Unlock data-backed intelligence on India Carbonated Soft Drinks Market, size at USD 19.5 Bn in 2023, showcasing industry trends and opportunities driven by key players.

The market size of carbonates in the soft drink market was *** billion Indian rupees in India. In comparison, the market size of packaged drinking water was worth *** billion rupees, this was followed by juices, nectars, and still drinks at *** billion rupees. The overall market size of soft drinks industry was about *** billion rupees.

The market size of cola was the highest in the carbonated soft drinks market worth *** billion Indian rupees in India. This was followed by lemon and orange at *** and ** billion rupees, respectively. The overall carbonated soft drinks market was valued at *** billion rupees.

The share of Sprite in the carbonated soft drinks market was ** percent in India. In comparison, the share of Mirinda and Fanta was at **** percent each in the carbonated soft drinks market. Coca Cola dominated the majority of the shares.

The Indian soft drink market reduced modestly to $4.6B in 2024, which is down by -3.9% against the previous year. Overall, consumption, however, showed a tangible expansion. As a result, consumption attained the peak level of $4.8B. From 2022 to 2024, the growth of the market failed to regain momentum.

The India soft drinks market reached USD 5.50 Billion in 2024. The market is expected to grow at a CAGR of 7.03% between 2025 and 2034, reaching USD 10.85 Billion by 2034.

The India Energy Drinks Market report segments the industry into Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks, Other Energy Drinks), Packaging Type (Glass Bottles, Metal Can, PET Bottles), and Distribution Channel (Off-trade, On-trade). Get five years of historical data alongside five-year market forecasts.

The Indian sugary soft drink market expanded markedly to $37.7B in 2024, with an increase of 7.2% against the previous year. In general, consumption enjoyed a strong increase. As a result, consumption attained the peak level of $40.2B. From 2023 to 2024, the growth of the market remained at a somewhat lower figure.

The India Diet Soft Drink Market size is USD 260 million in 2023, showcasing market analysis, future outlook, and key players. Explore industry insights, challenges, and opportunities.

The India Sports Drinks Market report segments the industry into Soft Drink Type (Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks), Packaging Type (Aseptic packages, Metal Can, PET Bottles), and Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others). The report provides five years of historical data and market forecasts.

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Non Carbonated Soft Drinks Market Size 2025-2029

The non carbonated soft drinks market size is forecast to increase by USD 107.1 billion, at a CAGR of 9% between 2024 and 2029.

The market is experiencing significant shifts driven by evolving consumer preferences and the digital transformation of the beverage industry. Health and wellness concerns are increasingly influencing consumer choices, leading to a surge in demand for non-carbonated options. This trend is further amplified by the easy accessibility of substitutes, such as fruit juices, sports drinks, and functional beverages, which cater to health-conscious consumers. Meanwhile, the online presence of non-carbonated soft drinks is growing rapidly, enabling brands to reach consumers directly and expand their market reach. However, this digital transformation also presents challenges, as companies face increased competition and the need to differentiate their offerings to stand out in a crowded market. Additionally, the availability of various substitutes puts pressure on prices and margins, requiring companies to innovate and adapt to remain competitive. To capitalize on opportunities and navigate challenges effectively, market players must focus on product innovation, digital marketing strategies, and competitive pricing.

What will be the Size of the Non Carbonated Soft Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe non-carbonated soft drinks market continues to evolve, shaped by dynamic consumer preferences, industry trends, and technological advancements. Functional beverages, flavors, and extracts are increasingly popular, with a focus on natural and organic ingredients. Zero-sugar options and low-calorie alternatives are also gaining traction, driven by consumer health consciousness. Price sensitivity remains a significant factor, leading to various pricing strategies and distribution channels. Grocery stores and online retailers are major sales outlets, with sustainable packaging and recyclable materials becoming essential for brand loyalty. Innovation trends include plant-based beverages, ready-to-drink tea, and sustainable packaging. Digital marketing and social media campaigns are crucial for reaching consumers, while nutritional labeling and health claims are essential for transparency. Sustainability trends, such as raw material sourcing and production processes, are essential for reducing environmental footprint. Beverage industry trends include refrigerated storage, energy drinks, and sports drinks. Manufacturing facilities prioritize quality control and innovation, ensuring product differentiation and consumer preferences are met. Ingredient sourcing and sustainability are key considerations, with a focus on organic and natural ingredients. Growth potential is significant, with new product launches and distribution channels continually emerging. Beverage industry trends, such as high-intensity sweeteners and carbonated water, offer opportunities for expansion. The non-carbonated soft drinks market is a continuously unfolding landscape, shaped by consumer trends, industry innovations, and evolving market dynamics.

How is this Non Carbonated Soft Drinks Industry segmented?

The non carbonated soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Product TypeFruit juicesSports drinksDistribution ChannelOfflineOnlinePackagingBottlesCansTetra packsOthersGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Product Type Insights

The fruit juices segment is estimated to witness significant growth during the forecast period.In the evolving non-carbonated soft drink market, quality assurance and ingredient transparency are paramount. Consumers increasingly demand natural and organic ingredients, leading to a preference for juices made from fresh fruits without preservatives, artificial flavors, or excessive sugar. This trend extends to ready-to-drink teas, bottled water, and plant-based beverages, which often boast no artificial colors or high-fructose corn syrup. Product innovation and differentiation are key marketing strategies, with low-calorie options, zero-sugar alternatives, and functional beverages gaining traction. Digital marketing and social media campaigns play a significant role in reaching consumers, while sustainable packaging and recyclable materials align with environmental consciousness. Brand loyalty is a crucial factor, with consumers drawn to familiar names and trusted labels. Consumer preferences for long

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Soft Drinks Market Size 2025-2029

The soft drinks market size is forecast to increase by USD 982.4 billion, at a CAGR of 12.6% between 2024 and 2029.

The market is characterized by three key drivers: the hectic lifestyle leading to the need for instant energy, the increasing demand for craft soft drinks, and the challenges posed by rising obesity rates and related health issues. The contemporary consumer base, particularly in urban areas, is increasingly time-starved and seeks convenient energy boosters. Soft drinks, with their quick energy delivery, cater to this need effectively. Moreover, the emergence of craft soft drinks, with their unique flavors and artisanal appeal, has added a new dimension to the market. Consumers are no longer content with mass-produced, homogeneous offerings; they seek diverse, authentic, and high-quality beverage options. This trend is particularly prominent among millennials and Gen Z consumers, who are more likely to experiment with new flavors and brands. However, the market also faces significant challenges. The growing awareness of the health risks associated with excessive sugar consumption has led to increased scrutiny of the industry. Obesity rates, particularly among children, continue to rise, fueling concerns about the long-term health consequences of soft drink consumption. Governments and health organizations are responding with stricter regulations and public health campaigns, which could impact market growth. Companies must navigate these challenges by offering healthier alternatives, such as low-sugar or zero-sugar options, and by engaging in transparent marketing practices. By staying attuned to these market dynamics, companies can capitalize on the opportunities presented by the evolving soft drinks landscape while mitigating potential risks.

What will be the Size of the Soft Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping its various sectors. Production capacity expands to meet consumer demand for an array of beverage offerings, from gourmet sodas and fruit juices to sports drinks and functional beverages. Taste perception remains a key driver, with flavor profiles constantly evolving to cater to changing preferences. Filtration systems and water treatment technologies ensure product quality, while manufacturing processes are optimized for energy efficiency. Health and wellness trends influence the market, leading to an increase in sugar-free options, organic choices, and natural ingredients. Vending machines and fountain dispensers are integrated into convenience stores and retail environments, providing consumers with easy access to their preferred beverages. Beverage dispensing systems, including draft systems and cold chain technologies, ensure product freshness and consistency. Artificial sweeteners and flavoring extracts are used to create low-calorie and sugar-free options, catering to consumer preferences for healthier alternatives. Quality control measures are implemented to maintain product integrity, while supply chain management and distribution channels are optimized for efficiency. Social media marketing and digital marketing strategies are employed to reach consumers effectively. Environmental impact is a growing concern, leading to innovations in water conservation and sustainable packaging formats. Product innovation continues to drive the market, with new offerings in specialty sodas, craft sodas, and functional beverages. Pricing strategies are adjusted to remain competitive, reflecting the ongoing unfolding of market activities and evolving patterns.

How is this Soft Drinks Industry segmented?

The soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductCarbonated soft drinksJuices and juice concentratesBottled waterRTD tea and coffeeOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW).

By Product Insights

The carbonated soft drinks segment is estimated to witness significant growth during the forecast period.The carbonated the market is undergoing a notable evolution, shaped by shifting consumer preferences and a growing focus on health and wellness. Traditional sales have plateaued, but the sector continues to expand through the introduction of innovative, healthier alternatives. Major players, such as PepsiCo and Coca-Cola, are adapting to this trend by reformulating their products with reduced sugar content and natural ingredients. This shift is most prominent in developed markets, where h

The Indian soft drink flavored concentrate market is poised for significant growth through 2029, driven by several key factors. Rising disposable incomes, a burgeoning young population with a penchant for ready-to-drink beverages, and increasing urbanization are fueling demand. The preference for convenient and affordable beverage options contributes to the market's expansion. Furthermore, innovative flavor profiles, appealing packaging, and strategic marketing initiatives by major players are attracting new consumers. While health concerns regarding sugar consumption might pose a restraint, the market is adapting with the introduction of low-sugar and healthier alternatives, including options with natural sweeteners and fruit-based concentrates. The market is segmented by application (e.g., home use, commercial use in restaurants and cafes) and by type (e.g., carbonated, non-carbonated, fruit-based, etc.). Competition is intense, with both established multinational corporations and domestic players vying for market share. Regional variations exist, with higher consumption in urban centers compared to rural areas. The market’s evolution likely involves a shift towards premiumization, with consumers increasingly willing to pay more for high-quality, uniquely flavored concentrates. Specific growth projections require deeper analysis of existing market data, but a reasonable expectation would be consistent year-on-year growth reflecting the overall positive trends. Considering the projected growth in the overall soft drink market and the particular appeal of flavored concentrates for both home and commercial use, the Indian market for these products will likely experience a compound annual growth rate (CAGR) between 6% and 8% between 2025 and 2029. This growth will be significantly influenced by consumer preferences for specific flavors, marketing trends, and the introduction of new and improved products. The market segmentation will continue to evolve, with specific types and applications demonstrating varying rates of growth. This necessitates a diversified strategy for companies involved, responding to the distinct needs and preferences of different consumer segments and geographic regions. The market is dynamic and competitive, demanding consistent innovation and adaptation to sustain success.

In 2023, carbonated beverages made up more than ** percent of India's non-alcoholic drink market. Packaged water was the second most popular choice, holding a ** percent market share during the same time. The non-alcoholic beverage sector in India had a total revenue of approximately ** billion U.S. dollars that year. Consumption of non-alcoholic beverages The non-alcoholic beverage market in India caters to a diverse consumer base, offering a wide array of options from chilled lassi (yogurt drink) to aromatic tea. As of 2023, the consumption volume of these beverages in the country stood at approximately ** billion liters. This sustained growth is reflected in the increasing revenue from these drinks. Carbonated drinks The Indian soft drinks market is diverse, featuring a variety of segments including carbonated drinks, packaged drinking water, juices, nectars, and still drinks. Among these, carbonated drinks play a major role, distinctly standing out with a market size of *** billion Indian rupees. Within this category, Coca-Cola holds a significant share of the carbonated soft drinks market in India with popular brands like Sprite, Thums Up, Limca, and Fanta.

Maaza recorded the highest share among soft drink brands in India in 2016 in terms of sales. Bisleri, the bottled water seller placed second that year. With a market share of nearly 30 percent, Maaza proved that the country’s soft drinks market goes beyond carbonated beverages.

 Using mango to sell beverages

Maaza, owned by Coca-Cola is a mango fruit drink. India was the largest producer of mangoes in the world. Furthermore, between the months of March and July, Indians feast on mango harvests and their many varieties. Maaza claims to contain the Alphonso mango, which is considered one of the best varieties of the fruit and commonly called the king of mangoes. There are other kinds of Maaza available now, containing different fruits, expanded across Asia, the Middle East, Africa and eastern Europe.

Maaza’s competitors

Slice, owned by PepsiCo and Frooti under the Parle Agro flagship were the counterparts of Maaza. Slice was a discontinued brand under Pepsi in the United States. Now, it sells mango juice in India. In 2018, it was rebranded as a “fruit juice drink with fizz”. Frooti, on the other hand, was “fresh and juicy” and advertised by Bollywood actor Shah Rukh Khan. While all three mango beverages vary only slightly in taste, the true test was always the marketing mix and its success in boosting sales. Back in 2014, Prime Minister Modi is said to have helped boost horticulture sales for farmers by urging beverage companies to add fruit into their products.

The soft drink market offers a wide range of products, including:Carbonates: Coca-Cola, Pepsi, SpriteDilutables: Tang, Kool-AidBottled Water: Aquafina, Dasani, PerrierFruit Juice: Minute Maid, TropicanaStill & Juice Drinks: Snapple, Ocean Spray Recent developments include: June 2022: Keurig Dr Pepper Inc., a Quebec-based company specializing in the production and marketing of both alcoholic and non-alcoholic beverages, has formally entered into an agreement to acquire the worldwide rights to the non-alcoholic, ready-to-drink cocktail brand Atypique., April 2022: With an investment of 600 crores, Hindustan Coca-Cola Beverages, the bottling division of the beverage giant Coca-Cola in India, is set to construct its second factory in Telangana.. Notable trends are: Rise of e-commerce and online retail channels is fueling the market growth.

The combined volume in the 'Soft Drinks' segment of the non-alcoholic drinks market in India was modeled to be ************ litres in 2024. Between 2018 and 2024, the combined volume rose by *********** litres, though the increase followed an uneven trajectory rather than a consistent upward trend. The combined volume will steadily rise by *********** litres over the period from 2024 to 2029, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Soft Drinks.

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Fruit-Flavored Soft Drinks Market Size 2025-2029

The fruit-flavored soft drinks market size is forecast to increase by USD 26.9 billion at a CAGR of 5.1% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by product innovations and the increasing demand for craft soft drinks. Consumers are increasingly seeking healthier and more natural beverage options, leading to a surge in demand for fruit-flavored soft drinks that are perceived as healthier than traditional sugary sodas. This trend is further fueled by the growing popularity of artisanal and small-batch beverages. However, the market faces challenges related to the rising obesity rates and related health issues. Governments and health organizations continue to push for regulations on sugar content in beverages, which could limit the growth potential for fruit-flavored soft drinks if they are perceived as unhealthy due to high sugar content.
Additionally, increasing competition from other healthy beverage categories, such as bottled water and functional beverages, poses a significant threat to the market. Companies must navigate these challenges by offering low-sugar or sugar-free options and focusing on product differentiation and innovation to maintain market share.

What will be the Size of the Fruit-Flavored Soft Drinks Market during the forecast period?

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The fruit-flavored soft drink market continues to evolve, driven by shifting consumer preferences and emerging trends. Health-conscious consumers seek out sugar-free and low-calorie options, leading to the proliferation of natural and artificial sweeteners. Grocery stores and convenience stores alike stock an array of fruit-flavored beverages, from glass bottles of peach soda to aluminum cans of tropical fruit-flavored drinks. Product differentiation is key, with brands offering unique twists on classic flavors such as cherry, grape, and citrus. Seasonal trends also influence the market, with berry flavors gaining popularity during summer months. New product development is a constant force, with functional beverages integrating fruit extracts and natural flavors to cater to diet-conscious consumers.
Shelf life and packaging materials, such as recycled plastic bottles and glass, are also important considerations. Sports drinks and energy drinks, with their unique functional benefits, carve out a niche within the market. Consumption patterns continue to shift, with online retailers gaining ground and offering convenience and variety. The fruit-flavored soft drink market is a dynamic and ever-changing landscape, with new trends and innovations continually unfolding. Brands that stay attuned to consumer preferences and adapt to market shifts will thrive in this evolving market.

How is this Fruit-Flavored Soft Drinks Industry segmented?

The fruit-flavored soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  FFCSD
  FFNCSD


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The ffcsd segment is estimated to witness significant growth during the forecast period.

The fruit-flavored carbonated soft drink market in the US is experiencing a shift in consumer preferences. Traditional brands like Pepsi and Coca-Cola have reported decreasing volume sales due to the rising popularity of bottled water and other healthier alternatives. Consumers are increasingly health-conscious and are seeking low-sugar and low-calorie options. In response, companies have introduced sugar-free and diet versions of their fruit-flavored soft drinks. Product differentiation is also key, with new flavors and product lines, such as peach and berry, being introduced to cater to diverse consumer tastes. Shelf life and packaging are also important considerations, with some brands opting for glass bottles and recycled packaging to appeal to eco-conscious consumers.

Sports drinks and energy drinks, which often contain high levels of sugar and caffeine, have also faced criticism from health-conscious consumers. Instead, functional beverages and fruit juices, which offer natural flavors and health benefits, are gaining popularity. Convenience stores and grocery stores remain key sales channels, but online retailers are also gaining traction due to their convenience and wide product selection. New product development is a major trend in the market, with companies investing in research and development to create innovative and healthier options. Natural and artificial flavors are being used to cater to different consumer preferences, with tropic

According to Cognitive Market Research, the global Non-alcoholic Beverages and Soft Drinks Market was valued at approximately USD XX billion in 2025 and is expected to grow to USD XX billion by 2031, expanding at a CAGR of XX% during the forecast period.

North America held largest share of XX% in the year 2025. Europe held share of XX% in the year 2025. Asia-Pacific held significant share of XX% in the year 2025. South America held significant share of XX% in the year 2025. Middle East and Africa held significant share of XX% in the year 2025. Market Dynamics

Key Drivers

Increasing health awareness among consumers id driving market growth

Increasing health awareness is a key driver of growth in the non-alcoholic beverage market, as more consumers become more conscious of the impact of alcoholic beverages on their health and lifestyle. There is also a shift in preference towards functional beverages made with natural ingredients rather than artificial additives and preservatives. Wellness tea products, particularly those with functional benefits, experienced a major surge in demand during the global COVID-19 pandemic, as well as tea in general for health benefits and self-care. More people are turning to tea over other beverages not just for its soothing qualities but also for its targeted health benefits such as immunity support, stress relief and improved digestive health.

Younger consumers are more likely to accept non-alcoholic products since they are concerned about their health and wellness. Both millennials and Gen Z are more inclined to choose alcohol-free beverages during social gatherings and events, motivated by a desire to avoid the negative effects of alcohol while maintaining the experience. As fitness continues to trend globally, athletes and fitness-conscious individuals have become a significant demographic for functional non-alcoholic beverages. These drinks include hydrating waters, protein-packed smoothies, and energy drinks, which support athletic performance and recovery.

(Source:https://foodnbeveragesprocessing.com/non-alcoholic-beverages-a-booming-industry-across-global-markets/ )

RESTRAINTS

Regulatory pressures to curb sugar content is significantly restraining market growth

Most soft drinks contain high amounts of sugar. Regulatory pressures are a significant restraint on the global non-alcoholic beverage market as governments around the world are implementing strict policies across health and environmental aspects. One of the most impactful regulations is the imposition of sugar tax aimed at curbing health related issues like obesity and diabetes. Countries like India, the UK, Mexico and Saudi Arabia have introduced sugar sweetened beverage taxes. Leading to higher production costs and retail prices leading to a potential decrease in demand, particularly in price-sensitive markets.

OPPORTUNITY

The growing demand for healthier alternatives to sugary drinks, rising consumer awareness of health and awareness and development of beverages incorporating ingredients like vitamins, minerals, probiotics or plant extracts to support various body functions is significantly driving demand for functional beverages. More individuals are putting their health and wellness first, which is fueling the popularity of functional beverages that help them achieve certain health objectives.

For instance, consumers are looking for multi-functional drinks with 69% of U.S. functional drink consumers agreeing functional drinks should have multiple functional ingredients.

(Source:https://www.bevindustry.com/articles/97136-functional-beverage-market-expands-to-meet-consumer-expectations ) Introduction to Non-aclcoholics beverages and Soft Drinks Market

The Non-alcoholic Beverages and Soft Drinks market includes all drinks that do not contain alcohol, offering a wide range of drinks such as, bottled water, carbonated soft drinks, juices, sports and energy drinks, tea, coffee and plant-based beverages. Such drinks are most often consumed for hydration, refreshment and even health purposes. The increase in demand for healthier and low-sugar alternatives due to rising awareness around health and wellness, is driving growth for products like flavored water, cold brew coffee, kombucha and herbal teas. The global non alcoholic beverages market is dynamic and competitive, driven by innovation in flavors, packaging and functional ingr...

The Global Soft Drink and Bottled Water Manufacturing industry has experienced obstacles stemming from mature markets, leading to an overall contraction. Because of growing health concerns, North American and European consumers have curbed their sugary beverages, like carbonated soft drinks, fruit juices and traditional sports drinks. Bottled water consumption has also wavered because of concerns over the environmental footprint of plastic bottles. Nonetheless, the strengthening economies of the BRIC nations, including Brazil, Russia, India and China and countries in Asia, Latin America and the Middle East have supported consumer adoption of industry products. Still, revenue is forecast to shrink at a CAGR of 0.6% to $234.5 billion over the five years to 2025, while revenue will jump by 1.8% during 2025. To boost its performance outside North America, leading soft drink manufacturer Coca-Cola has licensed its branding rights to independent manufacturers across Latin America and Asia. In contrast, other manufacturers like PepsiCo have consolidated operations with local bottlers to generate additional revenue. Other significant businesses, like Nestle, have shifted away from soft drink manufacturing entirely, choosing instead to focus their efforts on sales of cookies, crackers and other snack foods. While industry consolidation has strengthened the position of leading beverage manufacturers and helped bolster profit, their growth is primarily attributable to increasing demand for packaged beverages in emerging markets. Manufacturers will benefit from the growing demand for premium beverages in mature markets. Products will substantially benefit from the increasing adoption of packaged beverages in emerging markets. However, soda and bottled water manufacturers will remain challenged by growing threats. Improving water sanitation systems in countries like India will reduce demand for bottled water, posing a danger to bottled water manufacturers. At-home municipal tap filters and soda machines will curb demand for bottled and canned soda in North America. Still, revenue is forecast to recover at a CAGR of 1.4% to $252.0 billion over the five years to 2030 as global disposable income and consumer spending accelerate.