Learn how South Korea’s beverage sector evolves with rising demand for functional drinks, premium water, and innovative consumer trends.

South Korea functional beverages market size is projected to exhibit a growth rate (CAGR) of 6.49% during 2025-2033. The increasing health awareness, changing lifestyles, shifting preference for premium products, rising demand for convenience, rising digitalization, favorable government initiatives, aging population, expanding culture of fitness, and heightened health consciousness represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, distribution channel, and end user.

Discover how lifestyle shifts, cultural influences, and health awareness shape South Korea’s evolving beverage market and demand trends.

South Korea beverage packaging market size reached USD 3,340.9 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,808.9 Million by 2033, exhibiting a growth rate (CAGR) of 4.13% during 2025-2033. The growing demand for sustainable packaging solutions made from biodegradable plastics, compostable materials, and recyclable elements, rising integration of smart packaging technologies, and increasing adoption of durable packaging by e-commerce beverage companies represent some of the key factors driving the market.

The South Korea alcoholic beverages market reached a value of approximately USD 26.42 Billion in 2024. The market is projected to grow at a CAGR of 4.80% between 2025 and 2034, reaching a value of around USD 42.22 Billion by 2034.

South Korea’s functional beverage market is expected to reach USD 3.09 billion by 2025-2030, with consumer trends shifting toward functional health drinks.

The Korea Fusion Beverage Market is estimated to account for USD 152.06 million in 2025. It is anticipated to grow at a CAGR of 6.1% during the assessment period and reach a value of USD 276.18 million by 2035.

The South Korea market size for sugar free beverages reached a value of more than USD 281.32 Million in 2024. The South Korea sugar free beverages industry is expected to grow at a CAGR of 18.50% between 2025 and 2034, reaching a value of USD 1535.97 Million by 2034.

In 2022, the market for ready-to-drink (RTD) coffee drinks in South Korea grew by *** percent. The growth rate of RTD coffees in the country had fluctuated during the last years, but kept growing nonetheless.

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Diet Food And Beverage Market Size 2024-2028

The diet food and beverage market size is forecast to increase by USD 48.5 billion at a CAGR of 4.1% between 2023 and 2028.

The demand for diet foods and beverages continues to grow as consumers prioritize healthy lifestyles and weight loss programs. Key trends include the development of low-calorie and low-sodium options, as well as the increasing popularity of meal replacements and dietary supplements. The geriatric population, particularly those with high blood pressure, also represents a significant market opportunity.
Large supermarkets dominate the retail landscape, offering a wide range of dietary solutions. The market growth is driven by the high prevalence of obesity and the increasing awareness of the health risks associated with unhealthy diets. Companies are responding with new product launches to meet the evolving needs of consumers. This market analysis report provides an in-depth examination of these trends and the challenges they present to market participants.

What will be the Size of the Market During the Forecast Period?

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The market is witnessing significant growth due to the increasing awareness of healthier consumption choices among consumers. With the prevalence of obesity, diabetes, high blood pressure, and other non-communicable diseases, there is a growing demand for nutritious and diet-friendly options. Teenagers and the elderly population are two significant demographics driving the demand for diet food and beverages. Teenagers are becoming more health-conscious and are looking for low-calorie and nutrient-rich foods to maintain an active lifestyle. The elderly population, on the other hand, requires dietary modifications due to age-related health issues and chronic conditions.



The market for healthy diet food and beverages is expanding, with an emphasis on nutritionally balanced options. Low-calorie, low-sodium meal replacements, and dietary supplements are gaining popularity among consumers looking to manage their weight and maintain optimal health. Nutritional beverages, such as fruit juices, are also in high demand due to their convenience and nutritional benefits. Functional food and fortified products are becoming increasingly popular in the diet food and beverage market. These products offer additional health benefits beyond basic nutrition, making them an attractive option for consumers seeking to improve their overall wellness. Healthy snacks, such as low-calorie, non-GMO food options, are also gaining traction as consumers look for convenient and nutritious alternatives to traditional snack foods.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product Type

  Diet food
  Diet beverage


Distribution Channel

  Offline
  Online


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France
    Spain


  South America



  Middle East and Africa

By Product Type Insights

The diet food segment is estimated to witness significant growth during the forecast period.

The diet food sector within the market is experiencing significant growth due to increasing consumer preference for nutritiously balanced dietary choices that cater to active lifestyles and disease prevention. This trend is reflected in the latest innovation from Medifast, which launched new high-protein, low-calorie meal replacement bars in August 2023. These bars offer a convenient solution for individuals following weight loss programs, seamlessly integrating with Medifast's 5 & 1 Plan.

Further, Consumers can replace up to five meals per day with these bars, complemented by one Lean and Green meal consisting of lean protein and fruits and vegetables. This plan ensures a balanced diet while supporting weight loss goals. Grocery stores, specialty retailers, online sales, and direct sales channels continue to be key distribution channels for diet food and beverage products in the United States. The prevalence of non-communicable diseases such as obesity, diabetes, and cardiovascular diseases further fuels the demand for nutritiously balanced dietary options.

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The diet food segment was valued at USD 120.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 43% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

The South Korea Container Glass Market Report is Segmented by End-User (Beverages [Alcoholic {Beer, Wine, Spirits, and More}, and Non-Alcoholic {Juices, Carbonated Drinks (CSDs), Dairy Product Based Drinks, and More}], Food [Jam, Jelly, Marmalades, Oil, Pickles, and More], Cosmetics and Personal Care, Pharmaceuticals, and More), Color (Flint, Green, Amber, and More). The Market Forecasts are Provided in Terms of Volume (kilotons).

In 2024, the South Korean soft drink market increased by 1.6% to $5.7B, rising for the fourth year in a row after two years of decline. The market value increased at an average annual rate of +2.0% from 2012 to 2024; the trend pattern remained consistent, with only minor fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2023 when the market value increased by 9%.

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Alcoholic Drinks Market Size 2025-2029

The alcoholic drinks market size is forecast to increase by USD 728.9 billion, at a CAGR of 7% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of the craft alcoholic beverage segment and the rising consumption of alcoholic drinks worldwide. The craft beer and spirits industry, in particular, has seen a wave in demand due to consumers' shifting preferences towards unique, artisanal products. This trend is expected to continue, providing ample opportunities for new entrants and established players alike. However, the market also faces challenges, including the prevalence of counterfeit products, which undermines the reputation and revenue of legitimate players. Regulatory compliance and the rising costs of raw materials are additional challenges that require strategic planning and innovation to mitigate their impact on profitability.
Companies seeking to capitalize on market opportunities and navigate challenges effectively should focus on product differentiation, supply chain transparency, and regulatory compliance. Additionally, partnerships and collaborations with local distributors and retailers can help expand market reach and enhance brand visibility. The market encompasses a diverse range of products, including beer, wine, and spirits, sold through various channels such as convenience stores, specialty stores, online retailers, and direct-to-consumer sales.

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According to market research, the global alcoholic beverages market size was valued at over USD 1 trillion in 2020 and is projected to grow at a steady pace. Beer remains the largest segment, accounting for over half of the market share, with mild-lager beer being the most popular variety. Wine and spirits, including craft beer and premium and super-premium offerings of whiskey, wine, and other spirits, also contribute significantly to the market's growth.
Product innovation, consumer preferences for premium and flavored beverages, and the increasing popularity of online sales channels are key trends driving market expansion. The market's size and diversity offer opportunities for both established and new players, with continued innovation and consumer education key to success.

How is this Alcoholic Drinks Industry segmented?

The alcoholic drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Distribution ChannelLiquor storesPubs/bars and restaurantsInternet retailingTypeBeerWineSpiritsRTD pre-mixesCiderEnd-UseRetailHospitalityFood ServiceConsumer SegmentPremiumMid-RangeEconomyProduction MethodFermentedDistilledApplicationSocial ConsumptionCulinary UseMedicinal UseGeographyAPACChinaIndiaJapanSouth KoreaEuropeFranceGermanyItalyUKNorth AmericaUSCanadaSouth AmericaMiddle East and Africa

By Distribution Channel Insights

The liquor stores segment is estimated to witness significant growth during the forecast period. The liquor stores segment holds a significant position in The market, acting as specialized retailers catering to consumers seeking a wide array of spirits, wines, and beers. Operating in both urban and rural areas, they serve as a primary channel for procuring alcoholic beverages, offering curated selections, dedicated customer service, and a tailored shopping experience. Liquor stores adhere to specific regulations and licensing requirements, shaping their operational structures. In the market, liquor stores contribute substantially to distribution and accessibility. They provide consumers with a diverse range of product varieties, including premium products, flavored alcohol, light alcoholic beverages, and non-alcoholic drinks.

Consumer preferences for product innovation, health awareness, and natural or exotic ingredients continue to shape market trends. The alcoholic beverages market encompasses various segments, including convenience stores, specialty stores, online retailers, commercial stores, on-premises, and grocery shops. Internet retailing, craft beer, online platforms, hybrid beverages, sparkling wine, fortified wine, and premium alcoholic beverages are other notable segments. The beer market, wine market, and spirits market each exhibit unique growth dynamics, influenced by factors such as social media influence, urban areas, high-pressure jobs, and health consciousness. Alcoholic beverage manufacturers continue to innovate, offering low alcohol content and packaging formats to cater to evolving consumer preferences.

Alcoholic beverages, including flavored wine, premium alcoholic beverages, and super-premium alcoholic beverages, are popular choices for night parties and various social occasio

The Korean plum soju market, valued at $133 million in 2025, exhibits a promising growth trajectory with a projected Compound Annual Growth Rate (CAGR) of 4.3% from 2025 to 2033. This growth is fueled by several key factors. Firstly, the increasing popularity of soju globally, particularly amongst younger demographics, is driving demand for unique and flavorful variations like plum soju. Secondly, the rising disposable incomes in South Korea and a growing appreciation for premium alcoholic beverages are contributing to higher-value purchases within the soju category. The increasing sophistication of Korean cuisine and its global reach are also expanding the market for plum soju as a complementary drink. Finally, innovative marketing strategies employed by major players like HiteJinro, Lotte Liquor, and others, including limited-edition releases and collaborations with other brands, further stimulate market growth. Competition is fierce amongst established players and emerging brands, leading to product diversification and premiumization efforts. Despite this positive outlook, the market faces some challenges. Fluctuations in the price of raw materials, primarily plums, can impact profitability. Stringent regulations regarding alcohol production and distribution in some markets might also act as a constraint. However, the overall outlook for the Korean plum soju market remains optimistic, particularly considering its expanding global reach and the continued innovation within the industry. The forecast period, from 2025 to 2033, will likely witness significant expansion driven by premiumization, international expansion, and the appeal of unique flavor profiles. Successful players will leverage strategic partnerships, effective marketing, and a keen understanding of evolving consumer preferences.

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Artificial Intelligence (AI) In Food And Beverage Industry Market Size 2025-2029

The artificial intelligence (AI) in food and beverage industry market size is forecast to increase by USD 32.2 billion, at a CAGR of 34.5% between 2024 and 2029.

The Artificial Intelligence (AI) market in the Food and Beverage industry is witnessing significant growth, driven by the rising demand for automation to enhance productivity and streamline operations. The integration of Industrial Internet of Things (IIoT) in food and beverage processing is a key trend, enabling real-time monitoring and predictive maintenance, leading to improved efficiency and quality. However, the lack of skilled personnel poses a significant challenge in implementing and managing AI technologies, necessitating investments in training and development programs.
Companies in the food and beverage sector seeking to capitalize on the opportunities presented by AI must focus on addressing this talent gap while also ensuring compliance with data security regulations and ethical considerations in the use of AI technologies. Effective collaboration between industry players, academia, and governments can help bridge the skills gap and foster innovation in the sector.

What will be the Size of the Artificial Intelligence (AI) In Food And Beverage Industry Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The food and beverage industry continues to experience dynamic market activities, driven by the integration of artificial intelligence (AI) technologies. From recipe development to production efficiency, AI applications span various sectors, shaping the industry's evolving landscape. Robotics and automation streamline processes, ensuring consistent product quality and reducing labor costs. Smart packaging with embedded sensors monitors food freshness and safety, enhancing consumer trust. AI-driven trend forecasting and social media marketing strategies help businesses stay competitive. Deep learning models optimize ingredient usage, improve demand forecasting, and enable personalized nutrition recommendations. Computer vision algorithms facilitate image recognition for food labeling regulations and allergen detection.

AI-powered sensory analysis refines flavor profiling and dietary recommendations. Sustainability reporting, precision fermentation, and food waste reduction are key areas where AI contributes to industry innovation. Business model development and supply chain management are optimized through AI-driven data analytics platforms and e-commerce solutions. AI's role in the food and beverage industry extends to food safety, consumer insights, and competitive landscape analysis. Food fraud detection and cloud-based solutions further enhance transparency and efficiency. The continuous integration of AI technologies promises a future of smart, sustainable, and personalized food production and delivery.

How is this Artificial Intelligence (AI) In Food And Beverage Industry Industry segmented?

The artificial intelligence (AI) in food and beverage industry industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Transportation and logistics
  Production planning
  Quality control
  Others


End-user

  Food processing industry
  Hotels and restaurants
  Beverage industry


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By Type Insights

The transportation and logistics segment is estimated to witness significant growth during the forecast period.

In the food and beverage industry, automation is becoming a key trend as players seek to optimize operations and improve production efficiency. This is particularly evident in intralogistics, where manufacturers, beverage wholesalers, breweries, and bottling plants are employing advanced technologies such as machine vision systems, robotics, and automation to streamline their warehousing and distribution processes. The need for flexibility and swift returns processing is also driving demand for these solutions. The transportation and logistics segment of the global AI market in food and beverage industry is poised for growth, with manufacturers investing in precision fermentation, deep learning models, and other advanced technologies to enhance their manufacturing processes.

The emergence of digitization and new business models is bringing about a paradigm shift in the industry. Food labeling regulations and product traceability are also major considerations for players in the

The Korean rice wine market, valued at $693 million in 2025, is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 5.1% from 2025 to 2033. This growth is fueled by several key factors. Firstly, a rising appreciation for traditional Korean beverages and cuisine amongst both domestic and international consumers is driving demand. The increasing popularity of Korean culture globally, fueled by K-dramas, K-pop, and Korean food trends, significantly contributes to this expansion. Secondly, innovative product development, including variations in rice type, fermentation techniques, and flavor profiles, caters to evolving consumer preferences and expands the market's appeal beyond traditional demographics. Furthermore, the strategic marketing efforts of major players like HiteJinro, Lotte Liquor, and others, focusing on premiumization and highlighting the unique heritage of Makgeolli (a type of Korean rice wine), are successfully attracting new customer segments. The market, however, faces some challenges. Competition from other alcoholic beverages, particularly imported wines and spirits, presents a constant pressure. Moreover, maintaining the authenticity and traditional production methods while adapting to modern consumer demands requires a delicate balance. The segmentation of the market is likely based on product type (e.g., Makgeolli, Takju), price point (premium vs. standard), and distribution channels (on-premise vs. off-premise). Further growth will depend on successfully navigating these challenges while capitalizing on the burgeoning interest in Korean culture and culinary experiences. The forecast period (2025-2033) suggests a continuous upward trajectory for the Korean rice wine market, driven by both domestic consumption and increasing global exports. Successful expansion into new international markets will rely on effective marketing strategies that emphasize the unique characteristics and health benefits (some varieties are lower in alcohol content than other alcoholic beverages) often associated with Korean rice wines. Moreover, continued investment in research and development to create innovative and appealing products will be crucial in maintaining competitiveness and driving further market penetration. The major players mentioned demonstrate a robust market, capable of sustained growth based on the existing market structure and consumer trends. Understanding the regional variations in consumption patterns and preferences will also be key to optimizing market strategies and achieving maximum growth potential.

South Korea nutritional & functional beverages market is valued at USD 3.5 billion, driven by health consciousness, fitness trends, and demand for convenient nutrition solutions like energy drinks and functional juices.

Korean Citron Tea Drinks Market Outlook

According to our latest research, the Korean Citron Tea Drinks market size was valued at $1.2 billion in 2024 and is projected to reach $2.7 billion by 2033, expanding at a CAGR of 9.4% during 2024–2033. One of the primary factors propelling the global growth of the Korean Citron Tea Drinks market is the rising consumer preference for natural, functional beverages that offer both health benefits and unique flavors. The increasing awareness of the wellness advantages associated with citron (yuja) – which is rich in vitamin C, antioxidants, and immune-boosting properties – has fueled demand across diverse consumer segments. The market is also benefitting from the globalization of Korean cuisine and beverages, with Korean citron tea drinks gaining traction in both traditional and non-traditional markets through innovative product launches and expanded distribution channels.

Regional Outlook

Asia Pacific currently dominates the Korean Citron Tea Drinks market, accounting for over 62% of the global market share in 2024. This region’s leadership is rooted in its mature consumer base, deep-rooted cultural affinity for traditional herbal and fruit-based beverages, and the presence of leading manufacturers and exporters. South Korea, in particular, is the epicenter of innovation and consumption, with both domestic and international brands leveraging established supply chains and robust retail infrastructures. Japan and China are also significant contributors, driven by their openness to novel beverage trends and the integration of Korean citron tea drinks into their expanding health and wellness product portfolios. The supportive regulatory environment and established distribution networks further consolidate Asia Pacific’s position as the largest and most influential region in this market.

North America is poised to be the fastest-growing region in the Korean Citron Tea Drinks market, with a projected CAGR of 12.7% during the forecast period. The rapid growth is fueled by increasing multicultural influences, the rising popularity of Korean cuisine, and a surge in consumer demand for exotic, functional beverages. Investments in marketing, influencer collaborations, and partnerships with major retail chains have accelerated product penetration and brand recognition. Additionally, the proliferation of specialty Asian grocery stores and the expansion of online retail platforms have made Korean citron tea drinks more accessible to mainstream consumers. The region’s dynamic beverage landscape, combined with a growing emphasis on health-conscious consumption, positions North America as a key driver of future market expansion.

Emerging economies in Latin America and the Middle East & Africa are experiencing a gradual uptick in the adoption of Korean citron tea drinks, albeit from a relatively low base. These regions face unique challenges, including limited consumer awareness, underdeveloped distribution networks, and price sensitivity. However, targeted marketing campaigns, localized product adaptations, and strategic partnerships with regional distributors are beginning to bridge these gaps. Government initiatives promoting healthy lifestyles and the increasing penetration of global retail chains are expected to create new growth avenues. Nevertheless, these markets remain highly fragmented, with adoption rates closely tied to urbanization trends, disposable income growth, and evolving consumer preferences.

Report Scope

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Sports Drink Market Size 2025-2029

The sports drink market size is forecast to increase by USD 15.68 billion at a CAGR of 6.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing consumer focus on health and wellness. With the global population becoming more health-conscious, there is a rising demand for hydration products that offer added nutritional benefits. Changing consumer demographics, particularly the millennial and Gen Z generations, are fueling this trend, as they prioritize fitness and an active lifestyle. However, the market is not without challenges. The threat from other health and wellness products, such as functional beverages and nutritional supplements, is intensifying.
These competitors offer similar health benefits but may be perceived as more natural or convenient alternatives. To capitalize on market opportunities and navigate challenges effectively, companies in the market must focus on product innovation, targeted marketing, and strategic partnerships. By addressing consumer preferences and staying ahead of competitors, market players can differentiate themselves and maintain a strong market position.

What will be the Size of the Sports Drink Market during the forecast period?

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The market in the United States continues to experience strong growth, driven by consumer preferences for convenient, nutrient-dense beverages that support mental focus, muscle recovery, and hydration during physical activity. Fruit juices and natural flavors remain popular choices, while sugar alternatives and environmental sustainability are key trends shaping the market. Brands are also leveraging social media marketing, influencer partnerships, and data-driven marketing strategies to connect with their target audience. Sports drinks provide essential electrolytes, vitamins, and energy to fuel strength training and endurance capacity, making them a staple in the fitness industry. Brands are investing in product innovation, including absorption rate technology, artificial intelligence, and personalized nutrition, to optimize performance and cater to evolving consumer needs.
Social responsibility and brand reputation are increasingly important considerations, with companies focusing on recyclable packaging, loyalty programs, and strategic partnerships with sports medicine professionals and fitness organizations. As consumer expectations for transparency and value proposition continue to rise, sports drink brands must prioritize customer satisfaction, post-workout recovery, and cognitive function to maintain market share.

How is this Sports Drink Industry segmented?

The sports drink industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Packaging

  PET bottles
  Cans


Product Type

  Isotonic drinks
  Hypotonic drinks
  Hypertonic drinks


End-user

  Fitness enthusiasts and general consumers
  Athletes and sports professionals
  Lifestyle users


Geography

  APAC

    Australia
    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market primarily relies on offline distribution channels, including retail formats such as specialty stores, hypermarkets, supermarkets, convenience stores, and warehouse clubs. These channels account for a significant portion of the market's revenue, with hypermarkets, supermarkets, and department stores being major contributors due to their extensive product offerings and promotional deals. The penetration of organized retail stores has significantly boosted sales of sports drinks, with many retailers dedicating separate sections to these beverages. Consumer insights reveal that health-conscious individuals, including fitness enthusiasts, endurance athletes, and recreational athletes, are the primary buyers of sports drinks. They seek scientific validation through clinical studies, natural ingredients, and low sugar content in their beverage choices.

Innovation pipelines focus on sugar-free options, organic certification, vegan alternatives, and functional food ingredients to cater to diverse consumer demographics and dietary restrictions. Product development prioritizes taste preferences, shelf life, and personalized nutrition. Marketing strategies highlight performance enhancement, isotonic beverages, and carbohydrate electrolyte solutions for electrolyte replacement. Price sensitivity and brand loyalty also influence sales, with smart packaging and pr

The Trends, Growth, and Opportunity Analysis of Pea Protein in South Korea is estimated to be valued at USD 109.3 million in 2025 and is projected to reach USD 324.6 million by 2035, registering a compound annual growth rate (CAGR) of 11.5% over the forecast period.