Dataset Card for Social Network Ads Dataset

  Dataset Summary

The Social Network Ads Dataset is an English Language dataset containing 400 entries of customer information and their purchasing behavior

  Dataset Structure





  Data Instances

For each instance, there is an integer for the age, an integer for the estimated salary, and the purchased feature has 2 possible values , 0 and 1 which correspond to No and Yes respectively. {'Age': '19'… See the full description on the dataset page: https://huggingface.co/datasets/saifhmb/social-network-ads.

Dataset

This dataset was created by sahil_rangrej

Released under Apache 2.0

Contents

Dataset

This dataset was created by Himanshu Bhardwaj

Contents

Context

This data set is a social networking Ads data having the information of the add board on the social networking sites, to promote their products.

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In 2020, the amount spend on advertisement per user worldwide increased around 3.5 U.S. dollars to 28.3 U.S dollars. According to the Statista Digital Market Outlook advertising spending per user in estimated to increase to almost 40 U.S dollars by 2025.

Over the last two observations, the average ad spending per internet user is forecast to significantly increase in all segments. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest average ad spending per internet user with ***** U.S. dollars. Contrastingly, Social Media Advertising Desktop is ranked last, with **** U.S. dollars. Their difference, compared to Social Media Advertising Mobile, lies at ***** U.S. dollars. The Statista Market Insights cover a broad range of additional markets.

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached ** billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over ** billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than ** percent), followed by LinkedIn and Pinterest with * and * percent respectively. Social network advertising – a closer look   Studies show that a little over ** percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly ** billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

The global social networking advertising market size was valued at USD 115.34 billion in 2022 and is projected to grow from USD 135.54 billion in 2023 to USD 311.11 billion by 2030, exhibiting a CAGR of 12.2% during the forecast period. The market growth is primarily attributed to the increasing adoption of social media platforms, rising smartphone penetration, and growing popularity of e-commerce. The market is driven by factors such as the growing popularity of social media platforms, increasing smartphone penetration, and the growing popularity of e-commerce. Additionally, the rise of influencer marketing and the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies are also contributing to the growth of the market. However, factors such as privacy concerns and data breaches may restrain the market growth to some extent. The market is segmented based on application, type, and region. Based on application, the market is segmented into photo ads, video ads, slideshow ads, carousel ads, collection ads, canvas ads, lead ads, and dynamic product ads.

Dataset

This dataset was created by TechWaker

Contents

Analysis of ‘Social Network Ads’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/rakeshrau/social-network-ads on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Context

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Content

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Acknowledgements

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Inspiration

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--- Original source retains full ownership of the source dataset ---

In 2021, global social media advertising spending stood at around *** billion U.S. dollars. The source projected that this figure would more than double and exceed an all-time high of *** billion by 2028. Where to advertise in a sea of social media platforms? While there are many regional differences when it comes to social media usage and accessibility, some platforms reign supreme among users and advertisers alike. As of 2022, Facebook, YouTube, and Instagram were the most popular social networks worldwide. Thanks to their massive audiences, these Meta-owned properties also ranked among the leading social media platforms for marketers. What makes advertising via these channels so appealing is not only the prospect of boosting brand awareness and generating leads but also the possibility to strengthen brands’ relationships with consumers via direct communication. Spotlight on influencer marketing In addition to posting photos and videos on their social media accounts and interacting with followers, companies can also enlist the help of content creators to drive visibility and potentially unlock new audiences. Over the past few years, the global influencer marketing market value has expanded rapidly and is now sized at an estimated **** billion U.S. dollars. Instagram remains the primary playground for this creator-driven form of online marketing, though apps like TikTok are also becoming more appealing to brands from around the world.

Analysis of ‘Social Network Ads’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/d4rklucif3r/social-network-ads on 28 January 2022.

--- Dataset description provided by original source is as follows ---

The Dataset used in these models tells about whether a person of certain age having certain income purchases a product or not. We need to predict whether a targeted audience will purchase the product or not.

--- Original source retains full ownership of the source dataset ---

Dataset

This dataset was created by Divas Raut

Released under CC0: Public Domain

Contents

In 2019, social network advertising revenue in the United States amounted to 36.14 billion U.S. dollars. This figure is projected to further grow and surpass 50 billion U.S. dollars by the end of 2021.

The statistic shows data on social media advertising spending per social network user in the Middle East and Africa in 2013 as well as a forecast thereof until 2016. The spending is expected to increase from 0.38 U.S. dollars in 2013 to 0.78 U.S. dollars in 2016.

Analysis of ‘Social_Network_Ads’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/akram24/social-network-ads on 30 September 2021.

--- No further description of dataset provided by original source ---

--- Original source retains full ownership of the source dataset ---

As of early 2024, among the presented social networks, advertising on YouTube had the highest reach in Denmark, both among women and men, with ** and **** percent, respectively. On average, YouTube advertising reached over ** percent of adults from Denmark.

Dataset

This dataset was created by JacekBruzdzinski

Contents

Global Social Media Advertising market was valued at USD 374.01billion in 2024 and is expected to grow to USD 468.91 billion by 2030 with a CAGR of 3.90% during the forecast period

Social Networking Market Report is Segmented by Device Type (Smartphone, Tablet and More), Revenue Stream (Advertising, In-App Purchases and More), Platform Type (Traditional Social Networks, Media-Sharing Networks and More), User Demographics (13–24 Years, 25–34 Years and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).