How many people use social media?

              Social media usage is one of the most popular online activities. In 2024, over five billion people were using social media worldwide, a number projected to increase to over six billion in 2028.

              Who uses social media?
              Social networking is one of the most popular digital activities worldwide and it is no surprise that social networking penetration across all regions is constantly increasing. As of January 2023, the global social media usage rate stood at 59 percent. This figure is anticipated to grow as lesser developed digital markets catch up with other regions
              when it comes to infrastructure development and the availability of cheap mobile devices. In fact, most of social media’s global growth is driven by the increasing usage of mobile devices. Mobile-first market Eastern Asia topped the global ranking of mobile social networking penetration, followed by established digital powerhouses such as the Americas and Northern Europe.

              How much time do people spend on social media?
              Social media is an integral part of daily internet usage. On average, internet users spend 151 minutes per day on social media and messaging apps, an increase of 40 minutes since 2015. On average, internet users in Latin America had the highest average time spent per day on social media.

              What are the most popular social media platforms?
              Market leader Facebook was the first social network to surpass one billion registered accounts and currently boasts approximately 2.9 billion monthly active users, making it the most popular social network worldwide. In June 2023, the top social media apps in the Apple App Store included mobile messaging apps WhatsApp and Telegram Messenger, as well as the ever-popular app version of Facebook.

The product manager for Apple app store, want to exploit the potential for monetizing the store further by increasing the revenues through in-app advertising. In order to decide which Apps you should focus more on, you need to analyze the following dataset- using the the Jupyter notebook. The end goal is to recommend the suitable apps that can be exploited for in-app advertising, backed by proper analysis and logic.

The global social media penetration rate in was forecast to continuously increase between 2024 and 2028 by in total 11.6 (+18.19 percent). After the ninth consecutive increasing year, the penetration rate is estimated to reach 75.31 and therefore a new peak in 2028. Notably, the social media penetration rate of was continuously increasing over the past years.

This dataset simulates anonymized mobile screen time and app usage data collected from Android/iOS users over a 3-month period (Jan–April 2024). It captures daily usage trends across various app categories including:

Productivity: Google Docs, Notion, Slack

Entertainment: YouTube, Netflix, TikTok

Social Media: Instagram, WhatsApp, Facebook

Utilities: Chrome, Gmail, Maps

For YouTube, additional engagement statistics such as views, likes, and comments are included to analyze video popularity and content consumption behavior.

The dataset enables exploration of:

Productivity vs. entertainment screen time patterns

Daily usage fluctuations

App-specific user engagement

Correlation between time spent and user interactions

YouTube content virality metrics

This is a great resource for:

EDA projects

Behavioral clustering

Dashboard development

Time series and anomaly detection

Building recommendation or focus-assistive apps

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total 391 million users (+14.36 percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach 3.1 billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years. User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

NoSQL Database Market was valued at $9.38 Billion in 2023, and is projected to reach $USD 86.48 Billion by 2032, at a CAGR of 28% from 2023 to 2032.

Reviews on Messengers Dataset - Review dataset

The Reviews on Messengers Dataset is a comprehensive collection of 200 the most recent customer reviews on 6 messengers obtained from the popular app store, Google Play. See the list of the apps below. This dataset encompasses reviews written in 5 different languages: English, French, German, Italian, Japanese.

💴 For Commercial Usage: To discuss your requirements, learn about the price and buy the dataset, leave a request on our website to buy the dataset

The dataset's multilingual nature makes it useful for natural language processing tasks, sentiment analysis algorithms, and other machine learning applications that require diverse language data for training and evaluation.

The dataset can be highly valuable in training and fine-tuning machine learning models to automatically classify sentiments, predict customer satisfaction, or extract key information from customer reviews.

The data was scraped with google-play-scraper python lib by TrainingData Team.

Apps in the dataset and their IDs:

• Telegram: 'org.telegram.messenger',
• Facebook Messenger: 'com.facebook.orca',
• Whats App: 'com.whatsapp',
• Viber: 'com.viber.voip',
• Snapchat: 'com.snapchat.android',
• We Chat: 'com.tencent.mm'.

Languages in the dataset:

• English: EN,
• French: FR,
• German: DE,
• Italian : IT,
• Japanese: JP

🧩 This is just an example of the data. Leave a request here to learn more

Content

For each item, we extracted: - reviewId: ID of the review, - userName: name of the reviewer, - userImage: profile image of the reviewer, - content: text of the review, - score: number of stars given to the review, - thumbsUpCount: number of likes on the review, - at: date of the review, - replyContent: text of the developer's comment, - repliedAt: date of the developer's comment, - appVersion: version of the app, - userLang: language of the review, - app_id: ID of the app

OTHER DATASETS FOR THE TEXT ANALYSIS:

• SAT History Questions and Answers 🏛️
• 20,000 Customers Reviews on Banks ⭐️
• Amazon Reviews Dataset

Try to find the messenger with the most attentive support 😉

🚀 You can learn more about our high-quality unique datasets here

keywords: app reviews, internet, mobile app reviews, google play store, android apps, web scraping, parsing, online database software, customers, reviews dataset, text dataset, ratings, user review data, consumer review data, sentiment analysis, llm dataset, language modeling, large language models, text classification, text mining dataset, natural language texts, nlp, nlp open-source dataset, text data

Context

OkCupid (often abbreviated as OKC,[1] but officially OkC) is a U.S.-based, internationally operating online dating, friendship, and formerly also a social networking website and application. It features multiple-choice questions to match members. Registration is free. OKCupid is owned by Match Group, which also owns Tinder, Hinge, Plenty of Fish, and many other popular dating apps and sites.[Source: [Wikipedia](https://en.wikipedia.org/wiki/OkCupid]

This dataset belongs to the app OkCupid available on the Google Play Store. The Dataset mostly has user reviews and the various comments made by the users.

Content

The content of the various columns is listed below. Please find the description for each column.

Acknowledgements

Banner image - OkCupid

In 2023, Meta Platforms had a total annual revenue of over 134 billion U.S. dollars, up from 116 billion in 2022. LinkedIn reported its highest annual revenue to date, generating over 15 billion USD, whilst Snapchat reported an annual revenue of 4.6 billion USD.

Dataset

This dataset was created by Joshua Cristopher Aritonang

Released under Data files © Original Authors

Contents

Explore the Google Play Store Reviews Database, a comprehensive collection of user reviews for various apps available on the Google Play Store.

This dataset includes millions of reviews across a wide range of categories such as games, productivity, social media, finance, health, and more. Each review entry provides essential details, including app names, user ratings, review texts, review dates, and user feedback, offering valuable insights for developers, data analysts, and market researchers.

Key Features:

• Extensive Review Coverage: Contains millions of user reviews from the Google Play Store, covering various app categories like games, productivity, social media, finance, and health.
• Detailed Review Information: Each review includes key details such as app name, user rating, review text, review date, and user feedback, allowing for in-depth analysis of user sentiment and app performance.
• Ideal for Market Analysis: Perfect for developers, data scientists, and market researchers interested in analyzing user feedback, studying trends in app usage, or optimizing app development strategies based on user reviews.
• Rich Source of User Insights: Provides a comprehensive overview of user experiences and preferences, helping professionals stay updated on the latest trends, popular apps, and user satisfaction levels.

Whether you're analyzing user feedback, researching market trends, or developing new app strategies, the Google Play Store Reviews Database is an invaluable resource that provides detailed insights and extensive coverage of app reviews on the Google Play Store.

Context

TikTok, known in China as Douyin (Chinese: 抖音; pinyin: Dǒuyīn), is a video-focused social networking service owned by Chinese company ByteDance Ltd. It hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to ten minutes.[7][8][9][10] TikTok is an international version of Douyin, which was originally released in the Chinese market in September 2016.[11] TikTok was launched in 2017 for iOS and Android in most markets outside of mainland China; however, it became available worldwide only after merging with another Chinese social media service, Musical.ly, on 2 August 2018.

TikTok and Douyin have almost the same user interface but no access to each other's content. Their servers are each based in the market where the respective app is available. The two products are similar, but features are not identical. Douyin includes an in-video search feature that can search by people's faces for more videos of them and other features such as buying, booking hotels and making geo-tagged reviews. Since its launch in 2016, TikTok and Douyin rapidly gained popularity in virtually all parts of the world. As of October 2020, TikTok surpassed over 2 billion mobile downloads worldwide.[Source: Wikipedia]

This dataset belongs to the TikTok app available on the Google Play Store. The Dataset mostly has user reviews and the various comments made by the users.

Content

The content of the various columns is listed below. Please find the description for each column.

Acknowledgements

TikTok image - TikTok

Social media companies are starting to offer users the option to subscribe to their platforms in exchange for monthly fees. Until recently, social media has been predominantly free to use, with tech companies relying on advertising as their main revenue generator. However, advertising revenues have been dropping following the COVID-induced boom. As of July 2023, Meta Verified is the most costly of the subscription services, setting users back almost 15 U.S. dollars per month on iOS or Android. Twitter Blue costs between eight and 11 U.S. dollars per month and ensures users will receive the blue check mark, and have the ability to edit tweets and have NFT profile pictures. Snapchat+, drawing in four million users as of the second quarter of 2023, boasts a Story re-watch function, custom app icons, and a Snapchat+ badge.

Context

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F1842206%2Ff8be54f46489725c473eb6b64366c20c%2Flinkedin2.png?generation=1700375812860815&alt=media" alt="">

Based on their wikipedia page

LinkedIn (/lɪŋktˈɪn/) is a business and employment-focused social media platform that works through websites and mobile apps. It was launched on May 5, 2003. Since December 2016, it has been a wholly owned subsidiary of Microsoft. The platform is primarily used for professional networking and career development, and allows jobseekers to post their CVs and employers to post jobs. From 2015 most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. LinkedIn has more than 970 million registered members from over 200 countries and territories.

These reviews were extracted from its Google Store page.

Usage

This dataset should paint a good picture on what is the public's perception of the app over the years. Using this dataset, we can do the following

1. Extract sentiments and trends
2. Identify which version of the app had the most positive feedback, the worst.
3. Use topic modeling to identify the pain points of the application.

(AND MANY MORE!)

Note

Images generated using Bing Image Generator

Context

https://www.googleapis.com/download/storage/v1/b/kaggle-user-content/o/inbox%2F1842206%2F32fbc94a3994d9909a7240ac15040017%2FIG.png?generation=1700221188402401&alt=media" alt="">

Based on their wikipedia page

Instagram is an American photo and video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed.

These reviews were extracted from Google Store.

Usage

This dataset should paint a good picture on what is the public's perception of the app over the years. Using this dataset, we can do the following

1. Extract sentiments and trends
2. Identify which version of the app had the most positive feedback, and the worst.
3. Use topic modeling to identify the pain points of the application.

(AND MANY MORE!)

Note

Images generated using Bing Image Generator

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

During a January 2024 global survey among marketers, nearly 60 percent reported plans to increase their organic use of YouTube for marketing purposes in the following 12 months. LinkedIn and Instagram followed, respectively mentioned by 57 and 56 percent of the respondents intending to use them more. According to the same survey, Facebook was the most important social media platform for marketers worldwide.

NoSQL Database Market size was valued at USD 6.47 Billion in 2024 and is expected to reach USD 44.66 Billion by 2032, growing at a CAGR of 30.14% from 2026 to 2032.Global NoSQL Database Market DriversExponential Growth of Big Data and IoT: The explosion of Big Data and Internet of Things (IoT) applications is a primary catalyst for NoSQL adoption, requiring database solutions that can ingest and process colossal volumes of unstructured and semi-structured data from diverse sources like sensors, social media, and web logs. Unlike rigid relational systems, Increasing Demand for Real-Time Web and Mobile Applications: The surging demand for real-time web and mobile applications is significantly fueling the NoSQL market, as these modern applications require sub-millisecond latency and exceptionally high throughput to deliver a seamless user experience. NoSQL database types, particularly key-value stores and document databases, are architecturally optimized for rapid read/write operations and horizontal scaling,.

Context

We were curious how app store reviews correlate with stock price & financials. This is some of the data we were able to gather.

Content

• 10 reviews from the App Store, including the review, the rating, and date published.