The Soft Drinks Market report segments the industry into Soft Drink Category (Carbonated Soft Drinks, Energy Drinks, Juices, RTD Coffee, RTD Tea, Sport Drinks), Packaging Type (Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade) and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America).

Dataset

This dataset was created by Prasad Ahirekar

Released under MIT

Contents

The global soft drinks market size reached USD 629.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 886.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.84% during 2025-2033. The market demand is experiencing moderate growth driven by the expanding middle-class population in emerging markets, rapid urbanization, on-the-go lifestyles, and expanding e-commerce and direct-to-consumer channels. Significant innovation and product diversification are also projected to fuel the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product and distribution channel.

The Carbonated Beverages Market Report is Segmented by Product Type (Carbonated Soft Drinks, Carbonated Water, and More), Tier (Mass, Premium), Packaging Type (PET Bottles, Glass Bottles, Metal Can, Aseptic Packages), Distribution Channel (On-Trade, Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The Soft Drink Manufacturing industry is experiencing significant changes. As consumers prioritise their health and wellness, demand for traditional carbonated soft drink (CSD) products has been declining. Demand has shifted towards sugar-free, functional and natural alternatives, evident in the growing popularity of zero-sugar beverages, kombucha and flavoured water. However, some manufacturers have capitalised on changing market trends by expanding their premium and craft CSD ranges, which has benefited industry revenue. In line with rising consumer expectations and regulatory pressures, sustainability has also been a significant industry focus, with manufacturers investing in recycled packaging and circular economy initiatives. Despite a decline in sales due to rising health consciousness, industry revenue is expected to have climbed at an annualised 1.9% over the five years through 2025-26 to $3.7 billion, growing from the pandemic-induced slump in 2020-21. This figure includes an anticipated dip of 1.8% from 2024-25. Over the next five years, health consciousness will continue to drive significant changes in Australia’s Soft Drink Manufacturing industry. Declining sales of traditional CSDs and ongoing growth in health-focused and functional beverages will prompt soft drink manufacturers to reformulate existing products and launch new lines. Downstream demand from hospitality and food-service outlets is set to swell as cost-of-living and inflationary pressures subside, benefiting major industry players with scale and established distribution networks. However, as the industry consolidates and contends with rising imports and input costs over the coming years, average industry profit margins will edge downwards. As a result, increased competitive pressure is expected to drive smaller manufacturers out of the market, while also discouraging new entrants from establishing themselves. In response to these pressures, manufacturers will leverage automation and technology, including AI and Internet of Things (IoT), to optimise production, enhance quality and improve marketing campaigns. Over the five years through 2030-31, revenue is forecast to inch upwards at an annualised 0.4% to $3.8 billion.

This timeline shows the market share of leading carbonated soft drink (CSD) companies in the United States from 2013 to 2024. Throughout this entire period, the Coca-Cola Company was the ******* CSD company. In 2024, Coca-Cola's carbonated soft drink market share amounted to roughly ** percent.  Carbonated soft drinks Carbonated soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also well-known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced).Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to degust beverages out of two blank cups – one filled with Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two drinks and to make a choice which one of them they would prefer. The blind test let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, only guided by taste.

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Soft Drinks Market Size 2025-2029

The soft drinks market size is forecast to increase by USD 982.4 billion, at a CAGR of 12.6% between 2024 and 2029.

The market is characterized by three key drivers: the hectic lifestyle leading to the need for instant energy, the increasing demand for craft soft drinks, and the challenges posed by rising obesity rates and related health issues. The contemporary consumer base, particularly in urban areas, is increasingly time-starved and seeks convenient energy boosters. Soft drinks, with their quick energy delivery, cater to this need effectively. Moreover, the emergence of craft soft drinks, with their unique flavors and artisanal appeal, has added a new dimension to the market. Consumers are no longer content with mass-produced, homogeneous offerings; they seek diverse, authentic, and high-quality beverage options. This trend is particularly prominent among millennials and Gen Z consumers, who are more likely to experiment with new flavors and brands. However, the market also faces significant challenges. The growing awareness of the health risks associated with excessive sugar consumption has led to increased scrutiny of the industry. Obesity rates, particularly among children, continue to rise, fueling concerns about the long-term health consequences of soft drink consumption. Governments and health organizations are responding with stricter regulations and public health campaigns, which could impact market growth. Companies must navigate these challenges by offering healthier alternatives, such as low-sugar or zero-sugar options, and by engaging in transparent marketing practices. By staying attuned to these market dynamics, companies can capitalize on the opportunities presented by the evolving soft drinks landscape while mitigating potential risks.

What will be the Size of the Soft Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping its various sectors. Production capacity expands to meet consumer demand for an array of beverage offerings, from gourmet sodas and fruit juices to sports drinks and functional beverages. Taste perception remains a key driver, with flavor profiles constantly evolving to cater to changing preferences. Filtration systems and water treatment technologies ensure product quality, while manufacturing processes are optimized for energy efficiency. Health and wellness trends influence the market, leading to an increase in sugar-free options, organic choices, and natural ingredients. Vending machines and fountain dispensers are integrated into convenience stores and retail environments, providing consumers with easy access to their preferred beverages. Beverage dispensing systems, including draft systems and cold chain technologies, ensure product freshness and consistency. Artificial sweeteners and flavoring extracts are used to create low-calorie and sugar-free options, catering to consumer preferences for healthier alternatives. Quality control measures are implemented to maintain product integrity, while supply chain management and distribution channels are optimized for efficiency. Social media marketing and digital marketing strategies are employed to reach consumers effectively. Environmental impact is a growing concern, leading to innovations in water conservation and sustainable packaging formats. Product innovation continues to drive the market, with new offerings in specialty sodas, craft sodas, and functional beverages. Pricing strategies are adjusted to remain competitive, reflecting the ongoing unfolding of market activities and evolving patterns.

How is this Soft Drinks Industry segmented?

The soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductCarbonated soft drinksJuices and juice concentratesBottled waterRTD tea and coffeeOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW).

By Product Insights

The carbonated soft drinks segment is estimated to witness significant growth during the forecast period.The carbonated the market is undergoing a notable evolution, shaped by shifting consumer preferences and a growing focus on health and wellness. Traditional sales have plateaued, but the sector continues to expand through the introduction of innovative, healthier alternatives. Major players, such as PepsiCo and Coca-Cola, are adapting to this trend by reformulating their products with reduced sugar content and natural ingredients. This shift is most prominent in developed markets, where h

According to Cognitive Market Research, the global Soft Drinks Market was valued at approximately USD XX billion in 2025 and is expected to grow to USD XX billion by 2031, expanding at a CAGR of XX% during the forecast period.

North America held largest share of XX% in the year 2025. Europe held share of XX% in the year 2025. Asia-Pacific held significant share of XX% in the year 2025. South America held significant share of XX% in the year 2025. Middle East and Africa held significant share of XX% in the year 2025.

Market Dynamics of Soft Drink Market

Key Drivers of Soft Drink Market

Increasing Consumer Interest in Refreshing Beverages : The rise in urban living, hectic schedules, and higher disposable incomes is fueling the demand for soft drinks. Consumers are looking for convenient, ready-to-drink options that provide refreshment, energy, and hydration throughout the day.

Growth of Retail and E-Commerce Outlets : Supermarkets, convenience stores, and online grocery services are enhancing the accessibility of soft drinks. Improved distribution systems and availability across various channels are driving global sales.

Product Development and Flavor Variety : Producers are launching new flavors, low-sugar alternatives, and functional beverages fortified with vitamins or minerals. Innovations in taste and health-oriented products are appealing to a wider range of consumers.

(Source:https://www.forbes.com/sites/jesscording/2025/04/13/the-rise-of-functional-beverages-among-millennials-and-gen-z/ )

Key Restraints of Soft Drink Market

Health Issues and Sugar Intake : Growing awareness regarding obesity, diabetes, and various lifestyle-related illnesses is reducing the intake of sugary drinks. Consumers are increasingly opting for healthier options such as fruit juices and low-calorie beverages.

Strict Regulatory Standards : Governments are implementing taxes, labeling mandates, and marketing limitations on sugary beverages. Adhering to these regulations raises production expenses and impacts market expansion.

Fierce Competition : The soft drink industry is extremely competitive, featuring numerous global and regional companies. Price competition, brand loyalty, and aggressive marketing pose significant challenges for new entrants and smaller producers.

Key Trends of Soft Drink Market

Emergence of Low-Sugar and Zero-Calorie Beverages : Consumer preferences are increasingly leaning towards beverages that are low in sugar, zero-calorie, and naturally sweetened. Manufacturers are reformulating their products to cater to health-conscious consumers while ensuring that taste is not compromised.

Introduction of Functional and Fortified Beverages : Soft drinks that are fortified with vitamins, minerals, probiotics, or energy-enhancing components are becoming more popular. Functional beverages offer a combination of refreshment and health advantages, appealing to contemporary consumers.

Sustainable Packaging Efforts : Brands are implementing environmentally friendly packaging options, including recyclable bottles and biodegradable labels, to minimize their ecological footprint. Trends in sustainability are shaping consumer purchasing choices and fostering brand loyalty.

(Source:https://www.bevindustry.com/articles/97136-functional-beverage-market-expands-to-meet-consumer-expectations )

Introduction to soft drinks market

Soft drinks are non-alcoholic, flavored and beverages that are typically carbonated, often sweetened and served cold. The market includes a wide variety of drinks including sodas like cola, lemon and fruit flavored drinks. The market is driven by innovation in flavors, packaging and functional ingredients. The rise of ready-to-drink (RTD) formats and sustainable packaging plays a key role in attracting health-conscious and eco-conscious consumers. Modern retail formats and the rise of e-commerce has further expanded product visibility and accessibility.

While the soft drink market is expanding rapidly, it is constrained by a number of factors. Key issues include rising health concerns, competition from other beverage categories, and the proliferation of sugar-free options. Price sensitivity, particularly in emerging markets, as well as shifting raw material costs, can all have an impact on profitability and market access.

The UK soft drinks market has seen almost continual growth between 2014 and 2024. The soft drinks market value amounted to over ***billion British pounds in 2023. The UK soft drinks market in focus While the value of the market increased, per capita consumption of soft drinks dropped by **** liters between 2013 and 2017 but rebounded in 2018. The makeup of the market too changed. Cola carbonates, concentrates, and fruit juices saw market shares decline between 2015 and 2018. On the other hand, bottled water and energy drinks increased their market shares. Coca Cola remains the ******* brand in the market. Soft drinks market in the United States In 2024, the U.S. sales volume of liquid refreshment beverages amounted to about **** billion gallons. That same year, the U.S. sales volume growth of liquid refreshment beverages amounted to ****percent, and carbonated soft drinks (CSD) captured the lion's share of volume sales with **** percent.

Global carbonated soft drinks market was valued at US$ 467.2 Million in 2024 and is set to reach around US$ 821.75 Million by 2034 at a CAGR of about 5.4%.

Global Soft Drinks Market was valued at $486.21 billion in 2024 and is expected to reach $816.46 billion by 2034, a CAGR of 5.32% between 2025 and 2034.

Comparing the 25 selected regions regarding the combined revenue in the 'Soft Drinks' segment of the non-alcoholic drinks market, the United States is leading the ranking (****** billion U.S. dollars) and is followed by Nigeria with ***** billion U.S. dollars. At the other end of the spectrum is Iceland with **** billion U.S. dollars, indicating a difference of ****** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Europe regarding revenue in the Non-Alcoholic Drinks market as a whole and a ranking of subsegments in Australia regarding revenue in the Non-Alcoholic Drinks market as a whole.The Statista Market Insights cover a broad range of additional markets.

The global soft drinks market size reached approximately USD 461.26 Billion in 2024. The market is further projected to grow at a CAGR of 5.10% between 2025 and 2034, reaching a value of USD 758.53 Billion by 2034.

Discover the growing trend of hot soft drinks in the beverage market, from traditional options like coffee and tea to innovative creations like lavender lattes and rose hot chocolate. Learn about new flavors, health-conscious choices, and the expanding accessibility of hot beverages for consumers.

Over the forecast period until 2029, the combined volume per capita is forecast to exhibit fluctuations among the three segments. The combined volume per capita decreases towards the end of the forecast period only in the segment Carbonated Soft Drinks, while the remaining segments follow a positive trend. The difference between 2019 and 2029 amounts to an absolute value of **** U.S. dollars. Find further statistics on other topics such as a comparison of the volume, combined in Pakistan and a comparison of the volume per capita, combined in Germany. The Statista Market Insights cover a broad range of additional markets.

Explore the dynamic global soft drink market, projected to reach over $161 billion with steady CAGR growth. Discover key drivers, trends, restraints, and market segmentation by type and application, including online and offline sales.

After three years of growth, the Kuwaiti sugary soft drink market decreased by -6.5% to $379M in 2024. Over the period under review, consumption continues to indicate a strong expansion. Over the period under review, the market reached the maximum level at $405M in 2023, and then contracted in the following year.

Fruit-flavored Soft Drink Market Outlook

The global fruit-flavored soft drink market size was valued at approximately USD 125 billion in 2023 and is projected to reach around USD 185 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.5% during the forecast period. This market growth is driven by a variety of factors including increasing consumer preferences for flavorful and refreshing beverages, a rising trend towards healthier drink options, and innovation in flavor combinations. The demand for these soft drinks is propelled by their appeal to a wide range of demographics who are seeking both taste and tang in their daily refreshment choices.

One of the major growth factors is the rising consumer inclination towards flavored drinks that offer an exciting alternative to traditional soft drinks. This shift is particularly evident among younger consumers who prefer diverse and exotic flavors that match their dynamic lifestyles. Another significant factor is the growing awareness of health and wellness that is prompting manufacturers to innovate with natural and low-calorie options without compromising on flavor. This trend is encouraging the entry of more fruit-based drinks that promise a refreshing experience with added benefits, thus attracting a health-conscious audience.

The increasing urbanization and rising disposable incomes in emerging economies are also playing a crucial role in market expansion. As more people move to urban areas, access to a variety of beverages increases, and with greater spending power, consumers are more inclined to try new products. This demographic change is creating significant opportunities for both established and new players in the market to capture a broad consumer base. Additionally, the marketing and promotional strategies adopted by manufacturers, highlighting the natural and healthy aspects of fruit-flavored drinks, are also contributing to the market's growth.

Furthermore, technological advancements in production and flavor extraction are enhancing the quality and appeal of fruit-flavored soft drinks. Innovative techniques in flavor encapsulation and preservation are allowing manufacturers to offer drinks with a longer shelf life and consistent taste, which appeals to both consumers and retailers. As a result, there is a growing investment in research and development to create new flavors and improve existing products, making the market more competitive and dynamic.

Fruit Flavored Alcoholic Beverages are emerging as a significant trend within the beverage industry, offering a unique twist on traditional fruit flavors. These beverages combine the refreshing taste of fruits with the allure of alcohol, appealing to consumers looking for a novel drinking experience. The market for fruit flavored alcoholic beverages is expanding rapidly, driven by a growing interest in flavored spirits and cocktails. This trend is particularly popular among younger demographics who are drawn to the vibrant flavors and the social aspect of enjoying these drinks. As consumers continue to seek out new and exciting flavor profiles, the demand for fruit flavored alcoholic beverages is expected to grow, providing opportunities for innovation and market expansion.

Regionally, the Asia Pacific market is expected to see substantial growth due to its large population base and increasing consumer spending. The region's preference for fruit-based beverages, coupled with the growing distribution networks, is likely to drive market demand. North America and Europe are also significant markets for fruit-flavored soft drinks, with steady growth expected due to a well-established consumer base and high product innovation rates. Meanwhile, Latin America and the Middle East & Africa are seen as emerging markets with potential for growth as urbanization and income levels rise.

Product Type Analysis

In the fruit-flavored soft drink market, the distinction between carbonated and non-carbonated drinks plays a pivotal role in shaping consumer preferences and market dynamics. Carbonated fruit-flavored beverages continue to enjoy popularity due to their effervescence and refreshing qualities, which appeal particularly to younger consumers. These drinks often incorporate traditional favorites such as orange and lemon flavors, but are increasingly seeing innovation in terms of exotic and tropical fruit blends. The market for carbonated drinks remains robust, with companies investing in new flavor profiles an

The global carbonated beverages market size was $432.42 Million in 2024 and is grow to $679.94 Million by 2034 with a CAGR of just over 4.63%.

The report covers Global Soft Drink Concentrates Brands and is segmented by Type (Carbonated Drinks and Non-Carbonated Drinks); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa).