India soft drinks market size reached USD 20.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 32.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033. The widespread adoption of ready-to-drink (RTD) beverages, along with the inflating popularity of low-sugar product variants, is primarily driving the market growth across the country.

Unlock data-backed intelligence on India Carbonated Soft Drinks Market, size at USD 19.5 Bn in 2023, showcasing industry trends and opportunities driven by key players.

The market size of carbonates in the soft drink market was 567 billion Indian rupees in India. In comparison, the market size of packaged drinking water was worth 386 billion rupees, this was followed by juices, nectars, and still drinks at 244 billion rupees. The overall market size of soft drinks industry was about 1.3 billion rupees.

The combined volume in the 'Soft Drinks' segment of the non-alcoholic drinks market in India was forecast to continuously increase between 2025 and 2029 by in total 0.2 billion litres (+3.58 percent). After the ninth consecutive increasing year, the combined volume is estimated to reach 5.82 billion litres and therefore a new peak in 2029. Find further information concerning the revenue, combined in the 'Soft Drinks' segment of the non-alcoholic drinks market in the United States and the revenue per capita, combined in the 'Soft Drinks' segment of the non-alcoholic drinks market in Australia. The Statista Market Insights cover a broad range of additional markets.

The India Diet Soft Drink Market size is USD 260 million in 2023, showcasing market analysis, future outlook, and key players. Explore industry insights, challenges, and opportunities.

The Indian soft drink market fell slightly to $5.8B in 2024, leveling off at the previous year. Overall, consumption, however, posted a strong expansion. Soft drink consumption peaked at $5.8B in 2021; afterwards, it flattened through to 2024.

The India Energy Drinks Market report segments the industry into Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks, Other Energy Drinks), Packaging Type (Glass Bottles, Metal Can, PET Bottles), and Distribution Channel (Off-trade, On-trade). Get five years of historical data alongside five-year market forecasts.

The share of Sprite in the carbonated soft drinks market was 20 percent in India. In comparison, the share of Mirinda and Fanta was at five percent each in the carbonated soft drinks market. Coca Cola dominated the majority of the shares.

The Indian sugary soft drink market expanded markedly to $37.7B in 2024, with an increase of 7.2% against the previous year. In general, consumption enjoyed a strong increase. As a result, consumption attained the peak level of $40.2B. From 2023 to 2024, the growth of the market remained at a somewhat lower figure.

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Soft Drinks Market Size 2025-2029

The soft drinks market size is forecast to increase by USD 982.4 billion at a CAGR of 12.6% between 2024 and 2029.

The market is experiencing significant growth driven by the hectic lifestyle of consumers and the increasing demand for instant energy. This trend is particularly prominent in developed markets where consumers are seeking convenient and energizing beverage options. Another key trend is the rising preference for craft soft drinks, offering unique flavors and artisanal production methods, which is attracting a loyal customer base. However, the market is not without challenges. The increasing concern over obesity rates and related health issues is leading to a growing demand for healthier beverage alternatives. Companies in the market must respond to these trends and challenges by innovating new product offerings that cater to the evolving consumer preferences while addressing health concerns. By focusing on product development, marketing strategies, and sustainable production methods, companies can capitalize on the growth opportunities in the market and navigate the challenges effectively.

What will be the Size of the Soft Drinks Market during the forecast period?

Request Free SampleThe soft drink market is a dynamic and evolving industry, shaped by various factors. Product innovation plays a crucial role, as companies continually introduce new flavors and formulations to capture consumer attention and retain loyalty. Distribution networks are optimized to ensure timely delivery and broad reach, while data analytics helps in understanding consumer behavior and preferences. Advertising expenditure and competitive intelligence are essential tools for building brand awareness and staying ahead of competitors. Corporate social responsibility and e-commerce growth are also significant trends, as consumers increasingly demand sustainable and convenient purchasing options. Flavor trends and food safety standards are key considerations for manufacturers, who must balance innovation with quality assurance and energy efficiency. Digital transformation and carbon footprint reduction are also critical areas of focus, as the industry adapts to changing consumer preferences and regulatory requirements. Market penetration and supply chain optimization are ongoing challenges, as companies seek to expand their reach and improve sales performance. Customer segmentation and loyalty programs are effective strategies for targeting specific audiences and fostering long-term relationships. The beverage industry is diverse, encompassing beverage trends, beverage trends, and the non-alcoholic beverage market. Sustainability initiatives and water conservation are becoming increasingly important, as consumers and regulators demand more environmentally responsible practices. Overall, the soft drink market is characterized by constant change and innovation, driven by consumer preferences, regulatory requirements, and technological advancements. Companies that can effectively navigate these trends and adapt to evolving market conditions will be best positioned for success.

How is this Soft Drinks Industry segmented?

The soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductCarbonated soft drinksJuices and juice concentratesBottled waterRTD tea and coffeeOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaAPACChinaIndiaJapanSouth KoreaSouth AmericaRest of World (ROW)

By Product Insights

The carbonated soft drinks segment is estimated to witness significant growth during the forecast period.The carbonated beverages market is undergoing a significant transformation, shaped by shifting consumer preferences and growing health consciousness. Traditional carbonated soft drink sales have plateaued, but the sector is witnessing a surge in demand for innovative and healthier alternatives. Major players, such as PepsiCo and Coca-Cola, are adapting to this trend by reformulating their products with lower sugar content and natural ingredients. This shift is particularly noticeable in developed markets where health awareness is increasingly important. Product differentiation is a key growth strategy, with companies introducing flavored waters, sports drinks, and functional beverages to cater to diverse consumer needs. Digital marketing, brand partnerships, and social media campaigns are essential tools for product placement and consumer engagement. Supply chain management, regulatory compliance, and safety regulations are critical aspects of market operations. Niche markets, such as craft beverages and subscription services, are also gaining traction, offering unique valu

The India Sports Drinks Market is segmented by Soft Drink Type (Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks), by Packaging Type (Aseptic packages, Metal Can, PET Bottles) and by Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

The India soft drinks market reached USD 5.50 Billion in 2024. The market is expected to grow at a CAGR of 7.03% between 2025 and 2034, reaching USD 10.85 Billion by 2034.

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Non Carbonated Soft Drinks Market Size 2025-2029

The non carbonated soft drinks market size is forecast to increase by USD 107.1 billion at a CAGR of 9% between 2024 and 2029.

The market exhibits growth driven by the health and wellness trend among consumers. With increasing awareness of the potential health risks associated with carbonated beverages, there is a growing preference for non-carbonated alternatives. This shift is further fueled by the easy availability of these drinks both online and in retail stores. However, the market is not without challenges. The easy availability of substitutes, such as fruit juices and sports drinks, poses a significant threat. Moreover, the increasing focus on natural and organic products is pushing companies to innovate and differentiate their offerings. Consumer health awareness and the availability of convenient purchasing options, such as convenience stores, e-commerce platforms, and supermarkets, have made these beverages easily accessible. As consumers prioritize weight management and adopt healthier eating habits, they are turning to non-carbonated soft drinks to reduce calorie intake while still enjoying flavorful and refreshing beverages.
To capitalize on this market opportunity, companies need to focus on product innovation, strategic pricing, and effective distribution channels. By addressing these challenges and leveraging market trends, players can effectively navigate the competitive landscape and capture a significant market share.

What will be the Size of the Non Carbonated Soft Drinks Market during the forecast period?

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The non-carbonated soft drinks market encompasses a diverse range of beverage categories, including fruit juices, sports drinks, iced tea, energy drinks, functional beverages, and natural product drinks. Fruit juices remain a significant segment due to their association with improved digestion and a healthy dietary pattern. However, the market is also witnessing a wave in demand for low-sugar and natural product drinks, reflecting consumers' focus on health and fitness.

How is this Non Carbonated Soft Drinks Industry segmented?

The non carbonated soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product Type

  Fruit juices
  Sports drinks


Distribution Channel

  Offline
  Online


Packaging

  Bottles
  Cans
  Tetra packs
  Others


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  South America



  Middle East and Africa

By Product Type Insights

The fruit juices segment is estimated to witness significant growth during the forecast period. Non-carbonated soft drinks, including fruit juices, sports drinks, iced tea, energy drinks, functional beverages, and low-sugar sodas, are increasingly popular among health-conscious consumers. Fruit juices, in particular, are perceived as healthier alternatives to carbonated beverages due to their natural vitamin, mineral, and antioxidant content. Consumers prioritize natural and organic options, preferring juices made from fresh fruits without added preservatives, artificial flavors, or excessive sugar. The trend towards holistic wellness and balanced nutrition has fueled the demand for these beverages. Innovative flavors, natural sweeteners, and sustainable packaging materials are key factors driving growth in the market. Consumers are also turning to plant-based drinks, herbal infusions, vitamin water, electrolyte drinks, cold-pressed juices, probiotic drinks, energy boosters, and detox beverages for added health benefits.

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The Fruit juices segment was valued at USD 80.70 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 37% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The non-carbonated soft drinks market in APAC experienced significant growth in 2024, driven by the region's economic expansion and increasing consumer health consciousness. Countries such as China, India, Japan, and South Korea have seen a rise in demand for healthier beverage options, leading to increased production and consumption of non-carbonated drinks like fruit juices, sports drinks, iced tea, and functional beverages. Consumers in APAC are increasingly mindful of their health and wellness, preferring low-suga

The market size of cola was the highest in the carbonated soft drinks market worth 249 billion Indian rupees in India. This was followed by lemon and orange at 204 and 62 billion rupees, respectively. The overall carbonated soft drinks market was valued at 567 billion rupees.

The Indian soft drink flavored concentrate market is poised for significant growth through 2029, driven by several key factors. Rising disposable incomes, a burgeoning young population with a penchant for ready-to-drink beverages, and increasing urbanization are fueling demand. The preference for convenient and affordable beverage options contributes to the market's expansion. Furthermore, innovative flavor profiles, appealing packaging, and strategic marketing initiatives by major players are attracting new consumers. While health concerns regarding sugar consumption might pose a restraint, the market is adapting with the introduction of low-sugar and healthier alternatives, including options with natural sweeteners and fruit-based concentrates. The market is segmented by application (e.g., home use, commercial use in restaurants and cafes) and by type (e.g., carbonated, non-carbonated, fruit-based, etc.). Competition is intense, with both established multinational corporations and domestic players vying for market share. Regional variations exist, with higher consumption in urban centers compared to rural areas. The market’s evolution likely involves a shift towards premiumization, with consumers increasingly willing to pay more for high-quality, uniquely flavored concentrates. Specific growth projections require deeper analysis of existing market data, but a reasonable expectation would be consistent year-on-year growth reflecting the overall positive trends. Considering the projected growth in the overall soft drink market and the particular appeal of flavored concentrates for both home and commercial use, the Indian market for these products will likely experience a compound annual growth rate (CAGR) between 6% and 8% between 2025 and 2029. This growth will be significantly influenced by consumer preferences for specific flavors, marketing trends, and the introduction of new and improved products. The market segmentation will continue to evolve, with specific types and applications demonstrating varying rates of growth. This necessitates a diversified strategy for companies involved, responding to the distinct needs and preferences of different consumer segments and geographic regions. The market is dynamic and competitive, demanding consistent innovation and adaptation to sustain success.

The powdered soft drinks market size is estimated to be valued at US$ 12.3 billion in 2023 and is expected to expand at a CAGR of 3.4% to US$ 17.3 billion by 2033. The rise in trekking, walking, travel events, and camping has resulted in a shoot-up of demand for packaged refreshments, boosting the powdered soft drink market share globally.

Growing Demand for Unique and Exotic Flavors Drives the Popularity of Powdered Soft Drinks

Powdered Soft Drinks Market Size Value in 2023	US$ 12.3 billion
Powdered Soft Drinks Market Forecast Value in 2033	US$ 17.3 billion
Global Growth Rate (2023 to 2033)	3.4% CAGR
Forecast Period	2023 to 2033

Powdered Soft Drinks Market Growth in 2023 to 2033 in Comparison to 2017 to 2022

Market Statistics	Details
H1,2021 (A)	3.0%
H1,2022 Projected (P)	3.0%
H1,2022 Outlook (O)	3.3%
BPS Change : H1,2022 (O) - H1,2022 (P)	(+) 30 ↑
BPS Change : H1,2022 (O) - H1,2021 (A)	(+) 33 ↑

Category-wise Insights

Top Flavor	Orange
CAGR % 2023 to 2033	4.2%

Top Packaging	Pouches & Sachets
CAGR % 2023 to 2033	3.3%

Top Sales Channel	Online Stores
CAGR % 2023 to 2033	5.5%

Country-wise Insights

United States Market Size (US$ million) by End of Forecast Period (2033)	US$ 3.1 billion
CAGR % 2023 to End of Forecast (2033)	2.5%

China Market Size (US$ million) by End of Forecast Period (2033)	US$ 2.0 billion
CAGR % 2023 to End of Forecast (2033)	3.9%

Brazil Market Size (US$ million) by End of Forecast Period (2033)	US$ 1.3 billion
CAGR % 2023 to End of Forecast (2033)	4.4%

India Market Size (US$ million) by End of Forecast Period (2033)	US$ 1.3 billion
CAGR % 2023 to End of Forecast (2033)	5.4%

Italy Market Size (US$ million) by End of Forecast Period (2033)	US$ 650.0 Million
CAGR % 2023 to End of Forecast (2033)	1.6%

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Fruit-Flavored Soft Drinks Market Size 2025-2029

The fruit-flavored soft drinks market size is forecast to increase by USD 26.9 billion at a CAGR of 5.1% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by product innovations and the increasing demand for craft soft drinks. Consumers are increasingly seeking healthier and more natural beverage options, leading to a surge in demand for fruit-flavored soft drinks that are perceived as healthier than traditional sugary sodas. This trend is further fueled by the growing popularity of artisanal and small-batch beverages. However, the market faces challenges related to the rising obesity rates and related health issues. Governments and health organizations continue to push for regulations on sugar content in beverages, which could limit the growth potential for fruit-flavored soft drinks if they are perceived as unhealthy due to high sugar content.
Additionally, increasing competition from other healthy beverage categories, such as bottled water and functional beverages, poses a significant threat to the market. Companies must navigate these challenges by offering low-sugar or sugar-free options and focusing on product differentiation and innovation to maintain market share.

What will be the Size of the Fruit-Flavored Soft Drinks Market during the forecast period?

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The fruit-flavored soft drink market continues to evolve, driven by shifting consumer preferences and emerging trends. Health-conscious consumers seek out sugar-free and low-calorie options, leading to the proliferation of natural and artificial sweeteners. Grocery stores and convenience stores alike stock an array of fruit-flavored beverages, from glass bottles of peach soda to aluminum cans of tropical fruit-flavored drinks. Product differentiation is key, with brands offering unique twists on classic flavors such as cherry, grape, and citrus. Seasonal trends also influence the market, with berry flavors gaining popularity during summer months. New product development is a constant force, with functional beverages integrating fruit extracts and natural flavors to cater to diet-conscious consumers.
Shelf life and packaging materials, such as recycled plastic bottles and glass, are also important considerations. Sports drinks and energy drinks, with their unique functional benefits, carve out a niche within the market. Consumption patterns continue to shift, with online retailers gaining ground and offering convenience and variety. The fruit-flavored soft drink market is a dynamic and ever-changing landscape, with new trends and innovations continually unfolding. Brands that stay attuned to consumer preferences and adapt to market shifts will thrive in this evolving market.

How is this Fruit-Flavored Soft Drinks Industry segmented?

The fruit-flavored soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  FFCSD
  FFNCSD


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The ffcsd segment is estimated to witness significant growth during the forecast period.

The fruit-flavored carbonated soft drink market in the US is experiencing a shift in consumer preferences. Traditional brands like Pepsi and Coca-Cola have reported decreasing volume sales due to the rising popularity of bottled water and other healthier alternatives. Consumers are increasingly health-conscious and are seeking low-sugar and low-calorie options. In response, companies have introduced sugar-free and diet versions of their fruit-flavored soft drinks. Product differentiation is also key, with new flavors and product lines, such as peach and berry, being introduced to cater to diverse consumer tastes. Shelf life and packaging are also important considerations, with some brands opting for glass bottles and recycled packaging to appeal to eco-conscious consumers.

Sports drinks and energy drinks, which often contain high levels of sugar and caffeine, have also faced criticism from health-conscious consumers. Instead, functional beverages and fruit juices, which offer natural flavors and health benefits, are gaining popularity. Convenience stores and grocery stores remain key sales channels, but online retailers are also gaining traction due to their convenience and wide product selection. New product development is a major trend in the market, with companies investing in research and development to create innovative and healthier options. Natural and artificial flavors are being used to cater to different consumer preferences, with tr

Maaza recorded the highest share among soft drink brands in India in 2016 in terms of sales. Bisleri, the bottled water seller placed second that year. With a market share of nearly 30 percent, Maaza proved that the country’s soft drinks market goes beyond carbonated beverages.

 Using mango to sell beverages

Maaza, owned by Coca-Cola is a mango fruit drink. India was the largest producer of mangoes in the world. Furthermore, between the months of March and July, Indians feast on mango harvests and their many varieties. Maaza claims to contain the Alphonso mango, which is considered one of the best varieties of the fruit and commonly called the king of mangoes. There are other kinds of Maaza available now, containing different fruits, expanded across Asia, the Middle East, Africa and eastern Europe.

Maaza’s competitors

Slice, owned by PepsiCo and Frooti under the Parle Agro flagship were the counterparts of Maaza. Slice was a discontinued brand under Pepsi in the United States. Now, it sells mango juice in India. In 2018, it was rebranded as a “fruit juice drink with fizz”. Frooti, on the other hand, was “fresh and juicy” and advertised by Bollywood actor Shah Rukh Khan. While all three mango beverages vary only slightly in taste, the true test was always the marketing mix and its success in boosting sales. Back in 2014, Prime Minister Modi is said to have helped boost horticulture sales for farmers by urging beverage companies to add fruit into their products.

The soft drink market offers a wide range of products, including:Carbonates: Coca-Cola, Pepsi, SpriteDilutables: Tang, Kool-AidBottled Water: Aquafina, Dasani, PerrierFruit Juice: Minute Maid, TropicanaStill & Juice Drinks: Snapple, Ocean Spray Recent developments include: June 2022: Keurig Dr Pepper Inc., a Quebec-based company specializing in the production and marketing of both alcoholic and non-alcoholic beverages, has formally entered into an agreement to acquire the worldwide rights to the non-alcoholic, ready-to-drink cocktail brand Atypique., April 2022: With an investment of 600 crores, Hindustan Coca-Cola Beverages, the bottling division of the beverage giant Coca-Cola in India, is set to construct its second factory in Telangana.. Notable trends are: Rise of e-commerce and online retail channels is fueling the market growth.