Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Facebook Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ or video sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network: a little app called TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.42 billion users and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

I’ve compiled a list of the latest social media user statistics showing just how big social media has become and where it’s likely to go in the future.

Which countries spent the most and least time on social media?

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

These are the key social media statistics that you need to know.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

The average Twitter user spends 5.1 hours per month on the platform.

Snapchat now boasts over 319 million daily active users. That means it’s one of the most engaging platforms. Snapchat currently has a total user base of 800 million.

59% of adults in the united states are using Instagram daily.

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

YouTube boasts an average of 23.7 hours per month spent by users.

There are over 2 billion registered users on Instagram in 2025.

In Portugal, the share of the population using social networks increased from 32 percent, in 2011, to over 70 percent, in 2024. The value registered in 2024 was the highest registered during the period observed.

There are over 875 million registered users on LinkedIn in 2024.

52 million people use LinkedIn every week to search for new jobs.

The most significant cohorts of users on Instagram are aged 18 – 24.

In 2022, the number of global social media audiences increased by **** percent compared to the previous year. Worldwide social network user growth is projected to slow down to **** percent by 2027. There are currently over *** billion social media users worldwide.

Users spend an average of 19.6 hours per month on TikTok alone. This works out to be approximately 39 minutes per day.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.