As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.
Teens and social media
As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.
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I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.
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These are the key social media statistics that you need to know.
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Which countries spent the most and least time on social media?
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Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.
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Market Size statistics on the Social Networking Sites industry in United States
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Discover the latest social media statistics and trends for 2025 and how they impact businesses.
Percentage of Canadians who have experienced selected personal effects in their life because of the Internet and the use of social networking websites or apps, during the past 12 months.
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Since going mainstream over a decade ago, hundreds of millions of Americans have embraced social networking sites, including Meta, X, LinkedIn and dozens more. People use these networks to maintain relationships with friends, follow the news and share photos and videos. By leveraging user data for targeted advertisements, where most revenue is derived, sites have been able to capitalize on the popularity of their platforms. As a result, industry revenue has surged at a CAGR of 20.3% over the past five years, including a climb of 12.0% to total an estimated $104.9 billion in 2024 alone. The industry has benefited from the continual shift of advertising spending to the internet, the proliferation of internet-connected mobile devices and more powerful networks. The industry is highly concentrated, with the top three companies making up a significant portion of industry revenue in 2024. Because of its early entry into the sector, Meta (previously Facebook) alone holds most of the market in 2024. The company's high market share and tremendously strong profit have resulted in the average industry profit margin accounting for 30.1% of revenue in 2024. Despite the industry's high profit level, many smaller companies operate at a loss. Since most industry revenue is generated through advertisements, sites must have a large and active user base to successfully attract advertisers. Many websites offer free services to gain users, but it can take a significant amount of time to build up a large user base, and many companies fail to do so before running out of money. Moving forward, industry revenue growth will slow somewhat because of deaccelerated growth in the number of mobile internet connections and the percentage of services conducted online, both of which are critical drivers for social networking sites. Nonetheless, the industry will grow substantially, increasing at a CAGR of 10.7% to $230.6 billion in 2029. Despite less pronounced revenue growth, new sites will continue to enter the industry and exacerbate competition. To compete, social networking sites are poised to focus on serving niche markets and advertisers' interests.
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Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.
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Percentage of Internet users who have experienced selected personal effects in their life because of the Internet and the use of social networking websites or apps, during the past 12 months.
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59% of adults in the united states are using Instagram daily.
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Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.
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TikTok comes in 6th position in a list of the world’s most-used social media sites today.
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The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.
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YouTube boasts an average of 23.7 hours per month spent by users.
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There are over 2 billion registered users on Instagram in 2025.
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The most significant cohorts of users on Instagram are aged 18 – 24.
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There are over 875 million registered users on LinkedIn in 2024.
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Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.
As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.
Teens and social media
As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.