of content, with users increasingly engaging with multimedia posts, videos, and live streams. Additionally, social networking services have become essential tools for personal expression, brand promotion, and community building, further fueling their popularity and market penetration. The rise of Generation Z and Millennials, who are digital natives, has also significantly contributed to the growth of social networking platforms, as these demographics are more inclined to use social media as a primary means of communication and entertainment.

Another driving factor is the shift in marketing strategies towards digital and social media channels. Businesses and brands are leveraging social networking services to connect with their target audiences more effectively, enabling personalized marketing campaigns and real-time customer engagement. Social media platforms offer unparalleled opportunities for businesses to understand consumer behavior, preferences, and trends through data analytics and insights. As a result, companies are increasing their advertising spend on social networking services to enhance brand visibility, drive traffic, and boost sales. This commercial use of social networks is anticipated to contribute significantly to the market's growth, as businesses continue to seek innovative ways to engage customers and stay competitive in the digital age.

Moreover, the continuous innovation and integration of advanced technologies such as artificial intelligence, augmented reality, and virtual reality into social networking platforms are creating new avenues for user engagement and interaction. These technologies are enhancing the user experience by offering immersive features, personalized recommendations, and interactive content. For instance, AI-driven algorithms help curate content based on user preferences, while AR and VR are being used to create engaging and immersive experiences, such as virtual try-ons and 3D product demonstrations. Such technological advancements are not only attracting new users but also increasing the time spent on social platforms, thereby boosting user retention and platform monetization.

The emergence of Anonymous Social Networking Software has introduced a new dimension to the social networking landscape. These platforms prioritize user privacy and anonymity, allowing individuals to share thoughts and ideas without revealing their identities. This approach caters to users who value privacy and wish to engage in open discussions without the fear of judgment or repercussions. Anonymous social networking software provides a unique space for users to express themselves freely, fostering a sense of community and trust among participants. As concerns over data privacy and security continue to rise, these platforms are gaining traction, offering an alternative to traditional social networks where personal information is often shared and monetized. The growing interest in anonymity reflects a broader trend towards privacy-focused digital interactions, highlighting the need for secure and confidential communication channels in the digital age.

From a regional perspective, the social networking services market exhibits diverse growth patterns across different geographies. North Ame

Dataset

This dataset was created by Pradumn Chavan

Contents

The global social networking services (SNS) market is experiencing robust growth, driven by increasing internet and smartphone penetration, particularly in emerging economies. The market, estimated at $200 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated $700 billion by 2033. This expansion is fueled by several key trends, including the rise of short-form video platforms like TikTok and YouTube, the increasing integration of social media with e-commerce, and the ongoing development of sophisticated algorithms that personalize user experiences. The market segmentation reveals significant opportunities across diverse application areas, such as photo sharing, video streaming, online music, and business networking. While the general social networking services segment currently dominates, specialized platforms catering to niche interests show strong growth potential. Key players like Facebook, Twitter, Tencent, and TikTok are fiercely competitive, driving innovation and market consolidation. Geographic growth is largely concentrated in Asia-Pacific and other rapidly developing regions, though North America and Europe remain substantial markets. However, challenges exist, including data privacy concerns, the spread of misinformation, and increasing regulatory scrutiny, which could potentially restrain market growth to some degree. The competitive landscape is highly dynamic, with established players continuously adapting to emerging trends and new entrants vying for market share. The increasing demand for interactive and personalized social media experiences is pushing innovation in areas such as augmented reality (AR) and virtual reality (VR) integration, creating new avenues for growth. Furthermore, the integration of social networking services with other digital platforms, like e-commerce and online gaming, creates synergistic opportunities. The market's future growth hinges on addressing the concerns surrounding data security, misinformation, and ethical considerations, while simultaneously capitalizing on the evolving technological landscape and the increasing demand for connectedness. Understanding the evolving user preferences and leveraging advanced analytics will be crucial for success in this competitive market.

Social networks are tied to population dynamics; interactions are driven by population density and demographic structure, while social relationships can be key determinants of survival and reproductive success. However, difficulties integrating models used in demography and network analysis have limited research at this interface. We introduce the R package genNetDem for simulating integrated network-demographic datasets. It can be used to create longitudinal social networks and/or capture-recapture datasets with known properties. It incorporates the ability to generate populations and their social networks, generate grouping events using these networks, simulate social network effects on individual survival, and flexibly sample these longitudinal datasets of social associations. By generating co-capture data with known statistical relationships it provides functionality for methodological research. We demonstrate its use with case studies testing how imputation and sampling design influence the success of adding network traits to conventional Cormack-Jolly-Seber (CJS) models. We show that incorporating social network effects in CJS models generates qualitatively accurate results, but with downward-biased parameter estimates when network position influences survival. Biases are greater when fewer interactions are sampled or fewer individuals are observed in each interaction. While our results indicate the potential of incorporating social effects within demographic models, they show that imputing missing network measures alone is insufficient to accurately estimate social effects on survival, pointing to the importance of incorporating network imputation approaches. genNetDem provides a flexible tool to aid these methodological advancements and help researchers test other sampling considerations in social network studies.

Wellbeing statistics: 2021 (supplementary) presents supplementary data from the 2021 General Social Survey (GSS), adding to the data released in Wellbeing statistics: 2021 in July 2022.

The global market for social networking tools is experiencing robust growth, driven by the increasing need for enhanced internal communication and collaboration within organizations of all sizes. The market's expansion is fueled by several key factors: the rising adoption of cloud-based solutions offering scalability and accessibility; the growing demand for improved employee engagement and knowledge sharing; and the increasing integration of social networking tools with other enterprise software, creating a more unified and efficient workflow. This trend is particularly evident in sectors like education, healthcare, and government, where effective communication is paramount. While challenges remain, such as data security concerns and the need for user training, the overall market trajectory suggests significant expansion. We project a steady compound annual growth rate (CAGR) of 15% for the period 2025-2033, reflecting the increasing adoption of these platforms across various industries and regions. The competitive landscape is characterized by both established players and emerging startups, fostering innovation and driving down prices, making these tools accessible to a broader range of businesses. Further fueling this market's expansion is the increasing emphasis on employee experience and fostering a strong company culture. Social networking tools provide a platform for building community, sharing information quickly and efficiently, and streamlining workflows, leading to higher employee satisfaction and productivity. The transition to hybrid and remote work models has further accelerated the demand for these tools, highlighting the importance of maintaining seamless communication and collaboration irrespective of physical location. This market segmentation reveals varied preferences for specific features and pricing structures depending on organization size and industry. The continued development of advanced features such as enhanced analytics, improved security measures, and AI-powered functionalities will further propel market growth in the coming years. The competitive landscape will likely see further consolidation and innovation, creating a dynamic and rapidly evolving marketplace.

This dataset is about books. It has 1 row and is filtered where the book is Design to thrive : creating social networks and online communities that last. It features 5 columns: author, publication date, book publisher, and BNB id.

Participating in social networks: creating user profile, posting messages or other contributions to facebook, twitter, etc. Data refer to the last 3 months before the survey, for private purposes. The data source is the annual EU survey on the use of ICT in households and by individuals.

On social networking sites, people can express themselves in a variety of ways such as creating personalized profiles, commenting on some topics, sharing their experiences and thoughts. Among these technology-enabled features, retweeting other-sourced tweet is a powerful way for users to present themselves. We examine users’ retweeting behavior from the perspective of online identity and self-presentation. The empirical results based on a panel dataset crawled from Twitter reveal that, people are prone to retweet topics they are interested in and familiar with, in order to convey a consistent and clear online identity. In addition, we also examine which user groups exhibit a stronger propensity for a clear online identity, considering the practical value of these users to both social media platforms and marketers. By integrating self-presentation theory with social influence theory and social cognitive theory, we propose and confirm that users with higher value in online self-presentation efficacy and users who are more involved with the social media platform have a stronger than average propensity to maintain a consistent online identity, and thus are more likely to retweet familiar topics. These users are characterized by (1) owning a larger number of followers, (2) authoring longer and more original tweets than average, (3) being active in retweeting other-sourced posts. This study contributes to our understanding of SNS users’ retweeting behavior and adds to the emerging line of research on online identity. It also provides insights on how microblogging service providers and enterprises can promote people’s retweeting behavior.

Web3 Social Networking Market Outlook

According to our latest research, the Web3 Social Networking market size reached USD 1.98 billion in 2024, reflecting a robust surge in adoption and innovation across the globe. The market is projected to grow at a remarkable CAGR of 27.3% from 2025 to 2033, with the forecasted market size expected to reach USD 17.45 billion by 2033. This dynamic growth is being driven by increasing user demand for privacy, data ownership, and decentralized online experiences, as well as the rapid evolution of blockchain and tokenization technologies that underpin Web3 social networking platforms. As per the latest research, the sector is witnessing a paradigm shift as both individuals and enterprises seek to leverage decentralized platforms for enhanced transparency, security, and user empowerment.

One of the primary growth factors for the Web3 Social Networking market is the rising global awareness and adoption of decentralized technologies. As concerns surrounding data privacy and centralized control intensify, users are increasingly gravitating towards platforms that offer greater autonomy and security. Web3 social networks, which are built on blockchain infrastructure, allow users to control their own data, monetize their content, and participate in governance through tokenized ecosystems. This shift is further accelerated by the proliferation of smart contracts and decentralized applications (dApps), enabling seamless peer-to-peer interactions and reducing the reliance on traditional intermediaries. The integration of NFTs and digital assets into social platforms also offers new monetization avenues for content creators and influencers, driving further adoption and engagement.

Another significant driver fueling market expansion is the growing involvement of enterprises and brands in the Web3 social networking ecosystem. Businesses are increasingly leveraging blockchain-based platforms to foster direct engagement with their communities, launch branded tokens, and facilitate transparent reward systems. The ability to build decentralized autonomous organizations (DAOs) within these networks enables collaborative governance and decision-making, which is reshaping how communities and organizations operate online. Additionally, the rise of tokenized social media is creating new business models, where users are incentivized to contribute valuable content and participate in platform governance, thus fostering vibrant, user-centric ecosystems. This enterprise adoption is accelerating the maturation of Web3 infrastructure and expanding its reach beyond early adopters to mainstream audiences.

The rapid evolution of regulatory frameworks and advancements in interoperability standards are also catalyzing the growth of the Web3 Social Networking market. Governments and regulatory bodies are gradually recognizing the potential of decentralized technologies and are working towards developing guidelines that foster innovation while ensuring user protection. Meanwhile, the development of cross-chain interoperability protocols is enabling seamless integration between different blockchain networks, enhancing user experience and expanding the utility of Web3 social platforms. These technological and regulatory advancements are lowering barriers to entry, encouraging a broader spectrum of developers, creators, and users to participate in the Web3 ecosystem, which is expected to sustain high growth rates throughout the forecast period.

From a regional perspective, North America currently leads the market, driven by a strong culture of digital innovation, early adoption of blockchain technologies, and a robust ecosystem of startups and investors. Europe follows closely, with significant investments in blockchain infrastructure and supportive regulatory environments. The Asia Pacific region is emerging as a high-growth market, fueled by a large, tech-savvy population and increasing government initiatives to promote blockchain adoption. Latin America and the Middle East & Africa are also witnessing growing interest, particularly in countries where decentralized platforms offer unique solutions to challenges related to censorship, financial inclusion, and digital identity. The global landscape is thus characterized by diverse adoption patterns, with each region contributing to the overall dynamism of the Web3 Social Networking market.

Dataset

This dataset was created by add 233

Released under Apache 2.0

Contents

This dataset is about book subjects. It has 1 row and is filtered where the books is Design to thrive : creating social networks and online communities that last. It features 4 columns: authors, books, and publication dates.

The data used for creating "A Social Network of the Prosopography of the Neo-Assyrian Empire"

The networks were created from the text and pdf file versions of the Prosopography of the Neo-Assyrian Empire (PNA). There are two different networks created from the same data. In the two-mode network, persons are connected to the texts in which they are attested. The one-mode network connects two persons if they are attested in the same document.

In order to study and visualise the networks, it is sufficient to download the folder Networks.zip. The other folders in this repository contain more in-depth explanations of the procedure of creating the networks, the normalization lists used for that, and the output of different stages of the procedure.

For the reasons of copyright, we are not able to publish the data from which the networks have been extracted. But we hope that by publishing all the source codes, concordance lists, and outputs with explanations, we give the user a picture of how the networks were created.

On social networking sites, people can express themselves in a variety of ways such as creating personalized profiles, commenting on some topics, sharing their experiences and thoughts. Among these technology-enabled features, retweeting other-sourced tweet is a powerful way for users to present themselves. We examine users’ retweeting behavior from the perspective of online identity and self-presentation. The empirical results based on a panel dataset crawled from Twitter reveal that, people are prone to retweet topics they are interested in and familiar with, in order to convey a consistent and clear online identity. In addition, we also examine which user groups exhibit a stronger propensity for a clear online identity, considering the practical value of these users to both social media platforms and marketers. By integrating self-presentation theory with social influence theory and social cognitive theory, we propose and confirm that users with higher value in online self-presentation efficacy and users who are more involved with the social media platform have a stronger than average propensity to maintain a consistent online identity, and thus are more likely to retweet familiar topics. These users are characterized by (1) owning a larger number of followers, (2) authoring longer and more original tweets than average, (3) being active in retweeting other-sourced posts. This study contributes to our understanding of SNS users’ retweeting behavior and adds to the emerging line of research on online identity. It also provides insights on how microblogging service providers and enterprises can promote people’s retweeting behavior.