Dataset

This dataset was created by OMR ABDULLAH

Released under Other (specified in description)

Contents

Dataset

This dataset was created by JacekBruzdzinski

Contents

In 2020, the amount spend on advertisement per user worldwide increased around 3.5 U.S. dollars to 28.3 U.S dollars. According to the Statista Digital Market Outlook advertising spending per user in estimated to increase to almost 40 U.S dollars by 2025.

Context

This is a data for learning and implementing your first ML models .

Content

It includes age and estimated salary of the user. The purchased column indicates weather the particular user with age and estimated salary have bought the product or not by viewing the social ads of the product . - 0 : No - 1 : Yes

Dataset

This dataset was created by Blessing Laweh

Released under Database: Open Database, Contents: Database Contents

Contents

The impact of advertisements is positively correlated to the trustworthiness of the brand. According to a 2023 survey conducted by Rakuten Insight in China, about 77 percent of respondents voted ads developed by trusted brands as the most impactful ad type on social media platforms. On the contrary, text ads were considered to have the least impact.

Dataset

This dataset was created by Munagavalasa Sai Nikhil

Contents

Dataset

This dataset was created by Rajiv84ia

Contents

Global Social Media Advertisement Market to hit USD 406.64B by 2029 growing at 12.2% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

Between April and December of 2021, around 39 percent of hidden ad violations on social media platforms in South Korea were based on incorrectly placed ad disclosures. Common examples of this included burying the information among multiple tags or writing a long description and placing the information at the end, requiring users to click to view more of the text.

In 2020, the social media advertising made up around 10.3 percent of the total online ad revenue in China. E-commerce advertising and search engine advertising were the largest segments in the Chinese online ad market.

Dataset

This dataset was created by Darshak Mangroliya

Contents

In Colombia, 38.6 percent of internet users discovered brands, products, and services via social media ads in the third quarter of 2023. Of the selected Latin American countries, Mexico ranked second, with 38.4 percent of respondents reporting that they found new brands through social network advertising. Meanwhile, social media ads reached 37 percent of Argentinian online users and 36.9 percent of Brazilians.

Recent evaluation of social media advertising metrics shows that the click-through rate (CTR) for social networks in the second quarter of 2024 reached 0.66 percent. A quarter earlier, it stood at 0.64 percent.

The size and share of the market is categorized based on Application (Photo Ads, Video Ads, Slideshow Ads, Carousel Ads, Collection Ads, Canvas Ads, Lead Ads, Dynamic Product Ads) and Product (Type I, Type Ii) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Every year billions of dollars are spent on advertising on social media in the United States. In 2022, the amount reached 66 billion U.S. dollars, and included paid advertising on social networks as well as games and applications on social media. By 2025, advertisers are expected to spend over 82 billion dollars on promoting their products on social networks. Facebook commands the lion’s share of these expenditures (more than 80 percent), followed by LinkedIn and Pinterest with four and two percent respectively. Social network advertising – a closer look   Studies show that a little over 90 percent of U.S. companies are and will be using social media for marketing purposes. In 2017, social messaging and video were thought to be the trends of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Lo and behold, advertising spending on social video has been growing ever since, and is expected to amount to nearly 15 billion U.S dollars in 2021. Even in this respect, Facebook has the lead, especially when it comes to influencer marketing. In fact, all tiers of influencers - from microinfluencers to celebrities - post the majority of their videos on Facebook. The second choice of platform to share their videos is YouTube, which despite being 'the' video sharing platform is not as popular yet among influencers most probably due to smaller user reach.

Dataset

This dataset was created by Mehak18p

Released under Apache 2.0

Contents

Dataset

This dataset was created by Roshan2429

Contents

According to a survey on social media advertising conducted by Rakuten Insight in July 2023, approximately 48 percent of respondents aged from 45 to 54 years in Vietnam indicated that they occasionally purchased items, between three to six times in the past year, after viewing sponsored advertisements on social media platforms. Meanwhile, three percent of respondents from that age group preferred not to purchase any items after viewing an ad on social media.

In 2023, almost 1.3 billion U.S. dollars were estimated to have been spent on social media advertising in Russia, and increase of around 0.21 billion U.S. dollars from the previous year. The expenditure on social media ads in Russia is expected to increase gradually in the following years until 2028.