Dataset

This dataset was created by DILPREET KAUR

Released under Apache 2.0

Contents

In 2020, the amount spend on advertisement per user worldwide increased around 3.5 U.S. dollars to 28.3 U.S dollars. According to the Statista Digital Market Outlook advertising spending per user in estimated to increase to almost 40 U.S dollars by 2025.

Dataset

This dataset was created by Prudhvi Raj Dowluri

Contents

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached ** billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over ** billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than ** percent), followed by LinkedIn and Pinterest with * and * percent respectively. Social network advertising – a closer look   Studies show that a little over ** percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly ** billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest average ad spending per internet user with 34.29 U.S. dollars. Contrastingly, Social Media Advertising Desktop is ranked last, with 6.95 U.S. dollars. Their difference, compared to Social Media Advertising Mobile, lies at 27.34 U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

Context

This is a data for learning and implementing your first ML models .

Content

It includes age and estimated salary of the user. The purchased column indicates weather the particular user with age and estimated salary have bought the product or not by viewing the social ads of the product . - 0 : No - 1 : Yes

The global social networking advertising market size was valued at USD 115.34 billion in 2022 and is projected to grow from USD 135.54 billion in 2023 to USD 311.11 billion by 2030, exhibiting a CAGR of 12.2% during the forecast period. The market growth is primarily attributed to the increasing adoption of social media platforms, rising smartphone penetration, and growing popularity of e-commerce. The market is driven by factors such as the growing popularity of social media platforms, increasing smartphone penetration, and the growing popularity of e-commerce. Additionally, the rise of influencer marketing and the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies are also contributing to the growth of the market. However, factors such as privacy concerns and data breaches may restrain the market growth to some extent. The market is segmented based on application, type, and region. Based on application, the market is segmented into photo ads, video ads, slideshow ads, carousel ads, collection ads, canvas ads, lead ads, and dynamic product ads.

Analysis of ‘Social Network Ads’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/rakeshrau/social-network-ads on 20 November 2021.

--- Dataset description provided by original source is as follows ---

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The statistic shows data on social media advertising spending per social network user in the Middle East and Africa in 2013 as well as a forecast thereof until 2016. The spending is expected to increase from **** U.S. dollars in 2013 to **** U.S. dollars in 2016.

The social networking advertising market is anticipated to experience substantial growth, with a projected market size of XXX million and a CAGR of XX% during the forecast period of 2025-2033. The surge in social media usage, particularly among millennials and Gen-Z consumers, is a primary driver of this growth. Companies are increasingly recognizing the platform's potential for targeted advertising, leading to the proliferation of social media ad formats ranging from search ads to mobile ads, banner ads, and classified ads. Key trends driving market growth include the rise of influencer marketing and the emergence of new advertising technologies like augmented reality (AR) and virtual reality (VR). Additionally, the increasing use of social media for e-commerce and direct-to-consumer sales is further contributing to the growth of the market. However, factors such as privacy concerns and the fragmented nature of the social media landscape may present challenges to the industry. Nevertheless, the overall outlook for the social networking advertising market remains positive, with significant growth potential expected over the forecast period.

Dataset

This dataset was created by isiddharth singh

Released under CC0: Public Domain

Contents

It contains the following files:

Global Social Media Advertising market was valued at USD 374.01billion in 2024 and is expected to grow to USD 468.91 billion by 2030 with a CAGR of 3.90% during the forecast period

Introduction In 2010, a small coffee shop in Portland decided to run its first Facebook ad. The owner spent just $20, targeting locals within a 5-mile radius. The result? A weekend rush that nearly tripled their regular traffic. Fast forward to 2025, and stories like this are no longer the...

In 2019, social network advertising revenue in the United States amounted to ***** billion U.S. dollars. This figure is projected to further grow and surpass ** billion U.S. dollars by the end of 2021.

Dataset

This dataset was created by Himanshu Bhardwaj

Contents

Social Networking Market Report is Segmented by Device Type (Smartphone, Tablet and More), Revenue Stream (Advertising, In-App Purchases and More), Platform Type (Traditional Social Networks, Media-Sharing Networks and More), User Demographics (13–24 Years, 25–34 Years and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

As of early 2025, advertising on YouTube had the highest reach among the presented social media platforms, reaching **** percent of the total population. Facebook and Instagram followed, reaching 27.9 and **** percent, respectively.

As of early 2025, advertising on LinkedIn had the highest reach in the United States among the presented social networks, with 91.4 percent. YouTube and Facebook followed, with 81.5 and 71.9 percent, respectively.

Dataset

This dataset was created by Amit Kumar

Contents

The global ad network market is experiencing robust growth, driven by the increasing adoption of digital advertising and the expansion of mobile and video advertising. While precise market size figures are unavailable, considering the prominent players involved and the overall digital advertising boom, a reasonable estimate for the market size in 2025 would be $500 billion. This substantial market is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033. This growth is fueled by several key factors, including the rise of programmatic advertising, the increasing sophistication of targeting capabilities, the growing influence of social media platforms in advertising, and the continuous evolution of ad formats to engage audiences effectively. The dominance of established giants like Google, Meta, and Amazon highlights the industry's consolidation trend, yet smaller, specialized ad networks continue to thrive by offering niche targeting or innovative ad technologies. The market's future is shaped by factors such as increasing user privacy concerns, regulatory changes impacting data collection and usage, and the ongoing innovation in ad tech to overcome these challenges and maintain effective campaign performance. The competitive landscape is dynamic, featuring both established tech giants and emerging specialized players. While Google, Meta, and Amazon dominate the market with their extensive reach and sophisticated ad platforms, companies like TikTok, Snapchat, and other smaller networks are carving out their niches through unique audience targeting and innovative ad formats. The success of these smaller players underlines the ongoing demand for specialized advertising solutions. Future growth will depend on these networks' ability to adapt to evolving user preferences, leverage emerging technologies like AI and machine learning for more efficient targeting, and address growing concerns surrounding data privacy and transparency within the advertising ecosystem. The continued expansion of mobile and video advertising, along with the proliferation of connected devices, are expected to further contribute to the market's growth throughout the forecast period.