In 2024, Coca-Cola was ranked as the ******* carbonated soft drink (CSD) company in the United States, with a volume share of **** percent. Ranked ******, PepsiCo garnered a volume share of **** percent that year. The carbonated soft drink industry Carbonated soft drinks are processed flavored beverages packaged in bottles and cans. Unlike alcoholic beverages, carbonated soft drinks have no age limit and are widely available to consumers in hypermarkets, supermarkets, convenience stores and other retail outlets. In order to appeal to the health conscious, soft drink brands have launched diet or no-sugar versions of their products. In 2018, nearly ** percent of American consumers aged between 30 and 49 years had had Coca-Cola Zero within the previous month. Some of the biggest companies in the world produce carbonated soft drinks: among them are Keurig Dr Pepper and PepsiCo, who had a global net revenue of **** and **** billion U.S. dollars, respectively. Carbonated soft drinks are segmented into various flavors such as lemon, cola, orange, and grape.

This timeline shows the market share of leading carbonated soft drink (CSD) companies in the United States from 2013 to 2024. Throughout this entire period, the Coca-Cola Company was the ******* CSD company. In 2024, Coca-Cola's carbonated soft drink market share amounted to roughly ** percent.  Carbonated soft drinks Carbonated soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also well-known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced).Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to degust beverages out of two blank cups – one filled with Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two drinks and to make a choice which one of them they would prefer. The blind test let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, only guided by taste.

The Carbonated Soft Drinks Market report segments the industry into Soft Drink Type (Diet Cola, Fruit Flavored Carbonates, Standard Cola, Other Types), Packaging Type (Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade), and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Five-year historical data and market forecasts are included.

The Global Market Share of Beverage Industry report is segmented by product type (alcoholic and non-alcoholic beverages market), distribution channel (on-trade and off-trade), and geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in value (USD) for the above segments.

The two leading carbonated beverage companies are the Coca-Cola Company and PepsiCo Incorporated. In 2015, Coca-Cola Co. controlled just under ** percent of the global carbonated beverage market, while PepsiCo controlled just over ** percent of the market. Coca-Cola - the market leader Coca-Cola's market share demonstrates their dominance in the soft drink industry. The company also produces a wide range of other beverages to meet consumer’s needs. Other product ranges include juices, tea, coffee, water, and sports drinks. In Latin America, tea and coffee was Coca-Cola's fastest growing product category, whilst soft drinks were growing fastest in Asia Pacific. Soft drinks market in the U.S. Between 2018 and 2019, the volume of carbonated soft drinks sold in the United States decreased, while sales of value-added water increased by over ***** percent; demonstrating a shift in beverage preferences among Americans. That being stated, carbonated soft drinks still have the highest sales volume of any liquid refreshment beverage in the United States, at over ***** billion 192-oz cases.

The Soft Drink Manufacturing industry is experiencing significant changes. As consumers prioritise their health and wellness, demand for traditional high-sugar soft drinks continues to decline, with demand shifting towards sugar-free, functional and natural alternatives. This trend is evident in the growing popularity of zero-sugar beverages, kombucha and flavoured water, while high-sugar CSDs face diminishing sales. Meanwhile, demand from supermarkets and grocery stores has faced challenges from expanding ranges of private-label soft drinks and health-conscious beverage alternatives. Private-label products, along with imported beverages, have intensified price competition, challenging domestic manufacturers’ market shares. Manufacturers have invested in automation and sustainability initiatives, which have helped streamline their operations and reduce costs. However, rising raw material prices and intense competition have continued to pressure profit. Mounting consumer demand for premium and functional beverages has led major brands like Coca-Cola and Asahi to diversify their portfolios with innovative products like prebiotic sodas and low-sugar options. Industry revenue is expected to have fallen at an annualised 1.9% over the five years through 2024-25 to $3.8 billion. This includes an anticipated dip of 2.9% in 2024-25 as rising health consciousness weighs on demand. Sustainability and operational efficiency are becoming critical factors as manufacturers seek to balance cost pressures with the need to deliver high-quality, innovative products that resonate with consumers' preferences. In the coming years, the industry’s landscape will shift as economic conditions improve and disposable incomes rise. Demand for premium, functional and health-focused beverages will continue to grow, expanding manufacturers' revenue opportunities. Health-conscious consumers will increasingly favour products with natural ingredients and added benefits, prompting companies to invest in research and development to reformulate existing products and launch new lines. Manufacturers will leverage advanced technologies, including AI and Internet of Things (IoT), to optimise production, enhance quality and engage consumers through personalised marketing campaigns. Also, the trend towards sustainability will intensify, with companies projected to adopt eco-friendly packaging and reduce their environmental footprint to meet regulatory requirements and consumer expectations. As competition from imports and private-label brands persists, domestic players will need to focus on innovation and operational efficiency to maintain profitability. By embracing these shifts, the industry will position itself for long-term growth and resilience in an increasingly competitive and health-driven market. Revenue is forecast to rebound at an annualised 0.4% over the five years through 2029-30 to $3.9 billion.

The Soft Drinks Market report segments the industry into Soft Drink Category (Carbonated Soft Drinks, Energy Drinks, Juices, RTD Coffee, RTD Tea, Sport Drinks), Packaging Type (Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade) and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America).

This timeline depicts the market share of The Coca-Cola Company in the United States from 2013 to 2024. In 2024, Coca-Cola's U.S. market share amounted to **** percent. Other soft drink industry market shares may be found here. The Coca-Cola CompanyThe Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The company was founded in 1892 and comprises the corporate division, which is headquartered in Atlanta, GA, and about 300 bottling partners worldwide.The product portfolio of Coca-Cola includes non-alcoholic beverages such as soft drinks, bottled water, sports drinks and energy drinks. The company’s most famous soft drink is undoubtedly the soft drink Coca-Cola. Brand rankings list the brand, for good reasons, as one of the most valuable and recognizable brands worldwide. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste which could be sold at soda fountains by mixing the two components together. The secret formula, which originated in the United States, is still used today for producing Coca-Cola around the world.

Global carbonated soft drinks market was valued at US$ 467.2 Million in 2024 and is set to reach around US$ 821.75 Million by 2034 at a CAGR of about 5.4%.

Global Soft Drinks Market is projected to witness lucrative growth by reaching up to USD 756.7 billion by 2030.

According to cognitive market research, the global beverages and soft drinks market size will be USD 418254.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 167301.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 125476.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 96198.54 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 20912.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 8365.09 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
The bottled water category is the fastest growing segment of the beverages and soft drinks industry

Market Dynamics of Beverages and Soft Drinks Market

Key Drivers for Beverages and Soft Drinks Market

Increasing Consumer Preference For Convenience and Ready-To-Drink Options to Boost Market Growth

The worldwide beverages and soft drinks market is expanding rapidly, owing largely to increased consumer demand for convenience and ready-to-drink solutions. Busy lifestyles and time restrictions have made on-the-go consumption more tempting to consumers, increasing in demand for beverages that provide rapid refreshment without requiring preparation. This trend is especially noticeable in metropolitan areas where disposable expenditures are higher, and convenience is a concern. Ready-to-drink (RTD) items like bottled teas, energy drinks, flavored waters, and functional beverages are becoming increasingly popular. In addition to convenience, health-conscious consumers are increasingly choosing nutritionally beneficial beverages, which is driving industry innovation. Manufacturers are responding with products containing functional components such as vitamins, minerals, and plant extracts. For instance, in 2023, PepsiCo's net sales were more than $91 billion, powered by a complementary beverage and convenience foods portfolio that included Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio offers a diverse selection of tasty meals and beverages, including some classic brands.

Innovation in Flavors and Packaging to Drive Market Growth

The worldwide beverage and soft drink market is constantly evolving, driven by flavor and packaging innovation. Companies are developing novel flavor combinations like exotic fruits, herbal infusions, and functional components such as probiotics, vitamins, and antioxidants to cater to consumers' desire for various taste experiences. The demand for low-sugar and natural alternatives has resulted in the creation of beverages with fewer artificial sweeteners and greater health benefits. Packaging innovation is essential for enticing customers and improving environmental efforts. Companies are using eco-friendly products such as biodegradable plastics, aluminum cans, and paper-based alternatives to lessen their environmental impact. Packaging design is also focusing on convenience and portability, with resealable cans and tiny containers for on-the-go consumption.

Restraint Factor for the Beverages and Soft Drinks Market

Health Concerns Related to Sugar Consumption Will Limit Market Growth

Health concerns over sugar intake are projected to limit the global beverages and soft drinks market's growth. Consumers are becoming increasingly concerned about their dietary choices as they become more aware of the negative impacts of excessive sugar consumption, such as obesity, diabetes, and heart disease. This shift is causing a decrease in the consumption of sugary beverages such as carbonated soft drinks, energy drinks, and other sugar-laden goods. Governments and health groups around the world are also putting in place measures to reduce sugar intake. Sugar taxes, tougher labeling standards, and campaigns to promote healthier alternatives are some of them. As a result...

In 2024,& the prebiotic soda market was valued at USD 262.2 million. The demand for prebiotic soda witnessed a growth whereby the global market would hit USD 280.8 million during the period 2025. Global sales are likely to grow with a 7.6% CAGR over the projection period (2025 to 2035), and will see an end sales value of USD 583.6 Million by the end of 2035.

Attributes	Description
Estimated Industry Size (2025E)	USD 280.8 million
Projected Industry Value (2035F)	USD 583.6 million
Value-based CAGR (2025 to 2035)	7.6%

Semi-Annual Market Update

Particular	Value CAGR
H1 (2024 to 2034)	7.3%
H2 (2024 to 2034)	7.5%
H1 (2025 to 2035)	7.5%
H2 (2025 to 2035)	7.7%

Country-wise Insights

Countries	CAGR, 2025 to 2035
USA	7.2%
Germany	5.4%
China	6.8%
Japan	4.9%
India	8.5%

Category-Wise Insights

Segment	Value Share (2025)
Plant-Based Prebiotic Soda (By Type)	55.8%

Segment	Value Share (2025)
Bottles (By Packaging)	62.4%

The global soft drinks market size reached USD 629.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 886.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.84% during 2025-2033. The market demand is experiencing moderate growth driven by the expanding middle-class population in emerging markets, rapid urbanization, on-the-go lifestyles, and expanding e-commerce and direct-to-consumer channels. Significant innovation and product diversification are also projected to fuel the market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 629.2 Billion
Market Forecast in ​​​​​​​2033	USD 886.2 Billion
Market Growth Rate (​​​​​​​2025-2033)	3.84%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product and distribution channel.

The global carbonated beverage market is a dynamic and mature industry, characterized by both established giants and emerging players. While exhibiting a mature growth trajectory, the market continues to evolve, driven by several key factors. Consumer preference shifts towards healthier alternatives like sparkling water and functional beverages pose a significant challenge, leading to slower growth compared to previous decades. However, innovation in flavors, packaging, and healthier formulations (e.g., reduced sugar options) are proving to be crucial strategies employed by major players like Coca-Cola and PepsiCo to maintain market share and attract new consumers. Premiumization and the rise of craft sodas are also notable trends, catering to a segment seeking unique and higher-quality experiences. Geographic variations exist, with developing economies exhibiting stronger growth potential compared to saturated markets in North America and Europe. This is fueled by increasing disposable incomes and changing consumption patterns in these regions. The competitive landscape is fiercely contested, with price wars and promotional activities being common strategies. Sustainability concerns are also increasingly influencing consumer choices and prompting companies to focus on eco-friendly packaging and production processes. Despite challenges from healthier alternatives, the carbonated beverage market maintains significant value. The presence of established multinational companies with extensive distribution networks ensures market stability. Successful diversification strategies, such as expanding into adjacent product categories or introducing healthier options under existing brands, are vital for sustained growth. The market's resilience is further demonstrated by its continued adaptation to changing consumer preferences and the ongoing introduction of innovative products, ensuring that it remains a significant sector within the broader beverage industry. Regional variations in growth and market share are heavily dependent on factors like economic development, cultural preferences, and the regulatory environment surrounding sugary drinks. Understanding these nuances is crucial for effective market entry and expansion strategies. We estimate the market to be valued at approximately $250 billion in 2025, with a modest Compound Annual Growth Rate (CAGR) of 2.5% projected over the forecast period 2025-2033, influenced by a combination of factors mentioned above.

The global grape soda market, while a niche segment within the broader carbonated soft drinks (CSD) category, exhibits steady growth driven by several key factors. Nostalgia for classic flavors and a renewed interest in simpler, familiar beverages are contributing to its resurgence, particularly among younger consumers seeking alternatives to more complex or artificially sweetened options. The market is segmented by distribution channels (supermarkets/hypermarkets, convenience stores, independent retailers, online sales, and others) and product type (green grape soda, purple grape soda, and others). Supermarkets and hypermarkets currently hold the largest market share due to their widespread reach and established distribution networks. However, the growth of online sales channels presents a significant opportunity for expansion, particularly for smaller, specialized brands. Furthermore, the increasing popularity of healthier beverage options, including low-sugar or naturally sweetened variations, is influencing product innovation within the grape soda market. Companies are responding by reformulating existing products and introducing new options to cater to evolving consumer preferences. While some regional markets may exhibit stronger growth than others based on cultural preferences and consumption habits, the overall market trajectory suggests a positive outlook for the foreseeable future. The competitive landscape is diverse, encompassing both large multinational corporations and smaller regional players, leading to a dynamic market characterized by both established brands and emerging innovative entrants. Geographic distribution reveals variations in market penetration. North America, with its established CSD market and strong consumer base, likely holds the largest regional market share. However, Asia-Pacific, with its rapidly growing middle class and increasing demand for Western-style beverages, is projected to experience substantial growth in the coming years. Europe, while a mature market, shows consistent demand for grape soda, albeit at a slower growth rate than emerging markets. Factors such as fluctuating economic conditions, changing consumer preferences, and the competitive pressure from other beverage categories pose challenges to the market's consistent growth. Nonetheless, the inherent appeal of grape soda, combined with ongoing product innovation and expanding distribution channels, suggests a continued positive trajectory for the market, albeit with variations in growth rates across different regions and segments. Analyzing the market share of individual companies is difficult without specific sales data, but the presence of established players like Welch's, Crush, and Fanta suggests a relatively consolidated market with opportunities for both established brands and potential market entrants.

The low- and no-calorie soda market is estimated to be worth USD 22.3 billion in 2025 and is projected to reach USD 41.5 billion by 2035, expanding at a CAGR of 7.4% over the assessment period 2025 to 2035.

Semi-Annual Demand Space Update

Particular	Value CAGR
H1 (2024 to 2034)	7%
H2 (2024 to 2034)	7.2%
H1 (2025 to 2035)	7.3%
H2 (2025 to 2035)	7.4%

Segment-wise Analysis

Segment	Value Share (2025)
Artificial Sweeteners (Type)	58.2%

Segment	Value Share (2025)
Supermarkets/Hypermarkets	50%

Country-wise Analysis

Countries	Estimated CAGR (2025 to 2035)
USA	5.8%
UK	5.5%
France	4.9%
Germany	5.0%
Italy	4.7%
South Korea	6.2%
Japan	5.3%
China	6.8%
Australia	5.1%
New Zealand	4.5%

Competitive Outlook

Company Name	Estimated Market Share (%)
The Coca-Cola Company	35-40%
PepsiCo Inc.	28-32%
Nestlé S.A.	8-12%
Keurig Dr Pepper Inc.	5-9%
Zevia PBC	3-6%
Other Players (Combined)	8-12%

Carbonated soft drink market accounted for a valuation of USD 221.8 billion in 2020 & is expected to register a CAGR of 4.9%. The availability of carbonated soft drinks in a wide variety of fruit flavors has boosted their demand among consumers.

The demand for global Soft Drinks Concentrates market is expected to be valued at USD 40.04 Billion in 2025, forecasted at a CAGR of 5.7% to have an estimated value of USD 69.91 Billion from 2025 to 2035. From 2020 to 2025 a CAGR of 3.3% was registered for the market.

Attributes	Description
Estimated Global Industry Size (2025E)	USD 40.04 Billion
Projected Global Industry Value (2035F)	USD 69.91 Billion
Value-based CAGR (2025 to 2035)	5.7%

Category-wise Insights

Segment	Value Share (2025)
Carbonated (Product Type)	67%

Segment	Value Share (2025)
Bottle (Packaging)	36%

Country wise Insights

Countries	CAGR, 2025 to 2035
United States	6.5%
Germany	5.3%
China	6.7%

The global carbonated beverage market, encompassing a diverse range of products from colas to flavored sparkling waters, is a dynamic sector characterized by substantial growth and evolving consumer preferences. The market, estimated at $500 billion in 2025, is projected to experience a Compound Annual Growth Rate (CAGR) of 4% from 2025-2033, driven primarily by increasing disposable incomes in developing economies, coupled with targeted marketing campaigns promoting diverse product lines. Key players like Coca-Cola, PepsiCo, and regional brands are constantly innovating to meet the demands of health-conscious consumers, with a notable shift towards low-sugar and natural flavoring options. This includes the rise of premium carbonated waters and functional beverages infused with vitamins or antioxidants. While the food and beverage industry remains the dominant application segment, other sectors, such as hospitality and entertainment venues, also contribute significantly to market expansion. The market is segmented by product type, including sugar dissolvers, carbonation equipment, blenders and mixers, and heat exchangers, with technological advancements driving efficiency and production capacity within these segments. However, the market faces challenges. Growing health concerns surrounding sugar consumption and artificial sweeteners pose significant restraints. Government regulations on sugar content and increasing consumer awareness of the health implications of excessive sugar intake necessitate manufacturers to formulate healthier alternatives, driving innovation in natural sweeteners and zero-sugar options. Furthermore, the fluctuating prices of raw materials, particularly sugar and water, coupled with supply chain disruptions, impact profitability and overall market stability. Regional variations also exist. North America and Europe, while mature markets, continue to show steady growth, primarily fueled by premium product segments. Emerging markets in Asia Pacific and Africa demonstrate higher growth rates due to expanding consumer bases and increased purchasing power. Strategic partnerships, product diversification, and a focus on sustainable practices will prove crucial for manufacturers seeking to thrive in this competitive and evolving landscape.

Market Size statistics on the Soda Production industry in the US