As of December 2024, there were some ** million Facebook users in South Africa, accounting for **** percent of the population of the country. Overall, **** percent of users were aged 18 to 34 years, which represented the majority of users. Just *** percent of users were aged between 55 and 64 years.

This statistic shows the number of Facebook users in South Africa from 2017 to 2026. In 2026 the number of Facebook users in South Africa is expected to reach 35.92 million, up from 25.4 million users in 2020.

There were 33 267 400 Facebook users in South Africa in October 2025, which accounted for 53.5% of its entire population. The slight majority of them were women - 50.4%. People aged 25 to 34 were the largest user group (10 800 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 805 800.

In 2023, a survey was conducted in South Africa about the distribution of instant messaging applications among different provinces. This study found that Facebook was most popular in the Western Cape and North West provinces, which had a user rate of approximately ** percent each.

Most Facebook users in South Africa were between 25 and 34 years as of December 2024. Of those, men with Facebook accounts in this age group represented ** percent of the total users, against **** percent for women. Furthermore, South Africans aged 18-24 were the second largest group using Facebook, with more women than men.

In 2021, a survey was conducted in South Africa about the distribution Facebook users among different population groups. It found that Facebook users in the country were predominantly Black South Africans. The rate of users by this group was approximately ** percent. Furthermore, population group refers to the ethnicity of different groups which make up a country's population. In 2022, Black South Africans were the largest population group in the country, followed by the colored and white populations.

Millard and Bascerano (2016)describe privacy at its core as the right to be let alone and ascribe the breach thereof to constitute a crime with the potential award of damages to the victim. In South Africa, the Bill of Rights within the Constitution of the Republic of South Africa, 1996, affords privacy protection to every person.Nyoni and Velempini (2018)and Arzoglou et al. (2023)tendered that the rapid proliferation of innovative technologies has further intensified privacy concerns due to new opportunities for surveillance, tracking, detection and watching people.Kshetri and DeFranco (2020)note that the Cambridge Analytica privacy breach included the Facebook personal information of eighty-seven (87) million users that was used to profile and tailor advertisements to solicit votes for the intended political candidate. Similarly, numerous other social media platforms may be subject to similar risks and practices(Kshetri & DeFranco, 2020).Beigi and Liu (2020)are of the opinion that data breaches are an eventuality that must be pre-empted by both private and public organisations through the stringent implementation of information security measures and awareness programmes for staff and clients. The authors concede that stolen personal information can be used for identity theft and fraudulent financial transactions, resulting in personal losses, reputational harm and bad credit ratings for many people(Beigi & Liu, 2020).

This statistic provides information on the penetration of Facebook in South Africa from 2017 to 2026. In 2026, it is expected that roughly ** percent of the internet population in South Africa will be accessing the social network.

As of December 2024, **** percent of Facebook users in South Africa were women. Overall, there were roughly ** million users of Facebook in the country, accounting for **** percent of the total population. Additionally, Facebook was most popular with users aged 25 to 34 years.

The number of Facebook users in South Africa was forecast to continuously increase between 2024 and 2028 by in total **** million users (+***** percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Botswana and Lesotho.

South Africa Imports: FB: Meat and Fish data was reported at 288,212,435.000 ZAR in Oct 2018. This records an increase from the previous number of 245,005,353.000 ZAR for Sep 2018. South Africa Imports: FB: Meat and Fish data is updated monthly, averaging 153,329,043.000 ZAR from Jan 2009 (Median) to Oct 2018, with 118 observations. The data reached an all-time high of 307,639,397.000 ZAR in Oct 2012 and a record low of 66,542,168.000 ZAR in May 2010. South Africa Imports: FB: Meat and Fish data remains active status in CEIC and is reported by Department of Trade and Industry. The data is categorized under Global Database’s South Africa – Table ZA.JA015: Imports: incl BLNS: DTI: Harmonized System: by Commodity.

In 2021, a survey was conducted in South Africa about the distribution Facebook users among different living standard measures. This study found that the LSM * to * had the highest rate of users, with approximately ** percent.

The LSM tool divides the population into ** groups, ** being the highest living standard level and one being the lowest. The tool categorizes people according to their living standards with criteria such as ownership of major appliances. Consequently, it is used as an instrument to identify target markets for the distribution of consumer goods in a given country.

South Africa Capacity Utilization: 2010p: Mfg: Food and Beverages (FB) data was reported at 80.800 % in Aug 2018. This records a decrease from the previous number of 81.100 % for May 2018. South Africa Capacity Utilization: 2010p: Mfg: Food and Beverages (FB) data is updated quarterly, averaging 82.050 % from Nov 2003 (Median) to Aug 2018, with 60 observations. The data reached an all-time high of 85.500 % in Nov 2005 and a record low of 77.100 % in Feb 2004. South Africa Capacity Utilization: 2010p: Mfg: Food and Beverages (FB) data remains active status in CEIC and is reported by Statistics South Africa. The data is categorized under Global Database’s South Africa – Table ZA.B011: Capacity Utilization: New Business Register: 2010 Price.

South Africa Imports: FB: Tobacco data was reported at 370,037,700.000 ZAR in Oct 2018. This records an increase from the previous number of 203,937,080.000 ZAR for Sep 2018. South Africa Imports: FB: Tobacco data is updated monthly, averaging 163,225,251.500 ZAR from Jan 2009 (Median) to Oct 2018, with 118 observations. The data reached an all-time high of 390,430,245.000 ZAR in Dec 2017 and a record low of 72,372,476.000 ZAR in Mar 2011. South Africa Imports: FB: Tobacco data remains active status in CEIC and is reported by Department of Trade and Industry. The data is categorized under Global Database’s South Africa – Table ZA.JA015: Imports: incl BLNS: DTI: Harmonized System: by Commodity.

As of December 2024, there were nearly **** million Facebook Messenger users in South Africa, accounting for **** percent of the population. Overall, **** percent of users were women. The instant messaging app was most popular with 25 to 34 year olds, of which **** percent were women.

South Africa Business Survey: Wholesale: FB: Overall Profitability of Business data was reported at 74.000 % in Jun 2018. This records an increase from the previous number of 56.000 % for Mar 2018. South Africa Business Survey: Wholesale: FB: Overall Profitability of Business data is updated quarterly, averaging -13.000 % from Jun 2001 (Median) to Jun 2018, with 69 observations. The data reached an all-time high of 74.000 % in Jun 2018 and a record low of -92.000 % in Jun 2012. South Africa Business Survey: Wholesale: FB: Overall Profitability of Business data remains active status in CEIC and is reported by Bureau for Economic Research. The data is categorized under Global Database’s South Africa – Table ZA.S006: Business Survey: Wholesale.

South Africa Consumer Price Index (CPI): Weights: Rural: FB: Food: Fruits and Nuts data was reported at 0.700 Per 100 in 2025. South Africa Consumer Price Index (CPI): Weights: Rural: FB: Food: Fruits and Nuts data is updated yearly, averaging 0.700 Per 100 from Jan 2025 (Median) to 2025, with 1 observations. The data reached an all-time high of 0.700 Per 100 in 2025 and a record low of 0.700 Per 100 in 2025. South Africa Consumer Price Index (CPI): Weights: Rural: FB: Food: Fruits and Nuts data remains active status in CEIC and is reported by Statistics South Africa. The data is categorized under Global Database’s South Africa – Table ZA.I039: Consumer Price Index: Weights: Rural.

As of October 2025, India had the largest Facebook audience worldwide, with over 403 million users. To put this figure into perspective, if India’s Facebook user base were a country, it would rank as the third most populous nation globally. Besides India, three other markets had more than 100 million Facebook users each: the United States, Indonesia and Brazil. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.