In 2022, the number of global social media audiences increased by **** percent compared to the previous year. Worldwide social network user growth is projected to slow down to **** percent by 2027. There are currently over *** billion social media users worldwide.

How many people use social media? Social media usage is one of the most popular online activities. In 2024, over **** ******* people were using social media worldwide, a number projected to increase to over *** billion in 2028. Who uses social media? Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at ** percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe. How much time do people spend on social media? Social media is an integral part of daily internet usage. On average, internet users spend *** minutes per day on social media and messaging apps, an increase of ** minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media. What are the most popular social media platforms? Market leader Facebook was the first social network to surpass *** billion registered accounts and currently boasts approximately *** billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Social media platforms are integral to people's lives, offering ways to communicate, create and view content and share information. According to Ofcom, approximately 89% of UK internet users in 2023 used social media apps or sites. Teenagers and young adults are the biggest users, although there is rapid uptake among older age groups. Advertising is the primary revenue source for social media platforms, although subscription-based services are gaining momentum as platforms seek to diversify their incomes. TikTok is the success story of the last few years, becoming the most downloaded app between 2020 and 2022, according to Apptopia. The short-form video platform reported that it averaged revenue growth of over 450% between 2019 and 2022. After Musk's takeover, X, formerly known as Twitter, adjusted its content moderation and allowed previously banned accounts to return. As a result, over 600 advertisers have pulled their ads from the site because of fears their brand may be associated with malcontent. In response to falling ad revenue, X has introduced a subscription-based service which enables users to verify themselves and boosts the number of people who view their tweets. Meta-owned Facebook and Instagram have responded by introducing a similar service. Revenue is expected to grow by 14.3% in 2024-25, constrained by a slowdown in user growth for most major social media platforms. Over the five years through 2024-25, revenue is forecast to expand at a compound annual rate of 32.8% to reach £9.8 billion. Looking forward, regulations relating to how data is collected, stored, and shared will force advertisers and platforms to rethink how they can target their desired demographics. The rising prominence of AI will require the introduction of adequate regulations. The Online Safety Bill sets out new guidelines for social media platforms to abide by, with hefty fines in store for those who do not. Operating costs will swell as platforms look to meet consumers’ expectations, weighing on profit. Over the five years through 2029-30, social media platforms' revenue is projected to climb at an estimated 9.4% to reach £15.4 billion.

Social Networking Market Report is Segmented by Device Type (Smartphone, Tablet and More), Revenue Stream (Advertising, In-App Purchases and More), Platform Type (Traditional Social Networks, Media-Sharing Networks and More), User Demographics (13–24 Years, 25–34 Years and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The global social media analytics market size was valued at USD 14.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 83.11 Billion by 2033, exhibiting a CAGR of 21.9% from 2025-2033. North America currently dominates the market in 2024, holding a market share of over 33.0% in 2024. The social media analytics market share is driven by the rising need for data analytics that enhances decision-making processes, increasing utilization of various social media platforms, and the growing focus on quick and effective responses to customer inquiries.

IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on component, deployment mode, organization size, application, and end user.

These are the key social media statistics that you need to know.

Social Networking Market Outlook

The global social networking market size is anticipated to expand significantly from USD 88.8 billion in 2023 to USD 177.3 billion by 2032, reflecting a compound annual growth rate (CAGR) of 8.0% over the forecast period. This remarkable growth trajectory is propelled by the ever-increasing penetration of smartphones, the proliferation of internet access, and a heightened focus on digital social interactions. The integration of advanced technologies such as Artificial Intelligence (AI) and Augmented Reality (AR) into social networking platforms is also enhancing user engagement levels, thus fostering market expansion. As the world becomes more digital, individuals and enterprises alike are increasingly seeking platforms that offer seamless communication, real-time updates, and personalized experiences.

A key growth factor of the social networking market is the continuous rise in internet adoption rates across the globe. As more regions gain access to the internet, the potential user base for social networking platforms expands correspondingly. Internet penetration has especially surged in developing countries, fueled by affordable smartphone availability and government initiatives aimed at improving digital infrastructure. This has allowed social networking platforms to tap into previously inaccessible markets, thereby driving user growth and engagement. Furthermore, as the digital economy grows, social networking sites are increasingly seen as essential tools for marketing, branding, and customer engagement, prompting businesses to invest heavily in these platforms to reach their target audiences effectively.

The evolution of user preferences towards visual and real-time content is another significant growth driver. Platforms that offer video sharing, live streaming, and ephemeral content have seen substantial increases in user engagement. This shift is largely driven by younger demographics who favor interactive and dynamic content over static text-based updates. Social networking platforms are capitalizing on this trend by incorporating features such as stories, reels, and live broadcasts, which not only enhance the user experience but also open up new revenue streams through advertising and partnerships. The ability of these platforms to innovate and adapt to changing user preferences is pivotal in maintaining user interest and ensuring long-term growth.

The increasing importance of data analytics and targeted advertising also plays a vital role in market growth. Social networking platforms provide businesses with unprecedented access to consumer data, allowing for highly personalized advertising strategies. This capability for precise targeting makes social networking advertising an attractive option for companies looking to maximize their marketing ROI. Moreover, advancements in AI and machine learning are further refining these targeting capabilities, enabling platforms to offer even more sophisticated and effective advertising solutions. As a result, advertising revenues for social networking platforms continue to rise, contributing significantly to overall market growth.

Regionally, North America and Asia Pacific are leading the charge in social networking market expansion. North America, with its technology-savvy population and high internet penetration rates, remains a dominant force, driven by continuous innovation and strategic partnerships within the industry. Meanwhile, Asia Pacific is witnessing rapid growth, fueled by the increasing number of internet users and the widespread adoption of smartphones. Emerging economies in this region, particularly China and India, are becoming key markets for social networking platforms looking to capitalize on vast, untapped user bases. Europe also presents substantial opportunities, with a focus on privacy and data protection driving innovation and compliance in social networking applications. In contrast, the Middle East & Africa and Latin America are gradually catching up, with improvements in digital infrastructure and connectivity.

Platform Type Analysis

The social networking market is segmented into various platform types, including social media, professional networking, dating, and others. Each platform type plays a crucial role in the overall market landscape, catering to different user needs and preferences. Social media platforms remain the most popular segment, driven by their ability to connect people across the globe and facilitate the sharing of personal experiences through text, photos, and videos. These platforms have evolved significantly over the years, incorporating features such as live streamin

Which countries spent the most and least time on social media?

Profile growth - the growth on our social platforms to see where and when we're gaining followers. Engagement rate - a ratio of how many people interacted with ours posts based on when users are usually online. Reach - the number of feeds our posts appeared in (doesn't mean people interacted with the post).

The global Emotion Social Network Design Market is expected to rise USD 5441.75 million by 2034 And anticipated to grow at a CAGR of 12.0%.

Social Media Platforms Market Outlook

The global social media platforms market size was valued at approximately USD 180 billion in 2023 and is projected to reach around USD 400 billion by 2032, exhibiting a robust CAGR of 9.1% over the forecast period. This impressive growth is primarily driven by the increasing penetration of smartphones, the expansion of internet connectivity, and the rising demand for digital advertising.

Several key factors are driving the growth of the social media platforms market. First and foremost, the increasing availability and affordability of smartphones and internet services globally have significantly expanded the user base of social media platforms. With the proliferation of affordable smartphones and widespread network coverage, even users in developing regions are now able to access social media, contributing to the market's expansion. Furthermore, mobile internet speeds have improved significantly, enabling richer media experiences on social platforms, which in turn attract more users and advertisers.

Another critical growth factor is the rising importance of digital marketing and advertising. Businesses of all sizes are leveraging social media platforms to reach their target audiences more effectively and efficiently. Given the advanced targeting capabilities and analytics offered by these platforms, advertisers can optimize their campaigns for better performance, thus funneling a significant portion of their advertising budgets to social media. Additionally, the integration of e-commerce features within social media platforms has created new revenue streams and engagement opportunities, further propelling market growth.

Content creation and user engagement are also key drivers in the social media platforms market. User-generated content (UGC) plays a vital role in keeping platforms vibrant and engaging. Social media platforms provide various tools and features, such as live streaming, stories, and reels, which encourage users to create and share content. This not only enhances user engagement but also attracts more users to join the platforms. Influencer marketing is another growing trend, where influencers with large followings collaborate with brands to promote products and services, thereby driving sales and brand awareness.

From a regional perspective, North America and Asia Pacific are the dominant players in the social media platforms market. North America, with mature markets in the U.S. and Canada, has a high penetration rate of social media usage and significant digital advertising expenditure. Conversely, the Asia Pacific region is witnessing rapid growth due to its large population, increasing internet penetration, and the rising popularity of regional social media platforms. Europe, Latin America, and the Middle East & Africa also present substantial growth opportunities due to expanding internet access and increasing smartphone adoption.

Platform Type Analysis

The social media platforms market can be segmented by platform type into social networking, media sharing, blogging & microblogging, discussion forums, and others. Social networking platforms, such as Facebook, LinkedIn, and Twitter, are among the most popular and widely used types. These platforms enable users to create profiles, connect with friends and colleagues, and share various forms of content. Social networking platforms are particularly popular due to their diverse feature sets, including messaging, multimedia sharing, and online communities, which cater to a broad range of user needs.

Media sharing platforms like YouTube, Instagram, and TikTok focus primarily on the sharing of videos and images. These platforms have gained massive popularity, especially among younger demographics, due to their focus on visual content and ease of use. The rise of short-form video content has been a significant trend, with platforms like TikTok leading the way. Media sharing platforms attract a large number of content creators and influencers, who generate engaging content that drives user engagement and retention.

Blogging and microblogging platforms, such as WordPress and Tumblr, provide users with a space to share their thoughts, ideas, and opinions through longer-form text content. Microblogging platforms like Twitter allow for shorter, more frequent updates, which can be particularly effective for real-time communication and news

The social media analytic market size is projected to grow from USD 11.38 billion in 2025 to USD107.3 billion by 2035, representing a CAGR of 25.16% during the forecast period till 2035.

Market Size statistics on the Social Networking Sites industry in United States

The Social Media Analytics Market Report is Segmented by Component (Solutions, Services), Deployment Mode (Cloud, On-Premise), Module (Social Media Monitoring and Tracking, Social Media Measurement/Listening and Analytics), End-User Industry (Media and Entertainment, IT and Telecom, BFSI, Retail and E-Commerce, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The AI In Social Media Market report segments the industry into Technology (Machine Learning and Deep Learning, Natural Language Processing (NLP)), Application (Customer Experience Management, and more), Service (Managed Service, Professional Service), Organization Size (Small and Medium Enterprises, Large Enterprises), End-User Industry (Retail, and more), and Geography (North America, and more).

The global social-network game service market is projected to reach USD XX million by 2033, exhibiting a CAGR of XX% during the forecast period (2025-2033). The increasing popularity of social media platforms, coupled with the growing demand for immersive gaming experiences, is driving the market growth. Furthermore, technological advancements, such as virtual reality (VR) and augmented reality (AR), are creating new opportunities for social-network game service providers. The market is segmented into applications (applications, websites, others), types (casual, adventure, competitive, others), companies (Zynga, Wooga, Gameforge, Bigpoint Games, Goodgame Studios, Plinga, Kabam, RockYou), and regions (North America, South America, Europe, Middle East & Africa, Asia Pacific). North America holds a significant market share due to the presence of established gaming companies and a large user base. Asia Pacific is expected to witness the highest growth rate during the forecast period, driven by the increasing penetration of smartphones and internet services in the region. The competitive landscape includes key players such as Zynga, Wooga, and Gameforge, who are investing heavily in research and development to offer innovative gaming experiences and expand their market reach.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.