The Soft Drinks Market report segments the industry into Soft Drink Category (Carbonated Soft Drinks, Energy Drinks, Juices, RTD Coffee, RTD Tea, Sport Drinks), Packaging Type (Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade) and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America).

The Carbonated Beverages Market Report is Segmented by Product Type (Carbonated Soft Drinks, Carbonated Water, and More), Tier (Mass, Premium), Packaging Type (PET Bottles, Glass Bottles, Metal Can, Aseptic Packages), Distribution Channel (On-Trade, Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

The global soft drinks market size reached USD 629.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 886.2 Billion by 2033, exhibiting a growth rate (CAGR) of 3.84% during 2025-2033. The market demand is experiencing moderate growth driven by the expanding middle-class population in emerging markets, rapid urbanization, on-the-go lifestyles, and expanding e-commerce and direct-to-consumer channels. Significant innovation and product diversification are also projected to fuel the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on product and distribution channel.

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Soft Drinks Market Size 2025-2029

The soft drinks market size is forecast to increase by USD 982.4 billion, at a CAGR of 12.6% between 2024 and 2029.

The market is characterized by three key drivers: the hectic lifestyle leading to the need for instant energy, the increasing demand for craft soft drinks, and the challenges posed by rising obesity rates and related health issues. The contemporary consumer base, particularly in urban areas, is increasingly time-starved and seeks convenient energy boosters. Soft drinks, with their quick energy delivery, cater to this need effectively. Moreover, the emergence of craft soft drinks, with their unique flavors and artisanal appeal, has added a new dimension to the market. Consumers are no longer content with mass-produced, homogeneous offerings; they seek diverse, authentic, and high-quality beverage options. This trend is particularly prominent among millennials and Gen Z consumers, who are more likely to experiment with new flavors and brands. However, the market also faces significant challenges. The growing awareness of the health risks associated with excessive sugar consumption has led to increased scrutiny of the industry. Obesity rates, particularly among children, continue to rise, fueling concerns about the long-term health consequences of soft drink consumption. Governments and health organizations are responding with stricter regulations and public health campaigns, which could impact market growth. Companies must navigate these challenges by offering healthier alternatives, such as low-sugar or zero-sugar options, and by engaging in transparent marketing practices. By staying attuned to these market dynamics, companies can capitalize on the opportunities presented by the evolving soft drinks landscape while mitigating potential risks.

What will be the Size of the Soft Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping its various sectors. Production capacity expands to meet consumer demand for an array of beverage offerings, from gourmet sodas and fruit juices to sports drinks and functional beverages. Taste perception remains a key driver, with flavor profiles constantly evolving to cater to changing preferences. Filtration systems and water treatment technologies ensure product quality, while manufacturing processes are optimized for energy efficiency. Health and wellness trends influence the market, leading to an increase in sugar-free options, organic choices, and natural ingredients. Vending machines and fountain dispensers are integrated into convenience stores and retail environments, providing consumers with easy access to their preferred beverages. Beverage dispensing systems, including draft systems and cold chain technologies, ensure product freshness and consistency. Artificial sweeteners and flavoring extracts are used to create low-calorie and sugar-free options, catering to consumer preferences for healthier alternatives. Quality control measures are implemented to maintain product integrity, while supply chain management and distribution channels are optimized for efficiency. Social media marketing and digital marketing strategies are employed to reach consumers effectively. Environmental impact is a growing concern, leading to innovations in water conservation and sustainable packaging formats. Product innovation continues to drive the market, with new offerings in specialty sodas, craft sodas, and functional beverages. Pricing strategies are adjusted to remain competitive, reflecting the ongoing unfolding of market activities and evolving patterns.

How is this Soft Drinks Industry segmented?

The soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductCarbonated soft drinksJuices and juice concentratesBottled waterRTD tea and coffeeOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW).

By Product Insights

The carbonated soft drinks segment is estimated to witness significant growth during the forecast period.The carbonated the market is undergoing a notable evolution, shaped by shifting consumer preferences and a growing focus on health and wellness. Traditional sales have plateaued, but the sector continues to expand through the introduction of innovative, healthier alternatives. Major players, such as PepsiCo and Coca-Cola, are adapting to this trend by reformulating their products with reduced sugar content and natural ingredients. This shift is most prominent in developed markets, where h

Global carbonated soft drinks market was valued at US$ 467.2 Million in 2024 and is set to reach around US$ 821.75 Million by 2034 at a CAGR of about 5.4%.

Comparing the 25 selected regions regarding the combined revenue in the 'Soft Drinks' segment of the non-alcoholic drinks market, the United States is leading the ranking (****** billion U.S. dollars) and is followed by Nigeria with ***** billion U.S. dollars. At the other end of the spectrum is Iceland with **** billion U.S. dollars, indicating a difference of ****** billion U.S. dollars to the United States. Find other insights concerning similar markets and segments, such as a ranking of subsegments in Europe regarding revenue in the Non-Alcoholic Drinks market as a whole and a ranking of subsegments in Australia regarding revenue in the Non-Alcoholic Drinks market as a whole.The Statista Market Insights cover a broad range of additional markets.

The UK soft drinks market has seen almost continual growth between 2014 and 2024. The soft drinks market value amounted to over ***billion British pounds in 2023. The UK soft drinks market in focus While the value of the market increased, per capita consumption of soft drinks dropped by **** liters between 2013 and 2017 but rebounded in 2018. The makeup of the market too changed. Cola carbonates, concentrates, and fruit juices saw market shares decline between 2015 and 2018. On the other hand, bottled water and energy drinks increased their market shares. Coca Cola remains the ******* brand in the market. Soft drinks market in the United States In 2024, the U.S. sales volume of liquid refreshment beverages amounted to about **** billion gallons. That same year, the U.S. sales volume growth of liquid refreshment beverages amounted to ****percent, and carbonated soft drinks (CSD) captured the lion's share of volume sales with **** percent.

This timeline shows the market share of leading carbonated soft drink (CSD) companies in the United States from 2013 to 2024. Throughout this entire period, the Coca-Cola Company was the ******* CSD company. In 2024, Coca-Cola's carbonated soft drink market share amounted to roughly ** percent.  Carbonated soft drinks Carbonated soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also well-known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced).Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to degust beverages out of two blank cups – one filled with Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two drinks and to make a choice which one of them they would prefer. The blind test let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, only guided by taste.

The global carbonated beverages market size was $432.42 Million in 2024 and is grow to $679.94 Million by 2034 with a CAGR of just over 4.63%.

The Soft Drink Manufacturing industry is experiencing significant changes. As consumers prioritise their health and wellness, demand for traditional carbonated soft drink (CSD) products has been declining. Demand has shifted towards sugar-free, functional and natural alternatives, evident in the growing popularity of zero-sugar beverages, kombucha and flavoured water. However, some manufacturers have capitalised on changing market trends by expanding their premium and craft CSD ranges, which has benefited industry revenue. In line with rising consumer expectations and regulatory pressures, sustainability has also been a significant industry focus, with manufacturers investing in recycled packaging and circular economy initiatives. Despite a decline in sales due to rising health consciousness, industry revenue is expected to have climbed at an annualised 1.9% over the five years through 2025-26 to $3.7 billion, growing from the pandemic-induced slump in 2020-21. This figure includes an anticipated dip of 1.8% from 2024-25. Over the next five years, health consciousness will continue to drive significant changes in Australia’s Soft Drink Manufacturing industry. Declining sales of traditional CSDs and ongoing growth in health-focused and functional beverages will prompt soft drink manufacturers to reformulate existing products and launch new lines. Downstream demand from hospitality and food-service outlets is set to swell as cost-of-living and inflationary pressures subside, benefiting major industry players with scale and established distribution networks. However, as the industry consolidates and contends with rising imports and input costs over the coming years, average industry profit margins will edge downwards. As a result, increased competitive pressure is expected to drive smaller manufacturers out of the market, while also discouraging new entrants from establishing themselves. In response to these pressures, manufacturers will leverage automation and technology, including AI and Internet of Things (IoT), to optimise production, enhance quality and improve marketing campaigns. Over the five years through 2030-31, revenue is forecast to inch upwards at an annualised 0.4% to $3.8 billion.

Global Soft Drinks Market was valued at $486.21 billion in 2024 and is expected to reach $816.46 billion by 2034, a CAGR of 5.32% between 2025 and 2034.

Dataset

This dataset was created by Prasad Ahirekar

Released under MIT

Contents

The two leading carbonated beverage companies are the Coca-Cola Company and PepsiCo Incorporated. In 2015, Coca-Cola Co. controlled just under ** percent of the global carbonated beverage market, while PepsiCo controlled just over ** percent of the market. Coca-Cola - the market leader Coca-Cola's market share demonstrates their dominance in the soft drink industry. The company also produces a wide range of other beverages to meet consumer’s needs. Other product ranges include juices, tea, coffee, water, and sports drinks. In Latin America, tea and coffee was Coca-Cola's fastest growing product category, whilst soft drinks were growing fastest in Asia Pacific. Soft drinks market in the U.S. Between 2018 and 2019, the volume of carbonated soft drinks sold in the United States decreased, while sales of value-added water increased by over ***** percent; demonstrating a shift in beverage preferences among Americans. That being stated, carbonated soft drinks still have the highest sales volume of any liquid refreshment beverage in the United States, at over ***** billion 192-oz cases.

According to Cognitive Market Research, the global Carbonated Soft Drinks market size was USD 225614.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 90245.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 67684.3 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 51891.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 11280.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4512.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.
The Diet Cola is the fastest growing segment of the Carbonated Soft Drinks industry

Market Dynamics of Carbonated Soft Drinks Market

Key Drivers for Carbonated Soft Drinks Market

Consumer Preference for Refreshing Beverages to Boost Market Growth: Carbonated soft drinks are often seen as more refreshing and energizing than other non-carbonated beverages, thanks to their fizzy nature. This sensory appeal significantly boosts consumption, particularly in hot climates and during social events where cold, fizzy drinks are favored. According to Information Resources Inc. (IRI) based in Chicago, sales of carbonated beverages rose by 9.7%, reaching $35.1 billion in the 52 weeks ending May 15, across all U.S. multi-outlets. The wide range of flavors available, from classic cola and citrus to fruit-based options, gives consumers many choices. Continuous flavor innovations, including exotic, limited-edition, and seasonal varieties, further drive consumer demand.

Urbanization and Changing Lifestyles to Drive Market Growth: Urbanization, especially in emerging markets, is driving the demand for convenience-oriented products. As more people around the world move to cities, the proportion of the population living in urban areas has been steadily increasing. In 2012, 52.5% of the global population resided in urban areas, and this figure was projected to rise to 56.9% by 2022. The share is generally higher in developed regions (79.7% in 2022) compared to developing nations (52.3%). In least-developed countries (LDCs), urban dwellers make up a minority (35.8%). Over the past decade, urbanization has been most noticeable in developing economies, particularly in Asia and Oceania, where the urbanization rate increased from 44.0% in 2012 to 50.6% in 2022. Africa also saw a 4.6 percentage point increase during the same period. Carbonated soft drinks are widely available in supermarkets, convenience stores, vending machines, and fast-food outlets, aligning with the fast-paced urban lifestyle. As more people spend time away from home, especially in urban areas, the demand for ready-to-consume, portable beverages like soft drinks grows, with carbonated drinks often being the preferred choice for a quick and accessible refreshment.

Key Restraint Factor for the Carbonated Soft Drinks Market

Health Concerns and Growing Awareness Will Limit Market Growth: Increased health awareness, especially concerning obesity, diabetes, and heart disease, has led to a growing perception of carbonated soft drinks as unhealthy. These beverages are often high in sugar and artificial ingredients, which contribute to rising health issues. As consumers become more health-conscious, there is a shift away from sugary drinks toward healthier alternatives like bottled water, natural juices, and functional beverages. High sugar content is a significant concern for many consumers, particularly with increasing government regulations regarding sugar consumption. Sugar taxes or "soda taxes" in countries such as the UK, Mexico, and some parts of the US are reducing consumption of sugary soft drinks, limiting growth opportunities in certain markets.

Environmental Criticism Concerning Plastic Packaging Waste: The CSD sector is under increasing scrutiny regarding its role in plastic po...

The size of the U.S. Soft Drinks Market was valued at USD 45.40 billion in 2023 and is projected to reach USD 63.46 billion by 2032, with an expected CAGR of 4.9 % during the forecast period.

According to Cognitive Market Research, the global Soft Drinks Market was valued at approximately USD XX billion in 2025 and is expected to grow to USD XX billion by 2031, expanding at a CAGR of XX% during the forecast period.

North America held largest share of XX% in the year 2025. Europe held share of XX% in the year 2025. Asia-Pacific held significant share of XX% in the year 2025. South America held significant share of XX% in the year 2025. Middle East and Africa held significant share of XX% in the year 2025.

Market Dynamics of Soft Drink Market

Key Drivers of Soft Drink Market

Increasing Consumer Interest in Refreshing Beverages : The rise in urban living, hectic schedules, and higher disposable incomes is fueling the demand for soft drinks. Consumers are looking for convenient, ready-to-drink options that provide refreshment, energy, and hydration throughout the day.

Growth of Retail and E-Commerce Outlets : Supermarkets, convenience stores, and online grocery services are enhancing the accessibility of soft drinks. Improved distribution systems and availability across various channels are driving global sales.

Product Development and Flavor Variety : Producers are launching new flavors, low-sugar alternatives, and functional beverages fortified with vitamins or minerals. Innovations in taste and health-oriented products are appealing to a wider range of consumers.

(Source:https://www.forbes.com/sites/jesscording/2025/04/13/the-rise-of-functional-beverages-among-millennials-and-gen-z/ )

Key Restraints of Soft Drink Market

Health Issues and Sugar Intake : Growing awareness regarding obesity, diabetes, and various lifestyle-related illnesses is reducing the intake of sugary drinks. Consumers are increasingly opting for healthier options such as fruit juices and low-calorie beverages.

Strict Regulatory Standards : Governments are implementing taxes, labeling mandates, and marketing limitations on sugary beverages. Adhering to these regulations raises production expenses and impacts market expansion.

Fierce Competition : The soft drink industry is extremely competitive, featuring numerous global and regional companies. Price competition, brand loyalty, and aggressive marketing pose significant challenges for new entrants and smaller producers.

Key Trends of Soft Drink Market

Emergence of Low-Sugar and Zero-Calorie Beverages : Consumer preferences are increasingly leaning towards beverages that are low in sugar, zero-calorie, and naturally sweetened. Manufacturers are reformulating their products to cater to health-conscious consumers while ensuring that taste is not compromised.

Introduction of Functional and Fortified Beverages : Soft drinks that are fortified with vitamins, minerals, probiotics, or energy-enhancing components are becoming more popular. Functional beverages offer a combination of refreshment and health advantages, appealing to contemporary consumers.

Sustainable Packaging Efforts : Brands are implementing environmentally friendly packaging options, including recyclable bottles and biodegradable labels, to minimize their ecological footprint. Trends in sustainability are shaping consumer purchasing choices and fostering brand loyalty.

(Source:https://www.bevindustry.com/articles/97136-functional-beverage-market-expands-to-meet-consumer-expectations )

Introduction to soft drinks market

Soft drinks are non-alcoholic, flavored and beverages that are typically carbonated, often sweetened and served cold. The market includes a wide variety of drinks including sodas like cola, lemon and fruit flavored drinks. The market is driven by innovation in flavors, packaging and functional ingredients. The rise of ready-to-drink (RTD) formats and sustainable packaging plays a key role in attracting health-conscious and eco-conscious consumers. Modern retail formats and the rise of e-commerce has further expanded product visibility and accessibility.

While the soft drink market is expanding rapidly, it is constrained by a number of factors. Key issues include rising health concerns, competition from other beverage categories, and the proliferation of sugar-free options. Price sensitivity, particularly in emerging markets, as well as shifting raw material costs, can all have an impact on profitability and market access.

The global soft drinks market size reached approximately USD 461.26 Billion in 2024. The market is further projected to grow at a CAGR of 5.10% between 2025 and 2034, reaching a value of USD 758.53 Billion by 2034.

The global soft drinks market, valued at $131.24 billion in 2025, is projected to grow at a CAGR of 4.0% until 2033. Explore key trends, major players (Coca-Cola, PepsiCo, Nestle), and regional market shares in this detailed market analysis. Discover opportunities and challenges in the face of evolving consumer preferences and health concerns.

According to the Cognitive Market Research Report, the Carbonated Beverages Market size in 2023 was XX Million and is projected to have a compounded annual growth rate of XX% from 2024 to 2031. The drivers of this segment are the growing popularity of carbonated drinks amidst the sedentary and hectic lifestyle and carbonated beverages being included in the meal packages by fast food chains. The COVID-19 outbreak has had a divisive impact on the carbonated beverage industry. Carbonated beverage sales plummeted as a result of lockdowns, which forced the closure of bars, restaurants, and amusement parks. Supply chain disruptions and logistics challenges also had an impact on production and distribution. The carbonated beverages market includes flavour like cola and citrus. In 2023, cola flavour had the most share, accounting for more than XX%. Because of the benefit of being the first to market, cola-flavoured carbonated soft drinks dominate. North America led the worldwide carbonated beverage market. Increased demand for carbonated beverages, shifting eating habits, and a growing young population all contribute to the North American market's expansion. The global carbonated beverage market is fragmented and highly competitive. To stay afloat in the industry, the leading firms are continually implementing new development tactics. Product launches, innovations, mergers and acquisitions, collaborations and partnerships, and extensive R&D are some of the growth methods used by these significant companies to succeed in a competitive market.

Market Dynamics of Carbonated Beverages Market

Key Drivers for Carbonated Beverages Market

Rising Demand for Flavored and Functional Beverages: Consumers are looking for options that extend beyond conventional sodas, such as flavored, vitamin-fortified, and energy-infused carbonated beverages. This variety stimulates product innovation and enhances market attractiveness.

Increasing Urbanization and Evolving Lifestyles: The growth in disposable incomes and the rapid pace of urban life contribute to the increased consumption of convenient, ready-to-drink beverages. Carbonated drinks are favored for their refreshing qualities and suitability for social events, thereby promoting global market expansion.

Key Restraints for Carbonated Beverages Market

Health Issues Associated with Sugar and Artificial Additives:

The growing awareness of obesity, diabetes, and dental problems is leading to a decline in the demand for sugary sodas. Consumers are increasingly favoring low-calorie, natural, or sugar-free options, which is impacting the market for traditional carbonated beverages.

Strict Government Regulations and Taxes:

Governments across the globe are implementing sugar taxes and labeling requirements to reduce unhealthy consumption. The costs of compliance and increased retail prices may discourage consumers and limit market growth.

Key Trends for Carbonated Beverages Market

Expansion of Low-Calorie, Sugar-Free, and Natural Beverages: Manufacturers are introducing carbonated drinks that are free of sugar and naturally flavored to appeal to health-conscious consumers. These products are swiftly capturing market share and fostering brand loyalty.

Introduction of Unique Flavors and Functional Components: Exotic flavors, botanical infusions, and the inclusion of vitamins or probiotics are setting products apart. Functional carbonated beverages align with wellness trends, thereby increasing consumer engagement.

How did COVID-19 impact the Carbonated Beverages industry?

The COVID-19 outbreak has had a divisive impact on the carbonated beverage industry. Carbonated beverage sales plummeted as a result of lockdowns, which forced the closure of bars, restaurants, and amusement parks. Supply chain disruptions and logistics challenges also had an impact on production and distribution. Because of the epidemic, people spent more time indoors at home, which increased at-home consumption. This resulted in a significant increase in demand for carbonated beverages through retail channels such as supermarkets and online marketplaces. The pandemic's heightened emphasis on health and well-being led to an upsurge in demand for diet sodas and sparkling water. While COVID-19's first impacts on the carbonated beverage industry were severe, changes in consumption patterns and responses to changi...

Discover the booming soft drinks market! Explore a comprehensive analysis of market size, CAGR, key trends, and major players like Coca-Cola and PepsiCo. Uncover growth drivers and regional variations in this insightful report covering 2019-2033.