This timeline shows the market share of leading carbonated soft drink (CSD) companies in the United States from 2013 to 2024. Throughout this entire period, the Coca-Cola Company was the ******* CSD company. In 2024, Coca-Cola's carbonated soft drink market share amounted to roughly ** percent.  Carbonated soft drinks Carbonated soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also well-known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced).Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to degust beverages out of two blank cups – one filled with Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two drinks and to make a choice which one of them they would prefer. The blind test let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, only guided by taste.

The Carbonated Soft Drinks Market report segments the industry into Soft Drink Type (Diet Cola, Fruit Flavored Carbonates, Standard Cola, Other Types), Packaging Type (Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade), and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Five-year historical data and market forecasts are included.

In 2024, Coca-Cola was ranked as the ******* carbonated soft drink (CSD) company in the United States, with a volume share of **** percent. Ranked ******, PepsiCo garnered a volume share of **** percent that year. The carbonated soft drink industry Carbonated soft drinks are processed flavored beverages packaged in bottles and cans. Unlike alcoholic beverages, carbonated soft drinks have no age limit and are widely available to consumers in hypermarkets, supermarkets, convenience stores and other retail outlets. In order to appeal to the health conscious, soft drink brands have launched diet or no-sugar versions of their products. In 2018, nearly ** percent of American consumers aged between 30 and 49 years had had Coca-Cola Zero within the previous month. Some of the biggest companies in the world produce carbonated soft drinks: among them are Keurig Dr Pepper and PepsiCo, who had a global net revenue of **** and **** billion U.S. dollars, respectively. Carbonated soft drinks are segmented into various flavors such as lemon, cola, orange, and grape.

The Soft Drinks Market report segments the industry into Soft Drink Category (Carbonated Soft Drinks, Energy Drinks, Juices, RTD Coffee, RTD Tea, Sport Drinks), Packaging Type (Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade) and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America).

The global soft drinks market size reached USD 629.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 886.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.84% during 2025-2033. The market demand is experiencing moderate growth driven by the expanding middle-class population in emerging markets, rapid urbanization, on-the-go lifestyles, and expanding e-commerce and direct-to-consumer channels. Significant innovation and product diversification are also projected to fuel the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product and distribution channel.

The size of the U.S. Soft Drinks Market was valued at USD 45.40 billion in 2023 and is projected to reach USD 63.46 billion by 2032, with an expected CAGR of 4.9 % during the forecast period. Soft drinks, commonly known as soda or pop, are non-alcoholic beverages that are carbonated and typically sweetened, often flavored with a variety of ingredients. These beverages can be classified into several categories, including colas, fruit-flavored sodas, diet sodas, and sparkling waters. Soft drinks originated in the late 19th century, with early formulations being medicinal and containing ingredients like coca leaf extract and kola nuts. Over the years, they have evolved into mainstream products enjoyed globally, with brands like Coca-Cola and Pepsi dominating the market. Soft drinks are primarily composed of carbonated water, sweeteners (sugar, high fructose corn syrup, or artificial sweeteners), flavorings, and sometimes preservatives and caffeine. The carbonation process, which involves dissolving carbon dioxide gas in water under pressure, gives soft drinks their characteristic fizz and refreshing quality. The sweeteners used in soft drinks can vary significantly, leading to a distinction between regular and diet versions. Diet soft drinks utilize artificial sweeteners to provide sweetness without the calories associated with sugar.

The two leading carbonated beverage companies are the Coca-Cola Company and PepsiCo Incorporated. In 2015, Coca-Cola Co. controlled just under 50 percent of the global carbonated beverage market, while PepsiCo controlled just over 20 percent of the market.

Coca-Cola - the market leader

Coca-Cola's market share demonstrates their dominance in the soft drink industry. The company also produces a wide range of other beverages to meet consumer’s needs. Other product ranges include juices, tea, coffee, water, and sports drinks. In Latin America, tea and coffee was Coca-Cola's fastest growing product category, whilst soft drinks were growing fastest in Asia Pacific.

Soft drinks market in the U.S.

Between 2018 and 2019, the volume of carbonated soft drinks sold in the United States decreased, while sales of value-added water increased by over eight percent; demonstrating a shift in beverage preferences among Americans. That being stated, carbonated soft drinks still have the highest sales volume of any liquid refreshment beverage in the United States, at over eight billion 192-oz cases.

This timeline depicts the market share of The Coca-Cola Company in the United States from 2013 to 2024. In 2024, Coca-Cola's U.S. market share amounted to **** percent. Other soft drink industry market shares may be found here. The Coca-Cola CompanyThe Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The company was founded in 1892 and comprises the corporate division, which is headquartered in Atlanta, GA, and about 300 bottling partners worldwide.The product portfolio of Coca-Cola includes non-alcoholic beverages such as soft drinks, bottled water, sports drinks and energy drinks. The company’s most famous soft drink is undoubtedly the soft drink Coca-Cola. Brand rankings list the brand, for good reasons, as one of the most valuable and recognizable brands worldwide. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste which could be sold at soda fountains by mixing the two components together. The secret formula, which originated in the United States, is still used today for producing Coca-Cola around the world.

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Soft Drinks Market Size 2025-2029

The soft drinks market size is forecast to increase by USD 982.4 billion at a CAGR of 12.6% between 2024 and 2029.

The market is experiencing significant growth driven by the hectic lifestyle of consumers and the increasing demand for instant energy. This trend is particularly prominent in developed markets where consumers are seeking convenient and energizing beverage options. Another key trend is the rising preference for craft soft drinks, offering unique flavors and artisanal production methods, which is attracting a loyal customer base. However, the market is not without challenges. The increasing concern over obesity rates and related health issues is leading to a growing demand for healthier beverage alternatives. Companies in the market must respond to these trends and challenges by innovating new product offerings that cater to the evolving consumer preferences while addressing health concerns. By focusing on product development, marketing strategies, and sustainable production methods, companies can capitalize on the growth opportunities in the market and navigate the challenges effectively.

What will be the Size of the Soft Drinks Market during the forecast period?

Request Free SampleThe soft drink market is a dynamic and evolving industry, shaped by various factors. Product innovation plays a crucial role, as companies continually introduce new flavors and formulations to capture consumer attention and retain loyalty. Distribution networks are optimized to ensure timely delivery and broad reach, while data analytics helps in understanding consumer behavior and preferences. Advertising expenditure and competitive intelligence are essential tools for building brand awareness and staying ahead of competitors. Corporate social responsibility and e-commerce growth are also significant trends, as consumers increasingly demand sustainable and convenient purchasing options. Flavor trends and food safety standards are key considerations for manufacturers, who must balance innovation with quality assurance and energy efficiency. Digital transformation and carbon footprint reduction are also critical areas of focus, as the industry adapts to changing consumer preferences and regulatory requirements. Market penetration and supply chain optimization are ongoing challenges, as companies seek to expand their reach and improve sales performance. Customer segmentation and loyalty programs are effective strategies for targeting specific audiences and fostering long-term relationships. The beverage industry is diverse, encompassing beverage trends, beverage trends, and the non-alcoholic beverage market. Sustainability initiatives and water conservation are becoming increasingly important, as consumers and regulators demand more environmentally responsible practices. Overall, the soft drink market is characterized by constant change and innovation, driven by consumer preferences, regulatory requirements, and technological advancements. Companies that can effectively navigate these trends and adapt to evolving market conditions will be best positioned for success.

How is this Soft Drinks Industry segmented?

The soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductCarbonated soft drinksJuices and juice concentratesBottled waterRTD tea and coffeeOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaAPACChinaIndiaJapanSouth KoreaSouth AmericaRest of World (ROW)

By Product Insights

The carbonated soft drinks segment is estimated to witness significant growth during the forecast period.The carbonated beverages market is undergoing a significant transformation, shaped by shifting consumer preferences and growing health consciousness. Traditional carbonated soft drink sales have plateaued, but the sector is witnessing a surge in demand for innovative and healthier alternatives. Major players, such as PepsiCo and Coca-Cola, are adapting to this trend by reformulating their products with lower sugar content and natural ingredients. This shift is particularly noticeable in developed markets where health awareness is increasingly important. Product differentiation is a key growth strategy, with companies introducing flavored waters, sports drinks, and functional beverages to cater to diverse consumer needs. Digital marketing, brand partnerships, and social media campaigns are essential tools for product placement and consumer engagement. Supply chain management, regulatory compliance, and safety regulations are critical aspects of market operations. Niche markets, such as craft beverages and subscription services, are also gaining traction, offering unique valu

The Carbonated Soft Drink Market size was valued at USD 237.0 billion in 2023 and is projected to reach USD 326.87 billion by 2032, exhibiting a CAGR of 4.7 % during the forecasts period. Key growth drivers include increasing disposable income, changing consumer lifestyles, and advancements in technology. Hybrid seeds offer benefits such as improved disease resistance and higher yield, contributing to the market's growth. A carbonated soft drink is a drink which contain gas which is carbon dioxide dissolved under a certain pressure and forms bubbles. Common examples include cola drinks, lemon lime soft drinks and those that are modeled after root beer. These drinks are sweetened with added flavors, and sometimes also contain caffeine. Carbonation is done by the addition of carbon-dioxide gas to the solution and this leaves a distinctive fizzy feeling on the tongue when ingested. Carbonated soft drinks are beverages that are well loved for their giving a refresh to the throat and these are available in cans and bottles.

The size and share of this market is categorized based on Carbonated Soft Drinks (Colas, Non-colas, Diet Soft Drinks, Caffeinated Soft Drinks, Flavored Carbonated Drinks) and Non-Carbonated Soft Drinks (Juices, Bottled Water, Sports Drinks, Energy Drinks, Iced Tea and Coffee) and Functional Beverages (Probiotics, Herbal Drinks, Fortified Drinks, Nutritional Drinks, Ready-to-Drink Teas) and geographical regions (North America, Europe, Asia-Pacific, South America, Middle-East and Africa).

Global Soft Drinks market size is expected to reach $598.26 billion by 2029 at 5%, increased demand for food and beverages fuels growth in the soft drink market

The Global Carbonated Soft Drinks Market Size Was Worth USD 445.80 Billion in 2022 and Is Expected To Reach USD 630.89 Billion by 2030, CAGR of 4.44%.

The Soft Drink Manufacturing industry is experiencing significant changes. As consumers prioritise their health and wellness, demand for traditional high-sugar soft drinks continues to decline, with demand shifting towards sugar-free, functional and natural alternatives. This trend is evident in the growing popularity of zero-sugar beverages, kombucha and flavoured water, while high-sugar CSDs face diminishing sales. Meanwhile, demand from supermarkets and grocery stores has faced challenges from expanding ranges of private-label soft drinks and health-conscious beverage alternatives. Private-label products, along with imported beverages, have intensified price competition, challenging domestic manufacturers’ market shares. Manufacturers have invested in automation and sustainability initiatives, which have helped streamline their operations and reduce costs. However, rising raw material prices and intense competition have continued to pressure profit. Mounting consumer demand for premium and functional beverages has led major brands like Coca-Cola and Asahi to diversify their portfolios with innovative products like prebiotic sodas and low-sugar options. Industry revenue is expected to have fallen at an annualised 1.9% over the five years through 2024-25 to $3.8 billion. This includes an anticipated dip of 2.9% in 2024-25 as rising health consciousness weighs on demand. Sustainability and operational efficiency are becoming critical factors as manufacturers seek to balance cost pressures with the need to deliver high-quality, innovative products that resonate with consumers' preferences. In the coming years, the industry’s landscape will shift as economic conditions improve and disposable incomes rise. Demand for premium, functional and health-focused beverages will continue to grow, expanding manufacturers' revenue opportunities. Health-conscious consumers will increasingly favour products with natural ingredients and added benefits, prompting companies to invest in research and development to reformulate existing products and launch new lines. Manufacturers will leverage advanced technologies, including AI and Internet of Things (IoT), to optimise production, enhance quality and engage consumers through personalised marketing campaigns. Also, the trend towards sustainability will intensify, with companies projected to adopt eco-friendly packaging and reduce their environmental footprint to meet regulatory requirements and consumer expectations. As competition from imports and private-label brands persists, domestic players will need to focus on innovation and operational efficiency to maintain profitability. By embracing these shifts, the industry will position itself for long-term growth and resilience in an increasingly competitive and health-driven market. Revenue is forecast to rebound at an annualised 0.4% over the five years through 2029-30 to $3.9 billion.

Soft drink production has undergone innovation in recent years thanks to the expanding range of low or no-calorie drinks. Increasingly health- and eco-conscious consumers and new regulations regarding sugar content levels are shaping brand and product innovation efforts, with more companies investing in zero-sugar fizzy drinks while still maintaining a tasty drink. Revenue is forecast to creep upwards at a compound annual rate of 1.5% over the five years through 2024-25 to £9.6 billion, including a forecast hike of 1.5% in 2024-25. Demand via the on-trade segment is improving as the cost-of-living crisis begins to fade, with inflation hitting its 2% target in May 2024, as per the ONS. Consumer confidence has also shot up, leading to swelling soft drink purchases from the on-trade segment. Sugar prices have also slowed, with the latest data from the ONS highlighting a dip in sugar prices, aiding producers. The expansion of low- and zero-sugar soft drinks and investment in plastic-free packaging has necessitated large capital investments, putting pressure on producers' bottom lines. Innovation in low-sugar and zero-sugar soft drinks has been vital in revenue development. It has helped keep demand afloat from health-conscious consumers who have turned away from standard soft drinks. Revenue is projected to climb at a compound annual rate of 4.2% over the five years through 2029-30 to £11.8 billion. Falling Bank of England interest rates in August 2024 will spark increased investment due to cheaper borrowing from lower rates. Producers will continue to invest in eliminating non-recyclable packaging, with most looking to go completely green. Many players are opting to use 100% renewable energy in their production facilities, with Britvic already setting the trend by utilising 100% renewable energy consumption at its UK production facilities.

Soft Drink Market was valued at USD 237.0 billion in 2022 and is forecast to touch USD 329.4 billion in 2030, and the market is expected to grow at a CAGR of 4.2% from 2023-2030

Carbonated Soft Drink Market Size, Share & Trends Analysis Report by Flavour (Cola, Citrus, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Convenience stores & Gas Stations, Food Services Outlets, Online Stores, and Others), and By Region - Market Scope, Global Growth Opportunities, Threats & Industry Research Forecast, 2021-2028

Explore the dominant players in the global soft drink market, including Coca-Cola and PepsiCo, as well as other notable brands like Dr. Pepper Snapple Group and Red Bull. Learn how these key players maintain their market share and compete in the industry.

Ready-to-drink (RTD) tea dominated the soft drinks market in Japan in 2023, with around 30 percent of sales. The Japanese non-alcoholic beverages market presents a broad portfolio of liquid refreshment beverages, which are purchasable not only via general store and non-store channels but also at over two million vending machines installed in Japan. Tea to go in Japan Tea is a popular beverage drank in Japan, with the brewed beverage being considered a healthy alternative to mineral water and carbonates in the non-alcoholic beverage market. While the hot drink used to be prepared with dried tea leaves and freshly boiled water in the past, the market has shifted to a timesaving and convenience-centered strategy to make the beverage available at any time. Bottled RTD teas include a variety of standard teas like green or black tea as well as infusions of roasted barley, herbal teas, and grain mixes. With new, limited releases and renewals of existing products entering the Japanese market regularly, the segment is steadily impeding the growth of rivaling soft drink segments. Variety in manufacturing The Japanese non-alcoholic beverage industry is characterized by a variety of manufacturers with different strategies to approach the consumer market. While large holding companies originating from the alcoholic beverages segment are competing with a multifaceted product portfolio to cover numerous segments of the soft drinks market, other manufacturers are building their portfolios around one segment. Ito En, Ltd. has successfully established itself as a leader for RTD green tea products with a third of the market share, whereas Yakult Honsha is leading the probiotic milk drinks segment. As startups are entering the market with innovative refreshers addressing current trends and a social media-focused marketing strategy, established manufacturers are varying their assortment with seasonal flavors to win over new consumers.

India soft drinks market size reached USD 20.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 32.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033. The widespread adoption of ready-to-drink (RTD) beverages, along with the inflating popularity of low-sugar product variants, is primarily driving the market growth across the country.