This timeline depicts the market share of The Coca-Cola Company in the United States from 2013 to 2024. In 2024, Coca-Cola's U.S. market share amounted to **** percent. Other soft drink industry market shares may be found here. The Coca-Cola CompanyThe Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The company was founded in 1892 and comprises the corporate division, which is headquartered in Atlanta, GA, and about 300 bottling partners worldwide.The product portfolio of Coca-Cola includes non-alcoholic beverages such as soft drinks, bottled water, sports drinks and energy drinks. The company’s most famous soft drink is undoubtedly the soft drink Coca-Cola. Brand rankings list the brand, for good reasons, as one of the most valuable and recognizable brands worldwide. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste which could be sold at soda fountains by mixing the two components together. The secret formula, which originated in the United States, is still used today for producing Coca-Cola around the world.

In 2024, Coca-Cola was ranked as the ******* carbonated soft drink (CSD) company in the United States, with a volume share of **** percent. Ranked ******, PepsiCo garnered a volume share of **** percent that year. The carbonated soft drink industry Carbonated soft drinks are processed flavored beverages packaged in bottles and cans. Unlike alcoholic beverages, carbonated soft drinks have no age limit and are widely available to consumers in hypermarkets, supermarkets, convenience stores and other retail outlets. In order to appeal to the health conscious, soft drink brands have launched diet or no-sugar versions of their products. In 2018, nearly ** percent of American consumers aged between 30 and 49 years had had Coca-Cola Zero within the previous month. Some of the biggest companies in the world produce carbonated soft drinks: among them are Keurig Dr Pepper and PepsiCo, who had a global net revenue of **** and **** billion U.S. dollars, respectively. Carbonated soft drinks are segmented into various flavors such as lemon, cola, orange, and grape.

The Soft Drinks Market report segments the industry into Soft Drink Category (Carbonated Soft Drinks, Energy Drinks, Juices, RTD Coffee, RTD Tea, Sport Drinks), Packaging Type (Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade) and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America).

The global soft drinks market size reached USD 629.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 886.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.84% during 2025-2033. The market demand is experiencing moderate growth driven by the expanding middle-class population in emerging markets, rapid urbanization, on-the-go lifestyles, and expanding e-commerce and direct-to-consumer channels. Significant innovation and product diversification are also projected to fuel the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product and distribution channel.

The size of the U.S. Soft Drinks Market was valued at USD 45.40 billion in 2023 and is projected to reach USD 63.46 billion by 2032, with an expected CAGR of 4.9 % during the forecast period. Soft drinks, commonly known as soda or pop, are non-alcoholic beverages that are carbonated and typically sweetened, often flavored with a variety of ingredients. These beverages can be classified into several categories, including colas, fruit-flavored sodas, diet sodas, and sparkling waters. Soft drinks originated in the late 19th century, with early formulations being medicinal and containing ingredients like coca leaf extract and kola nuts. Over the years, they have evolved into mainstream products enjoyed globally, with brands like Coca-Cola and Pepsi dominating the market. Soft drinks are primarily composed of carbonated water, sweeteners (sugar, high fructose corn syrup, or artificial sweeteners), flavorings, and sometimes preservatives and caffeine. The carbonation process, which involves dissolving carbon dioxide gas in water under pressure, gives soft drinks their characteristic fizz and refreshing quality. The sweeteners used in soft drinks can vary significantly, leading to a distinction between regular and diet versions. Diet soft drinks utilize artificial sweeteners to provide sweetness without the calories associated with sugar.

The Carbonated Soft Drink Market size was valued at USD 237.0 billion in 2023 and is projected to reach USD 326.87 billion by 2032, exhibiting a CAGR of 4.7 % during the forecasts period. Key growth drivers include increasing disposable income, changing consumer lifestyles, and advancements in technology. Hybrid seeds offer benefits such as improved disease resistance and higher yield, contributing to the market's growth. A carbonated soft drink is a drink which contain gas which is carbon dioxide dissolved under a certain pressure and forms bubbles. Common examples include cola drinks, lemon lime soft drinks and those that are modeled after root beer. These drinks are sweetened with added flavors, and sometimes also contain caffeine. Carbonation is done by the addition of carbon-dioxide gas to the solution and this leaves a distinctive fizzy feeling on the tongue when ingested. Carbonated soft drinks are beverages that are well loved for their giving a refresh to the throat and these are available in cans and bottles.

The Carbonated Soft Drinks Market report segments the industry into Soft Drink Type (Diet Cola, Fruit Flavored Carbonates, Standard Cola, Other Types), Packaging Type (Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade), and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Five-year historical data and market forecasts are included.

Explore the dominant players in the global soft drink market, including Coca-Cola and PepsiCo, as well as other notable brands like Dr. Pepper Snapple Group and Red Bull. Learn how these key players maintain their market share and compete in the industry.

The report covers Global Soft Drink Concentrates Brands and is segmented by Type (Carbonated Drinks and Non-Carbonated Drinks); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa).

According to Cognitive Market Research, the global Soft Drinks Market was valued at approximately USD XX billion in 2025 and is expected to grow to USD XX billion by 2031, expanding at a CAGR of XX% during the forecast period.

North America held largest share of XX% in the year 2025. Europe held share of XX% in the year 2025. Asia-Pacific held significant share of XX% in the year 2025. South America held significant share of XX% in the year 2025. Middle East and Africa held significant share of XX% in the year 2025.

Market Dynamics of Soft Drink Market

Key Drivers of Soft Drink Market

Shift in consumer preference towards non-alcoholic beverages

The global soft drinks market is experiencing strong growth as consumers, particularly younger generations are moving away from alcohol, towards non-alcoholic alternatives such as soft drinks, mocktails, juices and low/no alcohol alternatives. Driven by increasing health-consciousness, mental wellness awareness and changing social norms, more consumers, particularly millennials and Gen Z are choosing to reduce or entirely eliminate alcohol grom their lifestyles. This trend is not just limited to those with medical or religious reasons and includes a broader audience indulging in mindful drinking.

For instance, alcohol consumption in the U.S. has been on a decline for several years, with young adults and millennials leading the shift. Millennials are among top purchasers of non-alcoholic alternatives.

(Source:https://www.forbes.com/sites/jesscording/2025/04/13/the-rise-of-functional-beverages-among-millennials-and-gen-z/ )

Key Restraints of Soft Drink Market

Regulatory pressures to curb sugar content is significantly restraining market growth

Most soft drinks contain high amounts of sugar. Regulatory pressures are a significant restraint on the global non-alcoholic beverage market as governments around the world are implementing strict policies across health and environmental aspects. One of the most impactful regulations is the imposition of sugar tax aimed at curbing health related issues like obesity and diabetes. Countries like India, the UK, Mexico and Saudi Arabia have introduced sugar sweetened beverage taxes. Leading to higher production costs and retail prices leading to a potential decrease in demand, particularly in price-sensitive markets.

OPPORTUNITY

The growing demand for healthier alternatives to sugary drinks, rising consumer awareness of health and awareness and development of beverages incorporating ingredients like vitamins, minerals, probiotics or plant extracts to support various body functions is significantly driving demand for functional beverages. More individuals are putting their health and wellness first, which is fueling the popularity of functional beverages that help them achieve certain health objectives.

For instance, consumers are looking for multi-functional drinks with 69% of U.S. functional drink consumers agreeing functional drinks should have multiple functional ingredients.

(Source:https://www.bevindustry.com/articles/97136-functional-beverage-market-expands-to-meet-consumer-expectations )

Key Trends of Soft Drink Market

Drinks with a Health and Functional Focus increasing demand for beverages that contain natural ingredients, vitamins, or probiotics for added health benefits. The premiumization of Customers are prepared to pay more for premium, artisanal, or craft soft drink options.

Introduction to soft drinks market

Soft drinks are non-alcoholic, flavored and beverages that are typically carbonated, often sweetened and served cold. The market includes a wide variety of drinks including sodas like cola, lemon and fruit flavored drinks. The market is driven by innovation in flavors, packaging and functional ingredients. The rise of ready-to-drink (RTD) formats and sustainable packaging plays a key role in attracting health-conscious and eco-conscious consumers. Modern retail formats and the rise of e-commerce has further expanded product visibility and accessibility.

While the soft drink market is expanding rapidly, it is constrained by a number of factors. Key issues include rising health concerns, competition from other beverage categories, and the proliferation of sugar-free options. Price sensitivity, particularly in emerging markets, as well as shifting raw material costs, can all have an ...

Carbonated Soft Drink Market Size, Share & Trends Analysis Report by Flavour (Cola, Citrus, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Convenience stores & Gas Stations, Food Services Outlets, Online Stores, and Others), and By Region - Market Scope, Global Growth Opportunities, Threats & Industry Research Forecast, 2021-2028

The two leading carbonated beverage companies are the Coca-Cola Company and PepsiCo Incorporated. In 2015, Coca-Cola Co. controlled just under ** percent of the global carbonated beverage market, while PepsiCo controlled just over ** percent of the market. Coca-Cola - the market leader Coca-Cola's market share demonstrates their dominance in the soft drink industry. The company also produces a wide range of other beverages to meet consumer’s needs. Other product ranges include juices, tea, coffee, water, and sports drinks. In Latin America, tea and coffee was Coca-Cola's fastest growing product category, whilst soft drinks were growing fastest in Asia Pacific. Soft drinks market in the U.S. Between 2018 and 2019, the volume of carbonated soft drinks sold in the United States decreased, while sales of value-added water increased by over ***** percent; demonstrating a shift in beverage preferences among Americans. That being stated, carbonated soft drinks still have the highest sales volume of any liquid refreshment beverage in the United States, at over ***** billion 192-oz cases.

Learn about the top players in the highly competitive US soft drink market, including Coca-Cola, PepsiCo, and Keurig Dr Pepper, and how they are adapting to changing consumer preferences and concerns about sugary drinks.

Ready-to-drink (RTD) tea dominated the soft drinks market in Japan in 2024, with around ** percent of sales shared between black tea and other tea drinks. The Japanese non-alcoholic beverages market presents a broad portfolio of liquid refreshment beverages, which are purchasable not only via general store and non-store channels but also at over *** million vending machines installed in Japan. Tea to go in Japan Tea is a popular beverage drank in Japan, with the brewed beverage being considered a healthy alternative to mineral water and carbonates in the non-alcoholic beverage market. While the hot drink used to be prepared with dried tea leaves and freshly boiled water in the past, the market has shifted to a timesaving and convenience-centered strategy to make the beverage available at any time. Bottled RTD teas include a variety of standard teas like green or black tea as well as infusions of roasted barley, herbal teas, and grain mixes. With new, limited releases and renewals of existing products entering the Japanese market regularly, the segment is steadily impeding the growth of rivaling soft drink segments. Variety in manufacturing The Japanese non-alcoholic beverage industry is characterized by a variety of manufacturers with different strategies to approach the consumer market. While large holding companies originating from the alcoholic beverages segment are competing with a multifaceted product portfolio to cover numerous segments of the soft drinks market, other manufacturers are building their portfolios around one segment. Ito En, Ltd. has successfully established itself as a leader for RTD green tea products with a third of the market share, whereas Yakult Honsha is leading the probiotic milk drinks segment. As startups are entering the market with innovative refreshers addressing current trends and a social media-focused marketing strategy, established manufacturers are varying their assortment with seasonal flavors to win over new consumers.

The Central Asian soft drink market rose slightly to $4B in 2024, growing by 2.8% against the previous year. The market value increased at an average annual rate of +3.4% from 2012 to 2024; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market hit record highs at $4.1B in 2022; however, from 2023 to 2024, consumption remained at a lower figure.

Global Soft Drinks Market is projected to witness lucrative growth by reaching up to USD 756.7 billion by 2030.

The Japanese soft drink market fell to $44.4B in 2024, with a decrease of -4.5% against the previous year. Over the period under review, consumption continues to indicate a perceptible decrease. Over the period under review, the market reached the maximum level at $64.6B in 2012; however, from 2013 to 2024, consumption failed to regain momentum.

The Report Covers US Soft Drinks Packaging Market Trends and the It is Segmented by Packaging Material (Plastic, Paper and Paperboard, Metal, Glass), Product Type (Bottled Water, Carbonated Drinks, Juices, RTD Beverages, Sports Drink).

The Non-Carbonated Soft Drinks Market size was valued at USD 138.91 billion in 2023 and is projected to reach USD 221.60 billion by 2032, exhibiting a CAGR of 6.9 % during the forecasts period. Non Carbonated soft drinks are drinks that contain flavorings, sweeteners and sometimes coloring agents, but lack the bubbles or bubbles of carbonated drinks. Still soft drinks can be a refreshing and tasty alternative to sugary soft drinks. However, it is important to be aware of the sugar content of some non-carbonated soft drinks, such as fruit juices and sports drinks. Availability of various types of non-carbonated beverages, per capita income and growing consumer base is expected to drive the growth of the non-carbonated soft drinks market. In addition, the changing lifestyle encourages citizens to consume Ready to Drink (RTD) preparation, which replaces solid food and satisfies the nutritional needs of the body. In addition, several key suppliers are investing in R&D to improve production in the food and beverage industry. Moreover, in recent years, the increasing desire of consumers to drink healthy beverages and changing diets is accelerating the growth of the market.

The Soft Drink Manufacturing industry is experiencing significant changes. As consumers prioritise their health and wellness, demand for traditional high-sugar soft drinks continues to decline, with demand shifting towards sugar-free, functional and natural alternatives. This trend is evident in the growing popularity of zero-sugar beverages, kombucha and flavoured water, while high-sugar CSDs face diminishing sales. Meanwhile, demand from supermarkets and grocery stores has faced challenges from expanding ranges of private-label soft drinks and health-conscious beverage alternatives. Private-label products, along with imported beverages, have intensified price competition, challenging domestic manufacturers’ market shares. Manufacturers have invested in automation and sustainability initiatives, which have helped streamline their operations and reduce costs. However, rising raw material prices and intense competition have continued to pressure profit. Mounting consumer demand for premium and functional beverages has led major brands like Coca-Cola and Asahi to diversify their portfolios with innovative products like prebiotic sodas and low-sugar options. Industry revenue is expected to have fallen at an annualised 1.9% over the five years through 2024-25 to $3.8 billion. This includes an anticipated dip of 2.9% in 2024-25 as rising health consciousness weighs on demand. Sustainability and operational efficiency are becoming critical factors as manufacturers seek to balance cost pressures with the need to deliver high-quality, innovative products that resonate with consumers' preferences. In the coming years, the industry’s landscape will shift as economic conditions improve and disposable incomes rise. Demand for premium, functional and health-focused beverages will continue to grow, expanding manufacturers' revenue opportunities. Health-conscious consumers will increasingly favour products with natural ingredients and added benefits, prompting companies to invest in research and development to reformulate existing products and launch new lines. Manufacturers will leverage advanced technologies, including AI and Internet of Things (IoT), to optimise production, enhance quality and engage consumers through personalised marketing campaigns. Also, the trend towards sustainability will intensify, with companies projected to adopt eco-friendly packaging and reduce their environmental footprint to meet regulatory requirements and consumer expectations. As competition from imports and private-label brands persists, domestic players will need to focus on innovation and operational efficiency to maintain profitability. By embracing these shifts, the industry will position itself for long-term growth and resilience in an increasingly competitive and health-driven market. Revenue is forecast to rebound at an annualised 0.4% over the five years through 2029-30 to $3.9 billion.