100+ datasets found
  1. Instagram: distribution of global audiences 2024, by age and gender

    • statista.com
    • davegsmith.com
    Updated Jun 17, 2025
    + more versions
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    Stacy Jo Dixon (2025). Instagram: distribution of global audiences 2024, by age and gender [Dataset]. https://www.statista.com/topics/1164/social-networks/
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    Dataset updated
    Jun 17, 2025
    Dataset provided by
    Statistahttp://statista.com/
    Authors
    Stacy Jo Dixon
    Description

    As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

                  Teens and social media
    
                  As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
                  Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.
    
  2. S

    Social Media Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    Search Logistics (2025). Social Media Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    Dataset authored and provided by
    Search Logistics
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

  3. s

    Key Social Media Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Key Social Media Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    These are the key social media statistics that you need to know.

  4. s

    Social Media Worldwide Usage Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Worldwide Usage Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Which countries spent the most and least time on social media?

  5. s

    Social Media Worldwide Advertising Statistics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Worldwide Advertising Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

  6. Social Networking Sites in the US

    • ibisworld.com
    Updated Sep 15, 2024
    + more versions
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    IBISWorld (2024). Social Networking Sites in the US [Dataset]. https://www.ibisworld.com/united-states/market-size/social-networking-sites/4574/
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    Dataset updated
    Sep 15, 2024
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2005 - 2030
    Description

    Market Size statistics on the Social Networking Sites industry in United States

  7. Latest social media statistics and facts 2025

    • wix.com
    • wix.mba
    html
    Updated Apr 28, 2025
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    Wix (2025). Latest social media statistics and facts 2025 [Dataset]. https://www.wix.com/blog/social-media-statistics-and-facts
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    htmlAvailable download formats
    Dataset updated
    Apr 28, 2025
    Dataset provided by
    Wix.comhttp://wix.com/
    Authors
    Wix
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    2025
    Area covered
    Global
    Description

    Discover the latest social media statistics and trends for 2025 and how they impact businesses.

  8. Selected social outcomes of using the Internet and social networking...

    • www150.statcan.gc.ca
    • open.canada.ca
    • +1more
    Updated Jun 22, 2021
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    Government of Canada, Statistics Canada (2021). Selected social outcomes of using the Internet and social networking websites or apps by gender and age group [Dataset]. http://doi.org/10.25318/2210014201-eng
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    Dataset updated
    Jun 22, 2021
    Dataset provided by
    Statistics Canadahttps://statcan.gc.ca/en
    Area covered
    Canada
    Description

    Percentage of Canadians who have experienced selected personal effects in their life because of the Internet and the use of social networking websites or apps, during the past 12 months.

  9. Social Networking Sites in the US - Market Research Report (2015-2030)

    • ibisworld.com
    Updated Sep 15, 2024
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    IBISWorld (2024). Social Networking Sites in the US - Market Research Report (2015-2030) [Dataset]. https://www.ibisworld.com/united-states/market-research-reports/social-networking-sites-industry/
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    Dataset updated
    Sep 15, 2024
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2014 - 2029
    Area covered
    United States
    Description

    Since going mainstream over a decade ago, hundreds of millions of Americans have embraced social networking sites, including Meta, X, LinkedIn and dozens more. People use these networks to maintain relationships with friends, follow the news and share photos and videos. By leveraging user data for targeted advertisements, where most revenue is derived, sites have been able to capitalize on the popularity of their platforms. As a result, industry revenue has surged at a CAGR of 20.3% over the past five years, including a climb of 12.0% to total an estimated $104.9 billion in 2024 alone. The industry has benefited from the continual shift of advertising spending to the internet, the proliferation of internet-connected mobile devices and more powerful networks. The industry is highly concentrated, with the top three companies making up a significant portion of industry revenue in 2024. Because of its early entry into the sector, Meta (previously Facebook) alone holds most of the market in 2024. The company's high market share and tremendously strong profit have resulted in the average industry profit margin accounting for 30.1% of revenue in 2024. Despite the industry's high profit level, many smaller companies operate at a loss. Since most industry revenue is generated through advertisements, sites must have a large and active user base to successfully attract advertisers. Many websites offer free services to gain users, but it can take a significant amount of time to build up a large user base, and many companies fail to do so before running out of money. Moving forward, industry revenue growth will slow somewhat because of deaccelerated growth in the number of mobile internet connections and the percentage of services conducted online, both of which are critical drivers for social networking sites. Nonetheless, the industry will grow substantially, increasing at a CAGR of 10.7% to $230.6 billion in 2029. Despite less pronounced revenue growth, new sites will continue to enter the industry and exacerbate competition. To compete, social networking sites are poised to focus on serving niche markets and advertisers' interests.

  10. s

    Social Media Negative Side Effects

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Social Media Negative Side Effects [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

  11. G

    Adverse effects of using the Internet and social networking websites or apps...

    • open.canada.ca
    • www150.statcan.gc.ca
    • +1more
    csv, html, xml
    Updated Jan 17, 2023
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    Statistics Canada (2023). Adverse effects of using the Internet and social networking websites or apps by gender and age group, inactive [Dataset]. https://open.canada.ca/data/en/dataset/80c88ac9-8ea1-4ff7-856e-560f7683d660
    Explore at:
    html, xml, csvAvailable download formats
    Dataset updated
    Jan 17, 2023
    Dataset provided by
    Statistics Canada
    License

    Open Government Licence - Canada 2.0https://open.canada.ca/en/open-government-licence-canada
    License information was derived automatically

    Description

    Percentage of Internet users who have experienced selected personal effects in their life because of the Internet and the use of social networking websites or apps, during the past 12 months.

  12. s

    Instagram Usage

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Instagram Usage [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    59% of adults in the united states are using Instagram daily.

  13. s

    Data from: Facebook Users

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Facebook Users [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

  14. s

    TikTok Usage

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). TikTok Usage [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    TikTok comes in 6th position in a list of the world’s most-used social media sites today.

  15. s

    Facebook Usage

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Facebook Usage [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

  16. s

    YouTube Users

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). YouTube Users [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    YouTube boasts an average of 23.7 hours per month spent by users.

  17. s

    Instagram Users

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Instagram Users [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    There are over 2 billion registered users on Instagram in 2025.

  18. s

    Instagram Demographics

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). Instagram Demographics [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
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    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The most significant cohorts of users on Instagram are aged 18 – 24.

  19. s

    LinkedIn Users

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). LinkedIn Users [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    There are over 875 million registered users on LinkedIn in 2024.

  20. s

    TikTok Users

    • searchlogistics.com
    Updated Apr 1, 2025
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    (2025). TikTok Users [Dataset]. https://www.searchlogistics.com/learn/statistics/social-media-user-statistics/
    Explore at:
    Dataset updated
    Apr 1, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

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Stacy Jo Dixon (2025). Instagram: distribution of global audiences 2024, by age and gender [Dataset]. https://www.statista.com/topics/1164/social-networks/
Organization logo

Instagram: distribution of global audiences 2024, by age and gender

Explore at:
Dataset updated
Jun 17, 2025
Dataset provided by
Statistahttp://statista.com/
Authors
Stacy Jo Dixon
Description

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.
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