As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

These are the key social media statistics that you need to know.

Which countries spent the most and least time on social media?

Market Size statistics on the Social Networking Sites industry in United States

Discover the latest social media statistics and trends for 2025 and how they impact businesses.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Social Networking Market Report is Segmented by Device Type (Smartphone, Tablet and More), Revenue Stream (Advertising, In-App Purchases and More), Platform Type (Traditional Social Networks, Media-Sharing Networks and More), User Demographics (13–24 Years, 25–34 Years and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

Survey data collected in Canada, 2019. n = 1539. Using, Age, Facebook use and meme understanding to determine differences between demographics in relation to Instagram use

Introduction

Social Media Marketing Statistics: Social media marketing is a key part of any digital marketing plan today. With over 50% of the world’s population using social media, brands need to be active on these platforms. But it’s not just about making profiles and posting content. Effective social media marketing involves keeping up with changing algorithms and trends and understanding the behaviors of your target audience. Social media’s interactive and engaging nature helps businesses connect with their audience in ways they couldn’t before.

This opens up new opportunities for engaging with people, building the brand, and doing direct marketing. We shall shed more light on Social Media Marketing Statistics through this article.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

Percentage of Canadians who have experienced selected personal effects in their life because of the Internet and the use of social networking websites or apps, during the past 12 months.

List of social media sites by agency

More than 100 social media channels and statistics for the National Archives and Records Administration.

Percentage of Internet users who have experienced selected personal effects in their life because of the Internet and the use of social networking websites or apps, during the past 12 months.

59% of adults in the united states are using Instagram daily.

The most significant cohorts of users on Instagram are aged 18 – 24.

The average Twitter user spends 5.1 hours per month on the platform.