As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In 2024, Google held around **** percent of South Korea's search engine market share. Following Google was the domestic web portal Naver with a market share of roughtly **** percent. Other search engines were lagging far behind.

In 2024, the most used search engine in South Korea was Naver, with a share of around ** percent of monthly active users. Naver is a South Korean online platform and search engine which is operated by Naver Corporation. Despite the domestic website being popular among users, Google took first spot as the market leader in the South Korean search engine market. Online search behavior Naver was still the first place to go for South Koreans looking up information on the web.The most successful search engine visit category in South Korea was related to studying, averaging over ********** of visits. At the same time, search engine results of the IT category had the highest bounce rate. Online education, on the other hand, had a rather low bounce rate, indicating that users were more satisfied with the shown search results. Internet usage in South Korea The significant majority of South Koreans used the internet, maintaining an internet usage rate of well over ** percent for years. Reasons for using the internet in South Korea are countless, as it has seeped into every facet of life. Nevertheless, the most commonly named reasons for going online were communication purposes and looking for information. Using the internet for multiple reasons, South Koreans spend on average more than ** hours per week online.

South Korea Internet Usage: Search Engine Market Share: Desktop: Start Page data was reported at 0.010 % in 29 Nov 2024. This records an increase from the previous number of 0.000 % for 28 Nov 2024. South Korea Internet Usage: Search Engine Market Share: Desktop: Start Page data is updated daily, averaging 0.010 % from May 2024 (Median) to 29 Nov 2024, with 70 observations. The data reached an all-time high of 0.050 % in 08 Jun 2024 and a record low of 0.000 % in 28 Nov 2024. South Korea Internet Usage: Search Engine Market Share: Desktop: Start Page data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s South Korea – Table KR.SC.IU: Internet Usage: Search Engine Market Share.

South Korea Internet Usage: Search Engine Market Share: Mobile: Haosou data was reported at 0.000 % in 26 Oct 2024. This records a decrease from the previous number of 0.010 % for 25 Oct 2024. South Korea Internet Usage: Search Engine Market Share: Mobile: Haosou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 26 Oct 2024, with 33 observations. The data reached an all-time high of 0.040 % in 25 Sep 2024 and a record low of 0.000 % in 26 Oct 2024. South Korea Internet Usage: Search Engine Market Share: Mobile: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s South Korea – Table KR.SC.IU: Internet Usage: Search Engine Market Share.

In 2024, Google held almost ** percent of South Korea's desktop search engine market share, placing far ahead domestic competitor Naver which stood at approximately **** percent. Microsoft's search engine Bing placed third, accounting for around **** percent of the search engine market for desktop PCs.

North Korea Internet Usage: Search Engine Market Share: All Platforms: Ecosia data was reported at 0.000 % in 11 May 2025. This stayed constant from the previous number of 0.000 % for 10 May 2025. North Korea Internet Usage: Search Engine Market Share: All Platforms: Ecosia data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 11 May 2025, with 184 observations. The data reached an all-time high of 50.000 % in 16 Feb 2025 and a record low of 0.000 % in 11 May 2025. North Korea Internet Usage: Search Engine Market Share: All Platforms: Ecosia data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s North Korea – Table KP.SC.IU: Internet Usage: Search Engine Market Share.

As of the fourth quarter of 2024, Naver accounted for around ** percent of the mobile search engine market in South Korea. Since the second quarter of 2021 there has been a continuous increase of Naver's market share, reaching the peak during the time of consideration in the second quarter of 2024. Despite not being the search engine with the overall highest market share, Naver had a stronger position on the mobile search market than on the desktop search market.

As of the fourth quarter of 2024, Google accounted for roughly **** percent of the mobile search engine market in South Korea. This was a decrease compared to previous years, and continued the downwards trend mobile Google search engine usage recorded since the second quarter in 2021.

As of the fourth quarter of 2024, Google held a market share of around **** percent of the desktop search engine market in South Korea. Despite being the current market leader Google recorded a notable decrease compared to the previous years.

As of the fourth quarter of 2024, Naver accounted for close to ** percent of the desktop search engine market in South Korea. Naver's position in the market has improved greatly, up from around *** percent market share compared to the beginning of 2021.

In January 2025, the South Korean search engine Naver had a global market share of **** percent. This is not a lot compared to the dominant market leader Google. However, Naver has the largest share of the search engine market in its home market South Korea.

The global webtoons market, valued at $7.39 billion in 2025, is projected to experience substantial growth, driven by a Compound Annual Growth Rate (CAGR) of 35.27% from 2025 to 2033. This explosive expansion is fueled by several key factors. The increasing popularity of digital comics and graphic novels, particularly among younger demographics, is a significant driver. The convenience of accessing webtoons through various devices (mobile, laptops, tablets, and televisions) contributes to this growth, along with the diverse range of genres available, including comedy, action, sci-fi, horror, and romance, catering to a broad audience. Subscription-based revenue models, alongside advertisement-based platforms, ensure a sustainable revenue stream for the industry. Furthermore, the rise of original content creation and partnerships with established entertainment companies like Marvel further fuel the market's expansion. Regional variations exist, with North America, Asia (particularly South Korea and Japan), and Europe showcasing significant market share, fueled by strong digital infrastructure and consumer adoption. However, challenges remain including competition among platforms, the need for effective content monetization strategies, and the potential for piracy. The market's segmentation presents both opportunities and challenges. The success of subscription-based models, like those employed by platforms like Tappytoon and Lezhin Entertainment, highlights the potential for recurring revenue and loyalty building. Conversely, advertisement-based models need to balance user experience with revenue generation. The geographic distribution demonstrates the need for tailored content and marketing strategies for regional markets. Competitive analysis reveals that companies such as Naver Webtoon and Kakao Corp are key players already achieving significant market penetration. Future growth hinges on platforms' ability to innovate with interactive content, improve user experiences, and expand into new markets, while addressing concerns around content ownership and copyright protection. Continued investment in marketing, promotion, and technology are crucial for sustained growth and maintaining a competitive edge in this rapidly evolving landscape. This comprehensive report provides an in-depth analysis of the global webtoons market, covering the period from 2019 to 2033. With a focus on key market trends, competitive landscape, and future growth opportunities, this report is an essential resource for businesses and investors seeking to understand this rapidly expanding sector. The report utilizes data from the historical period (2019-2024), base year (2025), and estimated year (2025) to forecast market growth from 2025-2033. The report leverages high-search-volume keywords such as webtoon market size, digital comics market, webtoon revenue model, webtoon app market, and online comic industry to ensure maximum search engine visibility. Recent developments include: June 2023: Inklore, a new brand, was launched from PRH that specializes in comics from around the world, such as manga from Japan, Manwa from Korea, manhua from China, European comics, digital-only webtoons, and light novels. Inklore will concentrate on genres like romance, fantasy, horror, slice-of-life, and others that have gained popularity among webtoon readers, who are often younger, more diverse in terms of demographics, and more gender-balanced than consumers of American superhero comics., August 2023: DC Comics, famed for its most famous superheroes, announced that their Webtoon series would be published as readers' graphic novels. Readers will be able to view their favorite DC webtoon series in print as this project is commenced.. Key drivers for this market are: Rise in content digitization and mobile first consumption, Rise in combination of advanced technology, creativity and audience involvement. Potential restraints include: Rise in piracy related issues. Notable trends are: Rise In Content Digitization And Mobile First Consumption.

Snapshot img

Web Analytics Market Size 2025-2029

The web analytics market size is forecast to increase by USD 3.63 billion, at a CAGR of 15.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the rising preference for online shopping and the increasing adoption of cloud-based solutions. The shift towards e-commerce is fueling the demand for advanced web analytics tools that enable businesses to gain insights into customer behavior and optimize their digital strategies. Furthermore, cloud deployment models offer flexibility, scalability, and cost savings, making them an attractive option for businesses of all sizes. However, the market also faces challenges associated with compliance to data privacy and regulations. With the increasing amount of data being generated and collected, ensuring data security and privacy is becoming a major concern for businesses.
Regulatory compliance, such as GDPR and CCPA, adds complexity to the implementation and management of web analytics solutions. Companies must navigate these challenges effectively to maintain customer trust and avoid potential legal issues. To capitalize on market opportunities and address these challenges, businesses should invest in robust web analytics solutions that prioritize data security and privacy while providing actionable insights to inform strategic decision-making and enhance customer experiences.

What will be the Size of the Web Analytics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with dynamic market activities unfolding across various sectors. Entities such as reporting dashboards, schema markup, conversion optimization, session duration, organic traffic, attribution modeling, conversion rate optimization, call to action, content calendar, SEO audits, website performance optimization, link building, page load speed, user behavior tracking, and more, play integral roles in this ever-changing landscape. Data visualization tools like Google Analytics and Adobe Analytics provide valuable insights into user engagement metrics, helping businesses optimize their content strategy, website design, and technical SEO. Goal tracking and keyword research enable marketers to measure the return on investment of their efforts and refine their content marketing and social media marketing strategies.

Mobile optimization, form optimization, and landing page optimization are crucial aspects of website performance optimization, ensuring a seamless user experience across devices and improving customer acquisition cost. Search console and page speed insights offer valuable insights into website traffic analysis and help businesses address technical issues that may impact user behavior. Continuous optimization efforts, such as multivariate testing, data segmentation, and data filtering, allow businesses to fine-tune their customer journey mapping and cohort analysis. Search engine optimization, both on-page and off-page, remains a critical component of digital marketing, with backlink analysis and page authority playing key roles in improving domain authority and organic traffic.

The ongoing integration of user behavior tracking, click-through rate, and bounce rate into marketing strategies enables businesses to gain a deeper understanding of their audience and optimize their customer experience accordingly. As market dynamics continue to evolve, the integration of these tools and techniques into comprehensive digital marketing strategies will remain essential for businesses looking to stay competitive in the digital landscape.

How is this Web Analytics Industry segmented?

The web analytics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises


Application

  Social media management
  Targeting and behavioral analysis
  Display advertising optimization
  Multichannel campaign analysis
  Online marketing


Component

  Solutions
  Services


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

In today's digital landscape, web analytics plays a pivotal role in driving business growth and optimizing online performance. Cloud-based deployment of web analytics is a game-changer, enabling on-demand access to computing resources for data analysis. This model streamlines business intelligence processes by collecting, integra

Snapshot img

Magazine Publishing Market Size 2025-2029

The magazine publishing market size is forecast to increase by USD 14.5 billion, at a CAGR of 2.5% between 2024 and 2029.

The market is experiencing significant shifts in consumer behavior and competitive dynamics. The rise of mobile devices, particularly smartphones and tablets, is driving a shift in how consumers engage with magazine content. This trend is leading to an increase in digital subscriptions and a decline in print sales. Simultaneously, magazines are being recognized as effective focused advertising platforms, offering targeted reach and engagement opportunities for advertisers. However, this market is not without challenges. Increasing competition among magazine publishers is intensifying, with new entrants and established players vying for market share. To stay competitive, publishers must continually innovate and differentiate their offerings, whether through unique content, enhanced digital experiences, or strategic partnerships. Additionally, navigating the complexities of digital advertising and subscription models requires a deep understanding of consumer preferences and behavior, as well as the ability to adapt quickly to emerging technologies and trends. Companies seeking to capitalize on market opportunities and navigate challenges effectively must remain agile and focused on delivering value to their audiences and advertisers.

What will be the Size of the Magazine Publishing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleIn the dynamic and ever-evolving the market, various sectors continue to adapt and innovate to meet the demands of audiences and advertisers. The production process, from content creation to distribution, undergoes constant transformation. Content production costs are influenced by factors such as pay-per-click advertising, licensing agreements, and labor costs. Printing plates, paper stock, and print quality are essential considerations for lithographic and inkjet printing. User experience and e-commerce platforms are crucial for engaging audiences and maximizing subscription revenue. Data analytics plays a significant role in understanding readership metrics and audience segmentation, enabling effective circulation management and conversion optimization. Subscription fulfillment and reprint rights are essential components of the subscription model. Multimedia content, including podcasts, video, and interactive elements, are increasingly popular. Augmented reality and virtual reality offer new opportunities for immersive experiences. Digital printing and distribution channels cater to the growing demand for on-demand content. Customer service, community building, and influencer marketing contribute to audience engagement. Social media marketing, email marketing, and content syndication expand reach. Brand awareness is enhanced through print and digital advertising, marketing costs, and search engine optimization. The design team's role in layout design, graphic design, and web design is pivotal in creating visually appealing and user-friendly content. Pre-press production, conversion optimization, and post-press finishing ensure high-quality output. In this continuously evolving landscape, market dynamics unfold, shaping the future of magazine publishing.

How is this Magazine Publishing Industry segmented?

The magazine publishing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypePrintDigitalApplicationOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACAustraliaChinaIndiaJapanSouth KoreaRest of World (ROW).

By Type Insights

The print segment is estimated to witness significant growth during the forecast period.In the market, print segment faces a decline as publishers transition to digital platforms. This shift is driven by the emergence of innovative digital publishing startups and the convenience of instant access to content through mobile apps and e-commerce platforms. However, print magazines still maintain a presence, requiring robust distribution networks for timely delivery. The supply chain management in print magazine publishing can be complex and costly, leading to increased operational expenses. Digital publishing, on the other hand, offers cost savings through digital advertising, pay-per-click advertising, and subscription models. Content production costs are reduced with digital publishing, enabling publishers to focus on audience engagement, community building, and influencer marketing. Design teams utilize various printing techniques, including lithographic, screen, and inkjet printing, to create visually appealing mag

SERP Feature Extraction AI Market Outlook

According to our latest research, the SERP Feature Extraction AI market was valued at $745 million in 2024 and is projected to reach $2.31 billion by 2033, expanding at a robust CAGR of 13.5% during the forecast period of 2025–2033. One of the primary catalysts propelling this market's growth is the increasing necessity for advanced automation in search engine optimization (SEO) processes, driven by the complex and dynamic nature of search engine result pages (SERPs). As businesses worldwide strive for higher digital visibility and competitive differentiation, the demand for AI-powered solutions that can efficiently extract, analyze, and leverage SERP features has surged, transforming how enterprises approach digital marketing and content strategies.

Regional Outlook

North America currently dominates the SERP Feature Extraction AI market, accounting for over 38% of the global market share in 2024. This region's leadership can be attributed to its mature digital ecosystem, early adoption of artificial intelligence technologies, and the strong presence of both leading technology firms and innovative startups. The United States, in particular, benefits from a highly developed digital marketing industry, robust venture capital investment, and a regulatory environment that encourages technological innovation. Furthermore, the prevalence of digital-first business models and a data-driven approach to marketing strategies have spurred extensive integration of AI-powered SERP analysis tools, making North America the epicenter for advancements and deployment in this sector.

The Asia Pacific region is forecasted to experience the fastest growth in the SERP Feature Extraction AI market, with a projected CAGR of 16.7% from 2025 to 2033. This rapid expansion is fueled by the exponential growth of e-commerce, the digital transformation of enterprises, and increasing investments in AI infrastructure across countries such as China, India, Japan, and South Korea. The region’s large and digitally engaged population, coupled with rising internet penetration and mobile device usage, has created fertile ground for digital marketing agencies and enterprises to adopt sophisticated SERP analysis tools. Strategic government initiatives supporting AI research and development, as well as a burgeoning startup ecosystem, further bolster the region’s market prospects, making it a key area of focus for global vendors.

Emerging economies in Latin America, the Middle East, and Africa are gradually embracing SERP Feature Extraction AI solutions, albeit at a slower pace compared to their developed counterparts. Challenges such as limited access to advanced technology, skills gaps, and inconsistent regulatory frameworks have tempered the speed of adoption. However, localized demand for digital marketing solutions is on the rise, particularly among small and medium enterprises seeking to enhance their online visibility in competitive markets. Policy reforms aimed at fostering digital innovation and increasing foreign direct investment in technology sectors are expected to gradually reduce barriers, paving the way for more widespread adoption of AI-driven SERP feature extraction tools in these regions over the coming years.

Report Scope

Vector Search Platform Market Outlook

According to our latest research, the Global Vector Search Platform market size was valued at $1.2 billion in 2024 and is projected to reach $7.8 billion by 2033, expanding at a robust CAGR of 23.4% during the forecast period from 2025 to 2033. The primary driver fueling this remarkable growth is the exponential rise in unstructured data and the need for advanced search capabilities powered by artificial intelligence (AI) and machine learning (ML) across diverse industries. As organizations increasingly prioritize personalized user experiences and rapid information retrieval, vector search platforms have emerged as a pivotal technology, enabling semantic search, recommendation engines, and real-time analytics that traditional keyword-based search cannot match. This market’s expansion is further catalyzed by the growing adoption of cloud-native architectures and the integration of AI-driven solutions into enterprise workflows.

Regional Outlook

North America commands the largest share of the global vector search platform market, accounting for approximately 42% of the global revenue in 2024. This dominance is attributed to the region’s mature digital ecosystem, high penetration of cloud-based solutions, and the presence of leading technology companies and innovators. The United States, in particular, has seen accelerated adoption in sectors such as e-commerce, BFSI, and healthcare, where enterprises demand advanced search and recommendation capabilities to enhance customer engagement and operational efficiency. Regulatory clarity, robust investment in AI research, and a vibrant startup culture further reinforce North America’s leadership in this space. The region’s enterprises are also early adopters of next-generation technologies, ensuring a steady demand for sophisticated vector search solutions.

Asia Pacific is projected to be the fastest-growing region, with an anticipated CAGR of 27.1% from 2025 to 2033. This surge is largely driven by rapid digital transformation initiatives, increasing cloud adoption, and government-led investments in AI and data infrastructure across major economies such as China, India, Japan, and South Korea. The region’s burgeoning e-commerce sector, coupled with a massive and growing internet user base, is fueling demand for real-time, AI-powered search and recommendation engines. Additionally, local enterprises are becoming more aware of the competitive advantages offered by vector search platforms in delivering personalized experiences and optimizing data-driven decision-making. Strategic partnerships between global vendors and regional players are further accelerating market penetration in Asia Pacific.

Emerging economies in Latin America, the Middle East, and Africa are witnessing gradual adoption of vector search platforms, albeit at a slower pace due to challenges such as limited digital infrastructure, skills gaps, and budget constraints. However, these regions present significant long-term potential as governments and private enterprises ramp up investments in digital transformation and AI-driven solutions. Localized demand is being shaped by sectors such as retail, banking, and telecommunications, where the need for advanced data search and analytics is growing. Policy reforms aimed at fostering innovation, coupled with increasing awareness of the benefits of semantic search and AI-powered recommendations, are expected to gradually unlock new opportunities in these emerging markets.

Report Scope