Soft drink consumption in the United States dipped again for the **** straight year in 2018 to ***** gallons per person. Since the peak of ** gallons in 2000, per capita consumption has declined by ** percent. The U.S. still has some of the highest consumption rates in the world, with over ** percent of respondents of a recent international survey stating that they consumed soft drinks at least multiple times in a week, if not every day. Health implications Part of the reason for this decrease in consumption could be due to the increased awareness of the health effects of sugary drinks. Studies have repeatedly shown that regular consumption of such drinks increases the likelihood of health conditions such as obesity and diabetes. This fact has prompted many nations to impose a tax on drinks containing more than a certain amount of sugar. While the United States does not have such a national policy, several municipalities have implemented a tax. Philadelphia has taxed sweetened drinks at *** cent per ounce since the beginning of 2017 and has seen a ** percent reduction in sales as a result. Changing consumption habits The public awareness of the dangers of soft drinks seems to be reflected in the continued increase in the consumption of bottled water. Over the same period in which per capita consumption of soft drinks has declined, consumption of bottled water has increased by over *** percent. Younger people, in particular, are reflecting this change in beverage consumption, with only ** percent consuming soft drinks regularly compared to **** percent of older generations.

This statistic illustrates the share of consumers of soft drinks in the United States. As of **************, ** percent of 18 - 29 year old consumers do so in the U.S. This is according to exclusive results from the Consumer Insights Global survey which shows that ** percent of 30 - 49 year old customers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

The Carbonated Soft Drinks Market report segments the industry into Soft Drink Type (Diet Cola, Fruit Flavored Carbonates, Standard Cola, Other Types), Packaging Type (Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade), and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Five-year historical data and market forecasts are included.

This timeline shows the market share of leading carbonated soft drink (CSD) companies in the United States from 2013 to 2024. Throughout this entire period, the Coca-Cola Company was the ******* CSD company. In 2024, Coca-Cola's carbonated soft drink market share amounted to roughly ** percent.  Carbonated soft drinks Carbonated soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also well-known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced).Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to degust beverages out of two blank cups – one filled with Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two drinks and to make a choice which one of them they would prefer. The blind test let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, only guided by taste.

Per capita soft drink consumption represents the amount of carbonated soft drinks consumed by the average American per year. Data is calculated from consumption statistics from the US Department of Agriculture and Beverage Digest.

Graph and download economic data for Producer Price Index by Industry: Soft Drink Manufacturing: Soft Drinks, Non-Carbonated (PCU312111312111A) from Dec 2000 to May 2025 about soft drink, manufacturing, PPI, industry, inflation, price index, indexes, price, and USA.

Statistics illustrates consumption, production, prices, and trade of Soft Drinks in El Salvador from 2007 to 2024.

Statistics illustrates consumption, production, prices, and trade of Soft Drinks in Cuba from 2007 to 2024.

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Soft Drinks Market Size 2025-2029

The soft drinks market size is forecast to increase by USD 982.4 billion, at a CAGR of 12.6% between 2024 and 2029.

The market is characterized by three key drivers: the hectic lifestyle leading to the need for instant energy, the increasing demand for craft soft drinks, and the challenges posed by rising obesity rates and related health issues. The contemporary consumer base, particularly in urban areas, is increasingly time-starved and seeks convenient energy boosters. Soft drinks, with their quick energy delivery, cater to this need effectively. Moreover, the emergence of craft soft drinks, with their unique flavors and artisanal appeal, has added a new dimension to the market. Consumers are no longer content with mass-produced, homogeneous offerings; they seek diverse, authentic, and high-quality beverage options. This trend is particularly prominent among millennials and Gen Z consumers, who are more likely to experiment with new flavors and brands. However, the market also faces significant challenges. The growing awareness of the health risks associated with excessive sugar consumption has led to increased scrutiny of the industry. Obesity rates, particularly among children, continue to rise, fueling concerns about the long-term health consequences of soft drink consumption. Governments and health organizations are responding with stricter regulations and public health campaigns, which could impact market growth. Companies must navigate these challenges by offering healthier alternatives, such as low-sugar or zero-sugar options, and by engaging in transparent marketing practices. By staying attuned to these market dynamics, companies can capitalize on the opportunities presented by the evolving soft drinks landscape while mitigating potential risks.

What will be the Size of the Soft Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping its various sectors. Production capacity expands to meet consumer demand for an array of beverage offerings, from gourmet sodas and fruit juices to sports drinks and functional beverages. Taste perception remains a key driver, with flavor profiles constantly evolving to cater to changing preferences. Filtration systems and water treatment technologies ensure product quality, while manufacturing processes are optimized for energy efficiency. Health and wellness trends influence the market, leading to an increase in sugar-free options, organic choices, and natural ingredients. Vending machines and fountain dispensers are integrated into convenience stores and retail environments, providing consumers with easy access to their preferred beverages. Beverage dispensing systems, including draft systems and cold chain technologies, ensure product freshness and consistency. Artificial sweeteners and flavoring extracts are used to create low-calorie and sugar-free options, catering to consumer preferences for healthier alternatives. Quality control measures are implemented to maintain product integrity, while supply chain management and distribution channels are optimized for efficiency. Social media marketing and digital marketing strategies are employed to reach consumers effectively. Environmental impact is a growing concern, leading to innovations in water conservation and sustainable packaging formats. Product innovation continues to drive the market, with new offerings in specialty sodas, craft sodas, and functional beverages. Pricing strategies are adjusted to remain competitive, reflecting the ongoing unfolding of market activities and evolving patterns.

How is this Soft Drinks Industry segmented?

The soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductCarbonated soft drinksJuices and juice concentratesBottled waterRTD tea and coffeeOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW).

By Product Insights

The carbonated soft drinks segment is estimated to witness significant growth during the forecast period.The carbonated the market is undergoing a notable evolution, shaped by shifting consumer preferences and a growing focus on health and wellness. Traditional sales have plateaued, but the sector continues to expand through the introduction of innovative, healthier alternatives. Major players, such as PepsiCo and Coca-Cola, are adapting to this trend by reformulating their products with reduced sugar content and natural ingredients. This shift is most prominent in

Statistics illustrates consumption, production, prices, and trade of Soft Drinks in Eastern Europe from 2007 to 2024.

Statistics illustrates consumption, production, prices, and trade of Soft Drinks in Djibouti from 2007 to 2024.

Global carbonated soft drinks market was valued at US$ 467.2 Million in 2024 and is set to reach around US$ 821.75 Million by 2034 at a CAGR of about 5.4%.

Learn about the global trends in carbonated soft drink consumption, including the impact of health concerns and changing consumer preferences on the industry.

Graph and download economic data for Producer Price Index by Industry: Soft Drink Manufacturing: Primary Products (PCU312111312111P) from Jan 1926 to May 2025 about soft drink, primary, manufacturing, PPI, industry, inflation, price index, indexes, price, and USA.

This table contains 1 series, with data for years 1976 - 1995 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada); Standard Classification of Goods (SCG) (1 item: Soft drinks).

The two leading carbonated beverage companies are the Coca-Cola Company and PepsiCo Incorporated. In 2015, Coca-Cola Co. controlled just under ** percent of the global carbonated beverage market, while PepsiCo controlled just over ** percent of the market. Coca-Cola - the market leader Coca-Cola's market share demonstrates their dominance in the soft drink industry. The company also produces a wide range of other beverages to meet consumer’s needs. Other product ranges include juices, tea, coffee, water, and sports drinks. In Latin America, tea and coffee was Coca-Cola's fastest growing product category, whilst soft drinks were growing fastest in Asia Pacific. Soft drinks market in the U.S. Between 2018 and 2019, the volume of carbonated soft drinks sold in the United States decreased, while sales of value-added water increased by over ***** percent; demonstrating a shift in beverage preferences among Americans. That being stated, carbonated soft drinks still have the highest sales volume of any liquid refreshment beverage in the United States, at over ***** billion 192-oz cases.

In the United Kingdom, consumption of soft drinks has been constant, but slightly increased in 2023, when approximately 15 billion liters of soft drinks were consumed. Carbonated soft drinks have become an integral part of modern culture, and they are vastly consumed all around the world. Around six billion liters were consumed only in the U.K. in 2022. Soft drinks on the rise Non-alcoholic drinks are particularly on the rise in the north European country. Various of these drinks are well-known to the public, including carbonated drinks, which cover most of the nation’s market share. Dilutables, which are drinks that are sold in their concentrate form to then be mixed with water for consumption, have the second-largest market share. Practical packaging The soft drink branch uses various packaging methods to protect and maintain the conditions of the product. The most popular choice is Plastic or PET, which accounts for 68 percent of the soft drink market since it is lightweight, flexible, and recyclable. Metal cans come in second; they are mainly used for carbonated drinks and make up around 16 percent of the packaging distribution.

Statistics illustrates consumption, production, prices, and trade of Soft Drinks in Indonesia from 2007 to 2024.

Statistics illustrates consumption, production, prices, and trade of Soft Drinks in Japan from 2007 to 2024.

Statistics illustrates consumption, production, prices, and trade of Soft Drinks in Mexico from 2007 to 2024.