As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

Discover the latest social media statistics and trends for 2025 and how they impact businesses.

These are the key social media statistics that you need to know.

Which countries spent the most and least time on social media?

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Employment statistics on the Social Networking Sites industry in the US

More than 100 social media channels and statistics for the National Archives and Records Administration.

Number of Businesses statistics on the Media Streaming, Social Networks and Other Content Providers industry in United States

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

59% of adults in the united states are using Instagram daily.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

The average Twitter user spends 5.1 hours per month on the platform.

YouTube boasts an average of 23.7 hours per month spent by users.

There are over 2 billion registered users on Instagram in 2025.

The most significant cohorts of users on Instagram are aged 18 – 24.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.