The South Korea market size for bath products reached a value of more than USD 350.00 Million in 2024. The South Korea bath products industry is expected to grow at a CAGR of 2.10% between 2025 and 2034 to reach value of around USD 430.85 Million by 2034.

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Baby Bath Products Market Size 2025-2029

The baby bath products market size is forecast to increase by USD 3.19 billion, at a CAGR of 7.2% between 2024 and 2029.

The market is witnessing significant growth driven by the trend towards innovation and portfolio extension, leading to product premiumization. Companies are focusing on enhancing their product offerings with advanced features and higher quality materials to cater to the evolving needs of consumers. For instance, the introduction of multifunctional bath products and bath kits, which combine bathtubs, toys, and other accessories, is gaining popularity. However, the market faces a notable challenge due to the global decline in birth rates, which may impact the demand for baby bath products. Simultaneously, initiatives by governments and non-governmental organizations (NGOs) in developing markets about hygiene are fostering increased product penetration. Despite this, opportunities exist for companies to capitalize on the trend towards sustainable and eco-friendly products.
For example, the increasing awareness of the potential health risks associated with traditional baby bath products containing harsh chemicals is driving demand for natural and organic alternatives. Additionally, the integration of technology into baby bath products, such as smart tubs with temperature control and water level indicators, offers potential for differentiation and added value. Companies can navigate these challenges by focusing on product innovation, sustainability, and catering to the evolving needs and preferences of consumers. These efforts aim to address the needs of growing populations and improve accessibility to essential child care goods.

What will be the Size of the Baby Bath Products Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In the dynamic baby product market, baby shower gifts continue to be popular purchases for expectant parents. However, as babies grow into toddlers, the focus shifts towards toddler skincare, addressing unique skin conditions and irritations. Understanding baby product psychographics is crucial for brands seeking to innovate and differentiate. Baby product formulation and ingredient transparency are key trends, with certifications like organic and hypoallergenic gaining traction. With the rise of e-commerce platforms and increasing internet penetration, customers have easy access to a wide range of baby care products, including baby body washes, cleansing gels, and moisturizers.
Baby product testing and revenue growth are ongoing priorities for companies, with a focus on design that addresses baby skin conditions, allergies, hair growth, and hair loss. Infant skincare and baby care products remain staples, with hair products gaining increasing attention. Baby product labeling and distribution networks are also critical components of a successful business strategy. Pricing strategies vary, from premium offerings to budget-friendly options, catering to diverse demographics. Baby product sales are driven by retail channels, both physical and ecommerce, while effective marketing and branding are essential for standing out.

How is this Baby Bath Products Industry segmented?

The baby bath products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Bath soaps and washes
  Shampoos and conditioners
  Bath accessories


Distribution Channel

  Offline
  Online


Formulation

  Conventional
  Natural


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The bath soaps and washes segment is estimated to witness significant growth during the forecast period. The Baby Products market encompasses a range of items designed for infant care during bath time. Safety standards are paramount, ensuring baby nail clippers are safe and easy to use, diaper cream shields sensitive skin, and lotions provide gentle cleansing for sensory play. Bath sets offer convenience with pump dispensers, bath toys, and water temperature control. Natural ingredients, clinically tested, are increasingly preferred for baby essentials such as powder, sun protection, hair care, and skincare routine products. Bath soaps, body wash, and bubble washes are popular, with a rise in demand due to brand awareness and the preference for natural and organic options.

Non-medicated bath soaps and washes cater to budget-conscious consumers, while medicated varieties are prescribed for specific skin conditions. Bath access

Bath and Shower Products (Personal Hygiene) Market in South Korea – Outlook to 2025; Market Size, Growth and Forecast Analytics (updated with COVID-19 Impact) is a broad level market review of Bath & Shower Products market in South Korea. Read More

Bath & Shower Products (Personal Hygiene) Market in South Korea – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Bath & Shower Products market in South Korea. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Bath & Shower Products and its variants Liquid Bath Products, Other Bath Products, Shower Products. Read More

South Korea will grow over 8.53% CAGR by 2030, with rising investment in elder tech, national pension support, and private facility expansion.

The size of the South Korea Cosmetics Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 5.22% during the forecast period. Cosmetics are products applied to the body, especially the face, to enhance or alter appearance. They include a wide range of items such as makeup (lipstick, mascara, foundation), skincare products (moisturizers, cleansers), and hair care products (shampoos, conditioners). Cosmetics can be derived from natural sources or synthetically created. Their primary purposes are to beautify, cleanse, and protect the skin. For example, foundation evens out skin tone, while mascara enhances eyelashes. Skincare cosmetics like moisturizers help maintain skin hydration and health. Additionally, cosmetics can conceal blemishes and highlight features, contributing to personal grooming and confidence. Recent developments include: January 2022: The L'Oréal Group introduced Colorsonic and Copyright, two cutting-edge innovations in beauty technology for customers and hairstylists. Both are portable, light devices with color applications. Colorsonic is for consumer use and Copyright for hair salons., September 2022: Amorepacific announced the acquisition of a luxury clean beauty brand Tata Harper, a pioneer in natural luxury skin care. By acquiring the brand, Amorepacific will expand its products in the Americas and Europe., May 2021: Amorepacific launched a customized bath bomb service called 'Bathbot'. Customers can choose 14 types of bath bombs with different flavors and fragrances. The service will be available in Amore stores at various locations in Korea.. Key drivers for this market are: Aggressive Marketing and Strategic Investments by Key Players, Growing Prevalence of Smokeless Tobacco Supported By Growth in Production of Tobacco. Potential restraints include: Stringent Government Regulations Leading to Ban on Smokeless Tobacco. Notable trends are: Growing Demand for Halal Cosmetics.

South Korea Bathroom Fittings market Size, Share, Trend & Market Analysis By Type, By Distribution Channel, By End User, Competition, Forecast & Opportunities.

Bath Bomb Market Outlook

According to our latest research, the global bath bomb market size reached USD 1.65 billion in 2024, driven by increasing consumer interest in self-care and wellness products. The market is experiencing a robust growth rate, registering a CAGR of 7.2% from 2025 to 2033. By the end of the forecast period in 2033, the bath bomb market is anticipated to reach a value of USD 3.09 billion. Growth in this sector is primarily fueled by rising demand for natural and organic personal care products, as well as the proliferation of e-commerce platforms that make these products more accessible to a global audience.

One of the primary growth factors in the bath bomb market is the significant shift in consumer preferences toward natural and organic ingredients. Consumers are increasingly aware of the potential adverse effects of synthetic chemicals on skin health, prompting them to seek out products that contain plant-based, non-toxic, and eco-friendly ingredients. This trend is particularly prevalent among millennials and Gen Z consumers, who are driving the demand for organic and cruelty-free bath bombs. The market has responded with a proliferation of products featuring essential oils, natural colorants, and biodegradable packaging, aligning with the growing emphasis on sustainability and ethical consumption. This movement toward cleaner beauty products is expected to remain a core driver of market expansion over the next decade.

Another key factor contributing to the growth of the bath bomb market is the increasing focus on self-care and wellness routines. The global wellness industry has seen a surge in popularity, with consumers prioritizing mental health, relaxation, and stress relief. Bath bombs, with their aromatic and effervescent properties, have become a staple in home spa experiences. The COVID-19 pandemic further accelerated this trend, as people sought ways to replicate spa-like treatments at home. As a result, manufacturers have been innovating with new formulations, scents, and added benefits such as CBD infusion and skin-nourishing minerals. These product enhancements cater to a broad spectrum of consumer needs, from relaxation and aromatherapy to skin hydration and rejuvenation, thereby expanding the market’s appeal.

The rapid growth of e-commerce and digital marketing has also played a pivotal role in boosting the bath bomb market. Online platforms have democratized access to a wide range of bath bomb varieties, allowing consumers to easily compare products, read reviews, and make informed purchasing decisions. Social media influencers and beauty bloggers have further amplified the popularity of bath bombs by showcasing their aesthetic appeal and experiential value. In addition, subscription box services and direct-to-consumer brands have leveraged digital channels to build loyal customer bases. This digital transformation has not only increased market penetration but also enabled smaller brands to compete effectively with established players, fostering a dynamic and competitive marketplace.

Regionally, North America and Europe currently dominate the bath bomb market, accounting for a significant share of global revenue. These regions benefit from high consumer awareness, advanced retail infrastructure, and a strong presence of leading personal care brands. However, the Asia Pacific region is emerging as a high-growth market, driven by rising disposable incomes, urbanization, and a growing middle-class population. Countries such as China, Japan, and South Korea are witnessing increased adoption of premium bath and body care products, supported by evolving beauty standards and a burgeoning wellness culture. Latin America and the Middle East & Africa are also showing promising growth, albeit from a smaller base, as consumers in these regions become more exposed to global beauty and wellness trends.

Product Type Analysis

The bath bomb market is segmented into several product types, including organic, synthetic, CBD-infused, glitter, and others. O

The South Korea ceramic sanitaryware market, valued at approximately $500 million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) exceeding 3% from 2025 to 2033. This expansion is fueled by several key drivers. Firstly, rising disposable incomes and increasing urbanization are leading to higher demand for improved home amenities, including high-quality ceramic sanitaryware. Secondly, a growing focus on hygiene and sanitation, particularly post-pandemic, is driving consumer preference for modern, durable, and easy-to-clean ceramic products. Furthermore, the South Korean government's investment in infrastructure development and housing projects contributes to the market's growth trajectory. However, the market faces challenges, including fluctuating raw material prices and increasing competition from imported sanitaryware, primarily from China. Despite these restraints, the market segmentation reveals promising opportunities. Segments such as high-end designer sanitaryware and eco-friendly, water-saving products are experiencing particularly strong growth. Key players like Corona, Acrofluid, Jaquar Group, American Standard, HSIL Limited, Saturn, CERA Sanitaryware Limited, Compass, Koalar Sanitaryware, and Roca are strategically positioning themselves to capitalize on these trends, focusing on innovation, design, and brand building. The market's historical growth (2019-2024) likely mirrored the overall economic trends of South Korea, showing steady, if not spectacular, growth. This relatively stable historical performance underpins the projected CAGR for the forecast period. The future of the South Korean ceramic sanitaryware market appears bright, particularly considering the ongoing focus on sustainable practices. The market is expected to see further consolidation, with larger players acquiring smaller competitors or expanding their product lines. Innovative technologies focusing on water conservation and smart bathroom solutions will play a crucial role in shaping future market dynamics. While price sensitivity remains a factor, the increasing trend towards premiumization suggests a significant segment of consumers is willing to pay a premium for high-quality, durable, and aesthetically pleasing ceramic sanitaryware. Overall, the market exhibits a favorable outlook, with continued growth driven by robust consumer demand, infrastructure development, and the innovative strategies adopted by key market players. Key drivers for this market are: The Rapid Urbanization And Changing Lifestyle Have Resulted In An Increase In The Need For Disposable Tableware, Growing Food Service Industry is Driving the Market. Potential restraints include: The Use Of Single-Use Plastic Products Is Subject To Strict Government Regulations., High Cost of Eco-Friendly Products and Limited Reusability. Notable trends are: Growth in Construction Sector Driving the Demand for Sanitary Ware in South Korea.

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

Smart Bath Bomb Market Outlook

According to our latest research, the Global Smart Bath Bomb market size was valued at $420 million in 2024 and is projected to reach $1.15 billion by 2033, expanding at a robust CAGR of 11.7% during the forecast period of 2025–2033. This impressive growth trajectory is largely attributed to the rising consumer inclination toward personalized, tech-enabled self-care experiences, which is driving demand for innovative bath products that combine wellness, entertainment, and connectivity. The integration of smart features such as Bluetooth connectivity, app control, and LED-embedded designs is revolutionizing traditional bath rituals, transforming them into immersive and interactive wellness experiences. As consumers increasingly prioritize holistic well-being and seek novel ways to enhance their daily routines, the smart bath bomb market is poised for significant expansion across both developed and emerging markets.

Regional Outlook

North America holds the largest share in the global smart bath bomb market, accounting for approximately 38% of total revenue in 2024. The region’s dominance can be attributed to a mature personal care and wellness industry, high consumer disposable incomes, and a strong culture of early adoption of innovative home and beauty technologies. The United States, in particular, leads the charge with a proliferation of premium and niche brands, robust e-commerce infrastructure, and a tech-savvy consumer base eager to experiment with connected self-care products. Regulatory clarity, established distribution networks, and a growing focus on wellness and relaxation at home have further cemented North America’s leadership position in the market. Additionally, partnerships between beauty technology startups and established retail chains have accelerated product accessibility and consumer awareness.

Asia Pacific is projected to be the fastest-growing region in the smart bath bomb market, with a forecasted CAGR exceeding 14.2% through 2033. This rapid expansion is underpinned by rising urbanization, a burgeoning middle class, and increasing adoption of smart home and wellness devices in countries such as China, Japan, and South Korea. The region’s youthful population, combined with a growing emphasis on self-care, digital connectivity, and experiential luxury, is fueling demand for technologically advanced bath products. Strategic investments by multinational beauty and tech companies, along with the proliferation of online retail platforms, are making smart bath bombs more accessible to consumers across urban and semi-urban areas. Aggressive marketing campaigns, influencer collaborations, and innovative product launches tailored to local preferences are further accelerating market penetration in Asia Pacific.

In emerging economies across Latin America, the Middle East, and Africa, the smart bath bomb market is at a nascent stage but exhibits significant growth potential. Adoption is currently hindered by factors such as limited consumer awareness, lower purchasing power, and infrastructural challenges, particularly in rural areas. However, rising urbanization, increasing internet penetration, and evolving lifestyle aspirations are gradually driving demand for premium and tech-enabled personal care products. Localized marketing strategies, affordable product variants, and partnerships with regional retailers are helping brands overcome initial barriers and tap into these untapped markets. Policy reforms aimed at supporting digital transformation and wellness innovation, along with growing interest in sustainable and eco-friendly formulations, are expected to further boost adoption in these regions over the next decade.

Report Scope

Korea Cosmetic Market Size, Trends and Insights By Product Type (Skincare, Moisturizers, Cleansers, Toners, Essences, Ampoules/Serums, Masks, Others, Makeup, Face Makeup, Eye Makeup, Lip Makeup, Blush and Contour, Others, Bath and Shower, Shower Gels, Soaps, Others, Hair Care, Shampoos and Conditioners, Treatments and Masks, Styling Products, Others), By Gender (Male, Female), By Price Range (Premium Product, Mass Products), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmacies/Drug Stores, Online Retail Channels, Others), and By Region - Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2024–2033.

Reports Description

As per the current market research conducted by CMI Team, the Korea Cosmetic Market is expected to record a CAGR of 7.8% from 2024 to 2033. In 2024, the market size is projected to reach a valuation of USD 5,178.3 Million. By 2033, the valuation is anticipated to reach USD 10,218.1 Million.

As the most progressive and ever-changing, the market for Korean cosmetics is perfecting itself on the global stage. It covers skin care, makeup, hair care and body care products, placing high weight on high quality skin care products and multifunctional items. Companies like Amorepacific and LG Household & Health Care are the market movers due to constant R&D, online marketing and global growth.

Many forces, including clean and natural beauty, sustainability, and wellness, are influencing the market. Focus on unique ingredient and technology satisfies the consumer’s demand for effective and high performance beauty products.

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product market has been steadily increasing over recent years, and forecasts suggest a substantial growth trajectory in the upcoming period.

The South Korea Denim Jeans Market is expected to grow with more than USD 6% from 2024 to 2029, urban chic.

The size of the South Korea Ceramic Sanitaryware Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of > 3.00% during the forecast period. Ceramic sanitaryware forms an essential component of a modern bathroom, be it toilets, sinks, washbasins, bidets, and bathtubs. Many of these sanitary articles are ceramic in nature, such as porcelain and clay, which are durable and elegant with the merits of hygiene. Ceramics demonstrate that characteristic resistance to stain marks, scratches, bacteria, and other such contamination and are liked by all for use in living spaces and commercial applications as well. The South Korean ceramic sanitaryware market has remained relatively stable owing to the general tendency of such a market having continuously grown over the years in South Korea. Growth in the market is driven by increased urbanization, rising incomes, and a greater focus on home improvement as well as remodeling. Recent developments include: On January 21, 2021, Roca Group acquired a 75% stake in Roya Group, a bathroom manufacturer. Roca purchased 62% of the company from American Fund HIG. The Roya family may continue to hold 25% of the firm's capital. With this acquisition, Roca had a total turnover of over EUR 173 million in the bathroom manufacturing segment., On July 29, 2021, Roca Korea launched the Wash In-Tank smart toilet integrated with a cistern. The integrated cistern technology allows ease and versatility during installation and helps in saving between 10 to 20 centimeters of space.. Key drivers for this market are: The Rapid Urbanization And Changing Lifestyle Have Resulted In An Increase In The Need For Disposable Tableware, Growing Food Service Industry is Driving the Market. Potential restraints include: The Use Of Single-Use Plastic Products Is Subject To Strict Government Regulations., High Cost of Eco-Friendly Products and Limited Reusability. Notable trends are: Growth in Construction Sector Driving the Demand for Sanitary Ware in South Korea.

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

Bath Tablets Aromatherapy Market Outlook

According to our latest research, the Global Bath Tablets Aromatherapy market size was valued at $1.2 billion in 2024 and is projected to reach $2.7 billion by 2033, expanding at a CAGR of 9.3% during 2024–2033. The primary driver of this robust growth is the increasing consumer inclination towards holistic wellness and self-care routines, with aromatherapy bath tablets emerging as a convenient and effective solution for relaxation, pain relief, and skin nourishment. As urban consumers seek ways to manage stress and enhance their at-home spa experiences, the demand for innovative, natural, and functional bath products continues to accelerate globally.

Regional Outlook

North America currently holds the largest share of the Bath Tablets Aromatherapy market, accounting for approximately 38% of the global revenue in 2024. The region’s dominance is attributed to its mature wellness industry, high disposable incomes, and widespread consumer awareness regarding the benefits of aromatherapy. The proliferation of premium personal care brands, coupled with a strong e-commerce infrastructure, has made bath tablets widely accessible across the United States and Canada. Additionally, the presence of well-established distribution networks and aggressive marketing campaigns has further fueled the adoption of aromatherapy bath tablets among diverse demographic groups, from millennials to baby boomers seeking both relaxation and therapeutic benefits.

Asia Pacific is anticipated to experience the fastest growth in the Bath Tablets Aromatherapy market, with a projected CAGR of 11.7% between 2024 and 2033. This remarkable growth is driven by rising health consciousness, rapid urbanization, and an expanding middle-class population in countries such as China, Japan, South Korea, and India. The increasing adoption of Western wellness trends, coupled with a surge in spa and wellness center establishments, has significantly boosted market penetration. Furthermore, the region’s flourishing e-commerce sector and growing investments from local and international players in product innovation and marketing are expected to sustain this momentum, making Asia Pacific a key focal point for future market expansion.

Emerging economies in Latin America, the Middle East, and Africa are gradually entering the Bath Tablets Aromatherapy market, albeit at a slower pace due to challenges such as limited consumer awareness, lower disposable incomes, and underdeveloped retail infrastructures. However, localized demand is beginning to rise, particularly in urban centers where wellness trends are gaining traction. Policy initiatives aimed at promoting local manufacturing and the gradual expansion of specialty retail channels are expected to support market growth. Nonetheless, these regions face hurdles including regulatory complexities, fragmented supply chains, and the need to educate consumers about the advantages of aromatherapy bath products, which may temporarily restrain rapid adoption.

Report Scope

South Korea Home Textile Market size was valued at USD 98.15 Million in 2024 and is projected to reach USD 146.03 Million by 2032, growing at a CAGR of 4.30% from 2026 to 2032.

South Korea Home Textile Market Drivers

Increasing Disposable Income: Rising disposable income in South Korean families has considerably aided the expansion of the home textile sector. As customers' purchasing power grows, they are more likely to spend on high-end home textiles like luxury beds, curtains, and rugs. This transition is most noticeable among the middle and upper classes, who value home aesthetics and comfort.

Growing Interest in Home Renovation and Interior Design: South Korea's increased interest in house restoration and interior design has driven up demand for home textiles. With a cultural emphasis on creating beautiful and pleasant living conditions, South Koreans are increasingly adopting modern interior decor styles that use coordinated fabrics. Home textiles range from soft items like pillows and blankets to elegant drapes and upholstery.

E-commerce Expansion: The rapid growth of e-commerce has transformed the South Korean home textile industry. Consumers may now easily browse and purchase home textiles online, with access to a diverse range of products, brands, and price ranges. Online shopping platforms offer a streamlined experience, including home delivery, product diversity, and enticing prices, making shopping for home textiles more accessible and interesting.

The global Bath Salts Market size is predicted to reach USD 3.82 billion by 2034, up from USD 2.68 billion in 2024, reflecting a CAGR of over 3.6% during the forecast period from 2025 to 2034. Major industry players include Westlab, Aromatherapy Associates, Epsom Salt Council, Equinox International, Dr Teal's, Kneipp, The Bath Salts Company, Better Bath Better Body, Pacha Soap, Purespa.