The South Korea health supplements market was valued at USD 5.45 Billion in 2024, driven by the increasing aging population, growth of online distribution channels, and the rising demand for clean-label health supplement products. The market is expected to grow at a CAGR of 5.20% during the forecast period of 2025-2034, with the values likely to reach USD 9.05 Billion by 2034.

The Korea dietary supplements market is poised to exhibit USD 1.9 billion in 2025. The industry is slated to depict 10.2% CAGR from 2025 to 2035, witnessing USD 5.3 billion by 2035.

Metrics	Values
Industry Size (2025E)	USD 1.9 Billion
Industry Value (2035F)	USD 5.3 Billion
CAGR (2025 to 2035)	10.2%

Competitive Landscape

Company Name	Estimated Industry Share (%)
Amway Corp.	22-25%
Glanbia PLC	18 to 20%
Abbott	12-15%
Bayer AG	8-10%
Pfizer Inc.	5-7%
ADM	5-7%
Nu Skin Enterprises, Inc.	4-6%
GlaxoSmithKline plc	4-6%
Bionova	3-5%
Ayanda	2-4%

Korean red ginseng was the most popular product in the health functional foods market in South Korea in 2024. Health functional foods refers to specific products made by compacting elements that are beneficial to the human body into easily consumable packages. They are consumed for their promoted health benefits, such as improving eyesight, countering natural aging, and strengthening the immune system. Popular health functional foods Red ginseng products were the most popular health functional foods. Their sales value hovered around *** trillion South Korean won in the last years. Red ginseng is made by steaming and drying ginseng for preservation, and it is reddish in color. Sales of red ginseng products accounted for almost ** percent of the total, bolstering its marketing as a health supplement for all occasions. Another popular type of health functional food were probiotic products, with a steadily increasing sales value. A very common and well-known example is the Yakult drink. Top health functional food producers The leading companies producing health functional foods in South Korea were the two plants of the Korea Ginseng Corporation, in Wonju and Buyeo. Together, they generated a large sales revenue, that was several times greater than the pharmaceutical company Chong Kun Dang. This shows the immense popularity of Korean ginseng as a health functional food. In fourth place was Korea Yakult, with sales of almost 190 billion won. Although it produces various beverages, Korea Yakult is perhaps best known for its Yakult, a popular probiotic drink originally invented in Japan but sold in various countries across Asia.

The South Korea Dietary Supplements Market size was estimated at USD 4.15 Billion in 2024 and is projected to grow at a CAGR of 10.7% from 2025 to 2034.

The market is expected to grow at a compound annual growth rate (CAGR) of 7%, to an estimated USD 2.7 billion at 2035, up from USD 1.3 billion at 2025.

Metric	Value
Market Size in 2025	USD 1.3 billion
Projected Market Size in 2035	USD 2.7 billion
CAGR (2025 to 2035)	7%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	7.1%

Country	CAGR (2025 to 2035)
UK	6.9%

Region	CAGR (2025 to 2035)
EU	7.0%

Country	CAGR (2025 to 2035)
Japan	7.0%

Country	CAGR (2025 to 2035)
South Korea	7.1%

Segmentation Outlook - Postnatal Health Supplements Market

Ingredient	Market Share (2025)
Vitamins & Minerals Supplements	62.4%

Form	Market Share (2025)
Soft Gels	59.1%

Competitive Outlook

Company Name	Estimated Market Share (%)
New Chapter, Inc.	14-18%
MegaFood (FoodState, Inc.)	12-16%
Mama's Select	10-14%
Pink Stork	8-12%
Ritual	6-9%
Other Postnatal Supplement Brands	30-40%

The market for health functional foods in South Korea amounted to approximately **** trillion South Korean won in 2024. It has grown significantly over the years, more than doubling the value from around **** trillion won in 2015. Health functional foods refers to specific products made by compacting elements that are beneficial to the human body into easily consumable packages. They are consumed for their promoted health benefits, such as improving eyesight, countering natural aging, and strengthening the immune system. Popularity of health functional foods Korean red ginseng products were the most popular type of health functional foods, accounting for around one third of all sales. Probiotics were also rather popular. Health functional foods have been popular among older Koreans because of the supposed health benefits, with over the majority of Koreans in their 50s and 60s saying they purchased such products in a consumer behavior survey. Certain products are especially attractive to older Koreans, such as plant extracts to maintain one’s eyesight and counter the effects of aging. During the coronavirus pandemic, it is not just older people but Koreans of all ages who are increasingly seeking out health functional foods to bolster their health. The diversity, reasonable pricing, and improved accessibility are also behind the sales growth of these products. Market for health functional foods The total sales value of the Korean market for health functional foods amounted to over **** trillion won in 2022. Just as with the market size, the sales value has increased continuously over the past five years. Domestic production of health functional foods also increased rapidly during the last few years. Of this, the majority of products were sold to Korean consumers, while only a small portion were exported. The increase in sales and market size in 2020 is most likely due to the coronavirus and consumers trying to boost their health as best as they can.

South Korea nutritional supplements market valued at USD 4.2 billion, projected to reach $9 billion, growing due to health consciousness, aging population, and preventive healthcare trends.

According to a survey by Rakuten Insight on dietary supplements in South Korea conducted in March 2022, the large majority of respondents, close to ** percent, who took dietary supplements or nutraceuticals stated that they purchased such products online. It was followed by pharmacy and specialist health food or nutritional stores.

The multi nutritional supplement market is anticipated to witness significant growth over the coming years, with its market size projected to expand from USD 412.74 billion in 2025 to an impressive USD 730.63 billion by 2035. This growth reflects a CAGR of 5.9%

Metric	Value
Industry Size (2025E)	USD 412.74 billion
Industry Value (2035F)	USD 730.63 billion
CAGR (2025 to 2035)	5.9%

Country-wise Outlook

Country	CAGR (2025 to 2035)
United States	5.1%

Country	CAGR (2025 to 2035)
United Kingdom	5.2%

Region	CAGR (2025 to 2035)
European Union	5.4%

Country	CAGR (2025 to 2035)
Japan	5.3%

Country	CAGR (2025 to 2035)
South Korea	5.5%

Segmentation Outlook

By Product	Market Share (2025)
Sports Nutrition	38.2%

By Consumer Group	Market Share (2025)
Adults	41.5%

South Korea sports nutrition & supplements market valued at USD 1.5 billion, driven by health consciousness, fitness trends, and e-commerce growth. Key segments include protein supplements and athletes.

The size of the Asia Pacific Dietary Supplements Market was valued at USD 64.07 billion in 2023 and is projected to reach USD 147.04 billion by 2032, with an expected CAGR of 12.6 % during the forecast period. The Asia Pacific dietary supplements market has witnessed rapid growth over the last few years with increased consumer awareness regarding health and wellness. Countries in this region, such as China, India, Japan, and South Korea, are in demand for various supplements that will improve health from an immune perspective, digestive standpoint, and in weight management. Dietary supplements in the Asia Pacific contain vitamins, minerals, herbal extracts, and probiotics. The traditional remedies ginseng, turmeric, and green tea are also widely incorporated into modern products. The growing aging population in countries such as Japan and China has increased the demand for supplements that promote healthy aging and chronic condition management. Other factors that support the growth of the market are rising disposable incomes and the popularity of Western health trends. Because consumers in this region continue to prioritize preventative health and holistic well-being, this dietary supplement industry will continue to experience rapid growth.

Access Asia-Pacific Nutritional Supplements Industry Overview which includes Asia Pacific country analysis of (China, Japan, South Korea, India, Australia, Singapore, Taiwan, South East Asia, Rest of APAC), market split by Product, Consumer group, Formulation, Distribution Channel

The cognitive health supplement market is poised to occupy a significant place in the gross industry, with an expected revenue of USD 11.55 billion in 2025. The industry is set to grow at a compounded annual growth rate of 13.3% during the projected time of 2025 to 2035. The ultimate worth is anticipated to be USD 40.27 billion by 2035.

Country-wise Outlook

Country	CAGR (2025 to 2035)
USA	8.1%
UK	7.5%
France	6.9%
Germany	7.3%
Italy	6.7%
South Korea	8.4%
Japan	7.8%
China	9.2%
Australia	7.0%
New Zealand	6.5%

Competitive Outlook

Company Name	Estimated Market Share (%)
Nature’s Bounty	18-22%
Nestlé Health Science	14-18%
Onnit	10-14%
Pure Encapsulations	8-12%
Neurohacker Collective	6-10%
Other Players (Combined)	25-35%

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PMS and Menstrual Health Supplements Market Size 2024-2028

The pms and menstrual health supplements market size is forecast to increase by USD 5.7 billion at a CAGR of 4.36% between 2023 and 2028.

The market is experiencing significant growth, driven by increasing awareness and education surrounding women's health issues and menstruation. This trend is fueled by cultural shifts towards open discussions about menstruation and the recognition of its impact on women's overall wellbeing. However, the market faces challenges due to the limited scientific validation of these supplements, which may hinder consumer trust and confidence. Advancements in technology, such as Personalized Nutrition and telemedicine, offer opportunities for companies to differentiate themselves and address the need for evidence-based solutions.
As the market evolves, it is crucial for stakeholders to navigate these dynamics effectively, focusing on product innovation, regulatory compliance, and consumer education to capitalize on opportunities and mitigate challenges. Companies seeking to succeed in this market must prioritize transparency, scientific validation, and customer-centric approaches to meet the evolving needs and expectations of consumers.

What will be the Size of the PMS and Menstrual Health Supplements Market during the forecast period?

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The menstrual health supplements and menstrual cycle awareness market in the US is witnessing significant growth due to increasing awareness of women's health and the importance of managing menstrual cycle disorders. Menstrual cycle irregularities, such as PMS symptoms and menstrual cycle disorders, are common health concerns for women of reproductive age. These issues can impact women's daily lives and productivity, leading to a demand for effective solutions. Diet and nutrition play a crucial role in menstrual health. However, many women find it challenging to maintain a balanced diet due to busy schedules and other commitments.
Menstrual health supplements, including hormonal health supplements and natural PMS remedies, offer a convenient solution to address nutritional gaps. Customer engagement is a key trend in the market, with the increasing use of mobile apps for menstrual cycle tracking and management. Fertility tracking apps, menstrual cycle calendars, and women's health apps are popular tools for women to monitor their menstrual cycles and manage their reproductive health. Menstrual cycle awareness is also gaining importance, with initiatives to promote education and advocacy. Prescription medications are an option for managing menstrual cycle disorders, but many women prefer natural alternatives. Herbal pms remedies and hormonal balance supplements are popular choices for those seeking relief from PMS symptoms without the side effects of prescription medications.
Menstrual hygiene products, including menstrual cups and period underwear, are also gaining popularity as eco-friendly and convenient alternatives to traditional menstrual products. Increasing research in menstrual health and reproductive health is driving innovation in the market. Companies are developing new products and services to meet the evolving needs of women. Bioavailability of supplements is a critical factor in their effectiveness, and research is ongoing to improve the delivery systems for these supplements. In summary, the menstrual health supplements and menstrual cycle awareness market in the US is a dynamic and growing sector, driven by increasing awareness of women's health and the importance of managing menstrual cycle disorders.
The use of mobile apps, customer engagement, and innovation are key trends in the market, with a focus on natural alternatives and hormonal balance supplements. Menstrual cycle awareness and education are also essential components of the market, with initiatives to promote advocacy and research.

How is this PMS and Menstrual Health Supplements Industry segmented?

The pms and menstrual health supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Age Group

  Premenstrual syndrome
  Perimenopause


Product

  Combined nutritional supplements
  Single nutritional supplements


Formulation

  Capsules/Tablets
  Powder
  Softgel
  Others
  Capsules/Tablets
  Powder
  Softgel
  Others


Sales Channel

  Online sales
  Direct sales
  Pharmacies/Drug stores
  Other offline channels
  Online sales
  Direct sales
  Pharmacies/Drug stores
  Other offline channels


Geography

  North America

    US


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (RoW)

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Brain Health Supplements Market Size 2025-2029

The brain health supplements market size is forecast to increase by USD 5.5 billion, at a CAGR of 9.4% between 2024 and 2029.

The market is experiencing significant growth due to the increasing urban population and the rising demand for these products in online retail channels. The expanding urban populace is leading to a rise in the prevalence of stress-related disorders and cognitive health concerns, driving the market's expansion. However, the market faces challenges, including the low penetration of brain health supplements in developing regions. Functional foods and personalized nutrition are emerging trends, with ingredient sourcing and quality control becoming increasingly important. This presents a significant opportunity for companies to expand their reach by implementing targeted marketing strategies and collaborating with local distributors.
Additionally, ensuring product safety and efficacy is crucial, as consumers demand reliable and trustworthy solutions to address their brain health concerns. Companies must invest in rigorous research and development to produce high-quality supplements and build a strong reputation in the market. Key players in the market include OmegaQuant, Himalaya, and Swanson Health Products. These companies are focusing on innovation, product development, and strategic partnerships to capitalize on the market's growth potential and navigate the challenges effectively. For instance, OmegaQuant has introduced a range of omega-3 supplements backed by scientific research, while Himalaya has expanded its product portfolio by incorporating traditional Ayurvedic ingredients in its brain health supplements. Antioxidant properties and mood regulation are additional benefits sought after by consumers.

What will be the Size of the Brain Health Supplements Market during the forecast period?

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The market is experiencing significant growth, driven by increasing consumer awareness of brain aging and the desire to maintain optimal cognitive function. Market forecasts indicate continued expansion, with key areas of focus including information processing, mitochondrial function, and cognitive enhancement. Customer segmentation reveals that the target audience for brain health products spans various demographics, from aging populations to those seeking to improve mental performance and emotional intelligence. Data analysis reveals that long-term memory, working memory, attention span, and executive function are primary concerns for consumers. Oxidative stress, synaptic plasticity, and cognitive function are also critical areas of interest.
Clinical research designs are prioritizing bioavailability testing and ingredient standardization to ensure effective delivery and consistent results. Brain plasticity and brain metabolism are emerging trends, with a growing emphasis on cell regeneration and clinical outcomes. Mitochondrial function and cognitive reserve are crucial factors in mental performance, as they impact overall brain health and emotional intelligence. By addressing these concerns, brain health supplements aim to improve cognitive function and mitigate the effects of aging.

How is this Brain Health Supplements Industry segmented?

The brain health supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Adult
  Children


Distribution Channel

  Retail
  Online


Product Type

  Herbal extracts
  Vitamins and minerals
  Natural molecules


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By End-user Insights

The adult segment is estimated to witness significant growth during the forecast period. Brain health supplements catering to adults encompass various types, each offering unique benefits. Omega-3 fatty acids, primarily sourced from fish oil, are essential for brain function and development. B vitamins, particularly Vitamin B12, are crucial for brain health, contributing to improved memory and cognitive function. Ginkgo biloba, an herbal supplement, is commonly used to boost memory and concentration. Bacopa monnieri, an herb, is employed for cognitive enhancement. Phosphatidylserine, a phospholipid, plays a vital role in brain cell function, aiding in memory and cognitive improvement. Acetyl-L-carnitine, an amino acid, is essential for brain function and supports memory and cognitive function.

Rhodiola rosea, an adaptogen, offers anxiety relief and stress reduction. Consumer preferences prioritize natural ingredients, leading to a rise in demand for dietary supplements. Influencer marketing and

The global sales of veterinary dietary supplements are estimated to be worth USD 2,110.4 million in 2024 and anticipated to reach a value of USD 4,190.4 million by 2034. Sales are projected to rise at a CAGR of 7.1% over the forecast period between 2024 and 2034. The revenue generated by Veterinary Dietary Supplements in 2023 was USD 1,970.5 million.

Attributes	Key Insights
Historical Size, 2023	USD 1,970.5 million
Estimated Size, 2024	USD 2,110.4 million
Projected Size, 2034	USD 4,190.4 million
Value-based CAGR (2024 to 2034)	7.1%

Semi Annual Market Update

Particular	Value CAGR
H1	8.1% (2023 to 2033)
H2	7.8% (2023 to 2033)
H1	7.1% (2024 to 2034)
H2	6.7% (2024 to 2034)

Country-wise Insights

Countries	Value CAGR (2024 to 2034)
USA	2.2%
Germany	2.2%
China	7.1%
France	3.6%
India	8.0%
Spain	4.1%
Australia	3.3%
South Korea	5.6%

Category-wise Insights

By Dosage Form	Gummies and Chewable
Value Share (2024)	45.1%

By Application	Joint Health Support
Value Share (2034)	21.5%

The vegan vitamin and supplements market will see unparalleled growth between 2025 and 2035 owing to rising concern for health, ethical, and sustainability values. With more consumers turning to plant-based diets, the nutritional products market among vegans has seen a boom. The supplements are given to individuals who do not want to consume animal-based nutrients with any wrong combination of nutrient vitamins B12, vitamin D, iron, and of the omega-3 type fatty acids.

Metric	Value
Market Size in 2025	USD 7,864.4 million
Projected Market Size in 2035	USD 14,762.5 million
CAGR (2025 to 2035)	6.5%

Country-Wise Outlook

Country	CAGR (2025 to 2035)
USA	6.5%

Country	CAGR (2025 to 2035)
UK	6.2%

Country	CAGR (2025 to 2035)
European Union (EU)	6.0%

Country	CAGR (2025 to 2035)
Japan	6.8%

Country	CAGR (2025 to 2035)
South Korea	6.9%

Segmentation Outlook

By Form	Market Share (2025)
Tablets	38%

By Distribution Channel	Market Share (2025)
Online Retail	42%

Competitive Outlook

Company Name	Estimated Market Share (%)
Garden of Life	12-16%
NOW Foods	10-14%
Deva Nutrition	8-12%
NutraBlast	6-10%
Naturelo	5-9%
Other Companies	39-59%

In 2024, vitamins and minerals took up about **** percent of the South Korean health functional food market, slightly decreased from **** percent in the previous year.

BASE YEAR	2024
HISTORICAL DATA	2019 - 2023
REGIONS COVERED	North America, Europe, APAC, South America, MEA
REPORT COVERAGE	Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
MARKET SIZE 2024	19.4(USD Billion)
MARKET SIZE 2025	20.9(USD Billion)
MARKET SIZE 2035	45.0(USD Billion)
SEGMENTS COVERED	Product Type, Formulation, Gender, Distribution Channel, End User, Regional
COUNTRIES COVERED	US, Canada, Germany, UK, France, Russia, Italy, Spain, Rest of Europe, China, India, Japan, South Korea, Malaysia, Thailand, Indonesia, Rest of APAC, Brazil, Mexico, Argentina, Rest of South America, GCC, South Africa, Rest of MEA
KEY MARKET DYNAMICS	increasing health consciousness, rising fitness trends, growing e-commerce sales, demand for natural ingredients, expansion of fitness centers
MARKET FORECAST UNITS	USD Billion
KEY COMPANIES PROFILED	Science In Sport, Pfizer, Reflex Nutrition, Quest Nutrition, Sterling Gage, Six Star Pro Nutrition, Abbott Laboratories, Dymatize Nutrition, .xr.labs, Vital Proteins, GNC Holdings, EAS, Nestle, Universal Nutrition, ProMix Nutrition, Herbalife Nutrition
MARKET FORECAST PERIOD	2025 - 2035
KEY MARKET OPPORTUNITIES	Rising health consciousness, Increase in sports participation, Growth of e-commerce channels, Demand for plant-based supplements, Customizable supplement formulations
COMPOUND ANNUAL GROWTH RATE (CAGR)	8.0% (2025 - 2035)

Longevity Supplements Market Outlook

According to our latest research, the global longevity supplements market size reached USD 8.7 billion in 2024, reflecting robust consumer demand for products that promote healthy aging and extended vitality. The market is experiencing a strong upward trajectory, with a recorded compound annual growth rate (CAGR) of 7.1% from 2025 to 2033. By 2033, the longevity supplements market is forecasted to attain a value of approximately USD 16.3 billion. This growth is primarily driven by increasing health awareness, an aging global population, and significant advancements in nutraceutical research, all contributing to the market’s rapid expansion and diversification.

Several key factors are fueling the remarkable growth of the longevity supplements market. Firstly, the demographic shift towards an older population globally is creating a substantial demand for supplements that support healthy aging and mitigate age-related health concerns. As life expectancy rises and the average age of populations in developed and emerging markets increases, consumers are proactively seeking dietary supplements that promise to enhance longevity, improve cognitive function, and support cardiovascular and immune health. This demographic trend is not only expanding the consumer base but also encouraging ongoing innovation in supplement formulations, as companies strive to address the specific needs of older adults with targeted products.

Secondly, there is a growing body of scientific research highlighting the benefits of various nutrients, antioxidants, and herbal extracts in delaying the onset of age-related diseases and improving overall well-being. This scientific validation is boosting consumer confidence in longevity supplements and prompting healthcare professionals to recommend these products as part of preventive health strategies. The integration of advanced biotechnology and personalized nutrition approaches is further enhancing product efficacy and safety, making longevity supplements more appealing to a wider audience. Additionally, the increasing prevalence of chronic diseases such as cardiovascular disorders, diabetes, and neurodegenerative conditions is prompting individuals to adopt preventive measures, thereby driving the adoption of supplements aimed at supporting long-term health.

Marketing strategies and digital health trends are also playing a pivotal role in market growth. The rise of e-commerce platforms and direct-to-consumer sales channels has made it easier for consumers to access a wide variety of longevity supplements. Social media influencers, wellness bloggers, and digital marketing campaigns are educating consumers about the benefits of these products, thereby increasing product visibility and consumer engagement. Moreover, the COVID-19 pandemic has amplified awareness about immune health and preventive care, further accelerating demand for supplements that support resilience against infections and age-related decline. These factors, combined with ongoing product innovation and strategic partnerships among key industry players, are expected to sustain the upward momentum of the longevity supplements market throughout the forecast period.

From a regional perspective, North America currently dominates the longevity supplements market, accounting for the largest share in 2024 due to high healthcare spending, advanced distribution networks, and a well-informed consumer base. Europe follows closely, driven by supportive regulatory frameworks and a strong focus on preventive healthcare. The Asia Pacific region is emerging as a significant growth engine, propelled by rising disposable incomes, increasing health awareness, and a rapidly aging population in countries such as Japan, China, and South Korea. Latin America and the Middle East & Africa are also witnessing steady growth, supported by expanding retail infrastructure and growing interest in wellness products. Regional market dynamics are influenced by cultural preferences, regulatory environments, and the pace of urbanization, all of which shape the adoption and consumption patterns of longevity supplements worldwide.

Product Type Analysis

The longevity supplements market is segmented by product type into Vitamins & Minerals, Antioxidants, Omega-3 Fatty Acids, Herbal Extracts, Amino Acids, and Others. Among these, vitamins and minerals hold the largest market share, driven by the widesp