Which county has the most Facebook users?

              There are more than 378 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 193.8 million, 119.05 million, and 112.55 million Facebook users respectively.

              Facebook – the most used social media

              Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3,5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising.

              Facebook usage by device
              As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of early 2025, Saudi Arabia had the highest social media penetration rate globally out of selected countries and territories, with a whopping 102 percent. UAE and South Korea followed, with 96 percent and 94 percent of active usage reach, respectively. Kenya, Ghana, and Nigeria had some of the lowest social network penetration rates in the world, with less than 26 percent of the population accessing social media in each country. How many people use social media? Although the top three countries with the highest social media penetration rates globally were in Eastern and Southwestern Asia in 2023, the region with the greatest social media reach was Northern Europe with 83.6 percent, followed by Western Europe with 83.3 percent and Southern Europe with 76.7 percent. In 2022, more than 4.59 billion people reported using social media, and this number is projected to reach almost six billion by 2027. Facebook: the most popular social network Meta’s Facebook, the social media giant and the first platform to reach this kind of scale, was the leading social network as of October 2023 with more than three billion global monthly active users (MAU). Additionally, Meta owns four of the biggest social media platforms, all with more than one billion MAU each: Facebook, WhatsApp, Instagram, and Messenger. As of January 2023, India was home to Facebook’s largest audience with more than 300 million MAU, followed by the United States with 175 million MAU.

China was home to ove 1.18 bilion social media users in 2025, making it the country with the largest audience. It is expected that by 2030, the number of social media users in the country will exceed 1.3 billion. Additionally, India currently has around 874 billion users, and is estimated to reach 1.12 billion by 2023.

Which countries spent the most and least time on social media?

How much time do people spend on social media? As of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to *** minutes per day, up from *** minutes in the previous year. Currently, the country with the most time spent on social media per day is the Philippines, with online users spending an average of ***** hours and ** minute on social media each day. In comparison, the daily time spent with social media in the U.S. was just *** hours and ***** minutes. Global social media usageCurrently, the global social network penetration rate is nearly ** percent. Western Europe had a ** percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with *** and ***** percent usage reach, respectively. People access social media for a variety of reasons. Users like to find funny or entertaining content and enjoy sharing photos and videos with friends, but mainly use social media to stay in touch with current events friends. Global impact of social mediaSocial media has a wide-reaching and significant impact on not only online activities but also offline behavior and life in general. During a global online user survey in February 2019, a significant share of respondents stated that social media had increased their access to information, ease of communication, and freedom of expression. On the flipside, respondents also felt that social media had worsened their personal privacy, increased a polarization in politics and heightened everyday distractions.

These are the key social media statistics that you need to know.

Global ad spend were expected to reach over $134 billion in 2022. This means that it has increased by over 17% yearly.

As of April 2024, around 16.5 percent of global active Instagram users were men between the ages of 18 and 24 years. More than half of the global Instagram population worldwide was aged 34 years or younger.

              Teens and social media

              As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2020, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, second to Snapchat and TikTok. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens report feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious.
              Social media can have negative effects on teens, which is also much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

YouTube gets an average of 14.3 billion total worldwide visits every month.

As of April 2024, Bahrain was the country with the highest Instagram audience reach with 95.6 percent. Kazakhstan also had a high Instagram audience penetration rate, with 90.8 percent of the population using the social network. In the United Arab Emirates, Turkey, and Brunei, the photo-sharing platform was used by more than 85 percent of each country's population.

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Discover the latest social media statistics and trends for 2025 and how they impact businesses.

As of January 2024, Instagram was slightly more popular with men than women, with men accounting for 50.6 percent of the platform’s global users. Additionally, the social media app was most popular amongst younger audiences, with almost 32 percent of users aged between 18 and 24 years.

              Instagram’s Global Audience

              As of January 2024, Instagram was the fourth most popular social media platform globally, reaching two billion monthly active users (MAU). This number is projected to keep growing with no signs of slowing down, which is not a surprise as the global online social penetration rate across all regions is constantly increasing.
              As of January 2024, the country with the largest Instagram audience was India with 362.9 million users, followed by the United States with 169.7 million users.

              Who is winning over the generations?

              Even though Instagram’s audience is almost twice the size of TikTok’s on a global scale, TikTok has shown itself to be a fierce competitor, particularly amongst younger audiences. TikTok was the most downloaded mobile app globally in 2022, generating 672 million downloads. As of 2022, Generation Z in the United States spent more time on TikTok than on Instagram monthly.

TikTok comes in 6th position in a list of the world’s most-used social media sites today.

As of April 2025, almost 32 percent of global Instagram audiences were aged between 25 and 34 years, and 29.5 percent of users were aged between 25 and 34 years. Overall, 16.3 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 413.85 million and 171.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the first quarter of 2025, Snapchat had 460 million daily active users.

Twitter user statistics show a varying degree of how often users login to the platform. Here’s what it looks like.

Internet Usage: Social Media Market Share: All Platforms: Youku data was reported at 0.000 % in 14 Apr 2024. This stayed constant from the previous number of 0.000 % for 13 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data is updated daily, averaging 0.000 % from Apr 2024 (Median) to 14 Apr 2024, with 9 observations. The data reached an all-time high of 0.430 % in 10 Apr 2024 and a record low of 0.000 % in 14 Apr 2024. Internet Usage: Social Media Market Share: All Platforms: Youku data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Iran – Table IR.SC.IU: Internet Usage: Social Media Market Share.

Social Networking Market Report is Segmented by Device Type (Smartphone, Tablet and More), Revenue Stream (Advertising, In-App Purchases and More), Platform Type (Traditional Social Networks, Media-Sharing Networks and More), User Demographics (13–24 Years, 25–34 Years and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Social media addiction statistics show that over 210 million people worldwide suffer from social media addiction.

Internet Usage: Social Media Market Share: Mobile: Sina Weibo data was reported at 0.000 % in 19 May 2024. This stayed constant from the previous number of 0.000 % for 18 May 2024. Internet Usage: Social Media Market Share: Mobile: Sina Weibo data is updated daily, averaging 0.000 % from May 2024 (Median) to 19 May 2024, with 9 observations. The data reached an all-time high of 0.190 % in 15 May 2024 and a record low of 0.000 % in 19 May 2024. Internet Usage: Social Media Market Share: Mobile: Sina Weibo data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Uganda – Table UG.SC.IU: Internet Usage: Social Media Market Share.