The total fertility rate of the world has dropped from around 5 children per woman in 1950, to 2.2 children per woman in 2025, which means that women today are having fewer than half the number of children that women did 75 years ago. Replacement level fertility This change has come as a result of the global demographic transition, and is influenced by factors such as the significant reduction in infant and child mortality, reduced number of child marriages, increased educational and vocational opportunities for women, and the increased efficacy and availability of contraception. While this change has become synonymous with societal progress, it does have wide-reaching demographic impact - if the global average falls below replacement level (roughly 2.1 children per woman), as is expected to happen in the 2050s, then this will lead to long-term population decline on a global scale. Regional variations When broken down by continent, Africa is the only region with a fertility rate above the global average, and, alongside Oceania, it is the only region with a fertility rate above replacement level. Until the 1980s, the average woman in Africa could expect to have 6-7 children over the course of their lifetime, and there are still several countries in Africa where women can still expect to have 5 or more children in 2025. Historically, Europe has had the lowest fertility rates in the world over the past century, falling below replacement level in 1975. Europe's population has grown through a combination of migration and increasing life expectancy, however even high immigration rates could not prevent its population from going into decline in 2021.

In 2023, the total fertility rate in children per woman in South Africa was 2.22. Between 1960 and 2023, the figure dropped by 3.89, though the decline followed an uneven course rather than a steady trajectory.

The world's population first reached one billion people in 1803, and reach eight billion in 2023, and will peak at almost 11 billion by the end of the century. Although it took thousands of years to reach one billion people, it did so at the beginning of a phenomenon known as the demographic transition; from this point onwards, population growth has skyrocketed, and since the 1960s the population has increased by one billion people every 12 to 15 years. The demographic transition sees a sharp drop in mortality due to factors such as vaccination, sanitation, and improved food supply; the population boom that follows is due to increased survival rates among children and higher life expectancy among the general population; and fertility then drops in response to this population growth. Regional differences The demographic transition is a global phenomenon, but it has taken place at different times across the world. The industrialized countries of Europe and North America were the first to go through this process, followed by some states in the Western Pacific. Latin America's population then began growing at the turn of the 20th century, but the most significant period of global population growth occurred as Asia progressed in the late-1900s. As of the early 21st century, almost two thirds of the world's population live in Asia, although this is set to change significantly in the coming decades. Future growth The growth of Africa's population, particularly in Sub-Saharan Africa, will have the largest impact on global demographics in this century. From 2000 to 2100, it is expected that Africa's population will have increased by a factor of almost five. It overtook Europe in size in the late 1990s, and overtook the Americas a decade later. In contrast to Africa, Europe's population is now in decline, as birth rates are consistently below death rates in many countries, especially in the south and east, resulting in natural population decline. Similarly, the population of the Americas and Asia are expected to go into decline in the second half of this century, and only Oceania's population will still be growing alongside Africa. By 2100, the world's population will have over three billion more than today, with the vast majority of this concentrated in Africa. Demographers predict that climate change is exacerbating many of the challenges that currently hinder progress in Africa, such as political and food instability; if Africa's transition is prolonged, then it may result in further population growth that would place a strain on the region's resources, however, curbing this growth earlier would alleviate some of the pressure created by climate change.

Since 2000, Russia has consistently had the lowest population growth rate of the BRICS countries, and it even experienced a population decline throughout most of the 2000s, and again in the late 2010s. For Brazil, China, and India, population growth has gradually fallen over time, as their demographic development progresses. South Africa has had the highest population growth rate since 2010, as its population recovered from the initial impact of the HIV/AIDS pandemic, before it started falling as birth rates fall more in line with death rates.

Niger had the highest birth rate in the world in 2024, with a birth rate of 46.6 births per 1,000 inhabitants. Angola, Benin, Mali, and Uganda followed. Except for Afghanistan, all 20 countries with the highest birth rates in the world were located in Sub-Saharan Africa. High infant mortality The reasons behind the high birth rates in many Sub-Saharan African countries are manyfold, but a major reason is that infant mortality remains high on the continent, despite decreasing steadily over the past decades, resulting in high birth rates to counter death rates. Moreover, many nations in Sub-Saharan Africa are highly reliant on small-scale farming, meaning that more hands are of importance. Additionally, polygamy is not uncommon in the region, and having many children is often seen as a symbol of status. Fastest-growing populations As the high fertility rates coincide with decreasing death rates, countries in Sub-Saharan Africa have the highest population growth rates in the world. As a result, Africa's population is forecast to increase from 1.4 billion in 2022 to over 3.9 billion by 2100.

South Africa ZA: Mortality Rate: Under-5: per 1000 Live Births data was reported at 43.300 Ratio in 2016. This records a decrease from the previous number of 44.100 Ratio for 2015. South Africa ZA: Mortality Rate: Under-5: per 1000 Live Births data is updated yearly, averaging 66.000 Ratio from Dec 1974 (Median) to 2016, with 43 observations. The data reached an all-time high of 125.500 Ratio in 1974 and a record low of 43.300 Ratio in 2016. South Africa ZA: Mortality Rate: Under-5: per 1000 Live Births data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s South Africa – Table ZA.World Bank: Health Statistics. Under-five mortality rate is the probability per 1,000 that a newborn baby will die before reaching age five, if subject to age-specific mortality rates of the specified year.; ; Estimates Developed by the UN Inter-agency Group for Child Mortality Estimation (UNICEF, WHO, World Bank, UN DESA Population Division) at www.childmortality.org.; Weighted average; Given that data on the incidence and prevalence of diseases are frequently unavailable, mortality rates are often used to identify vulnerable populations. Moreover, they are among the indicators most frequently used to compare socioeconomic development across countries. Under-five mortality rates are higher for boys than for girls in countries in which parental gender preferences are insignificant. Under-five mortality captures the effect of gender discrimination better than infant mortality does, as malnutrition and medical interventions have more significant impacts to this age group. Where female under-five mortality is higher, girls are likely to have less access to resources than boys.

Background: Rabies is a serious yet neglected public health threat in resource-limited communities in Africa, where the virus is maintained in populations of owned, free-roaming domestic dogs. Rabies elimination can be achieved through the mass vaccination of dogs, but maintaining the critical threshold of vaccination coverage for herd immunity in these populations is hampered by their rapid turnover. Knowledge of the population dynamics of free-roaming dog populations can inform effective planning and implementation of mass dog vaccination campaigns to control rabies. Methodology/Principal Findings: We implemented a health and demographic surveillance system in dogs that monitored the entire owned dog population within a defined geographic area in a community in Mpumalanga Province, South Africa. We quantified demographic rates over a 24-month period, from 1st January 2012 through 1st January 2014, and assessed their implications for rabies control by simulating the decline in vaccinat...

South Africa ZA: Mortality Rate: Infant: Male: per 1000 Live Births data was reported at 37.900 Ratio in 2016. This records a decrease from the previous number of 39.400 Ratio for 2015. South Africa ZA: Mortality Rate: Infant: Male: per 1000 Live Births data is updated yearly, averaging 41.400 Ratio from Dec 1990 (Median) to 2016, with 5 observations. The data reached an all-time high of 51.100 Ratio in 2000 and a record low of 37.900 Ratio in 2016. South Africa ZA: Mortality Rate: Infant: Male: per 1000 Live Births data remains active status in CEIC and is reported by World Bank. The data is categorized under Global Database’s South Africa – Table ZA.World Bank: Health Statistics. Infant mortality rate, male is the number of male infants dying before reaching one year of age, per 1,000 male live births in a given year.; ; Estimates developed by the UN Inter-agency Group for Child Mortality Estimation (UNICEF, WHO, World Bank, UN DESA Population Division) at www.childmortality.org.; Weighted Average; Given that data on the incidence and prevalence of diseases are frequently unavailable, mortality rates are often used to identify vulnerable populations. Moreover, they are among the indicators most frequently used to compare socioeconomic development across countries. Under-five mortality rates are higher for boys than for girls in countries in which parental gender preferences are insignificant. Under-five mortality captures the effect of gender discrimination better than infant mortality does, as malnutrition and medical interventions have more significant impacts to this age group. Where female under-five mortality is higher, girls are likely to have less access to resources than boys.

This paper investigates the effect of under-five mortality, child support grant (CSG) coverage and the rollout of antiretroviral therapy (ART) on fertility in South Africa. The study employs the quality-quantity trade-off framework to analyse the direct and indirect factors affecting fertility using the two stage least squares fixed effects instrumental variable approach. The analysis uses balanced panel data covering nine provinces from 2001–2016. This period was characterised by significant increases in the child support grant coverage and ART coverage. Furthermore, this period was characterised by a significant decline in the under-five mortality rate. We find no evidence to support the hypothesis that increases in the CSG coverage are associated with an increase in fertility. This finding aligns with previous literature suggesting that there are no perverse incentives for childbearing associated with the child support grant. On the other hand, results indicate that an increase in ART coverage is associated with an increase in fertility. Results also show that a decrease in under-five mortality is associated with a decline in fertility over the sample period. HIV prevalence, education, real GDP per capita, marriage prevalence and contraceptive prevalence are also important determinants of fertility in South Africa. Although the scale up of ART has improved health outcomes, it also appears to have increased fertility in HIV-positive women. The ART programme should therefore be linked with further family planning initiatives to minimise unintended pregnancies.

In 2024, the population of Africa was projected to grow by 2.27 percent compared to the previous year. The population growth rate on the continent has been constantly over 2.5 percent from 2000 onwards, and it peaked at 2.63 percent in 2013. Despite a slowdown in the growth rate after that, the continent's population will continue to increase significantly in the coming years. The second-largest population worldwide In 2023, the total population of Africa amounted to almost 1.5 billion. The number of inhabitants had grown steadily in the previous decades, rising from approximately 831 million in 2000. Driven by a decreasing mortality rate and a higher life expectancy at birth, the African population was forecast to increase to about 2.5 billion individuals by 2050. Africa is currently the second most populous continent worldwide after Asia. However, forecasts showed that Africa could gradually close the gap and almost reach the size of the Asian population in 2100. By that year, Africa might count 3.8 billion people, compared to 4.6 billion in Asia. The world's youngest continent The median age in Africa corresponded to 19.2 years in 2024. Although the median age has increased in recent years, the continent remains the youngest worldwide. In 2023, roughly 40 percent of the African population was aged 15 years and younger, compared to a global average of 25 percent. Africa recorded not only the highest share of youth but also the smallest elderly population worldwide. As of the same year, only three percent of Africa's population was aged 65 years and older. Africa and Latin America were the only regions below the global average of ten percent. On the continent, Niger, Uganda, and Angola were the countries with the youngest population in 2023.

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Baby Shampoo And Conditioner Market Size 2024-2028

The baby shampoo and conditioner market size is forecast to increase by USD 761.8 million at a CAGR of 5.7% between 2023 and 2028. In the market, consumer awareness regarding infant health and hygiene has significantly matured in developed regions. This trend is driving the demand for gentle, tearless shampoo and specialized formulas for conditions like eczema and cradle cap. Modern retailers, including both online and offline stores, are responding by offering an increasing number of multifunctional bath shampoo and conditioner products. However, the global decline in birth rates presents a challenge to market growth.

Social media trends have played a crucial role in spreading awareness about the harmful chemicals present in conventional hair care products. To cater to diverse consumer needs, retailers are expanding their offerings in drug stores and other modern outlets. This market analysis report delves into these trends and the impact they have on the baby shampoo and conditioner industry.

What will be the Size of the Baby Shampoo And Conditioner Market During the Forecast Period?

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The market has witnessed significant growth due to various factors. Parents prioritize the hygiene and grooming needs of their infants, leading to an increased demand for these products. According to the National Center for Health Statistics, the birth rate in the US has been relatively stable, with around 3.7 million births in 2019. This consistent birth rate has contributed to a steady demand for baby care products, including shampoos and conditioners. Urbanization and the increasing working women ratio have also resulted in the market's growth. With more women working outside the home, there is a greater need for convenient and effective baby care solutions. These products effectively cleanse and safeguard infants' hair from environmental pollutants, UV rays, and harsh chemicals like benzene, while adding softness and luster.

Additionally, baby shampoos and conditioners offer a quick and easy way to maintain an infant's hygiene, making them a popular choice among working parents. Awareness regarding the importance of proper infant hygiene and sanitation has also driven market growth. Parents are becoming increasingly conscious of the potential risks associated with using adult shampoos and conditioners on their babies. These products may contain harmful chemicals, such as parabens and phthalates, which can be harmful to infants' delicate skin. As a result, there is a growing preference for paraben-free and phthalate-free baby shampoos and conditioners. Social media trends have also played a role in the market's growth.

Parents share their experiences and product recommendations on social media platforms, resulted in others' purchasing decisions. Organic baby shampoos and conditioners have gained popularity due to their natural ingredients and perceived health benefits. Infant mortality rates have remained relatively low in the US, making it a priority for parents to ensure their infants' overall health and wellbeing. Baby shampoos and conditioners are essential components of a baby's grooming routine, providing nourishment and hydration to their hair and scalp. These products help prevent issues such as flakes, scalp infections, tangles, and knots, ensuring a healthy and happy baby. In conclusion, the market in the US continues to grow due to factors such as consistent birth rates, urbanization, working women ratio, awareness, and social media trends.

Parents prioritize their infants' hygiene and wellbeing, leading to a strong demand for effective, safe, and convenient baby care solutions. The preference for paraben-free and phthalate-free products, as well as the growing popularity of organic options, further underscores the market's potential for continued growth.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Non-medicated
  Medicated


Distribution Channel

  Offline
  Online


Geography

  APAC

    China
    India


  North America

    US


  Europe

    Germany
    UK


  South America



  Middle East and Africa

By Product Insights

The non-medicated segment is estimated to witness significant growth during the forecast period. The market is witnessing consistent growth, with the non-medicated segment being a significant contributor. Pharmacies and health and beauty stores remain the primary distribution channels for these products. In the Asia Pacific region, this market is experiencing notable demand due to the increasing birth rate and rising awareness regarding infant hygiene. Non-medicated shampoo gently cleanses and safe

As of 2023, the total population of Africa was over 1.48 billion. The number of inhabitants on the continent increased annually from 2000 onwards. In comparison, the total population was around 831 million in 2000. According to forecasts, Africa will experience impressive population growth in the coming years and will close the gap with the Asian population by 2100. Over 200 million people in Nigeria Nigeria is the most populous country in Africa. In 2025, the country’s population exceeded 237 million people. Ethiopia followed with a population of around 135 million, while Egypt ranked third, accounting for approximately 118 million individuals. Other leading African countries in terms of population were the Democratic Republic of the Congo, Tanzania, South Africa, and Kenya. Additionally, Niger, the Democratic Republic of Congo, and Chad recorded the highest population growth rate on the continent in 2023, with the number of residents rising by over 3.08 percent compared to the previous year. On the other hand, the populations of Tunisia and Eswatini registered a growth rate below 0.85 percent, while for Mauritius and Seychelles, it was negative. Drivers for population growth Several factors have driven Africa’s population growth. For instance, the annual number of births on the continent has risen constantly over the years, jumping from nearly 32 million in 2000 to almost 46 million in 2023. Moreover, despite the constant decline in the number of births per woman, the continent’s fertility rate has remained considerably above the global average. Each woman in Africa had an average of over four children throughout her reproductive years as of 2023, compared to a world rate of around two births per woman. At the same time, improved health and living conditions contributed to decreasing mortality rate and increasing life expectancy in recent years, driving population growth.

This statistic shows the 20 countries with the highest population growth rate in 2024. In SouthSudan, the population grew by about 4.65 percent compared to the previous year, making it the country with the highest population growth rate in 2024. The global population Today, the global population amounts to around 7 billion people, i.e. the total number of living humans on Earth. More than half of the global population is living in Asia, while one quarter of the global population resides in Africa. High fertility rates in Africa and Asia, a decline in the mortality rates and an increase in the median age of the world population all contribute to the global population growth. Statistics show that the global population is subject to increase by almost 4 billion people by 2100. The global population growth is a direct result of people living longer because of better living conditions and a healthier nutrition. Three out of five of the most populous countries in the world are located in Asia. Ultimately the highest population growth rate is also found there, the country with the highest population growth rate is Syria. This could be due to a low infant mortality rate in Syria or the ever -expanding tourism sector.

In 2025, India overtook China as the world's most populous country and now has almost 1.46 billion people. China now has the second-largest population in the world, still with just over 1.4 billion inhabitants, however, its population went into decline in 2023. Global population As of 2025, the world's population stands at almost 8.2 billion people and is expected to reach around 10.3 billion people in the 2080s, when it will then go into decline. Due to improved healthcare, sanitation, and general living conditions, the global population continues to increase; mortality rates (particularly among infants and children) are decreasing and the median age of the world population has steadily increased for decades. As for the average life expectancy in industrial and developing countries, the gap has narrowed significantly since the mid-20th century. Asia is the most populous continent on Earth; 11 of the 20 largest countries are located there. It leads the ranking of the global population by continent by far, reporting four times as many inhabitants as Africa. The Demographic Transition The population explosion over the past two centuries is part of a phenomenon known as the demographic transition. Simply put, this transition results from a drastic reduction in mortality, which then leads to a reduction in fertility, and increase in life expectancy; this interim period where death rates are low and birth rates are high is where this population explosion occurs, and population growth can remain high as the population ages. In today's most-developed countries, the transition generally began with industrialization in the 1800s, and growth has now stabilized as birth and mortality rates have re-balanced. Across less-developed countries, the stage of this transition varies; for example, China is at a later stage than India, which accounts for the change in which country is more populous - understanding the demographic transition can help understand the reason why China's population is now going into decline. The least-developed region is Sub-Saharan Africa, where fertility rates remain close to pre-industrial levels in some countries. As these countries transition, they will undergo significant rates of population growth.

For those born in 2024, the average life expectancy at birth across Africa was 62 years for men and 66 years for women. The average life expectancy globally was 71 years for men and 76 years for women in mid-2024. Additional information on life expectancy in Africa With the exception of North Africa where life expectancy is around the worldwide average for men and women, life expectancy across all African regions paints a negative picture. Comparison of life expectancy by continent shows the gap in average life expectancy between Africa and other continents. Africa trails Asia, the continent with the second lowest average life expectancy, by 10 years for men and 11 years for women. Life expectancy in Africa is the lowest globally Moreover, countries from across the African regions dominate the list of countries with the lowest life expectancy worldwide. Nigeria and Chad had the lowest life expectancy for those born in 2024 for women and men, respectively. However, there is reason for hope despite the low life expectancy rates in many African countries. The Human Development index rating in Sub-Saharan Africa has increased significantly from nearly 0.44 to 0.57 between 2000 and 2023, demonstrating an improvement in quality of life and, as a result, greater access to vital services that allow people to live longer lives. One such improvement has been successful efforts to reduce the rate of aids infection and research into combating its effects. The number of new HIV infections across sub-Saharan Africa has decreased from over 1.3 million in 2015 to close to 650,000 in 2024. However, the sub-region still accounts for 50 percent of the total new HIV infections.

Nigeria has the largest population in Africa. As of 2025, the country counted over 237.5 million individuals, whereas Ethiopia, which ranked second, has around 135.5 million inhabitants. Egypt registered the largest population in North Africa, reaching nearly 118.4 million people. In terms of inhabitants per square kilometer, Nigeria only ranked seventh, while Mauritius had the highest population density on the whole African continent in 2023. The fastest-growing world region Africa is the second most populous continent in the world, after Asia. Nevertheless, Africa records the highest growth rate worldwide, with figures rising by over two percent every year. In some countries, such as Chad, South Sudan, Somalia, and the Central African Republic, the population increase peaks at over 3.4 percent. With so many births, Africa is also the youngest continent in the world. However, this coincides with a low life expectancy. African cities on the rise The last decades have seen high urbanization rates in Asia, mainly in China and India. African cities are also growing at large rates. Indeed, the continent has three megacities and is expected to add four more by 2050. Furthermore, Africa's fastest-growing cities are forecast to be Bujumbura, in Burundi, and Zinder, Nigeria, by 2035.

In 2023, the average crude death rate in Africa was **** deaths per 1,000 people. The mortality rate on the continent has decreased gradually since the 2000s. In comparison, the death rate stood at roughly **** deaths per 1,000 population in 2000. Decreasing mortality, together with high fertility and rising life expectancy, is a key driver of Africa's population growth.

In 1870, the average life expectancy in South Africa was 33.5 years from birth. This life expectancy would remain largely unchanged until the late-1910s, where life expectancy would drop to as low as thirty years as a result of the 1918 Spanish Flu epidemic. In the 1930s, life expectancy in South Africa would begin to steadily rise, peaking at over 63 years in 1995, as industrialization and greater access to healthcare and vaccinations led to significantly reduced child mortality rates across the region. However, life expectancy experienced a sudden drop beginning after 1995, as the HIV/AIDS epidemic spread throughout the country, beginning in the early 1990s. As the epidemic spread through the country, life expectancy would fall by almost 10 years, bottoming out below 54 years in 2005. Life expectancy would begin to rise again beginning in the early 2010s however, as access to HIV counselling and treatments, such as antiretroviral therapy, became more widely available throughout the region. Life expectancy in the country is estimated to be almost 64 years from birth in 2020; a return to the pre-HIV figures of the early 1990s.

As of March 2025, South Africa had the highest unemployment rate among the 19* countries that are members of the G20. The unemployment rate in South Africa stood at **** percent that year. The country has recently been plagued by an economic downturn, including energy shortages and high unemployment levels. On the other hand, Japan had the lowest unemployment rate at just *** percent. Economic inequality in South Africa Not only does South Africa top the G20 in overall unemployment, but it also has a significant level of youth unemployment, as nearly half of the young population is unemployed. Thirty years after the end of Apartheid, South Africa is also still one of the most unequal countries in the world, with a Gini score of ****. The prominence of inequality in the country makes escaping unemployment and underemployment difficult. Japanese economic slowdown While Japan had the lowest unemployment rate out of all G20 nations, as well as the lowest youth unemployment rate out of the G20 nations, Japan’s economy is still facing many challenges. With an aging population, the total Japanese population is facing a rapid decline, meaning that it will struggle to have enough workers participating in the labor market. Despite this, Japan maintains strict immigration policies, limiting the chances for foreign workers to move to Japan. Moreover, Japan has the second lowest fertility rate out of the G7 nations and one of the lowest fertility rates globally, adding another challenge in addressing population shrinkage.

As of January 2024, there were 45.34 million active internet users in South Africa. According to the same report, close to 26 million internet users in the country used social media, around 42.8 percent of the total population. The future of internet usage in South Africa: projected growth and mobile dominance South Africa's digital population grew significantly during the last decade. In 2023, almost 44 million people were connected to the internet, up from around 25 million in 2013. Furthermore, the majority of the South African population, specifically 78.7 percent, utilized mobile devices to access the internet in 2022. This proportion will increase to over 90 percent by 2027. Additionally, the number of mobile internet users in South Africa was almost 47.8 million in 2022. Social media usage in South Africa: popularity and demographics The country's most popular social media platform during the third quarter of 2022 was Meta’s instant messaging application WhatsApp. Facebook and Instagram ranked second and third among South African internet users. Moreover, a closer look into the demographics of social media users in the country reveals that people between the ages of 25 to 34 years made up the highest share of users in South Africa.