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Africa Beauty And Personal Care Market Size 2024-2028

The Africa beauty and personal care market size is valued to increase USD 8.18 billion, at a CAGR of 8.51% from 2023 to 2028. Rising demand for anti-aging products will drive the Africa beauty and personal care market.

Major Market Trends & Insights

By Product - Skincare segment was valued at USD 4 billion in 2022
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 81.93 million
Market Future Opportunities: USD 8177.50 million
CAGR from 2023 to 2028 : 8.51%

Market Summary

The market is experiencing significant growth, fueled by increasing consumer awareness and disposable income. According to market research, the market value is projected to reach USD16.2 billion by 2025, expanding at a steady pace. This expansion is driven by the rising demand for anti-aging products and the emergence of beauty and personal care items with natural ingredients. Consumers are increasingly concerned about the potential adverse health effects of synthetic chemicals used in these products. As a result, companies are responding by introducing more natural alternatives, such as herbal extracts and essential oils. This shift towards natural ingredients is not only beneficial for consumers' health but also appeals to the growing eco-consciousness movement.
Despite these opportunities, the market faces challenges, including regulatory issues and supply chain complexities. Governments across Africa are implementing stricter regulations on cosmetics and personal care products, which can impact production costs and market entry. Additionally, the lack of a well-established supply chain for raw materials can hinder growth. In conclusion, the market is poised for continued expansion, driven by increasing consumer demand and the shift towards natural ingredients. However, companies must navigate regulatory challenges and complex supply chains to capitalize on this growth.

What will be the Size of the Africa Beauty And Personal Care Market during the forecast period?

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How is the Beauty And Personal Care in Africa Market Segmented and what are the key trends of market segmentation?

The beauty and personal care in Africa industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Skincare
  Hair care
  Color cosmetics
  Fragrances
  Others


Distribution Channel

  Offline
  Online


Consumer Demographics

  Mass Market Consumers
  Premium Product Consumers
  Men's Grooming
  Baby and Child-Specific Products


Geography

  Middle East and Africa

    Egypt
    Kenya
    South Africa

By Product Insights

The skincare segment is estimated to witness significant growth during the forecast period.

Amidst the growing consciousness towards personal care and beauty in Africa, the market continues to evolve, with skincare leading the charge. House of Tara International, a Nigerian brand, exemplifies this trend, boasting a strong presence through its specialized offerings for women of color. This surge in demand is driven by the unique skincare needs of African consumers, with natural ingredients like shea butter and baobab oil gaining popularity. In 2021, House of Tara reported a 30% increase in sales, underscoring the potential of this sector. Brands are also focusing on marketing campaign effectiveness, ethical sourcing practices, and sustainable beauty practices to meet evolving consumer preferences.

Skincare ingredient sourcing, distribution channel optimization, and brand loyalty programs are crucial elements in this dynamic landscape. The cosmetics manufacturing process is undergoing digital transformation, with e-commerce platform integration, product safety assessment, and cosmetic preservative systems becoming essential components. Consumer purchase behavior and preference research guide product formulation, from color cosmetics to haircare. The industry's future lies in innovation, with anti-aging skincare technology, fragrance compound development, and ingredient traceability systems shaping the market.

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The Skincare segment was valued at USD 4 billion in 2018 and showed a gradual increase during the forecast period.

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Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The African beauty and personal care market presents a significant growth opportunity for brands seeking to cater to the diverse con

The South Africa Cosmetics and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products, Cosmetics/Make-up Products), Category (Premium Products, Mass Products), Ingredient Type (Natural and Organic, Conventional/Synthetic), and Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Stores, and Others). The Market Forecasts are Provided in Terms of Value (USD).

The sales value of the beauty and personal care market in South Africa amounted to an estimated *** billion U.S. dollars in 2018. The South African beauty market was forecast to have a value of about **** billion U.S. dollars in 2024.

The Africa Cosmeceuticals Market is Segmented by Product Type (Skin Care, Hair Care, Oral Care, Lip Care, Others), Category (Conventional, Natural/Organic), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, Specialist Beauty Retailers & Pharmacies, Others), and Geography (South Africa, Nigeria, Egypt, Kenya, Morocco, Rest of Africa). The Market Forecasts are Provided in Terms of Value (USD).

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South Africa Personal Care Products Market Size 2025-2029

The personal care products market size in South Africa is forecast to increase by USD 1.6 billion at a CAGR of 5% between 2024 and 2029.

The Personal Care Products market is experiencing significant growth, driven by various trends and factors. One key trend is the increasing focus on Afrocentric requirements, as consumers seek products catering to their unique hair and skin needs. Another trend is the emergence of personal care products made with natural ingredients, reflecting a growing preference for healthier and more sustainable options. Makeup trends lean towards natural looks, emphasizing mental health and self-care. However, this market also faces challenges, including the availability of counterfeit personal care products, which undermine brand reputation and consumer trust.


These factors, among others, create a dynamic and evolving landscape for the Personal Care Products market. To delve deeper into the market's growth drivers, challenges, and opportunities, explore the comprehensive market trends and analysis report. Personalized skincare, sun care, hair styling, and unisex grooming are popular trends, as are luxury beauty, oral care, and hair growth products.

What will be the Size of the market During the Forecast Period?

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In the dynamic personal care market, skin health and beauty wellness continue to be top priorities for consumers. Aging gracefully is a key trend, with many seeking personalized beauty regimens to address individual concerns. Holistic beauty, inclusive beauty, and diversity in beauty are also gaining traction. Product efficacy is a major consideration, driving innovation in clean beauty and sustainable packaging. The skin microbiome is a growing area of focus, with consumers seeking out brands that prioritize ingredient transparency. Beauty tech, such as skincare routines guided by artificial intelligence, is on the rise.


Direct-to-consumer brands and refillable packaging are also popular choices among conscious consumers. Fragrance trends lean towards natural scents and essential oils. Hair health and hair care routines are also important, with a focus on holistic approaches and sustainable practices. Beauty trends continue to evolve, with a strong emphasis on product upcycling and eco-friendly practices. One notable trend is the increasing focus on health and wellness, leading consumers to seek out products with natural ingredients and fewer side effects.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Skincare products
  Haircare products
  Color cosmetics
  Oral care products
  Others


Price

  Budget
  Mid-Range
  Premium 


Geography

  Middle East and Africa

    South Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. Personal care products, encompassing various sizes and brands, are sold through both offline and online distribution channels. Offline sales include retail formats such as specialty beauty stores, hypermarkets, supermarkets, department stores, salons and spas, drugstores, and medical facilities. However, the revenue from offline channels has been experiencing a gradual decline due to the increasing trend of online shopping. To counteract this, manufacturers are expanding their physical presence in local and regional markets. Specialty stores remain the highest revenue generators within the retail sector due to their exclusive product offerings from diverse personal care brands and comprehensive product mix.
The beauty industry is witnessing a shift towards ethical sourcing, personalized fragrances, and personalized wellness, with beauty bloggers playing a significant role in influencing consumer preferences. Circular economy principles are gaining traction, with a focus on renewable resources and sustainable packaging. Digital marketing, social media, and wearable tech are transforming the industry, with virtual try-on, smart mirrors, and AI-powered beauty solutions becoming increasingly popular. Men's grooming and unisex products are on the rise, with fine hair, dry skin, thick hair, oily skin, sensitive skin, and hair loss being common concerns.
The market is highly competitive, with players offering organic ingredients, clinically proven formulas, and personalized nutrition to cater to diverse consumer needs. Wearable tech, dental floss, and body care products are also in demand. Online beauty retailers are gaining popularity, offering convenience and a wide range of products. Personalized su

The Middle East and Africa Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products, Cosmetics/Make-up Products), Category (Mass, Premium/Luxury), Ingredient Type (Conventional/Synthetic, Natural/Organic), Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, and More), and Geography (South Africa, Egypt, and More). The Market Forecasts are Provided in Terms of Value (USD).

Discover the booming South African cosmetics & personal care market! Explore its ZAR 40 billion valuation (2025), 4.62% CAGR, key drivers, trends, and leading brands. This comprehensive market analysis reveals growth opportunities and challenges in this dynamic sector. Recent developments include: September 2022: Revlon ColorSilk Hair Color introduced its inaugural mistake-proof hair color line in South Africa. The company rebranded this innovative product as "ColorSilk Beautiful Hair Color," boasting an enhanced formula that not only imparts vibrant color but also nurtures the hair, ensuring it remains healthy and vibrant., June 2022: Bulldog Skincare, a prominent British male grooming brand, officially expanded its product offerings to South Africa. Capitalizing on its tailored selection of skincare products designed specifically for male skin types, the brand has experienced a remarkable surge in popularity. This is primarily attributed to its affordable range crafted from premium natural ingredients., November 2021: The zero-waste personal care brand Bhuman unveiled an eco-friendly solution with the introduction of a water-activated powdered unisex hair wash. This strategic move reflects the brand's commitment to reducing its environmental footprint, especially in light of the widespread use of traditional liquid shampoos. The product is currently available in Malaysia, Hong Kong, and South Africa.. Key drivers for this market are: Increasing Awareness About the Importance of Skin Care & Personal Care, Growing Influence of Social Media and Digital Technology. Potential restraints include: Increasing Awareness About the Importance of Skin Care & Personal Care, Growing Influence of Social Media and Digital Technology. Notable trends are: Increasing Awareness About the Importance of Skin Care & Personal Care.

The South African cosmetics market dropped modestly to $403M in 2024, waning by -4.2% against the previous year. Overall, consumption continues to indicate a relatively flat trend pattern. Over the period under review, the market reached the peak level at $449M in 2016; however, from 2017 to 2024, consumption failed to regain momentum.

South Africa Cosmetics Market is estimated to grow at 5.1% CAGR during 2024 and 2031 due to the growing income and the changing lifestyles

In 2017, Unilever's share of the South African beauty and personal care market was **** percent. In the same year, the share of Procter & Gamble in South Africa's beauty and personal care market amounted to *** percent.

The size of the South Africa Cosmetics and Personal Care Products Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.62% during the forecast period. Cosmetics and personal care products are substances applied to the human body for cleansing, beautifying, promoting attractiveness, or altering appearance. Cosmetics include items like makeup, skin moisturizers, perfumes, lipsticks, nail polishes, shampoos, and deodorants. These products are primarily used to enhance or change the appearance of the face, skin, hair, and nails. Personal care products, a broader category, encompass cosmetics but also include items like toothpaste, mouthwash, and antiperspirants, which may have therapeutic claims. Some personal care products can be classified as both cosmetics and drugs, such as dandruff shampoos or fluoride toothpastes, due to their dual purposes of beautification and treatment. Recent developments include: September 2022: Revlon ColorSilk Hair Color introduced its inaugural mistake-proof hair color line in South Africa. The company rebranded this innovative product as "ColorSilk Beautiful Hair Color," boasting an enhanced formula that not only imparts vibrant color but also nurtures the hair, ensuring it remains healthy and vibrant., June 2022: Bulldog Skincare, a prominent British male grooming brand, officially expanded its product offerings to South Africa. Capitalizing on its tailored selection of skincare products designed specifically for male skin types, the brand has experienced a remarkable surge in popularity. This is primarily attributed to its affordable range crafted from premium natural ingredients., November 2021: The zero-waste personal care brand Bhuman unveiled an eco-friendly solution with the introduction of a water-activated powdered unisex hair wash. This strategic move reflects the brand's commitment to reducing its environmental footprint, especially in light of the widespread use of traditional liquid shampoos. The product is currently available in Malaysia, Hong Kong, and South Africa.. Key drivers for this market are: Increasing Awareness About the Importance of Skin Care & Personal Care, Growing Influence of Social Media and Digital Technology. Potential restraints include: Penetration of Counterfeit Products. Notable trends are: Increasing Awareness About the Importance of Skin Care & Personal Care.

Discover the booming South African professional skincare market! This in-depth analysis reveals a ZAR 2 billion market in 2025, projected to reach ZAR 3.5 billion by 2033, driven by rising incomes and demand for premium products. Explore market trends, key players, and growth opportunities in this dynamic sector. Recent developments include: March 2023: Byoma announced its plans to launch Moisturising Gel Cream SPF 30. According to the brand's website, this product is ultra-effective as it is claimed to be a deeply hydrating and non-greasy SPF 30 daily moisturizer. Further, this product is claimed to be the ultimate blend of sun care, barrier care, and skincare., March 2023: Tatcha announced the launch of its new product, The Silk Serum. The company claims that it is a wrinkle-smoothing formula with a retinol alternative. Further, the company claims that the product is visibly firm, boosts radiance, and supports collagen-depleted skin while hydrating and reducing redness., February 2023: Benefit Cosmetics announced the launch of six skincare products focusing on erasing pores. The collection includes six products which include two masks, two cleansers, a toner, a moisturizer, and a cleansing tool., February 2022: Environ Skin Care (Pty) Ltd launched a new product called Focus Care yYouth+ 3DSynerge filler creme. This cream is specifically formulated to target the visible signs of aging, such as lines, wrinkles, and loss of volume, to reveal smoother, firmer,.and naturally fuller-looking skin. By using advanced ingredients, the product helps to rejuvenate and restore the skin's natural firmness and elasticity, resulting in a more youthful and radiant appearance.. Notable trends are: Growing Aging Population is Accelerating the Growth of Professional Skin Care Products.

In South Africa, online consumers of beauty and health care products gave insight to their purchase frequency in 2022. The vast majority, at almost ** percent, purchased their products online once a month, while a quarter of respondents admitted they order beauty items online *** or ***** times a month. Only around *** percent of e-shoppers purchase their products via the internet more frequently, placing online orders for beauty and health care goods at least once a week.

South Africa Black Beauty Market Size, Share, Growth & Trends 2025–2033
Report Scope:

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Analysis of Africa's cosmetics market, forecasting growth to 870K tons and $5.1B by 2035. Covers consumption, production, trade, key countries, and product segments with data on Nigeria, Egypt, South Africa, and Cote d'Ivoire.

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The global cosmetics market size is projected to grow from USD 329.43 billion in 2025 to USD 519.15 billion by 2033, exhibiting a CAGR of 5.83%.
Report Scope:

According to a survey on the global popularity of South Korean beauty products in 2019, around **** percent of respondents in South Africa stated that K-beauty is very popular in their country. The same survey revealed that K-beauty was most popular in Southeast Asian countries including Vietnam, Malaysia, Indonesia, and Thailand.

In 2025, the country with the largest year-over-year (YoY) traffic growth in the online beauty and cosmetics industry was South Africa, at around ** percent. Saudi Arabia was in second place with YoY growth of ** percent, followed by Argentina and Chile at ** and ** percent, respectively.