As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

This statistic presents the average number of social media accounts per internet user from 2013 to 2018. According to the survey findings, internet user in 2018 had an average of 8.5 social media accounts, up from 4.8 social media accounts in 2014.

This statistic shows the results of a survey among social network members regarding their preferred privacy settings for social networks in Germany in 2013. During the survey period it was found that 82 percent of respondents said that they wanted a setting to block other users.

This statistic shows the results of a survey on the usage of social networks for business networking in Germany from 2013 to 2016. In 2016, there were about 5.29 million people among the German-speaking population aged 14 years and older, who were members of a social network and had established new professional contacts using the platform.

In 2023, around seven out of ten individuals went online to use social networks in Greece. The social media penetration in the country increased by approximately 32 percentage points between 2013 and 2023.

This statistic shows the results of a survey on the importance of privacy settings in social networks in Germany in 2013. During the survey period it was found that 94 percent of respondents stated that it was important to them that the social network handled their personal data according to data protection standards.

According to a survey conducted in South Korea in 2023, around ** percent of male and ** percent of female respondents respectively stated that they used social media. This represents a slight increase compared to the previous year. Social media user penetration has grown by over ** percentage points since 2013.

This statistic shows the results of a survey on playing games on social networks in Germany from 2013 to 2016. In 2016, there were about **** million people among the German-speaking population aged 14 years and older, who were members of a social network and used the platform for playing online games.

This statistic shows the most popular social networks in Vietnam in **********, based on their number of unique visitors. During that month, ZING Me had *** million unique visitors. Facebook had **** million unique visitors in Vietnam.

This statistic shows the share of individuals in Turkey who participated in social networks from 2013 to 2018. In 2018, 60 percent of all individuals used social networks in Turkey.

This statistic shows the results of a survey, conducted in 2013 among adult Americans, on whether they believe that other people portray themselves as happier, more attractive and more successful on their social media profiles than they actually are, or not. 76 percent of respondents stated they believed other people did indeed make themselves look better than they are on their social media profiles.

This statistic shows a timeline with the number of active mobile phone social network users in Indonesia from 2013 to 2014, with a forecast until 2018. In 2014, there were **** million of active mobile social media users in Indonesia, and this number was expected to reach **** million in 2018.

This statistic shows the share of individuals in North Macedonia who participated in social networks from 2013 to 2018. In 2018, 65 percent of all individuals used social networks in North Macedonia.

This statistic shows the results of a survey on the usage of social networks for chatting and messaging other users in Germany from 2013 to 2016. In 2016, there were about ***** million people among the German-speaking population aged 14 years and older who were members of a social network and had messaged or chatted with other members using the platform.

The statistic shows data on social media advertising spending per social network user in the Middle East and Africa in 2013 as well as a forecast thereof until 2016. The spending is expected to increase from 0.38 U.S. dollars in 2013 to 0.78 U.S. dollars in 2016.

How much time do people spend on social media? As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the country with the most time spent on social media per day is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just 2 hours and 16 minutes. Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flip side, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

This statistic shows the results of a survey on data protection and data security in social networks in Germany in 2013. During the survey period it was found that 91 percent of German respondents agreed with the statement, that social networks should provide better data security.

During the survey period it was found that ** percent of German social media users stated that they actively used Google+ in their leisure time. Facebook was the most frequently used network, followed by YouTube.

In 2020, 65 percent of the Spanish population had a public profile and made use of social networks. This value means an increase of 6 percentage points compared to 2019. On the other hand, if only Internet users in the three months prior to the study are taken in consideration, the percentage rises to 69%, which is also the highest value recorded during the entire period analyzed.

This statistic shows the results of a survey on the usage of forums and groups in social networks in Germany from 2013 to 2016. In 2016, there were about ***** million people among the German-speaking population aged 14 years and older who were members of a social network and reported to use groups or forums to exchange opinions with other users.