The Carbonated Soft Drinks Market report segments the industry into Soft Drink Type (Diet Cola, Fruit Flavored Carbonates, Standard Cola, Other Types), Packaging Type (Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade), and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Five-year historical data and market forecasts are included.

The Soft Drinks Market report segments the industry into Soft Drink Category (Carbonated Soft Drinks, Energy Drinks, Juices, RTD Coffee, RTD Tea, Sport Drinks), Packaging Type (Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade) and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America).

This timeline shows the market share of leading carbonated soft drink (CSD) companies in the United States from 2013 to 2024. Throughout this entire period, the Coca-Cola Company was the ******* CSD company. In 2024, Coca-Cola's carbonated soft drink market share amounted to roughly ** percent.  Carbonated soft drinks Carbonated soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also well-known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced).Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to degust beverages out of two blank cups – one filled with Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two drinks and to make a choice which one of them they would prefer. The blind test let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, only guided by taste.

Soft drink production has undergone innovation in recent years thanks to the expanding range of low or no-calorie drinks. Increasingly health- and eco-conscious consumers and new regulations regarding sugar content levels are shaping brand and product innovation efforts, with more companies investing in zero-sugar fizzy drinks while still maintaining a tasty drink. Revenue is forecast to creep upwards at a compound annual rate of 1.5% over the five years through 2024-25 to £9.6 billion, including a forecast hike of 1.5% in 2024-25. Demand via the on-trade segment is improving as the cost-of-living crisis begins to fade, with inflation hitting its 2% target in May 2024, as per the ONS. Consumer confidence has also shot up, leading to swelling soft drink purchases from the on-trade segment. Sugar prices have also slowed, with the latest data from the ONS highlighting a dip in sugar prices, aiding producers. The expansion of low- and zero-sugar soft drinks and investment in plastic-free packaging has necessitated large capital investments, putting pressure on producers' bottom lines. Innovation in low-sugar and zero-sugar soft drinks has been vital in revenue development. It has helped keep demand afloat from health-conscious consumers who have turned away from standard soft drinks. Revenue is projected to climb at a compound annual rate of 4.2% over the five years through 2029-30 to £11.8 billion. Falling Bank of England interest rates in August 2024 will spark increased investment due to cheaper borrowing from lower rates. Producers will continue to invest in eliminating non-recyclable packaging, with most looking to go completely green. Many players are opting to use 100% renewable energy in their production facilities, with Britvic already setting the trend by utilising 100% renewable energy consumption at its UK production facilities.

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Soft Drinks Market Size 2025-2029

The soft drinks market size is forecast to increase by USD 982.4 billion at a CAGR of 12.6% between 2024 and 2029.

The market is experiencing significant growth driven by the hectic lifestyle of consumers and the increasing demand for instant energy. This trend is particularly prominent in developed markets where consumers are seeking convenient and energizing beverage options. Another key trend is the rising preference for craft soft drinks, offering unique flavors and artisanal production methods, which is attracting a loyal customer base. However, the market is not without challenges. The increasing concern over obesity rates and related health issues is leading to a growing demand for healthier beverage alternatives. Companies in the market must respond to these trends and challenges by innovating new product offerings that cater to the evolving consumer preferences while addressing health concerns. By focusing on product development, marketing strategies, and sustainable production methods, companies can capitalize on the growth opportunities in the market and navigate the challenges effectively.

What will be the Size of the Soft Drinks Market during the forecast period?

Request Free SampleThe soft drink market is a dynamic and evolving industry, shaped by various factors. Product innovation plays a crucial role, as companies continually introduce new flavors and formulations to capture consumer attention and retain loyalty. Distribution networks are optimized to ensure timely delivery and broad reach, while data analytics helps in understanding consumer behavior and preferences. Advertising expenditure and competitive intelligence are essential tools for building brand awareness and staying ahead of competitors. Corporate social responsibility and e-commerce growth are also significant trends, as consumers increasingly demand sustainable and convenient purchasing options. Flavor trends and food safety standards are key considerations for manufacturers, who must balance innovation with quality assurance and energy efficiency. Digital transformation and carbon footprint reduction are also critical areas of focus, as the industry adapts to changing consumer preferences and regulatory requirements. Market penetration and supply chain optimization are ongoing challenges, as companies seek to expand their reach and improve sales performance. Customer segmentation and loyalty programs are effective strategies for targeting specific audiences and fostering long-term relationships. The beverage industry is diverse, encompassing beverage trends, beverage trends, and the non-alcoholic beverage market. Sustainability initiatives and water conservation are becoming increasingly important, as consumers and regulators demand more environmentally responsible practices. Overall, the soft drink market is characterized by constant change and innovation, driven by consumer preferences, regulatory requirements, and technological advancements. Companies that can effectively navigate these trends and adapt to evolving market conditions will be best positioned for success.

How is this Soft Drinks Industry segmented?

The soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductCarbonated soft drinksJuices and juice concentratesBottled waterRTD tea and coffeeOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaAPACChinaIndiaJapanSouth KoreaSouth AmericaRest of World (ROW)

By Product Insights

The carbonated soft drinks segment is estimated to witness significant growth during the forecast period.The carbonated beverages market is undergoing a significant transformation, shaped by shifting consumer preferences and growing health consciousness. Traditional carbonated soft drink sales have plateaued, but the sector is witnessing a surge in demand for innovative and healthier alternatives. Major players, such as PepsiCo and Coca-Cola, are adapting to this trend by reformulating their products with lower sugar content and natural ingredients. This shift is particularly noticeable in developed markets where health awareness is increasingly important. Product differentiation is a key growth strategy, with companies introducing flavored waters, sports drinks, and functional beverages to cater to diverse consumer needs. Digital marketing, brand partnerships, and social media campaigns are essential tools for product placement and consumer engagement. Supply chain management, regulatory compliance, and safety regulations are critical aspects of market operations. Niche markets, such as craft beverages and subscription services, are also gaining traction, offering unique valu

Global Soft Drinks market size is expected to reach $598.26 billion by 2029 at 5%, increased demand for food and beverages fuels growth in the soft drink market

The Global Soft Drink and Bottled Water Manufacturing industry has experienced obstacles stemming from mature markets, leading to an overall contraction. Because of growing health concerns, North American and European consumers have curbed their sugary beverages, like carbonated soft drinks, fruit juices and traditional sports drinks. Bottled water consumption has also wavered because of concerns over the environmental footprint of plastic bottles. Nonetheless, the strengthening economies of the BRIC nations, including Brazil, Russia, India and China and countries in Asia, Latin America and the Middle East have supported consumer adoption of industry products. Still, revenue is forecast to shrink at a CAGR of 0.6% to $234.5 billion over the five years to 2025, while revenue will jump by 1.8% during 2025. To boost its performance outside North America, leading soft drink manufacturer Coca-Cola has licensed its branding rights to independent manufacturers across Latin America and Asia. In contrast, other manufacturers like PepsiCo have consolidated operations with local bottlers to generate additional revenue. Other significant businesses, like Nestle, have shifted away from soft drink manufacturing entirely, choosing instead to focus their efforts on sales of cookies, crackers and other snack foods. While industry consolidation has strengthened the position of leading beverage manufacturers and helped bolster profit, their growth is primarily attributable to increasing demand for packaged beverages in emerging markets. Manufacturers will benefit from the growing demand for premium beverages in mature markets. Products will substantially benefit from the increasing adoption of packaged beverages in emerging markets. However, soda and bottled water manufacturers will remain challenged by growing threats. Improving water sanitation systems in countries like India will reduce demand for bottled water, posing a danger to bottled water manufacturers. At-home municipal tap filters and soda machines will curb demand for bottled and canned soda in North America. Still, revenue is forecast to recover at a CAGR of 1.4% to $252.0 billion over the five years to 2030 as global disposable income and consumer spending accelerate.

The global soft drinks market size reached USD 629.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 886.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.84% during 2025-2033. The market demand is experiencing moderate growth driven by the expanding middle-class population in emerging markets, rapid urbanization, on-the-go lifestyles, and expanding e-commerce and direct-to-consumer channels. Significant innovation and product diversification are also projected to fuel the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product and distribution channel.

The two leading carbonated beverage companies are the Coca-Cola Company and PepsiCo Incorporated. In 2015, Coca-Cola Co. controlled just under 50 percent of the global carbonated beverage market, while PepsiCo controlled just over 20 percent of the market.

Coca-Cola - the market leader

Coca-Cola's market share demonstrates their dominance in the soft drink industry. The company also produces a wide range of other beverages to meet consumer’s needs. Other product ranges include juices, tea, coffee, water, and sports drinks. In Latin America, tea and coffee was Coca-Cola's fastest growing product category, whilst soft drinks were growing fastest in Asia Pacific.

Soft drinks market in the U.S.

Between 2018 and 2019, the volume of carbonated soft drinks sold in the United States decreased, while sales of value-added water increased by over eight percent; demonstrating a shift in beverage preferences among Americans. That being stated, carbonated soft drinks still have the highest sales volume of any liquid refreshment beverage in the United States, at over eight billion 192-oz cases.

In 2024, Coca-Cola was ranked as the ******* carbonated soft drink (CSD) company in the United States, with a volume share of **** percent. Ranked ******, PepsiCo garnered a volume share of **** percent that year. The carbonated soft drink industry Carbonated soft drinks are processed flavored beverages packaged in bottles and cans. Unlike alcoholic beverages, carbonated soft drinks have no age limit and are widely available to consumers in hypermarkets, supermarkets, convenience stores and other retail outlets. In order to appeal to the health conscious, soft drink brands have launched diet or no-sugar versions of their products. In 2018, nearly ** percent of American consumers aged between 30 and 49 years had had Coca-Cola Zero within the previous month. Some of the biggest companies in the world produce carbonated soft drinks: among them are Keurig Dr Pepper and PepsiCo, who had a global net revenue of **** and **** billion U.S. dollars, respectively. Carbonated soft drinks are segmented into various flavors such as lemon, cola, orange, and grape.

In 2023, the bottled and canned soft drinks and carbonated waters industry in the United States spent roughly 756 million U.S. dollars on advertising, up from 617.3 million dollars a year earlier. That represents an annual increase of over 22 percent.

The Carbonated Soft Drink Market size was valued at USD 237.0 billion in 2023 and is projected to reach USD 326.87 billion by 2032, exhibiting a CAGR of 4.7 % during the forecasts period. Key growth drivers include increasing disposable income, changing consumer lifestyles, and advancements in technology. Hybrid seeds offer benefits such as improved disease resistance and higher yield, contributing to the market's growth. A carbonated soft drink is a drink which contain gas which is carbon dioxide dissolved under a certain pressure and forms bubbles. Common examples include cola drinks, lemon lime soft drinks and those that are modeled after root beer. These drinks are sweetened with added flavors, and sometimes also contain caffeine. Carbonation is done by the addition of carbon-dioxide gas to the solution and this leaves a distinctive fizzy feeling on the tongue when ingested. Carbonated soft drinks are beverages that are well loved for their giving a refresh to the throat and these are available in cans and bottles.

The Soft Drink Manufacturing industry is experiencing significant changes. As consumers prioritise their health and wellness, demand for traditional high-sugar soft drinks continues to decline, with demand shifting towards sugar-free, functional and natural alternatives. This trend is evident in the growing popularity of zero-sugar beverages, kombucha and flavoured water, while high-sugar CSDs face diminishing sales. Meanwhile, demand from supermarkets and grocery stores has faced challenges from expanding ranges of private-label soft drinks and health-conscious beverage alternatives. Private-label products, along with imported beverages, have intensified price competition, challenging domestic manufacturers’ market shares. Manufacturers have invested in automation and sustainability initiatives, which have helped streamline their operations and reduce costs. However, rising raw material prices and intense competition have continued to pressure profit. Mounting consumer demand for premium and functional beverages has led major brands like Coca-Cola and Asahi to diversify their portfolios with innovative products like prebiotic sodas and low-sugar options. Industry revenue is expected to have fallen at an annualised 1.9% over the five years through 2024-25 to $3.8 billion. This includes an anticipated dip of 2.9% in 2024-25 as rising health consciousness weighs on demand. Sustainability and operational efficiency are becoming critical factors as manufacturers seek to balance cost pressures with the need to deliver high-quality, innovative products that resonate with consumers' preferences. In the coming years, the industry’s landscape will shift as economic conditions improve and disposable incomes rise. Demand for premium, functional and health-focused beverages will continue to grow, expanding manufacturers' revenue opportunities. Health-conscious consumers will increasingly favour products with natural ingredients and added benefits, prompting companies to invest in research and development to reformulate existing products and launch new lines. Manufacturers will leverage advanced technologies, including AI and Internet of Things (IoT), to optimise production, enhance quality and engage consumers through personalised marketing campaigns. Also, the trend towards sustainability will intensify, with companies projected to adopt eco-friendly packaging and reduce their environmental footprint to meet regulatory requirements and consumer expectations. As competition from imports and private-label brands persists, domestic players will need to focus on innovation and operational efficiency to maintain profitability. By embracing these shifts, the industry will position itself for long-term growth and resilience in an increasingly competitive and health-driven market. Revenue is forecast to rebound at an annualised 0.4% over the five years through 2029-30 to $3.9 billion.

The United States is leading the ranking by combined revenue in the 'Soft Drinks' segment of the non-alcoholic drinks market, recording 223.24 billion U.S. dollars. Following closely behind is the Nigeria with 38.49 billion U.S. dollars, while Iceland is trailing the ranking with 0.18 billion U.S. dollars, resulting in a difference of 223.06 billion U.S. dollars to the ranking leader, the United States. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Europe regarding revenue in the Non-Alcoholic Drinks market as a whole and a ranking of subsegments in Australia regarding revenue in the Non-Alcoholic Drinks market as a whole. The Statista Market Insights cover a broad range of additional markets.

Graph and download economic data for Producer Price Index by Industry: Soft Drink Manufacturing: Primary Products (PCU312111312111P) from Jan 1926 to Apr 2025 about soft drink, primary, manufacturing, PPI, industry, inflation, price index, indexes, price, and USA.

The demand for global Soft Drinks Concentrates market is expected to be valued at USD 40.04 Billion in 2025, forecasted at a CAGR of 5.7% to have an estimated value of USD 69.91 Billion from 2025 to 2035. From 2020 to 2025 a CAGR of 3.3% was registered for the market.

Category-wise Insights

Country wise Insights

The size and share of this market is categorized based on Carbonated Soft Drinks (Colas, Non-colas, Diet Soft Drinks, Caffeinated Soft Drinks, Flavored Carbonated Drinks) and Non-Carbonated Soft Drinks (Juices, Bottled Water, Sports Drinks, Energy Drinks, Iced Tea and Coffee) and Functional Beverages (Probiotics, Herbal Drinks, Fortified Drinks, Nutritional Drinks, Ready-to-Drink Teas) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

The Global Carbonated Soft Drinks Market Size Was Worth USD 445.80 Billion in 2022 and Is Expected To Reach USD 630.89 Billion by 2030, CAGR of 4.44%.

Fruit-flavored Soft Drink Market Outlook

The global fruit-flavored soft drink market size was valued at approximately USD 125 billion in 2023 and is projected to reach around USD 185 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast period. This market growth is driven by a variety of factors including increasing consumer preferences for flavorful and refreshing beverages, a rising trend towards healthier drink options, and innovation in flavor combinations. The demand for these soft drinks is propelled by their appeal to a wide range of demographics who are seeking both taste and tang in their daily refreshment choices.

One of the major growth factors is the rising consumer inclination towards flavored drinks that offer an exciting alternative to traditional soft drinks. This shift is particularly evident among younger consumers who prefer diverse and exotic flavors that match their dynamic lifestyles. Another significant factor is the growing awareness of health and wellness that is prompting manufacturers to innovate with natural and low-calorie options without compromising on flavor. This trend is encouraging the entry of more fruit-based drinks that promise a refreshing experience with added benefits, thus attracting a health-conscious audience.

The increasing urbanization and rising disposable incomes in emerging economies are also playing a crucial role in market expansion. As more people move to urban areas, access to a variety of beverages increases, and with greater spending power, consumers are more inclined to try new products. This demographic change is creating significant opportunities for both established and new players in the market to capture a broad consumer base. Additionally, the marketing and promotional strategies adopted by manufacturers, highlighting the natural and healthy aspects of fruit-flavored drinks, are also contributing to the market's growth.

Furthermore, technological advancements in production and flavor extraction are enhancing the quality and appeal of fruit-flavored soft drinks. Innovative techniques in flavor encapsulation and preservation are allowing manufacturers to offer drinks with a longer shelf life and consistent taste, which appeals to both consumers and retailers. As a result, there is a growing investment in research and development to create new flavors and improve existing products, making the market more competitive and dynamic.

Fruit Flavored Alcoholic Beverages are emerging as a significant trend within the beverage industry, offering a unique twist on traditional fruit flavors. These beverages combine the refreshing taste of fruits with the allure of alcohol, appealing to consumers looking for a novel drinking experience. The market for fruit flavored alcoholic beverages is expanding rapidly, driven by a growing interest in flavored spirits and cocktails. This trend is particularly popular among younger demographics who are drawn to the vibrant flavors and the social aspect of enjoying these drinks. As consumers continue to seek out new and exciting flavor profiles, the demand for fruit flavored alcoholic beverages is expected to grow, providing opportunities for innovation and market expansion.

Regionally, the Asia Pacific market is expected to see substantial growth due to its large population base and increasing consumer spending. The region's preference for fruit-based beverages, coupled with the growing distribution networks, is likely to drive market demand. North America and Europe are also significant markets for fruit-flavored soft drinks, with steady growth expected due to a well-established consumer base and high product innovation rates. Meanwhile, Latin America and the Middle East & Africa are seen as emerging markets with potential for growth as urbanization and income levels rise.

Product Type Analysis

In the fruit-flavored soft drink market, the distinction between carbonated and non-carbonated drinks plays a pivotal role in shaping consumer preferences and market dynamics. Carbonated fruit-flavored beverages continue to enjoy popularity due to their effervescence and refreshing qualities, which appeal particularly to younger consumers. These drinks often incorporate traditional favorites such as orange and lemon flavors, but are increasingly seeing innovation in terms of exotic and tropical fruit blends. The market for carbonated drinks remains robust, with companies investing in new flavor profiles an

The global carbonated beverages market size was $395 billion in 2022 and was anticipated to reach $495 billion by 2030 with a CAGR of just over 4%.