In 2022, the number of global social media audiences increased by **** percent compared to the previous year. Worldwide social network user growth is projected to slow down to **** percent by 2027. There are currently over *** billion social media users worldwide.

How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2029. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

During a 2025 survey among marketers worldwide, around 83 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 78 and 69 percent of the respondents. The global social media marketing segment According to the same study, 60 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2025. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram, both run by Meta, Inc., due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

TikTok saw an exceptional increase of monthly active users worldwide from 2019 to 2021, at 38 percent. The short-form video sharing app was used by 689 million individuals monthly as of 2021, compared to 500 million in 2019. Other leading social networks that increased with over 30 percent were Pinterest and Reddit.

The coronavirus pandemic is one of the factors that have resulted in an increased interest in social networking, with billions of people in lockdown, working and studying from home, and in need of socializing.

In 2023, it is estimated that ******** will surpass ****** as the fastest-growing social media platform globally, with a year-on-year user growth of ****%. Additionally, in 2024, TikTok has been forecast to see a *** percent growth in users. In 2025, Facebook's user growth is estimated to be around *** percent.

The number of social media users in the United States was forecast to continuously increase between 2024 and 2029 by in total 26 million users (+8.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 330.07 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The statistic shows the social network user growth rate on social networks in China between 2016 and 2021. As of 2021, the number of social network users increased by *** percent compared to the previous year. Chinese internet users have about ***** social media accounts on average.

Advertising revenue generated by TikTok was expected to increase by ** percent in 2023. That would make it the fastest-growing social media platform among the seven market leaders presented in the data set. As of August 2023, X's (Twitter's) ad revenue was expected to shrink by ** percent in that calendar year.

Among the presented platforms, Reddit was projected to be the social media network with the highest year-on-year growth in 2025, with an ad revenue increase of **** percent compared to the previous year. TikTok followed with an increase of **** percent, while Instagram advertising completed the top three with a growth of **** percent.

Social Networking Services Market Outlook

The global social networking services market size was valued at approximately USD 192 billion in 2023 and is projected to reach an impressive USD 325 billion by 2032, growing at a compound annual growth rate (CAGR) of around 5.8% during the forecast period. This growth trajectory is supported by the increasing penetration of the internet, the proliferation of smartphones, and the ever-evolving digital landscape, which together drive the integration of social networking services into daily life across the globe. The social networking services market is witnessing robust growth, as these platforms continue to redefine communication, transform marketing strategies, and influence societal norms. As more people seek digital connectivity and content sharing, the demand for innovative and engaging social networking solutions continues to rise, propelling the market forward.

One of the key growth factors for the social networking services market is the widespread adoption of smartphones and the increasing accessibility of high-speed internet. As smartphones become more affordable and internet connectivity improves, particularly in emerging economies, the number of social network users continues to expand. This trend has led to a surge in the creation and consumption of content, with users increasingly engaging with multimedia posts, videos, and live streams. Additionally, social networking services have become essential tools for personal expression, brand promotion, and community building, further fueling their popularity and market penetration. The rise of Generation Z and Millennials, who are digital natives, has also significantly contributed to the growth of social networking platforms, as these demographics are more inclined to use social media as a primary means of communication and entertainment.

Another driving factor is the shift in marketing strategies towards digital and social media channels. Businesses and brands are leveraging social networking services to connect with their target audiences more effectively, enabling personalized marketing campaigns and real-time customer engagement. Social media platforms offer unparalleled opportunities for businesses to understand consumer behavior, preferences, and trends through data analytics and insights. As a result, companies are increasing their advertising spend on social networking services to enhance brand visibility, drive traffic, and boost sales. This commercial use of social networks is anticipated to contribute significantly to the market's growth, as businesses continue to seek innovative ways to engage customers and stay competitive in the digital age.

Moreover, the continuous innovation and integration of advanced technologies such as artificial intelligence, augmented reality, and virtual reality into social networking platforms are creating new avenues for user engagement and interaction. These technologies are enhancing the user experience by offering immersive features, personalized recommendations, and interactive content. For instance, AI-driven algorithms help curate content based on user preferences, while AR and VR are being used to create engaging and immersive experiences, such as virtual try-ons and 3D product demonstrations. Such technological advancements are not only attracting new users but also increasing the time spent on social platforms, thereby boosting user retention and platform monetization.

The emergence of Anonymous Social Networking Software has introduced a new dimension to the social networking landscape. These platforms prioritize user privacy and anonymity, allowing individuals to share thoughts and ideas without revealing their identities. This approach caters to users who value privacy and wish to engage in open discussions without the fear of judgment or repercussions. Anonymous social networking software provides a unique space for users to express themselves freely, fostering a sense of community and trust among participants. As concerns over data privacy and security continue to rise, these platforms are gaining traction, offering an alternative to traditional social networks where personal information is often shared and monetized. The growing interest in anonymity reflects a broader trend towards privacy-focused digital interactions, highlighting the need for secure and confidential communication channels in the digital age.

From a regional perspective, the social networking services market exhibits diverse growth patterns across different geographies. North Ame

The global social network platform market is experiencing robust growth, driven by the increasing adoption of smartphones, rising internet penetration, and the ever-growing need for online social interaction. The market, estimated at $200 billion in 2025, is projected to expand at a Compound Annual Growth Rate (CAGR) of 15% between 2025 and 2033, reaching approximately $650 billion by 2033. This growth is fueled by several key factors, including the increasing popularity of mobile social networking apps, the emergence of new social media platforms catering to niche interests, and the integration of social media into various aspects of daily life, from commerce to news consumption. The market is segmented by application (Large Enterprises and SMEs) and type (Cloud-Based and Web-Based), with cloud-based platforms dominating due to their scalability, accessibility, and cost-effectiveness. North America currently holds the largest market share, followed by Europe and Asia Pacific, although the latter is expected to experience the fastest growth in the coming years due to its expanding internet user base and rising mobile penetration. While the market faces challenges such as data privacy concerns and regulatory hurdles, the overall growth trajectory remains positive, propelled by continuous innovation and the evolving nature of online social interaction. The competitive landscape is highly fragmented, with a mix of established giants like Facebook, Twitter, and LinkedIn, alongside numerous smaller, niche players. These platforms are constantly evolving, adapting to changing user preferences and technological advancements. Key strategies employed by market players include expanding their feature sets, integrating advanced analytics for enhanced user targeting, and forging strategic partnerships to increase reach and market share. The increasing importance of social commerce and the rise of metaverse platforms present significant opportunities for growth in the coming years. However, companies need to navigate the complexities of data security and user privacy to maintain consumer trust and compliance with evolving regulatory landscapes. Successful players will likely be those that can effectively leverage data-driven insights to enhance user experience and monetize their platforms responsibly.

As of January 2025, ** percent of social media users in the United States aged 40 to 49 years were users of Facebook, as were ** percent of ** to ** year olds in the country. Overall, ** percent of those aged 18 to 29 years were using Instagram in the U.S. The social media market in the United States The number of social media users in the United States has shown continuous growth in the past years, and it is forecast to continue increasing to reach *** million users in 2029. As of 2023, the social network user penetration in the United States amounted to an impressive ***** percent, meaning that more than nine in ten people in the country engaged with online platforms. Furthermore, Facebook was by far the most popular social media platform in the United States, accounting for ** percent of all social media visits in 2023, followed by Pinterest with **** percent of visits. The global social media landscape As of April 2024, **** billion people were social media users, accounting for **** percent of the world’s population. Northern Europe was the region with the highest social media penetration rate with a reach of **** percent, followed by Western Europe with **** percent and Eastern Asia **** percent. In contrast, less than one in ten people in Middle Africa used social networks. Facebook’s popularity is not limited to the United States: this network leads the market on a global scale, and it accumulated more than three billion monthly active users (MAU) as of 2024, which is far more any other social media platform. YouTube, Instagram, and WhatsApp followed, all with *** billion or more MAU.

This statistic gives information on the year-on-year site visits generated through leading social networks in the United States as of the fourth quarter of 2019. It was found that Instagram's referral traffic grew 23 percent.

Social Networking Market Outlook

The global social networking market size is anticipated to expand significantly from USD 88.8 billion in 2023 to USD 177.3 billion by 2032, reflecting a compound annual growth rate (CAGR) of 8.0% over the forecast period. This remarkable growth trajectory is propelled by the ever-increasing penetration of smartphones, the proliferation of internet access, and a heightened focus on digital social interactions. The integration of advanced technologies such as Artificial Intelligence (AI) and Augmented Reality (AR) into social networking platforms is also enhancing user engagement levels, thus fostering market expansion. As the world becomes more digital, individuals and enterprises alike are increasingly seeking platforms that offer seamless communication, real-time updates, and personalized experiences.

A key growth factor of the social networking market is the continuous rise in internet adoption rates across the globe. As more regions gain access to the internet, the potential user base for social networking platforms expands correspondingly. Internet penetration has especially surged in developing countries, fueled by affordable smartphone availability and government initiatives aimed at improving digital infrastructure. This has allowed social networking platforms to tap into previously inaccessible markets, thereby driving user growth and engagement. Furthermore, as the digital economy grows, social networking sites are increasingly seen as essential tools for marketing, branding, and customer engagement, prompting businesses to invest heavily in these platforms to reach their target audiences effectively.

The evolution of user preferences towards visual and real-time content is another significant growth driver. Platforms that offer video sharing, live streaming, and ephemeral content have seen substantial increases in user engagement. This shift is largely driven by younger demographics who favor interactive and dynamic content over static text-based updates. Social networking platforms are capitalizing on this trend by incorporating features such as stories, reels, and live broadcasts, which not only enhance the user experience but also open up new revenue streams through advertising and partnerships. The ability of these platforms to innovate and adapt to changing user preferences is pivotal in maintaining user interest and ensuring long-term growth.

The increasing importance of data analytics and targeted advertising also plays a vital role in market growth. Social networking platforms provide businesses with unprecedented access to consumer data, allowing for highly personalized advertising strategies. This capability for precise targeting makes social networking advertising an attractive option for companies looking to maximize their marketing ROI. Moreover, advancements in AI and machine learning are further refining these targeting capabilities, enabling platforms to offer even more sophisticated and effective advertising solutions. As a result, advertising revenues for social networking platforms continue to rise, contributing significantly to overall market growth.

Regionally, North America and Asia Pacific are leading the charge in social networking market expansion. North America, with its technology-savvy population and high internet penetration rates, remains a dominant force, driven by continuous innovation and strategic partnerships within the industry. Meanwhile, Asia Pacific is witnessing rapid growth, fueled by the increasing number of internet users and the widespread adoption of smartphones. Emerging economies in this region, particularly China and India, are becoming key markets for social networking platforms looking to capitalize on vast, untapped user bases. Europe also presents substantial opportunities, with a focus on privacy and data protection driving innovation and compliance in social networking applications. In contrast, the Middle East & Africa and Latin America are gradually catching up, with improvements in digital infrastructure and connectivity.

Platform Type Analysis

The social networking market is segmented into various platform types, including social media, professional networking, dating, and others. Each platform type plays a crucial role in the overall market landscape, catering to different user needs and preferences. Social media platforms remain the most popular segment, driven by their ability to connect people across the globe and facilitate the sharing of personal experiences through text, photos, and videos. These platforms have evolved significantly over the years, incorporating features such as live streamin

In 2020, Bangladesh's social media audience increased by **** percent compared to the previous year, making the country the fastest-growing major social media market worldwide. In comparison, social media users in the United States only increased by *** percent year-over-year.

Profile growth - the growth on our social platforms to see where and when we're gaining followers. Engagement rate - a ratio of how many people interacted with ours posts based on when users are usually online. Reach - the number of feeds our posts appeared in (doesn't mean people interacted with the post).

Global Social Media market size is expected to reach $341.7 billion by 2029 at 13.2%, segmented as by type, social media advertisement, social media subscription

In 2028, the ad spending growth forecast is expected to significantly decrease in all segments compared to the previous point in time. Concerning the two selected segments, the segment Social Media Advertising Mobile has the largest ad spending growth with **** percent. In comparison, Social Media Advertising Desktop is ranked last, with **** percent. Their difference, compared to Social Media Advertising Mobile, lies at **** percentage points. The Statista Market Insights cover a broad range of additional markets.