In 2020, total PC video gaming software revenues amounted to almost 36.3 billion U.S. dollars and are projected to increase to 39.45 billion U.S. dollars in global consumer spending by 2025. Premium Gaming-as-a-Service titles (GaaS), also known as live service games, were the biggest revenue driver with approximately 17.88 billion U.S. dollars in 2020.

The global revenue in the software market was forecast to continuously increase between 2024 and 2029 by in total 194.1 billion U.S. dollars (+27.65 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 896.17 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the software market was continuously increasing over the past years.Find more information concerning Italy and the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

Enterprise software has the largest share of the overall software market, with worldwide revenues amounting to over 200 billion U.S. dollars in 2021, according to the Statista Technology Market Outlook. Due to the impact of the coronavirus (COVID-19) outbreak, the global software market growth slowed down considerably in 2020; however, the industry is expected to resume strong growth in 2021, with application development and enterprise software projected to mark the strongest revenue increase.

What is enterprise software?  

Enterprise software is the software primarily used to satisfy various business needs. It helps companies meet their goals by boosting enterprise productivity and efficiency – for example through helping to track and improve supply chains, interact with customers, or manage resources. There are a wide range of applications under the term “enterprise software”, with accounting software, office suites, human resource management (HRM) systems, and enterprise resource planning (ERP) being a few of them.

How do most global enterprises deploy their ERP solutions?  

Enterprise resource planning (ERP) is a type of software organizations used to manage day-to-day business activities like supply chain operations, accounting, or project management, among others. These software solutions can be deployed through different models. Most companies worldwide report on-premise solutions as their primary method for ERP deployment followed by cloud ERP systems and software-as-a-service solutions. Over 30 percent of companies worldwide reported cost overruns in their ERP implementation projects as of 2021.

Inside Sales Software Market size was valued at USD 5.9 Billion in 2023 and is projected to reach USD 11.88 Billion in 2030 growing at a CAGR of 10.4% during the forecasted period 2024 to 2030.

Global Inside Sales Software Market Drivers

The market drivers for the Inside Sales Software Market can be influenced by various factors. These may include:

Digital Transformation: Businesses from all sectors were adopting digital transformation at an increasing rate, and inside sales software was essential for automating and streamlining sales procedures.
Trends in Remote Work: Inside sales software has become increasingly important for firms due to the advent of virtual selling and remote work. It allows sales staff to interact electronically with customers, manage leads from a distance, and coordinate efficiently.
Data Analytics and AI: Artificial intelligence (AI) and advanced analytics features are frequently integrated into inside sales software. These tools aided in predictive analytics, data-driven decision-making, and sales strategy personalisation.
CRM Integration: The smooth management of customer interactions, lead tracking, and communication history was made possible by the integration of CRM systems. Businesses were able to create more individualised and robust customer relationships as a result of this integration.
Scalability and Flexibility: Inside sales software offered solutions that were both flexible and scalable, meeting the requirements of both small and large companies. The ability to adjust to shifting company needs was a major factor in its acceptance.
Improved Communication Tools: Video conferencing, chat, and email automation are just a few of the capabilities that inside sales software frequently has to offer to help sales teams and prospects communicate more effectively.
Mobile Accessibility: Sales personnel were able to stay connected and productive while on the go thanks to the availability of inside sales tools on mobile devices, which enhanced their productivity and responsiveness.
Competitive Landscape: As the inside sales software market grew more crowded, suppliers concentrated on enhancing features and innovating new products to set themselves apart from the competition, which propelled the market’s expansion.
Emphasis on Lead Generation: Through a variety of methods, inside sales software assisted companies in identifying and nurturing potential clients.
Regulatory Compliance: The adoption of inside sales software that could guarantee the secure handling of customer information was motivated by the growing emphasis on data privacy and regulatory compliance.

According to Cognitive Market Research, the global Sales Performance Management Software market size will be USD 2514.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 17.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 1005.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 15.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 754.35 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 578.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 19.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 125.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 50.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 16.7% from 2024 to 2031.
The dominant segment in the Sales Performance Management Software Market is BFSI. The BFSI sector relies heavily on data-driven decision-making and performance optimization to manage large sales teams and complex incentive structures

Market Dynamics of Sales Performance Management Software Market

Key Drivers for Sales Performance Management Software Market

Rising Demand for Data-Driven Decision Making to Boost Market Growth

The growing need for businesses to make informed, data-driven decisions is a key driver for the Sales Performance Management (SPM) Software Market. Companies are increasingly relying on real-time data to analyze and optimize sales performance. SPM software provides valuable insights into sales trends, team productivity, and individual performance metrics. By utilizing these tools, organizations can identify areas for improvement, set accurate sales targets, and adjust strategies dynamically, leading to improved sales outcomes and overall efficiency. For instance, In November 2023, Xactly, a leading provider of intelligent revenue solutions, announced four innovations in its Fall 2023 release. These innovations enhance agility in Sales Performance Management (SPM) and Revenue Intelligence. Building on the recent introduction of Xactly Extend, the next-gen calculation engine, and advanced pipeline analytics, these new offerings further demonstrate Xactly's commitment to delivering cutting-edge solutions for its customers

Increasing Adoption of Cloud-Based Solutions to Drive Market Growth

Cloud technology is revolutionizing the Sales Performance Management software market by offering scalable, cost-efficient, and flexible solutions. As more businesses migrate to cloud-based platforms, SPM solutions are becoming more accessible, especially for small and medium-sized enterprises (SMEs). Cloud-based SPM tools provide real-time access to performance data from anywhere, reduce the need for on-premise infrastructure, and lower upfront costs. This cloud adoption trend is expected to drive the widespread use of SPM software across various industries, enabling enhanced collaboration, streamlined workflows, and faster decision-making processes.

Restraint Factor for the Sales Performance Management Software Market

High Implementation and Maintenance Costs, will Limit Market Growth

Despite the benefits, the high costs associated with implementing and maintaining Sales Performance Management (SPM) software can act as a significant restraint. For many small and medium-sized businesses (SMBs), the upfront investment in purchasing and customizing SPM software, as well as ongoing maintenance costs, can be prohibitive. The need for specialized training for employees to fully leverage the software's capabilities also adds to the overall expenses. These financial constraints may limit the adoption of advanced SPM solutions, especially in budget-conscious organizations.

Impact of Covid-19 on the Sales Performance Management Software Market

COVID-19 pandemic had a significant impact on the Sales Performance Management (SPM) Software Market, accelerating the adoption of digital and cloud-based solutions across industries. With the shift to remote work and the need for more agile and efficient sales operatio...

The size and share of the market is categorized based on Type (Cloud Based, Web Based) and Application (SMEs, Big Enterprises) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Sales Forecasting Software Market size was valued at USD 68 Billion in 2024 and is projected to reach USD 158.98 Billion by 2031, growing at a CAGR of 11.20% from 2024 to 2031.

Sales Forecasting Software Market Drivers

Increased Demand for Accurate Sales Forecasting: Businesses are increasingly recognizing the importance of accurate sales forecasting to optimize inventory management, reduce costs, and improve decision-making. Accurate forecasts help companies align their production and supply chain activities with market demand.
Adoption of Advanced Analytics and Big Data: The integration of advanced analytics and big data technologies enables more precise and insightful sales forecasts. These technologies allow businesses to analyze vast amounts of historical and real-time data to identify trends and patterns that inform forecasting models.
Advancements in AI and Machine Learning: AI and machine learning algorithms have significantly enhanced the capabilities of sales forecasting software. These technologies can process complex datasets, learn from historical data, and generate highly accurate predictive models, thereby improving the reliability of sales forecasts.

The size and share of the market is categorized based on Type (Cloud Based, Local Deployment) and Application (Small Enterprise, Medium Enterprise, Large Enterprise) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The size and share of the market is categorized based on Type (Email Tracking Software, Sales Coaching Software, Sales Enablement Software, Outbound Call Tracking Software, Other) and Application (SMEs, Large Enterprises) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

The size and share of the market is categorized based on Type (Cloud-based, On-premises) and Application (B2B, B2C) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Sales Engagement Software Market size was valued at USD 8.95 Billion in 2024 and is projected to reach USD 24.99 Billion by 2031, growing at a CAGR of 13.70% during the forecasted period 2024 to 2031.

Global Sales Engagement Software Market Drivers

The market drivers for the Sales Engagement Software Market can be influenced by various factors. These may include:

Growing Use of Digital Sales Channels: Businesses are using digital sales channels more frequently to interact with consumers as a result of the requirement for efficient communication and optimised sales procedures.
The usage of sales interaction platforms is rising due to the movement in sales strategy towards digital transformation.

Growing Need for Sales Process Automation: Automating repetitive processes increases productivity and efficiency. These technologies are included in sales engagement software.
One major motivator is the necessity of automating data entry, follow-ups, and sales workflows in order to save time and minimise human mistake.

Growth of Hybrid and Remote Work Models: Tools that support remote sales operations and engagement are required as a result of the COVID-19 pandemic’s increase in remote and hybrid work environments.
Digital signatures, remote collaboration, and virtual meetings are just a few of the capabilities that sales engagement software offers and are crucial for distant sales teams.

Stressing Data-Driven Sales Approaches: Companies are putting more emphasis on data-driven decision-making and optimising sales strategies by employing analytics and insights from sales engagement platforms.
These platforms’ combined advanced analytics, AI, and machine learning capabilities aid in projecting sales, analysing customer behaviour, and personalising interaction.

CRM and Other Sales Tool Integration: The value proposition of sales interaction software is enhanced by its ability to seamlessly integrate with other sales tools and Customer Relationship Management (CRM) systems.
The efficiency and efficacy of sales are increased overall because to these linkages, which provide a single view of customer interactions and sales activity.

Improvement of the Client Experience: Businesses must prioritise improving the client experience, and sales engagement software facilitates prompt and personalised communication.
Sales teams can provide a consistent and interesting customer experience with the software, which increases customer happiness and loyalty.

AI and machine learning’s emergence: The way that sales operations are carried out is being revolutionised by the integration of AI and machine learning technology in sales interaction software.
Sales teams can close deals more quickly and communicate with customers more effectively with the use of AI-driven insights, predictive analytics, and intelligent recommendations.

Increasing Competition and the Need for Distinction: Businesses are looking for cutting-edge solutions to set themselves apart and improve their sales methods in fiercely competitive marketplaces.
Through the facilitation of more productive and efficient sales processes, sales engagement software gives businesses a competitive edge.

Increasing the amount spent on sales technology: Businesses are spending more money on sales technologies in order to maintain their competitive edge and boost sales. It is believed that making a calculated investment in sales interaction platforms will increase sales and help the company meet its goals.

Data security and compliance with regulations: Robust sales interaction platforms are becoming more and more popular as a result of the necessity to guarantee data protection and comply with various legal standards.
For companies in regulated industries, these platforms’ functions for managing compliance and protecting sensitive client data are essential.

The size and share of the market is categorized based on Type (Cloud Based, On Premises) and Application (Large Enterprises, SMEs) and geographical regions (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Pre Sales Management Software Market size was valued at USD 94 Billion in 2023 and is projected to reach USD 179.24 Billion by 2031, growing at a CAGR of 9.73% during the forecast period 2024-2031.

Global Pre Sales Management Software Market Drivers

The market drivers for the Pre Sales Management Software Market can be influenced by various factors. These may include:

Increasing Demand for Enhanced Sales Efficiency: The rising need for sales teams to boost efficiency is a primary driver of the pre-sales management software market. Organizations are increasingly adopting these tools to streamline their processes, optimize lead management, and enhance communication within teams. This efficiency leads to reduced sales cycles and increased conversion rates, enabling companies to achieve their sales targets more effectively. As businesses face fierce competition, having a robust pre-sales management system becomes essential for maintaining a competitive edge, driving organizations to invest in technology that enables data-driven decision-making and improved resource allocation.

Growing Adoption of Customer Relationship Management (CRM) Solutions: The integration of pre-sales management software with CRM systems is another significant driver for market growth. Companies are recognizing the value of consolidating various sales processes within a unified platform. This not only enhances customer interactions but also streamlines information sharing among departments. The synergy between pre-sales and CRM tools leads to improved data accuracy, customer insights, and tailored marketing strategies. As businesses continue to prioritize customer experience, the demand for seamless integration between various sales tools is likely to grow, propelling the adoption of pre-sales management software.

Global Pre Sales Management Software Market Restraints

Several factors can act as restraints or challenges for the Pre Sales Management Software Market. These may include:

High Implementation Costs: The initial setup and implementation costs associated with pre-sales management software can be a significant barrier for small to medium-sized enterprises (SMEs). These costs often encompass software licensing fees, customization requirements, employee training, and ongoing maintenance expenses. SMEs often operate with constrained budgets and may be hesitant to make substantial upfront investments, which can stifle adoption rates. This situation becomes particularly challenging when companies are unsure of the return on investment (ROI). Consequently, many organizations might delay or avoid transitioning to new software solutions, thereby limiting market growth in the pre-sales management software sector.

Resistance to Change: Resistance to change is a prevalent issue faced by organizations looking to adopt new pre-sales management software. Employees may be reluctant to shift from familiar systems to new technologies due to concerns about the learning curve and potential disruptions to workflow. This resistance is often further compounded by fears of job displacement or redundancy resulting from automation. Organizational culture plays a crucial role; companies with entrenched processes find it particularly challenging to implement new solutions. This can lead to insufficient utilization of the software, ultimately affecting productivity and return on investment, which negatively impacts the overall market growth.

China Software: Sales Revenue: Year to Date: Information Technology Service data was reported at 9,219,000.000 RMB mn in Dec 2024. This records an increase from the previous number of 8,267,400.000 RMB mn for Nov 2024. China Software: Sales Revenue: Year to Date: Information Technology Service data is updated monthly, averaging 2,134,261.110 RMB mn from Dec 2010 (Median) to Dec 2024, with 115 observations. The data reached an all-time high of 9,219,000.000 RMB mn in Dec 2024 and a record low of 272,077.070 RMB mn in Feb 2015. China Software: Sales Revenue: Year to Date: Information Technology Service data remains active status in CEIC and is reported by Ministry of Industry and Information Technology. The data is categorized under China Premium Database’s Electronic Sector – Table CN.RFS: Software Industry: Financial Data.

Sales Presentation Software(Sales Demo Software) Market Analysis

The Sales Presentation Software(Sales Demo Softw...

The graph shows sales of UHD Blu-ray software worldwide from 2016 to 2021. It is projected that in 2018, global UHD Blu-ray software sales would reach 16 million.

As per Cognitive Market Research's latest published report, The Global Sales Acceleration Software market size was USD 91.8 million in 2022. Sales Acceleration Software Industry's Compound Annual Growth Rate will be 12.6% from 2023 to 2030.

North American region is forecasted to dominate the growth of the global sales acceleration software market.
The BFSI segment is forecasted to dominate the global market during the forecast period.
The sales Proposal Management Software segment is forecasted to dominate the sales acceleration software market.
Rising demand for sales acceleration software from small and medium-sized organizations due to the growing need to improve sales performance dominates the global sales acceleration software market

Factors Impacting on Sales Acceleration Software Market

Rising demand for sales acceleration software from small and medium-sized organizations due to the growing need to improve sales performance dominates the global sales acceleration software market. Additionally, rapid automation occurs across all industries including retail and E-commerce, healthcare, manufacturing, real estate, automotive, and BFSI is another factor that drives the demand for the target market. Furthermore, increasing the use of machine learning, cutting-edge technologies, and natural language processing (NLP) to expand sales will provide a significant opportunity for the growth of the global market.

However, the complexity of software implementation and deployment may restrain the growth of the global market. Additionally, the lack of technical expertise in underdeveloped nations due to lack of experience may restrain the growth of the global market. What is Sales Acceleration Software?

Sales acceleration software is a type of software that helps sales representatives to work more efficiently. It can help them to manage their leads and prospects, track their progress, and make better decisions about how to spend their time. Sales acceleration software is often used in conjunction with CRM (customer relationship management) software.

The Sales Coaching Software Market is projected to grow at 7.8% CAGR, reaching $83.69 Billion by 2029. Where is the industry heading next? Get the sample report now!

The diverse array of computer software applications available for both business and personal use has created numerous vertical markets for the Online Computer Software Sales industry. Software sales have seen growth as a result of the digital transformation, with private investments providing additional momentum and facilitating the rise of new businesses. With leading software companies increasingly adopting subscription-based models for software licensing that have transformed the sales landscape, industry revenue is forecast to grow at a CAGR of 4.1% over the past five years. In 2025, revenue is expected to tick up 2.3% to reach $782.7 billion.The Software as a Service (SaaS) model has significantly expanded sales, allowing providers to generate steady revenue streams through continuous upgrades and subscription packages. Leading software companies like Microsoft, Adobe and Google have increasingly embraced subscription-based models. These models allow clients to access applications over the Internet from any location and foster brand loyalty by encouraging users to stay with a single brand while exploring a wider range of software offerings. At the same time, competitive pressures have intensified as the shift to the SaaS model has led to higher capital expenditures, increasing financial pressure on companies aiming to maintain profitability. Online computer software sales are expected to continue outperforming the overall economy. The ongoing development of innovative software products drive increased spending from both businesses and consumers. Additionally, more software sales will be conducted online as developers increasingly transition to a SaaS distribution model. As a result, industry revenue is expected to increase at a CAGR of 3.7% over the next five years, reaching $938.2 billion in 2030. However, software market dynamics are set to shift as consumers increasingly move towards more portable devices, prompting a transformation in the operation of online software sales platforms. This change coincides with ongoing pressure from intensified price competition, requiring industry leaders to remain adaptable.

Field Sales Software Market Outlook

The global field sales software market size was valued at approximately USD 2.8 billion in 2023 and is projected to reach USD 7.1 billion by 2032, growing at a compound annual growth rate (CAGR) of 10.7% during the forecast period. The increasing adoption of digital tools to enhance field sales efficiency, combined with the rising need for real-time data access and automation in sales processes, are primary factors driving the market's robust growth.

One of the major growth factors contributing to the expansion of the field sales software market is the ubiquitous adoption of smartphones and mobile devices. These devices enable field sales representatives to access critical sales data, submit reports, and communicate with clients and team members in real-time, significantly improving productivity and customer satisfaction. Additionally, advancements in mobile technologies and the advent of 5G are set to further streamline field operations, providing faster data transfer and more reliable connectivity, which is expected to positively impact market growth.

Another key driver is the rising emphasis on customer relationship management (CRM) systems. Field sales software often integrates seamlessly with CRM platforms, offering a comprehensive solution for managing customer interactions, tracking sales activities, and analyzing data to derive actionable insights. Companies are increasingly investing in such integrated solutions to foster stronger customer relationships, enhance sales efficiency, and drive revenue growth. The growing awareness of the benefits of these integrated systems among businesses of all sizes is fueling market expansion.

The growing trend toward automation in sales processes is also a significant growth factor. Field sales software solutions often come equipped with features like route optimization, automated reporting, and sales forecasting, which reduce the administrative burden on sales representatives and allow them to focus more on selling and customer engagement. This automation not only boosts productivity but also ensures consistency and accuracy in sales processes, which is highly valued by organizations aiming for scalability and efficiency in their operations.

The surge in Grow Medium Sales is another factor influencing the field sales software market. As the demand for efficient agricultural practices rises, companies dealing in grow mediums are increasingly adopting field sales software to streamline their operations. These tools help in managing inventory, tracking sales, and optimizing delivery routes, which are crucial for maintaining competitive advantage in the fast-paced agricultural sector. By leveraging the capabilities of field sales software, businesses can enhance their customer engagement and ensure timely delivery of products, thereby boosting their sales figures. The integration of these digital tools into the agricultural supply chain is expected to drive further growth in the market.

From a regional outlook, North America currently holds the largest share of the field sales software market, attributed to the high adoption rate of advanced technologies and the presence of major market players. However, the Asia Pacific region is expected to witness the fastest growth during the forecast period, driven by the rapid digital transformation in emerging economies such as China and India. The increasing proliferation of smartphones, coupled with the growing awareness of the benefits of digital sales tools among SMEs in this region, is likely to contribute significantly to market growth.

Component Analysis

The field sales software market is segmented by components into software and services. The software segment includes various types of field sales software applications that are designed to streamline sales processes, improve communication, and enhance productivity. This segment is expected to witness substantial growth owing to the increasing demand for advanced sales management solutions that can provide real-time data access, route optimization, and integration with other business systems such as CRM and ERP platforms. The continuous innovation and addition of new features by software vendors are expected to further drive the growth of this segment.

Services, comprising implementation, training, support, and maintenance, form the other significant component of the field sales software market. The service segment is cruci