SoFi, the U.S.-based fintech company, has seen remarkable growth in its member base, reaching over 8.7 million members in the second quarter of 2024. This represents a 41 percent increase from the previous year, highlighting the company's rapid expansion in the competitive fintech landscape. Apart from its member base, SoFi also saw its net revenue increase significantly in 2023, exceeding two billion U.S. dollars. Fintech valuations and market leaders While SoFi continues to expand its user base, other fintech companies are also making waves in the industry. As of March 2024, Stripe held the top position as the most valuable fintech company in the United States, with a market valuation of 65 billion U.S. dollars. This is more than double the valuation of its closest competitor, Chime. Stripe's success underscores the potential for growth and investment in the fintech sector, despite recent fluctuations in overall investment activity. U.S. fintech landscape and growth trends The fintech industry in the United States has experienced substantial growth over the past decade. As of June 2024, there were 10,412 fintech companies operating in the country, representing a slight increase from the previous year. This growth trend aligns with SoFi's expanding membership, indicating a broader shift towards digital financial services. However, it's worth noting that the rate of new fintech company formation has slowed in recent years, suggesting a maturing market where established players like SoFi are consolidating their positions and attracting more users.

Customer growth for U.S.-based fintech company SoFi (Social Finance Inc.) slowed down in 2023 and 2024 but remained close to 50 percent. In the second quarter of 2024, the total number of members grew by roughly 44 percent compared to the same quarter in the previous year. This was the lowest member growth rate since 2019. SoFi is an online personal finance company that provides financial services and products such as personal and student loans, mortgages, credit cards, investing, and banking.

How high is the brand awareness of SoFi in the United States?When it comes to neobanking and neobrokerage users, brand awareness of SoFi is at 60% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is SoFi in the United States?In total, 16% of U.S. neobanking and neobrokerage users say they like SoFi. However, in actuality, among the 60% of U.S. respondents who know SoFi, 27% of people like the brand.What is the usage share of SoFi in the United States?All in all, 13% of neobanking and neobrokerage users in the United States use SoFi. That means, of the 60% who know the brand, 22% use them.How loyal are the customers of SoFi?Around 9% of neobanking and neobrokerage users in the United States say they are likely to use SoFi again. Set in relation to the 13% usage share of the brand, this means that 69% of their customers show loyalty to the brand.What's the buzz around SoFi in the United States?In March 2022, about 14% of U.S. neobanking and neobrokerage users had heard about SoFi in the media, on social media, or in advertising over the past four weeks. Of the 60% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around SoFi in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

In 2024, several digital banks had substantial customer bases in the United States. Cash App led the market with 57 million users, followed by Chime with 22.3 million users as of April 2024. Ally Bank, Robinhood, and Dave each had approximately 11 million customers. SoFi trailed behind with 9.4 million users as of September 2024. Among these leading digital banks in the U.S., only Cash App was among the five leading neobanks worldwide based on customer numbers.

The global Personal Finance Tool market size was valued at USD 7.52 billion in 2025 and is projected to reach USD 12.83 billion by 2033, exhibiting a CAGR of 5.81% during the forecast period. Increasing financial complexity, growing digital literacy, and rising disposable income are some of the key factors driving the growth of the market. The market is segmented by tool type, target user, deployment type, and pricing model. By tool type, the budgeting tools segment held the largest market share in 2025 and is expected to continue its dominance throughout the forecast period. By target user, the individuals segment accounted for the largest market share in 2025 and is projected to maintain its lead over the next few years. North America held the largest regional share in 2025 and is anticipated to maintain its lead throughout the forecast period. Some of the key market players include Digit, Mint, Expensify, PocketGuard, SoFi, Wally, Truebill, Intuit, Clarity Money, Zeta, Acorns, YNAB, Robinhood, Personal Capital, and ClearScore. Recent developments include: In the Global Personal Finance Tool Market, recent developments have focused on innovation and user engagement, with companies like Mint and Digit enhancing their platforms to offer more personalized financial management services. Expensify has expanded its offerings, allowing for improved expense tracking and reporting, while PocketGuard has continued to streamline budgeting functionalities for users. SoFi has been actively pursuing partnerships to enhance its investment services, establishing itself as a comprehensive financial solution. Companies like Wally and Truebill are gaining traction for their capabilities in spending analysis and subscription management.Notably, significant mergers and acquisitions have been observed, particularly with Intuit acquiring tools like Clarity Money to strengthen its financial product ecosystem. Acorns has also seen growth through strategic partnerships to enhance its micro-investing features. The market is experiencing a surge in valuations as the demand for digital financial tools persists, leading to increased competition among leading players such as YNAB and Robinhood. This growth is facilitating further innovation, aiming to meet the evolving needs of consumers seeking effective financial management solutions.. Key drivers for this market are: Rising demand for budgeting apps, Increasing awareness of financial literacy; Integration with AI for personalized insights; Growth in mobile banking services; Expansion of digital payment solutions. Potential restraints include: Increasing smartphone adoption, Growing financial literacy; Rising demand for budgeting tools; Integration of AI technology; Shift towards subscription models.

With 73 percent brand awareness, Chime is the most well-known neobanking brand among internet users in the United States, followed by SoFi with a brand awareness of 59 percent. Third place in this ranking goes to E*TRADE, with 58 percent of respondents knowing them.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.

The global micro-investing market is expected to experience robust growth in the coming years, driven by the increasing adoption of mobile-based investing platforms and the growing popularity of fractional share investing. The market size is projected to reach million by 2033, growing at a CAGR of XX% from 2025 to 2033. Key drivers of this growth include the increasing availability of low-cost and easy-to-use micro-investing platforms, the rising number of retail investors, and the increasing awareness of financial literacy. In terms of market segmentation, personal users are expected to account for the largest share of the micro-investing market, owing to the growing popularity of mobile-based investing apps among millennials and Gen Z. Web-based platforms are also expected to gain traction, as they offer a more comprehensive range of investment options. Geographically, North America is expected to dominate the global micro-investing market, followed by Europe and Asia Pacific. The United States is the largest market for micro-investing, and this trend is expected to continue in the coming years. Key players in the micro-investing market include Zerodha, Acorns, Stash, M1 Finance, Raiz, CommenSec pocket, Betterment, Stake, SoFi Invest, Superhero, Robinhood, Webull, Wealthsimple, Public.com, and Greenlight.

Abstract

Key components of the WFSO database cover the prevalence of severe food insecurity, including estimates for countries lacking official data, population sizes of the severely food insecure, and required safety net financing. Data is presented in a user-friendly format.

WFSO data primarily relies on hunger and malnutrition data from the State of Food Security and Nutrition in the World (SOFI) report, led by the Food and agriculture Organization (FAO) in collaboration with multiple UN agencies. WFSO complements SOFI data by providing estimates for unreported countries. Historical estimates are produced with a machine learning model leveraging World Development Indicators (WDI) for global coverage.

Financing needs for safety nets are calculated similarly to past approaches by the International Development Association (IDA) to assess food insecurity response needs (IDA (2020) and IDA (2021)). Preliminary estimates and projections rely on the same model and incorporate International Monetary Fund (IMF)'s World Economic Outlook (WEO) growth and inflation forecasts. WEO data reflects the IMF's expert analysis from various sources, including government agencies, central banks, and international organizations.

Minor gaps in WDI data inflation data are replaced with unofficial WEO estimates. Minor inflation data gaps not covered by both, are replaced with unofficial inflation estimates from the World Bank's Real Time Food Prices (RTFP) data.

The WFSO is updated three times a year, coinciding with IMF's WEO and SOFI releases. It provides food security projections that align with economic forecasts, aiding policymakers in integrating food security into economic planning.

The WFSO database serves various purposes, aiding World Bank economists and researchers in economic analysis, policy recommendations, and the assessment of global financing needs to address food insecurity.

Additionally, the WFSO enhances transparency in global food security data by tracking regional and global figures and breaking them down by individual countries. Historical estimates support research and long-term trend assessments, especially in the context of relating outlooks to past food security crises.

Geographic coverage

World

Geographic coverage notes

191 countries and territories mutually included by the World Bank's WDI and IMF's WEO databases. The country coverage is based on mutual inclusion in both the World Bank World Development Indicators database and the International Monetary Fund’s World Economic Outlook database. Some countries and territories may not be covered. Every attempt is made to provide comprehensive coverage. To produce complete historical predictions, missing data in the WDI are completed with unofficial data from the WEO and the World Bank's RTFP data when inflation data is not available in either database. Final gaps in the WDI and WEO are interpolated using a Kernel-based pattern-matching algorithm. See background documentation for equations.

Analysis unit

Country

Kind of data

Process-produced data [pro]

The global market for automated investment platforms is projected to reach a value of USD XXX million by 2033, expanding at a CAGR of XX% during the forecast period (2025-2033). This growth is predominantly driven by the increasing popularity of robo-advisors, which offer cost-efficient and personalized investment management services to retail investors. Other key factors contributing to market growth include the rising adoption of online brokerage platforms, growing awareness about financial planning and education, and the increasing number of high-net-worth individuals. The market is segmented based on type (robo-advisors, online brokerage platforms, financial planning and education platforms) and application (enterprise, individual). The robo-advisor segment is expected to account for the largest share of the market, owing to its user-friendly interface, ease of access, and low-cost investment options. The enterprise application segment is projected to grow at a faster CAGR over the forecast period, driven by the increasing adoption of automated investment platforms by financial institutions and wealth management firms. Key players in the market include Vanguard, Fidelity Investments, Charles Schwab, Morgan Stanley, Betterment, Wealthfront, Interactive Brokers, Ally Invest, Merrill Edge (Bank of America), SoFi Invest (Social Finance), T. Rowe Price, Stash Financial, SigFig, Empower, TradeStation, M1 Finance, and others.

Among global digital banking leaders, SoFi demonstrated exceptional performance in customer monetization during 2023, generating revenues of 409 U.S. dollars per customer. Starling Bank secured the second position with revenues of 279 U.S. dollars per customer. Following these front-runners, Monzo achieved revenues of 121 U.S. dollars per customer, while Wise generated 102 U.S. dollars per customer.

Chime was the most recognized neobanking app in the United States in 2024, according to Statista's Consumer Insights. Approximately 79 percent of respondents were familiar with the fee-free mobile banking service, with 57 percent holding a positive view. Among those surveyed, 45 percent reported using Chime in the past year. SoFi and Robinhood followed, with over half of the respondents aware of these apps.