WhatsApp was the leading actively used messenger service in Germany in 2021. Almost 84 percent of users confirmed this. While WhatsApp is foremost a messaging service, certain features indicate similarities with social media networks, as sharing and posting between users still occurs, just not necessarily on a publicly accessible website. Delivering the message For most of the population, modern life is unimaginable without messenger apps. Texting has become much more varied as a form of communication thanks to extended file and content sharing options within messages. There is no doubt that WhatsApp is a popular messaging app in Germany. In 2023, almost 85 percent of people were messaging on WhatsApp every day. By 2025, it is estimated that over 53 million people will be using WhatsApp in Germany, suggesting it's popularity as a messaging app will not diminish with time. Personal data While Facebook is extremely popular in many different countries, long-term questions and concerns from users continue to arise, with personal data security being one of the leading topics of discussion. In general, the there have been many breaches of personal data online. At the same time, social media continues to enjoy rising popularity and use among the German population, both in a private and professional context.

We asked German consumers about "Social network usage by brand" and found that ********* takes the top spot, while ******** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 39,895 consumers in Germany.

In 2025, the most popular social media network among Generation Z in Germany was Instagram, with a user share of around ** percent. TikTok and YouTube followed in second place with around ** and ** percent user shares, respectively. In contrast, among Baby Boomers, Facebook was the most used social media network, with around ** percent of Boomers using the platform.

In the second quarter of 2023, Instagram and TikTok were the most popular social media platforms for German Gen Z consumers to purchase products. According to a survey, ** percent of respondents aged 18 to 26 stated that they had made purchases on Instagram, and on TikTok roughly ** percent of respondents had bought something. On the other hand, among older generations, Facebook stood as the preferred social media network for making purchases.

The number of social media users in Germany was forecast to continuously increase between 2024 and 2029 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the social media user base is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

** percent of German respondents answer our survey on "Most used social media platforms by type" with "Instant messengers (e.g., WhatsApp, Facebook Messenger, WeChat)". The survey was conducted in 2023, among ****** consumers.Find this and more survey data on most used social media platforms by type in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

In 2024, around ** percent of people in Germany used social media to send private messages. Other popular activities included liking and commenting on posts.Access millions of exclusive survey results with Statista Consumer Insights.

As of early 2025, advertising on Facebook had the highest reach in Germany among the presented social networks, with over **** percent. Youtube and Instagram followed, with ** percent and **** percent, respectively.

According to a survey conducted in Germany during the third quarter of 2024, ** percent of internet users said that their main reason for using social media was to keep in touch with family and friends. Additionally, **** percent of internet users in Germany said their main reason for accessing social media platforms was to read news stories, and ***************** said they used social networks as a way to fill spare time.

As of the 3rd quarter of 2020 the most popular social media platform in Germany was WhatsApp, with 87 percent of internet-users surveyed claiming they used the app. YouTube came second with a 69 percent respondent share, followed by Facebook with 63 percent. Tumblr was the least-used platform, with only 3 percent of those surveyed stating they used the network.

Based on forecasts, there will be **** million social network users in Germany by 2020. Numbers have been growing steadily in recent years. Likes and dislikes Social media has taken numerous countries by storm since its emergence and Germany is no exception. In 2018, more than **** of the population used social networks. Among these, the most popular were WhatsApp, YouTube and Facebook. While it’s understandable to pose the question whether WhatsApp in particular is a social media platform and not a messaging service only, it is being used by businesses and media outlets to communicate information and get closer to consumers. The general population, meanwhile, pursues a variety of activities on social networks, ********** sending private messages, as well as liking and commenting on posts by other users. Compared to other European countries and Russia, Germans do not spend the most time on social media. An open book? Facebook dominates the global social media scene and the numbers speak for themselves, with half of the world’s online population on it. Some of the most consistent, long-term concerns simultaneously arising with Facebook’s and other social networks’ staggering popularity have to do with transparency regarding data protection and user privacy options.

*********************** and *********************************************** are the top two answers among German consumers in our survey on the subject of "Most common social media activities".The survey was conducted online among 39,895 respondents in Germany, in 2025.

In March 2025, market leader Facebook accounted for approximately 58.27 percent of all mobile social media site visits in Germany. Second-ranked Instagram generated more than 19 percent of social media visits via mobile devices, while X/Twitter ranked third with a visit share of roughly 10.01 percent.

During the survey period it was found that ** percent of German social media users stated that they actively used Google+ in their leisure time. Facebook was the most frequently used network, followed by YouTube.

This statistic shows the results of a survey on the usage of social networks for business networking in Germany from 2013 to 2016. In 2016, there were about **** million people among the German-speaking population aged 14 years and older, who were members of a social network and had established new professional contacts using the platform.

In 2024, around ** percent of people in Germany were using social media for communication. Following and re-posting were the next two most common activities. Access millions of exclusive survey results with Statista Consumer Insights.

This statistic shows the share of individuals in Germany who participated in social networks from 2011 to 2018. In 2018, ** percent of individuals used social networks in Germany.

In 2024, ************************* was the most popular consumed content on social media. Comedy and posts about animals and nature rounded off the top three. Access millions of exclusive survey results with Statista Consumer Insights.

Among the presented social networks, advertising on YouTube had the highest reach in Germany both among women and men, with **** percent and **** percent, respectively.

In 2024, YouTube usage increased the older the age group. That year, ** percent of ** to 18-year-olds used the platform. ** percent used Instagram.