In 2023, the non-alcoholic beverage market in Israel was led by family-sized multiple-serving packaging. It made up almost 67 percent of the annual value of sales. It was followed by individual-sized, single-serve beverages, which accounted for 25.8 percent of the market. After a slowdown in 2022, likely due to tax reforms, the share of single-serving packaging grew again, reducing the share of multiple-serving drinks.

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Soft Drinks Market Size 2025-2029

The soft drinks market size is forecast to increase by USD 982.4 billion, at a CAGR of 12.6% between 2024 and 2029.

The market is characterized by three key drivers: the hectic lifestyle leading to the need for instant energy, the increasing demand for craft soft drinks, and the challenges posed by rising obesity rates and related health issues. The contemporary consumer base, particularly in urban areas, is increasingly time-starved and seeks convenient energy boosters. Soft drinks, with their quick energy delivery, cater to this need effectively. Moreover, the emergence of craft soft drinks, with their unique flavors and artisanal appeal, has added a new dimension to the market. Consumers are no longer content with mass-produced, homogeneous offerings; they seek diverse, authentic, and high-quality beverage options. This trend is particularly prominent among millennials and Gen Z consumers, who are more likely to experiment with new flavors and brands. However, the market also faces significant challenges. The growing awareness of the health risks associated with excessive sugar consumption has led to increased scrutiny of the industry. Obesity rates, particularly among children, continue to rise, fueling concerns about the long-term health consequences of soft drink consumption. Governments and health organizations are responding with stricter regulations and public health campaigns, which could impact market growth. Companies must navigate these challenges by offering healthier alternatives, such as low-sugar or zero-sugar options, and by engaging in transparent marketing practices. By staying attuned to these market dynamics, companies can capitalize on the opportunities presented by the evolving soft drinks landscape while mitigating potential risks.

What will be the Size of the Soft Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping its various sectors. Production capacity expands to meet consumer demand for an array of beverage offerings, from gourmet sodas and fruit juices to sports drinks and functional beverages. Taste perception remains a key driver, with flavor profiles constantly evolving to cater to changing preferences. Filtration systems and water treatment technologies ensure product quality, while manufacturing processes are optimized for energy efficiency. Health and wellness trends influence the market, leading to an increase in sugar-free options, organic choices, and natural ingredients. Vending machines and fountain dispensers are integrated into convenience stores and retail environments, providing consumers with easy access to their preferred beverages. Beverage dispensing systems, including draft systems and cold chain technologies, ensure product freshness and consistency. Artificial sweeteners and flavoring extracts are used to create low-calorie and sugar-free options, catering to consumer preferences for healthier alternatives. Quality control measures are implemented to maintain product integrity, while supply chain management and distribution channels are optimized for efficiency. Social media marketing and digital marketing strategies are employed to reach consumers effectively. Environmental impact is a growing concern, leading to innovations in water conservation and sustainable packaging formats. Product innovation continues to drive the market, with new offerings in specialty sodas, craft sodas, and functional beverages. Pricing strategies are adjusted to remain competitive, reflecting the ongoing unfolding of market activities and evolving patterns.

How is this Soft Drinks Industry segmented?

The soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductCarbonated soft drinksJuices and juice concentratesBottled waterRTD tea and coffeeOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW).

By Product Insights

The carbonated soft drinks segment is estimated to witness significant growth during the forecast period.The carbonated the market is undergoing a notable evolution, shaped by shifting consumer preferences and a growing focus on health and wellness. Traditional sales have plateaued, but the sector continues to expand through the introduction of innovative, healthier alternatives. Major players, such as PepsiCo and Coca-Cola, are adapting to this trend by reformulating their products with reduced sugar content and natural ingredients. This shift is most prominent in developed markets, where h

The New Zealand soft drink market, or ‘fizzy drink’ market, was dominated by carbonates with a ** percent share in 2019. Following closely behind were juice beverages, energy drinks, sports drinks and bottled water also included in the market mix. Fizzy market players The global soft drink market encompasses a range of diverse products, developed to appeal to the tastes and needs of its consumers. On a global level, Coca-Cola was the most valuable brand for soft drinks. With a global revenue of ** billion U.S. dollars, the industry giant is also a major player in New Zealand. Along with Frucor Suntory, these two companies are the biggest participants in the market across the country. Consumption trends Carbonated soft drinks in New Zealand are commonly consumed across the country. Consumption is particularly high among children, with over ** percent of children consuming these beverages three or more times in the past week according to a survey conducted in 2018. There has been some debate over whether to introduce a ‘sugar tax’ or levy in the country, pushed for particularly by health and dental organizations. Increasing consumer awareness regarding sugary drinks, as well as changing consumer preferences, have prompted industry players to develop alternative non-alcoholic beverages for their buyers. Growth in this market will likely be due to new product lines, with competition from companies entering the market requiring innovation in the industry.

The global soft drinks market size reached USD 629.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 886.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.84% during 2025-2033. The market demand is experiencing moderate growth driven by the expanding middle-class population in emerging markets, rapid urbanization, on-the-go lifestyles, and expanding e-commerce and direct-to-consumer channels. Significant innovation and product diversification are also projected to fuel the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product and distribution channel.

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Non Carbonated Soft Drinks Market Size 2025-2029

The non carbonated soft drinks market size is forecast to increase by USD 107.1 billion, at a CAGR of 9% between 2024 and 2029.

The market is experiencing significant shifts driven by evolving consumer preferences and the digital transformation of the beverage industry. Health and wellness concerns are increasingly influencing consumer choices, leading to a surge in demand for non-carbonated options. This trend is further amplified by the easy accessibility of substitutes, such as fruit juices, sports drinks, and functional beverages, which cater to health-conscious consumers. Meanwhile, the online presence of non-carbonated soft drinks is growing rapidly, enabling brands to reach consumers directly and expand their market reach. However, this digital transformation also presents challenges, as companies face increased competition and the need to differentiate their offerings to stand out in a crowded market. Additionally, the availability of various substitutes puts pressure on prices and margins, requiring companies to innovate and adapt to remain competitive. To capitalize on opportunities and navigate challenges effectively, market players must focus on product innovation, digital marketing strategies, and competitive pricing.

What will be the Size of the Non Carbonated Soft Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe non-carbonated soft drinks market continues to evolve, shaped by dynamic consumer preferences, industry trends, and technological advancements. Functional beverages, flavors, and extracts are increasingly popular, with a focus on natural and organic ingredients. Zero-sugar options and low-calorie alternatives are also gaining traction, driven by consumer health consciousness. Price sensitivity remains a significant factor, leading to various pricing strategies and distribution channels. Grocery stores and online retailers are major sales outlets, with sustainable packaging and recyclable materials becoming essential for brand loyalty. Innovation trends include plant-based beverages, ready-to-drink tea, and sustainable packaging. Digital marketing and social media campaigns are crucial for reaching consumers, while nutritional labeling and health claims are essential for transparency. Sustainability trends, such as raw material sourcing and production processes, are essential for reducing environmental footprint. Beverage industry trends include refrigerated storage, energy drinks, and sports drinks. Manufacturing facilities prioritize quality control and innovation, ensuring product differentiation and consumer preferences are met. Ingredient sourcing and sustainability are key considerations, with a focus on organic and natural ingredients. Growth potential is significant, with new product launches and distribution channels continually emerging. Beverage industry trends, such as high-intensity sweeteners and carbonated water, offer opportunities for expansion. The non-carbonated soft drinks market is a continuously unfolding landscape, shaped by consumer trends, industry innovations, and evolving market dynamics.

How is this Non Carbonated Soft Drinks Industry segmented?

The non carbonated soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Product TypeFruit juicesSports drinksDistribution ChannelOfflineOnlinePackagingBottlesCansTetra packsOthersGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Product Type Insights

The fruit juices segment is estimated to witness significant growth during the forecast period.In the evolving non-carbonated soft drink market, quality assurance and ingredient transparency are paramount. Consumers increasingly demand natural and organic ingredients, leading to a preference for juices made from fresh fruits without preservatives, artificial flavors, or excessive sugar. This trend extends to ready-to-drink teas, bottled water, and plant-based beverages, which often boast no artificial colors or high-fructose corn syrup. Product innovation and differentiation are key marketing strategies, with low-calorie options, zero-sugar alternatives, and functional beverages gaining traction. Digital marketing and social media campaigns play a significant role in reaching consumers, while sustainable packaging and recyclable materials align with environmental consciousness. Brand loyalty is a crucial factor, with consumers drawn to familiar names and trusted labels. Consumer preferences for long shelf life, convenience, a

In 2024, the Bulgarian soft drink market decreased by -0.8% to $560M for the first time since 2019, thus ending a four-year rising trend. In general, the total consumption indicated a prominent expansion from 2012 to 2024: its value increased at an average annual rate of +6.6% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +33.2% against 2019 indices.

After four years of growth, the French soft drink market decreased by -0.6% to $6.4B in 2024. Overall, the total consumption indicated a moderate expansion from 2012 to 2024: its value increased at an average annual rate of +4.0% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +80.7% against 2019 indices.

This statistic depicts the market share of juice and juice drinks of the non-carbonated soft drink segment in the United States from 2012 to 2019, based on retail dollar sales. In 2019, juice and juice drinks held a **** percent share of the non-carbonated soft drink market.

Explore the booming Adult Soft Drinks market! Discover market size projections, key growth drivers, and emerging trends in healthier, premium beverages. Get insights into regional market share and forecast for 2019-2033.

The share of Sprite in the carbonated soft drinks market was ** percent in India. In comparison, the share of Mirinda and Fanta was at **** percent each in the carbonated soft drinks market. Coca Cola dominated the majority of the shares.

This statistic depicts the market share of sports drinks of the non-carbonated soft drink segment in the United States from 2012 to 2019, based on volume sales. According to the report, sports drinks held a **** percent share of the U.S. non-carbonated soft drink market in 2019.

The Soft Drinks Market report segments the industry into Soft Drink Category (Carbonated Soft Drinks, Energy Drinks, Juices, RTD Coffee, RTD Tea, Sport Drinks), Packaging Type (Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade) and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America).

Discover the booming soft drinks market! Explore a comprehensive analysis of market size, CAGR, key trends, and major players like Coca-Cola and PepsiCo. Uncover growth drivers and regional variations in this insightful report covering 2019-2033.

The Colombian sugary soft drink market rose significantly to $1.8B in 2024, picking up by 5.6% against the previous year. In general, consumption showed a relatively flat trend pattern. Sugary soft drink consumption peaked at $2B in 2019; however, from 2020 to 2024, consumption failed to regain momentum.

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Fruit-Flavored Soft Drinks Market Size 2025-2029

The fruit-flavored soft drinks market size is forecast to increase by USD 26.9 billion at a CAGR of 5.1% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by product innovations and the increasing demand for craft soft drinks. Consumers are increasingly seeking healthier and more natural beverage options, leading to a surge in demand for fruit-flavored soft drinks that are perceived as healthier than traditional sugary sodas. This trend is further fueled by the growing popularity of artisanal and small-batch beverages. However, the market faces challenges related to the rising obesity rates and related health issues. Governments and health organizations continue to push for regulations on sugar content in beverages, which could limit the growth potential for fruit-flavored soft drinks if they are perceived as unhealthy due to high sugar content.
Additionally, increasing competition from other healthy beverage categories, such as bottled water and functional beverages, poses a significant threat to the market. Companies must navigate these challenges by offering low-sugar or sugar-free options and focusing on product differentiation and innovation to maintain market share.

What will be the Size of the Fruit-Flavored Soft Drinks Market during the forecast period?

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The fruit-flavored soft drink market continues to evolve, driven by shifting consumer preferences and emerging trends. Health-conscious consumers seek out sugar-free and low-calorie options, leading to the proliferation of natural and artificial sweeteners. Grocery stores and convenience stores alike stock an array of fruit-flavored beverages, from glass bottles of peach soda to aluminum cans of tropical fruit-flavored drinks. Product differentiation is key, with brands offering unique twists on classic flavors such as cherry, grape, and citrus. Seasonal trends also influence the market, with berry flavors gaining popularity during summer months. New product development is a constant force, with functional beverages integrating fruit extracts and natural flavors to cater to diet-conscious consumers.
Shelf life and packaging materials, such as recycled plastic bottles and glass, are also important considerations. Sports drinks and energy drinks, with their unique functional benefits, carve out a niche within the market. Consumption patterns continue to shift, with online retailers gaining ground and offering convenience and variety. The fruit-flavored soft drink market is a dynamic and ever-changing landscape, with new trends and innovations continually unfolding. Brands that stay attuned to consumer preferences and adapt to market shifts will thrive in this evolving market.

How is this Fruit-Flavored Soft Drinks Industry segmented?

The fruit-flavored soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  FFCSD
  FFNCSD


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The ffcsd segment is estimated to witness significant growth during the forecast period.

The fruit-flavored carbonated soft drink market in the US is experiencing a shift in consumer preferences. Traditional brands like Pepsi and Coca-Cola have reported decreasing volume sales due to the rising popularity of bottled water and other healthier alternatives. Consumers are increasingly health-conscious and are seeking low-sugar and low-calorie options. In response, companies have introduced sugar-free and diet versions of their fruit-flavored soft drinks. Product differentiation is also key, with new flavors and product lines, such as peach and berry, being introduced to cater to diverse consumer tastes. Shelf life and packaging are also important considerations, with some brands opting for glass bottles and recycled packaging to appeal to eco-conscious consumers.

Sports drinks and energy drinks, which often contain high levels of sugar and caffeine, have also faced criticism from health-conscious consumers. Instead, functional beverages and fruit juices, which offer natural flavors and health benefits, are gaining popularity. Convenience stores and grocery stores remain key sales channels, but online retailers are also gaining traction due to their convenience and wide product selection. New product development is a major trend in the market, with companies investing in research and development to create innovative and healthier options. Natural and artificial flavors are being used to cater to different consumer preferences, with tropic

Explore the burgeoning Carbonated Soft Drinks (CSDs) market, projected for significant growth driven by health-conscious trends and expanding distribution. Discover key insights, market size, CAGR, and regional dynamics from 2019-2033.

The Carbonated Beverages Market Report is Segmented by Product Type (Carbonated Soft Drinks, Carbonated Water, and More), Tier (Mass, Premium), Packaging Type (PET Bottles, Glass Bottles, Metal Can, Aseptic Packages), Distribution Channel (On-Trade, Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

In 2024, the Myanmar's soft drink market decreased by -45.9% to $17M, falling for the fifth year in a row after three years of growth. Overall, consumption saw a abrupt contraction. Soft drink consumption peaked at $150M in 2019; however, from 2020 to 2024, consumption remained at a lower figure.

Global Soft Drinks Industry Market is segmented by Application (Retail sales_ Food service_ Sports drinks_ Energy drinks_ Carbonated beverages), Type (Regular soft drinks_ Diet soft drinks_ Energy drinks_ Functional drinks_ Sparkling water), and Geography (North America_ LATAM_ West Europe_Central & Eastern Europe_ Northern Europe_ Southern Europe_ East Asia_ Southeast Asia_ South Asia_ Central Asia_ Oceania_ MEA)

The two leading carbonated beverage companies are the Coca-Cola Company and PepsiCo Incorporated. In 2015, Coca-Cola Co. controlled just under ** percent of the global carbonated beverage market, while PepsiCo controlled just over ** percent of the market. Coca-Cola - the market leader Coca-Cola's market share demonstrates their dominance in the soft drink industry. The company also produces a wide range of other beverages to meet consumer’s needs. Other product ranges include juices, tea, coffee, water, and sports drinks. In Latin America, tea and coffee was Coca-Cola's fastest growing product category, whilst soft drinks were growing fastest in Asia Pacific. Soft drinks market in the U.S. Between 2018 and 2019, the volume of carbonated soft drinks sold in the United States decreased, while sales of value-added water increased by over ***** percent; demonstrating a shift in beverage preferences among Americans. That being stated, carbonated soft drinks still have the highest sales volume of any liquid refreshment beverage in the United States, at over ***** billion 192-oz cases.