The South African wine market rose to $3.1B in 2024, picking up by 1.7% against the previous year. In general, the total consumption indicated a moderate increase from 2012 to 2024: its value increased at an average annual rate of +4.1% over the last twelve years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +82.3% against 2016 indices.

In 2022, the total sales made from South African wine amounted to **** billion South African rand (around *** billion U.S. dollars). Local sales accounted for the majority portion of sales, which were more than double the sum brought in from exports at **** billion South African rand (approximately *** billion U.S dollars).

The Middle East and Africa Wine Market Report is Segmented by Product Type (Fortified Wine, Still Wine, Sparkling Wine, Others), Colour (Red Wine, White Wine, Rose Wine), Price Range (Mass, Premium), End User (Men, Women), Distribution Channel (On-Trade, Off-Trade), and Geography (South Africa, Saudi Arabia, United Arab Emirates, Nigeria, Egypt, Morocco, Turkey, and More). The Market Forecasts are Provided in Terms of Value (USD).

As of 2019, the production of wine in South Africa amounted to roughly 973.6 million gross liters, up from 960.2 million gross liters in the year before. Overall, the production of wine followed an upward trend, with some fluctuations. A few major dips in the volume of wine produced were registered, possibly because of bad weather.

As of 2023, the estimated consumption of wine in South Africa slightly decreased to *** million hectoliters, a minimal *** percent drop from its record high level of *** million hectoliters recorded in the previous year. A major reduction in the wine consumed was registered in 2020, with *** million hectoliters. This was mostly due to the effects of numerous COVID-19 related alcohol bans in the country, which then continued to have an impact on the consumption of alcohol in the first few months of 2021.

Analysis of Africa's wine market, including consumption, production, import, and export trends from 2013-2024, with forecasts to 2035. Covers key countries like South Africa, Cote d'Ivoire, and Morocco, and provides data on market value, volume, and growth rates.

Pinotage Wine Market Outlook

According to our latest research, the global Pinotage wine market size reached USD 1.94 billion in 2024, reflecting robust demand across both established and emerging economies. The market is projected to expand at a CAGR of 6.1% from 2025 to 2033, reaching an estimated USD 3.29 billion by 2033. This growth trajectory is primarily fueled by increasing global wine consumption, the rising popularity of unique varietals, and expanding consumer awareness of South African wines, particularly Pinotage. The market’s steady growth is underpinned by evolving consumer preferences and the premiumization trend in the wine industry.

One of the primary growth factors driving the Pinotage wine market is the rising global appreciation for distinctive and regionally specific wine varietals. Pinotage, a grape variety indigenous to South Africa, has gained international recognition for its bold flavors and unique profile. Wine enthusiasts and sommeliers are increasingly seeking out new experiences, leading to a surge in demand for wines that offer a departure from traditional European varietals. This trend is further amplified by the growth of wine tourism in South Africa, which has successfully showcased Pinotage as a flagship product. The narrative of provenance and authenticity resonates strongly with millennial and Gen Z consumers, who are actively shaping the future of wine consumption.

Another significant growth factor is the ongoing premiumization of the wine sector. Consumers are demonstrating a willingness to spend more on high-quality, limited-production wines, and Pinotage is well-positioned to capitalize on this trend. Producers have responded by investing in vineyard management and winemaking techniques that enhance the quality and complexity of their offerings. This focus on quality has led to a proliferation of premium and super-premium Pinotage wines, which command higher price points and contribute disproportionately to market value growth. Additionally, the expansion of distribution channels, particularly online retail platforms, has made it easier for consumers worldwide to access a diverse range of Pinotage wines, further fueling market expansion.

Sustainability and ethical production practices are also playing a pivotal role in the growth of the Pinotage wine market. Modern consumers are increasingly conscious of environmental impact and social responsibility in their purchasing decisions. South African wineries have embraced sustainable viticulture, fair labor practices, and eco-friendly packaging, which not only enhance brand reputation but also open doors to export markets with stringent import requirements. Certifications such as Fairtrade and organic labeling have become valuable differentiators in crowded retail spaces, attracting ethically minded customers and reinforcing Pinotage’s position in the global wine landscape.

From a regional perspective, the Asia Pacific and North America markets are emerging as key growth engines for Pinotage wine. While Europe remains a traditional stronghold for wine consumption, the increasing affluence and evolving lifestyles in Asian economies are driving new demand for imported wines, including Pinotage. North America, particularly the United States, is witnessing a surge in interest for South African wines, supported by a vibrant wine culture and a growing base of adventurous consumers. Strategic marketing campaigns, participation in international wine fairs, and collaborations with global distributors are enabling South African producers to penetrate these lucrative markets and diversify their customer base.

Product Type Analysis

The Pinotage wine market is segmented by product type into Red Pinotage Wine, Rosé Pinotage Wine, Sparkling Pinotage Wine, and Others. Red Pinotage wine dominates the market, accounting for over 70% of global sales in 2024. This dominance is attributed to the grape’s inherent characteristics, which lend themselves to the production o

Forecast: Wine Production in South Africa 2022 - 2026 Discover more data with ReportLinker!

USD 3.83 Million in 2024; projected USD 4.93 Million by 2033; CAGR 2.79%.

In 2023, the export value of wine from South Africa amounted to around *** million U.S. dollars. This was a decrease compared to the previous year, when the exports were valued at about *** million U.S. dollars. During the reviewed period, the value of wine exports was highest in 2013 at nearly *** million U.S. dollars. South African wine sales  In 2022, the total sales made from South African wine amounted to about *** billion U.S. dollars. Local sales accounted for the majority portion of sales. The United Kingdom was the leading importer of South African wine, followed by Germany. Collectively, wine exports and local sales contribute significantly to the country’s gross domestic product and provide jobs for thousands of people. Wine tourism in South Africa  Wine tourism in South Africa has arisen as a lucrative area for special-interest tourism, which is an additional benefit to the country’s wine industry and economy. Although most wine tourists in 2022 were locals, the lesser number of foreign tourists were more likely to spend a sizable amount on wine per person. This provides an additional source of income for micro wine farms and especially assists them with staying afloat.

In 2024, the South African sparkling wine market decreased by -7.4% to $325M, falling for the second year in a row after two years of growth. Overall, the total consumption indicated pronounced growth from 2012 to 2024: its value increased at an average annual rate of +2.7% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -13.0% against 2022 indices.

Forecast: Wine Market Size Volume in South Africa 2022 - 2026 Discover more data with ReportLinker!

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Organic Wine Market Size 2025-2029

The organic wine market size is forecast to increase by USD 7.35 billion at a CAGR of 10.4% between 2024 and 2029.

The market exhibits significant growth potential, driven by the increasing trend of organic wine tourism and the expanding distribution of organic wines through duty-free retail stores. Consumers' growing preference for healthier and sustainable food and beverage options fuels the demand for organic wines. However, regulatory hurdles impact adoption, as organic wine production and certification require adherence to strict regulations. Volatile fuel prices pose challenges to the supply chain, increasing production costs and affecting the competitiveness of organic wines in the market. To capitalize on the market opportunities, companies should focus on innovation, such as developing new organic wine varieties and exploring alternative distribution channels.
Effective supply chain management and strategic partnerships with retailers and distributors can help mitigate the impact of fuel price volatility and regulatory complexities. By addressing these challenges and leveraging the market trends, companies can establish a strong presence in the market and meet the growing demand for organic and sustainable beverage options.

What will be the Size of the Organic Wine Market during the forecast period?

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The market in the US is experiencing significant growth due to increasing consumer interest in healthier and more natural beverage options. Unlike conventional wines, which may contain pesticides, herbicides, and chemical fertilizers, organic wines are produced using organic vineyards and natural processes. This includes the use of fungicides derived from natural sources, such as sulfur, and natural yeasts for fermentation. Red and white organic wines, including those vinified from grapes, are gaining popularity among consumers. E-commerce platforms and aluminum cans have made organic wine more accessible to a wider audience, contributing to the market's expansion. The wine business is responding by introducing new flavors and expanding their organic offerings to bakery goods, restaurants, and other food service industries.
However, organic certification remains a crucial factor for consumers, ensuring that the wine they purchase meets specific standards. While glass bottles have traditionally been the container of choice for organic wine, the shift towards aluminum cans offers advantages in terms of sustainability and convenience. Overall, the market is poised for continued growth as consumers prioritize health and naturalness in their food and beverage choices.

How is this Organic Wine Industry segmented?

The organic wine industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Organic still wine
  Organic sparkling wine


Distribution Channel

  Offline
  Online


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Product Insights

The organic still wine segment is estimated to witness significant growth during the forecast period.

Organic still wine, a popular and widely consumed alcoholic beverage type, is produced by fermenting grape juice without the addition of bubbles. Red wine and rose wine are among the most preferred still wine varieties. The color of still wine depends on the amount of color extracted from grape skins during processing. Major rose wine producers include France, Spain, the US, and Italy. The organic still wine market is experiencing growth due to the availability of diverse flavors infused through spices and fruit aromas. For example, Emiliana Organic Vineyards offers Vigno Carignan, a purplish-red wine with aromas of black fruits like blueberries and plums.

E-commerce platforms have made it easier for consumers to purchase organic still wines, expanding market reach. Organic vineyards, committed to naturalness, avoid using pesticides, herbicides, and chemical fertilizers, ensuring healthier grapes. Glass bottles and aluminum cans are popular packaging options for organic still wines, preserving the wine's taste and freshness. Restaurants and hotels are increasingly incorporating organic still wines into their menus, catering to the growing consumer interest. Ingredients like sulfur and fungicides are used minimally in organic wine production, while wild and natural yeasts are employed for fermentation. Organic certification ensures the authenticity and quality of organic still wines.

Organic food establishments, bars, and clubs promote organic still wines as spe

The original source for the data is the online publisher Top Wine SA. The are well-established experts and collect data from various expert sources within the South African Wine market and keep track of the best wines based on local as well as international judges. This data was published in 2023.

Top Wine SA – Top SA Wine Ratings https://topwinesa.com/top-sa-wines-and-cellars/top-sa-wine-ratings/

The original dataset provides the following description regarding categories:

“Prices are given in South African rand (R) per standard bottle size (750ml), unless stated otherwise, and are inclusive of VAT – prices as supplied by the producers, or approximate retail prices in South Africa if the producers are closed to the public – top wines may well be ‘sold out’ or increase in price after a stellar rating.

Note: AW = Auction Wine, EXP = Export Only, MC = Museum Class (typically ‘sold out’ at the winery, assessed to gauge development or longevity), and OL = Own Label (exclusive to particular retailer(s), not available from the producer).”

I removed these categories because my focus is on what the average South African consumer is paying for.

Wine that is export only is automatically excluded from this this case. As is Museum Class and Auction Wine. Although some Own Label wines were not too difficult to find, I was not able to find all of them so for this reason I have excluded these.

Below I have listed how many in each of these particular categories there were, before removing them.

• AW: 8 • EX: 21 • MC: 4 • OL: 16

The Process I manually copied the data from the TOP SA wines website at this address: https://topwinesa.com/top-sa-wines-and-cellars/top-sa-wine-ratings/

I added in an extra column for Category and Second Category. And assigned the relevant category to each one.

I cleaned up the data which involved sorting and deleting unnecessary rows. There were blank cells in some columns as some wines had more than one award. I removed the any additional awards as the focus of this data set is that there are the wines, vintages, and prices that consumers are paying for, for award-winning South Africa wine (as opposed to the particular award that won).

Then I deleted all entries of the categories mentioned above (AW, EX, MC, OL).

The prices were entered as text with the letter “R”. I used a formula in excel to remove the letter “R” from the price column so that the price could be stored as a number.

=IF(ISNUMBER(VALUE(SUBSTITUTE(B2,"R ",""))), VALUE(SUBSTITUTE(B2,"R ","")), "")

I wanted to have the vintage as its own column. So I used a formula to extract the numbers from the wine names provided. For most of the entries, the year was the only number in the name. For those entries that had additional numbers in the name, I manually fixed those cases.

=IFERROR(VALUE(TEXTJOIN("", TRUE, IF(ISNUMBER(--MID(A2, ROW(INDIRECT("1:" & LEN(A2))), 1)), MID(A2, ROW(INDIRECT("1:" & LEN(A2))), 1), ""))), "")

Forecast: Wine Consumption Per Capita in South Africa 2022 - 2026 Discover more data with ReportLinker!

The global Chenin Blanc wine market is poised for significant expansion, projected to reach a substantial market size of approximately $1.2 billion in 2025, exhibiting a robust Compound Annual Growth Rate (CAGR) of around 6.5% during the forecast period of 2025-2033. This growth is fueled by a confluence of factors, including increasing consumer appreciation for its versatility, a growing demand for premium and artisanal wines, and the expanding global reach of key producing regions. The inherent adaptability of Chenin Blanc, which can be crafted into a spectrum of styles from bone-dry to lusciously sweet and effervescent sparkling wines, allows it to cater to diverse palates and occasions. This inherent flexibility is a primary driver, encouraging its adoption across various market segments. The "Food Service" segment is expected to lead the charge, with restaurants and hospitality establishments increasingly featuring Chenin Blanc on their wine lists due to its excellent food-pairing capabilities. Similarly, the "Retail" segment is witnessing heightened consumer interest, driven by innovative marketing campaigns and the availability of a wider range of price points and regional varietals. Several key trends are shaping the trajectory of the Chenin Blanc wine market. There's a noticeable shift towards exploring and appreciating Chenin Blanc from regions beyond its traditional stronghold in the Loire Valley, France. South Africa, in particular, is emerging as a major player, offering high-quality Chenin Blanc at competitive prices, thereby democratizing access to this varietal. The rising popularity of "Off-Dry" and "Sweet" styles, influenced by global taste preferences for wines with a touch of residual sugar, is another significant trend. Furthermore, the growing consumer consciousness around sustainable viticulture and winemaking practices is benefiting producers who prioritize eco-friendly methods. While the market exhibits strong growth potential, certain restraints exist. These include intense competition from other white wine varietals and the potential for supply chain disruptions, particularly for smaller producers. However, the overarching positive market sentiment, driven by innovation and expanding consumer engagement, suggests a bright future for Chenin Blanc wine globally.

Forecast: Wine Consumption in South Africa 2022 - 2026 Discover more data with ReportLinker!

The size of the MEA Wine Industry market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.32% during the forecast period. Recent developments include: In December 2021, Nigerian pharmacists launched new wine brands in Nigeria. He partnered with leading wine makers in France to produce Princi wines like Princi Pinal, Princi Merlot, and Princi Cabernet Sauvignon for the Nigerian market., In April 2021, South Africa's Birthmark of Africa Wines launched its new collection. The new collection includes Brut Chardonnay MCC - Méthode Cap Classique; Heritage Premium Red Blend; Heritage Premium White Blend; Premium Chardonnay; Premium Chenin Blanc; Premium Merlot; Premium Pinotage; and Premium Pinotage Rose., In April 2020, Spinneys Liquor, part of the MMI group, also launched its own home delivery service for wine, beer, and spirits in Abu Dhabi.. Key drivers for this market are: Increasing Focus on Maintaining Health and Well-Being, Launching Supplements For Specific Purposes and Targeted Population. Potential restraints include: Supplement Consumption and Their Side-effects, Inclination Towards Substitute Products. Notable trends are: Changing Lifestyle and Consumption Habits of Wine.

USD 240.48 Million in 2024; projected USD 615.43 Million by 2033; CAGR 11.09%.

Explore the booming Dry White Wine market: Key insights into market size, drivers, trends, restraints, and regional growth from 2019-2033. Discover opportunities in still and sparkling wines for daily meals, social occasions, and more.