Global net sales of beauty brand Sol de Janeiro grew by 157 percent on-year, amounting to some 686 million euros in the financial year ended March 31, 2024. The company, which focuses on beauty products inspired by Brazilian beach culture, has seen astoundingly high growth across the time period recorded. It was acquired by L'Occitane en Provence in November 2021 and initially recorded net sales of just 26.1 million euros in 2022. The perfect example of a viral product Brazil-inspired brand Sol de Janeiro launched its Brazilian Bum Bum body cream in 2016, and since then, the company’s portfolio expanded to other product categories, including hair care and fragrance. In recent years, its products have gone viral on social media, especially TikTok, causing a notable growth in the brand’s sales. Among its most loved products are body and hair sprays, for example, the Cheirosa ’62 hair and body fragrance mist, which became one of the highest-grossing fragrances on Amazon.com in the United States as of April 2023. In the same year, Sol de Janeiro was also featured in a ranking of the leading fragrance brands among female Gen Z shoppers in the United States. L’Occitane en Provence The Sol de Janeiro brand belongs to France-based company L’Occitane en Provence or simply, L’Occitane, one of the most popular names in the prestige personal care industry. In 2023, L’Occitane recorded sales amounting to over two billion euros. This was the highest result registered in comparison to previous fiscal years. Moreover, most of these sales were generated in the APAC and Americas regions, which were also the regions counting the highest number of L’Occitane stores that year, with 635 stores in the APAC region and 364 recorded in the Americas.

The beauty industry's online presence continues to grow, with La Roche Posay emerging as the most searched beauty brand on Google worldwide in 2024. The French skincare brand garnered approximately **** million searches, closely followed by Cerave with **** million and Sol De Janeiro with ** million. This trend highlights the increasing consumer interest in skincare products and the power of digital visibility for beauty brands. E-commerce giants lead beauty sales As consumers increasingly turn to online platforms for their beauty purchases, major e-commerce players have solidified their positions in the market. Sephora.com led the pack in 2024, generating over *** billion U.S. dollars in e-commerce net sales. Ulta.com secured the second position with approximately *** billion U.S. dollars, while bathandbodyworks.com rounded out the top three with an estimated *** billion U.S. dollars in sales. This dominance of established beauty retailers in the e-commerce space underscores the competitive nature of the online beauty market. Global growth in beauty e-commerce The beauty and cosmetics industry is experiencing significant growth in online traffic across various countries. In 2024, Pakistan led with a remarkable **** percent year-over-year traffic growth in the online beauty and cosmetics sector. Mexico followed with **** percent growth, while Australia and Turkey saw increases of **** and **** percent, respectively.

The Brazilian cosmetics market, valued at $33.14 billion in 2025, exhibits robust growth potential, projected to expand at a Compound Annual Growth Rate (CAGR) of 5.85% from 2025 to 2033. This growth is fueled by several key drivers. Rising disposable incomes among the burgeoning middle class are leading to increased spending on personal care and beauty products. A strong emphasis on personal appearance and a growing awareness of skincare and haircare regimens are further boosting demand. The popularity of natural and organic cosmetics, coupled with the influence of social media and beauty influencers, is shaping consumer preferences and driving innovation within the industry. The market segmentation reveals a diverse landscape, with significant contributions from personal care (hair, skin, bath), oral care, and men's grooming products. The distribution channels are also multifaceted, encompassing supermarkets, specialty stores, and a rapidly expanding online retail sector. The presence of both mass and premium brands caters to a broad spectrum of consumer needs and budgets. Major players like L'Oréal, Procter & Gamble, and Unilever dominate the market, while smaller, niche brands are also carving out their own space, particularly within the growing natural and organic segment. Competition remains intense, with established players constantly innovating and launching new products to maintain market share. However, challenges remain. Economic fluctuations and inflation could impact consumer spending, particularly within the lower income brackets. Stringent regulatory requirements concerning product safety and labeling add to the complexities for businesses. Furthermore, maintaining sustainable practices and sourcing ethically are becoming increasingly crucial to attract environmentally conscious consumers. Despite these restraints, the long-term outlook for the Brazilian cosmetics market remains positive, driven by consistent economic growth, evolving consumer preferences, and the dynamism of the industry's key players. The increasing adoption of e-commerce further promises to accelerate market expansion in the coming years. Recent developments include: October 2022: The Brazilian DTC men's brand Dr. Jones, which specializes in goods for men's skin, hair, and bathing, has been fully acquired by Grupo Boticário. With the goal of increasing the number of customers through Grupo Boticário's different sales channels in the middle term, the company said that Dr. Jones will still be sold through the brand's online store., In August 2021, singer Anitta joined forces with the beauty company Sol de Janeiro to spread Brazilian Beauty + Body Joy.The international pop icon released a limited-edition Sol de Janeiro x Anitta Hair & Body Fragrance Mist, marking the beauty company's first-ever celebrity collaboration., May 2021: Sol de Janeiro launched Brazilian Joia Dry Shampoo, and this is one of the two new launches that dropped in May. In addition to the dry shampoo, the company has also launched an aluminum-free deodorant. The company claims that the Sol de Janeiro Brazilian Joia Dry Shampoo is a Cheirosa 62-scented dry shampoo that provides the volume, movement, and feeling of freshly washed hair while absorbing oil.. Notable trends are: Growing Inclination Towards Natural/Organic Formulations.