The two leading carbonated beverage companies are the Coca-Cola Company and PepsiCo Incorporated. In 2015, Coca-Cola Co. controlled just under 50 percent of the global carbonated beverage market, while PepsiCo controlled just over 20 percent of the market.

Coca-Cola - the market leader

Coca-Cola's market share demonstrates their dominance in the soft drink industry. The company also produces a wide range of other beverages to meet consumer’s needs. Other product ranges include juices, tea, coffee, water, and sports drinks. In Latin America, tea and coffee was Coca-Cola's fastest growing product category, whilst soft drinks were growing fastest in Asia Pacific.

Soft drinks market in the U.S.

Between 2018 and 2019, the volume of carbonated soft drinks sold in the United States decreased, while sales of value-added water increased by over eight percent; demonstrating a shift in beverage preferences among Americans. That being stated, carbonated soft drinks still have the highest sales volume of any liquid refreshment beverage in the United States, at over eight billion 192-oz cases.

This timeline shows the market share of leading carbonated soft drink (CSD) companies in the United States from 2008 to 2022. Throughout this entire period, the Coca-Cola Company was the leading CSD company. In 2022, Coca-Cola's carbonated soft drink market share amounted to roughly 46 percent.

 Carbonated soft drinks

Carbonated soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also well-known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced). Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to degust beverages out of two blank cups – one filled with Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two drinks and to make a choice which one of them they would prefer. The blind test let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, only guided by taste.

The share of Sprite in the carbonated soft drinks market was 20 percent in India. In comparison, the share of Mirinda and Fanta was at five percent each in the carbonated soft drinks market. Coca Cola dominated the majority of the shares.

The New Zealand soft drink market, or ‘fizzy drink’ market, was dominated by carbonates with a 38 percent share in 2019. Following closely behind were juice beverages, energy drinks, sports drinks and bottled water also included in the market mix.

Fizzy market players

The global soft drink market encompasses a range of diverse products, developed to appeal to the tastes and needs of its consumers. On a global level, Coca-Cola was the most valuable brand for soft drinks. With a global revenue of 33 billion U.S. dollars, the industry giant is also a major player in New Zealand. Along with Frucor Suntory, these two companies are the biggest participants in the market across the country.

Consumption trends

Carbonated soft drinks in New Zealand are commonly consumed across the country. Consumption is particularly high among children, with over 15 percent of children consuming these beverages 3 or more times in the past week according to a survey conducted in 2018. There has been some debate over whether to introduce a ‘sugar tax’ or levy in the country, pushed for particularly by health and dental organizations. Increasing consumer awareness regarding sugary drinks, as well as changing consumer preferences, have prompted industry players to develop alternative non-alcoholic beverages for their buyers. Growth in this market will likely be due to new product lines, with competition from companies entering the market requiring innovation in the industry.

The Nigerien soft drink market rose to $11.3B in 2024, picking up by 2.2% against the previous year. Overall, consumption saw a remarkable increase. Soft drink consumption peaked at $12.6B in 2019; however, from 2020 to 2024, consumption remained at a lower figure.

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Energy Drinks Market Size 2025-2029

The energy drinks market size is forecast to increase by USD 51.3 billion at a CAGR of 8.7% between 2024 and 2029.

The functional drinks market encompasses various beverage categories, including energy drinks, soft drinks, and dietary supplements. Among these, energy drinks have gained significant popularity in recent years due to their ability to provide an energy boost for consumers with hectic lifestyles. The market is witnessing an increase in demand for low-calorie energy drinks as consumers prioritize health and wellness. However, the market faces stiff competition from low-cost substitutes, such as alcoholic beverages and soft drinks. Convenience stores remain a significant distribution channel for energy drinks due to their wide reach and ability to cater to consumers on-the-go.

The market is also witnessing technological advancements, such as the use of carbon dioxide for packaging and LED lighting for retail displays, to enhance the consumer experience. Overall, the market is expected to continue its growth trajectory, driven by consumer preferences for convenience, energy, and health benefits.

What will be the Size of the Energy Drinks Market During the Forecast Period?

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The energy drink market encompasses a diverse range of non-alcoholic beverages, including traditional energy drinks, immunity-boosting beverages, and vitamins and minerals infused varieties. This dynamic sector has witnessed significant growth, driven by rising incomes, increased consumer awareness, and the growing demand for beverages that cater to active lifestyles. The market size is substantial, with various segments, such as the adult segment and the major energy drink segment, contributing to its growth. Carbonated soft drinks, fruit and vegetable beverages, bottled water, and sports drinks represent some of the key competing categories.

However, energy drinks continue to gain traction due to their ability to provide an energy boost, particularly among consumers seeking to combat sleep deprivation and the depressive effects of daily life. The non-alcoholic beverage industry is expected to maintain its momentum, with innovation and product differentiation playing crucial roles in market development.

How is this Energy Drinks Industry segmented and which is the largest segment?

The energy drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.ProductSparkling energy drinksStill energy drinksDistribution ChannelOfflineOnlineProduct TypeNatural/organicConventionalGeographyAPACAustraliaChinaIndiaJapanSouth KoreaNorth AmericaUSCanadaEuropeFranceGermanyUKSouth AmericaMiddle East and Africa

By Product Insights

The Sparkling energy drinks segment is estimated to witness significant growth during the forecast period.

Sparkling energy drinks, a segment of the market, are carbonated beverages characterized by the presence of dissolved carbon dioxide, often using carbonated water or soda as the base. These beverages have gained popularity among adults and young consumers due to their instant energy-boosting properties. Major beverage companies are continually innovating and expanding their product lines to cater to this market. For example, in 2024, Breville introduced InFizz Fusion, a carbonation system capable of infusing carbonation into various beverages, including juices, wine, coffee, and tea. Such advancements are expected to broaden the consumer base and fuel the growth of the sparkling energy drink segment during the forecast period. Consumer preferences for functional beverages, health consciousness, and convenience are key drivers for the market's expansion. Additionally, the increasing disposable incomes and health wellness trends are contributing factors. However, health risks associated with high caffeine content, sugar, and artificial ingredients may pose challenges for market growth. The market competition is intense, with major players like Red Bull, Monster Energy, and various other brands offering a range of flavors, low-calorie options, and premium brands to cater to diverse consumer preferences.

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The Sparkling energy drinks segment accounted for USD 65.30 in 2019 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in APAC is expe

The Carbonated Soft Drinks Market is segmented by Soft Drink Type (Diet Cola, Fruit Flavored Carbonates, Standard Cola), by Packaging Type (Disposable Cups, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

This timeline depicts the market share of The Coca-Cola Company in the United States from 2008 to 2022. In 2022, Coca-Cola's U.S. market share amounted to 46.3 percent. Other soft drink industry market shares may be found here.

The Coca-Cola Company

The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The company was founded in 1892 and comprises the corporate division, which is headquartered in Atlanta, GA, and about 300 bottling partners worldwide.

The product portfolio of Coca-Cola includes non-alcoholic beverages such as soft drinks, bottled water, sports drinks and energy drinks. The company’s most famous soft drink is undoubtedly the soft drink Coca-Cola. Brand rankings list the brand, for good reasons, as one of the most valuable and recognizable brands worldwide. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste which could be sold at soda fountains by mixing the two components together. The secret formula, which originated in the United States, is still used today for producing Coca-Cola around the world.

This statistic shows the market shares of the leading liquid refreshment beverage (LRB) brands in the United States in 2019. In that year, the Pepsi brand was ranked second in the United States, based on a value market share of 7.1 percent. Liquid refreshment beverages include: carbonated soft drinks, bottled water, and non-carbs (sports drinks, ready-to-drink teas, juice drinks, etc.).

The India Energy Drinks Market is segmented by Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks), by Packaging Type (Glass Bottles, Metal Can, PET Bottles) and by Distribution Channel (Off-trade, On-trade). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

The Energy Drinks Market is segmented by Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks), by Packaging Type (Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

The global soft drink dispenser market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by several key factors. The rising demand for convenient beverage dispensing solutions in various sectors, including restaurants, cafes, offices, and entertainment venues, is a significant market driver. Consumers increasingly prefer readily available, chilled beverages, boosting demand for efficient and reliable soft drink dispensers. Technological advancements, such as the integration of smart features for remote monitoring and control, energy efficiency improvements, and aesthetically pleasing designs, are also contributing to market expansion. The growing popularity of customized beverage options and the increasing adoption of self-service kiosks are further fueling market growth. However, the market faces certain restraints, including high initial investment costs for advanced models, concerns about maintenance and repair, and the potential for increased competition from emerging beverage dispensing technologies. Market segmentation reveals strong performance across both commercial and residential applications, with distinct product types catering to specific needs. Leading companies are focused on strategic initiatives such as product innovation, expanding distribution networks, and forming partnerships to enhance their market positions. The North American and European regions currently hold significant market share, but emerging economies in Asia-Pacific are showing rapid growth potential. The market is expected to maintain a compound annual growth rate (CAGR) of 3.85% between 2025 and 2033, indicating a promising future. The market's competitive landscape is characterized by the presence of both established players and emerging companies. Key players leverage various competitive strategies, including product differentiation, brand building, and strategic acquisitions, to maintain their market share. Consumer engagement is crucial, with companies focusing on offering user-friendly interfaces, appealing aesthetics, and reliable performance to improve customer satisfaction. Geographical expansion into high-growth regions is a key focus for market leaders. The historical period (2019-2024) reveals a steady growth trend, providing a strong foundation for future market projections. Continued focus on innovation, coupled with adapting to evolving consumer preferences, will be critical for success in this dynamic market. The forecast period (2025-2033) presents opportunities for significant growth, particularly in regions with increasing disposable incomes and a rising demand for convenient beverage options.

After a detailed analysis on the prebiotic soda market, FMI recently published a new report on the prebiotic soda market. As per the analysis, demand for prebiotic sodas holds a current market valuation of US$ 262.2 million in 2024. Going by this trend, demand could eventually rise and equate to a market valuation of US$ 545.5 million, with a CAGR of 7.6% by 2034.

Attributes	Details
Prebiotic Soda Market Value for 2024	US$ 262.2 million
Prebiotic Soda Market Value for 2034	US$ 545.5 million
Prebiotic Soda Market Forecast CAGR for 2024 to 2034	7.6%

Historical Performance and Future Growth of the Prebiotic Soda Market

Historical CAGR	7.10%
Forecast CAGR	7.60%

Category-wise Insights

Category	Market Share in 2024
Dairy-based Probiotic Soda	51.9%
Cans	34.1%

Country-wise Insights

Countries	CAGR
United States	3.9%
Canada	9.1%
Japan	8.9%
Singapore	9.4%
India	10.2%

Report Scope

Attributes	Details
Estimated Market Size in 2024	US$ 262.2 million
Projected Market Valuation in 2034	US$ 545.5 million
Value-based CAGR 2024 to 2034	7.60%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ million
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia The Middle East and Africa
Key Market Segments Covered	Type Packaging Flavour Distribution Channel Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany The United Kingdom France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	GT's Living Foods Health-Ade Kombucha Kevita Brew Dr. Kombucha Humm Kombucha Revive Kombucha Remedy Kombucha Better Booch Clearly Kombucha Suja Juice Farmhouse Culture Wild Tonic Jun Kombucha GoodBelly Lifeway Kefir The Bu Kombucha

Soft drink manufacturers are facing challenging conditions. Changing consumer preferences are shifting demand away from beverages that are perceived to be unhealthy. Additionally, intense price competition among the major manufacturers and private-label competitors is harming profitability. Even so, the growing popularity of high-value sports, energy and other drinks, and an increasing focus on diet, low-sugar and sugar-free drinks have been partly offsetting these challenging trends. Soft drink manufacturers' revenue is expected to have fallen at an annualised 1.3% over the five years through 2024-25, to $3.9 billion. This includes an anticipated dip of 0.5% in 2024-25 as rising health consciousness weighs on demand. Weak retail conditions and negative consumer sentiment are discouraging consumer spending. Soft drink manufacturers have undertaken aggressive discounting strategies, particularly among cola varieties, to attract consumers and lift sales volumes. Increased health consciousness among consumers is shifting demand from beverages with high sugar content, like high-sugar carbonated soft drinks (CSDs), towards other beverages that are perceived to be being healthier. This trend has encouraged a shift towards low-sugar and sugar-free options across many product segments. Functional beverages like sports and energy drinks are also growing in popularity, as consumers are becoming more engaged with active and healthy lifestyles. Soft drink manufacturers are also responding to the rise of green consumerism by increasingly using recyclable packaging materials. Expanding private-label offerings and rising health awareness will likely weigh on sales of high-sugar CSDs in the coming years, as consumers shift to healthier products both in and out of the market. Competition is projected to remain high, intensifying price competition and prompting continued discounting among producers. However, economic conditions are set to improve, which will encourage sales of premium beverages, supporting revenue and profitability. Additionally, purchase expenses are set to fall on the back of declining sugar prices. Revenue is projected to edge upwards at an annualised 0.4% over the five years through 2029-30, to $4.0 billion.

In 2019, Coca-Cola accounted for around 55 percent of China's carbonated drink market, while its main competitor Pepsi owned about 36 percent of the market. China's carbonated drink market is highly concentrated.

The Soft Drinks Market is segmented by Soft Drink Category (Carbonated Soft Drinks, Energy Drinks, Juices, RTD Coffee, RTD Tea, Sport Drinks), by Packaging Type (Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

As the COVID-19 pandemic rages on, consumers are changing their food & beverage consumption habits. The trend of healthy eating and drinking has prompted manufacturers to introduce innovative combinations offering enhanced taste as well as health benefits, thus accelerating prospects of beverage stabilizers eventually.

Beverage Stabilizers Market- Report Scope

Attribute	Details
Forecast Period	2020 to 2030
Historical Data Available for	2015 to 2019
Market Analysis	US$ Mn for Value
Key Regions Covered	North America, Latin America, Europe, South Asia, East Asia, Oceania and Middle East & Africa
Key Countries Covered	US, Canada, Mexico, Brazil, Germany, Italy, France, UK, Spain, Russia, BENELUX, Nordics, Poland, China, Japan, South Korea, India, Thailand, Indonesia, Malaysia, Australia, New Zealand, GCC, Turkey & South Africa
Key Segments Covered	Product Type & Application
Key Companies Profiled	Archer Daniels Midland Company, Ashland Global Holdings Inc., Cargill Incorporated, CP Kelco, DuPont, Ingredion Inc., Kerry Group, Palsgaard A/S, Tate & Lyle Plc, DSM, Actaris, Glanbia Nutritionals, Nexira, W.R Grace & Co., Advanced Food Systems Inc., Chemelco International BV, Lanxess Deutschland GmbH, Silvateam S.p.A., TIC Gums & Brisan Group.
Report Coverage	Market Overview, Key Market Trends, Key Success Factors, Demand Analysis, Market Background, COVID-19 Impact Analysis, Segmental Overview, Regional Profiling, Market Structure Analysis & Competition Analysis
Customization & Pricing	Available upon Request

The Global Market Share of Beverage Industry report is segmented by product type (alcoholic and non-alcoholic beverages market), distribution channel (on-trade and off-trade), and geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The report offers market size and forecasts in value (USD) for the above segments.

The UK soft drinks market has seen almost continual growth between 2014 and 2023. The soft drinks market value amounted to over 19 billion British pounds in 2023. The UK soft drinks market in focus While the value of the market increased, per capita consumption of soft drinks dropped by five liters between 2013 and 2017 but rebounded in 2018. The makeup of the market too changed. Cola carbonates, concentrates, and fruit juices saw market shares decline between 2015 and 2018. On the other hand, bottled water and energy drinks increased their market shares. Coca Cola remains the leading brand in the market. Soft drinks market in the United States In 2021, the U.S. sales volume of liquid refreshment beverages amounted to about 36 billion gallons. From 2019 to 2020, the U.S. sales volume growth of liquid refreshment beverages amounted to 4.3 percent and carbonated soft drinks (CSD) captured the lion's share of volume sales with 36.7 percent.

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Private Label Food And Beverages Market Size 2025-2029

The private label food and beverages market size is forecast to increase by USD 204.6 billion at a CAGR of 6.9% between 2024 and 2029.

The private label food and beverage market is witnessing significant growth due to several key trends. The increasing preference for healthier food options, such as non-GMO, organic, and gluten-free, is driving the demand for private label products in various categories, including soup, coffee, ice cream, yogurt, chocolate, tea, meat, condiments, sauces, dressings, bakery products, and baby food. Furthermore, the rise of e-commerce platforms is enabling private label brands to expand their reach and penetrate new markets, especially in niche categories like alcoholic drinks, premium chocolate, confectionery, olive oil, savory snacks, cheese, and bottled water. However, challenges such as maintaining product quality and consistency, ensuring food safety, and effective packaging design remain crucial for private label companies to succeed in this competitive landscape.

What will be the Size of the Market During the Forecast Period?

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The private label food and beverage market encompasses a diverse range of products sold under the brand names of retailers rather than recognized manufacturers. This market segment includes offerings from convenience stores, dollar stores, general merchandise retailers, department stores, e-retailers, and others. Market size is significant, with continued growth driven by consumer preferences for affordable, convenient, and high-quality options. Clean label products, non-GMO offerings, and transparent labeling are increasingly popular trends, reflecting a focus on health and wellness.
Private label product categories span bakery items, dairy, meat, and condiments and sauces. Retailers continually strive to enhance product quality, meeting evolving consumer demands and expectations. The private label food and beverage market's growth trajectory remains strong, as retailers leverage their brand recognition and consumer trust to capture market share in various product categories.

How is this Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Food
  Beverages


Geography

  Europe

    Germany
    UK


  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

    Brazil

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Private label food and beverages are a significant category In the US retail market, with supermarkets, hypermarkets, grocery stores, hard discount stores, dollar stores, and convenience stores serving as the primary distribution channels. The expansion of private label companies In the US is a key growth driver for this segment. For instance, Aldi Stores, a German-owned chain known for its affordable prices and private label brands, expanded its footprint In the Southeast region in 2023, opening new locations throughout Louisiana. With a 15,000 square meter retail space, Aldi's new store in Shenzhen, China, is strategically located near the North high-speed rail station In the Longhua district.

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The offline segment was valued at USD 312.20 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is a significant sector, with consumers increasingly preferring these products as cost-effective alternatives to branded items. Retailers, including supermarkets and hypermarkets, convenience stores, dollar stores, general merchandise retailers, department stores, e-retailers, and others, have been investing heavily in brand development and product promotion. Private labels cater to various categories such as non-GMO bakery products, cereals, dairy products, yogurt, ice cream, baby food, poultry, eggs, fish, condiments and sauces, deli dressings, salads, gravies and sauces, general food, savory snacks, confectionery, soup, processed food, coffee, tea, bottled water, juices, carbonated beverages, sports drinks, alcoholic drinks, and more. These offerings are