The South Korea television market reached around USD 1.57 Billion in 2024. The market is projected to grow at a CAGR of 3.40% between 2025 and 2034, reaching almost USD 2.19 Billion by 2034.

In 2024, the average South Korean household owned **** television devices, signifying a slight decrease to a rate of **** in the previous year. Increasingly, these TVs are digital ones, whereas the amount of analog TVs decreased in most of the past years.

According to a survey conducted in South Korea in September 2024, news coverage had the highest real-time viewership rating among those 70 years and older, lying at 51 percent. This genre was generally more popular among older groups.

South Korea OTT Media Services Market By Size, Share, Trends, Growth, Forecast, Segmented By Type, By Number of Screens, By Region, Competition Forecast and Opportunities

In 2024, approximately **** percent of households in South Korea owned at least one television set. While TV ownership is near universal in the country, there has been a very slight downturn in recent years.

Comprehensive dataset of 153 Television stations in Gyeongsangbuk-do, South Korea as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 98 Television stations in Busan, South Korea as of August, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 243 Television stations in Jeollabuk-do, South Korea as of August, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset of 339 Television stations in Chungcheongnam-do, South Korea as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset containing 4,312 verified Television station businesses in South Korea with complete contact information, ratings, reviews, and location data.

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South Korea Iptv Market Size 2024-2028

The south korea iptv market size is forecast to increase by USD 6.36 billion at a CAGR of 28.5% between 2023 and 2028.

The market is experiencing significant growth, driven by the increasing adoption of mobile and smart devices. This trend is fueled by the convenience and flexibility these devices offer in accessing content. However, the market also faces challenges, including the rise in demand for video-on-demand (VOD) piracy and illegal streaming of content. This issue poses a threat to the revenue growth of IPTV service providers and requires effective measures to mitigate it. Additionally, the market is expected to witness advancements in technologies such as Ultra High Definition (UHD) and 5G, which will enhance the overall consumer experience and drive market growth.Overall, the market presents both opportunities and challenges for stakeholders, necessitating a strategic approach to capitalize on the former while addressing the latter.

What will be the size of the South Korea Iptv Market during the forecast period?

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The market has experienced significant growth, driven by the increasing demand for real-time streaming and on-demand viewing of media and entertainment content. IPTV, or Internet Protocol Television, is a communication technology that delivers video content over the internet, providing an alternative to traditional cable and satellite television. IPTV services offer high-definition (HD) channels, video-on-demand (VOD), and value-added services, making them a popular choice among consumers. The adoption of smart TVs and receivers has accelerated the growth of the IPTV market, enabling seamless integration of internet-based streaming services. IPTV subscribers in South Korea have benefited from the convenience of real-time streaming protocols, allowing them to access their favorite content at any time.Traditional broadcasting and satellite TV continue to coexist with IPTV, but the trend is shifting towards internet-based streaming. The market dynamics are influenced by the increasing competition among SVOD (Subscription Video-on-Demand) players, offering a wide range of content to cater to diverse consumer preferences. Overall, the market is poised for continued growth, driven by the evolving media consumption habits and advancements in network architecture.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ComponentHardwareSoftwareServicesTypeWiredWirelessGeographySouth Korea

By Component Insights

The hardware segment is estimated to witness significant growth during the forecast period.

In South Korea's IPTV market, the hardware segment held a significant share in 2023. This segment encompasses the necessary physical components for delivering IPTV services, such as set-top boxes (STBs), routers, and switches. Set-top boxes (STBs) are a crucial element of IPTV systems, allowing customers to access the services on their television sets. STBs connect to a broadband modem or router and decode IPTV signals for display. Routers and switches are integral to the IPTV infrastructure, facilitating data transmission between the IPTV provider's server and the customer's set-top box. These components ensure seamless delivery of IPTV services, enabling media and entertainment for corporate and enterprise clients, healthcare, hospitality, and individual consumers on various devices like Smart TVs, smartphones, tablets, desktops, and laptops.

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The Hardware segment was valued at USD 488.80 million in 2018 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of South Korea Iptv Market?

Rise in adoption of mobiles and smart devices is the key driver of the market.

The market is experiencing significant growth due to the increasing adoption of smart devices and high-speed internet. IPTV, or Internet Protocol Television, is a digital television system that delivers content over the internet, enabling real-time streaming and on-demand viewing. IPTV services offer several advantages over traditional cable TV and satellite television, including personalized content, interactive features, and the ability to access content on multiple devices simultaneously. IPTV providers in South Korea offer Subscription Video-on-Demand (SVOD) services, allowing users to watch mov

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Curved Television Market Size 2024-2028

The curved television market size is forecast to increase by USD 12.72 billion at a CAGR of 29.08% between 2023 and 2028.

The market is experiencing significant growth due to several key trends. The increasing demand for an immersive viewing experience is driving market growth, as curved TVs offer a more expansive and immersive image compared to traditional flat-screen TVs. Additionally, customers are increasingly prioritizing better image quality, size, and features when making TV purchasing decisions, making curved TVs an attractive option. Furthermore, the emergence of low-cost companies is making curved TVs , smart TV more accessible to a wider audience, expanding the market's reach. Overall, these factors are contributing to the growth and development of the market.

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The market continues to evolve, with significant growth in demand for ultra-high definition (UHD) curved TVs in both residential and commercial segments. These innovative displays offer enhanced viewing experiences through their curved designs, which provide a more immersive and cinematic experience for consumers. Organic LED (OLED) and Mini LED technologies are driving advancements in picture quality and energy efficiency. E-commerce channels, including online sales, have become key distribution platforms, enabling easy access to these high-end and mid-end curved TVs. Smart cities, esports, and the gaming industry are major adopters of curved Infinity Screen TVs, leveraging their large, curved displays for immersive experiences.
Content providers and the entertainment industry are also investing in curved designs to differentiate their offerings. Flat televisions remain a significant competition, but aggressive marketing strategies by manufacturers and the increasing popularity of curved designs are expected to drive market growth. The International Trade Administration continues to monitor trade policies and regulations impacting the market. Curved TVs have been featured in various industries, from Peloton fitness studios to James Bond films, further highlighting their appeal and versatility.

How is this Curved Television Industry segmented and which is the largest segment?

The curved television industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Technology

  HD
  UHD


Display Size

  Up to 43 inches
  48-50 inches
  55-64 inches
  Greater than 65 inches


Geography

  APAC

    China
    India
    South Korea


  North America

    US


  Europe

    Germany


  South America



  Middle East and Africa

By Technology Insights

The hd segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to the increasing affordability of high-definition (HD) curved TVs and their superior ultra-high definition resolution. Technological advancements in HD televisions and the availability of technologically superior products at competitive prices are key factors driving market expansion. companies, in collaboration with content providers, are expanding the capabilities of HD televisions by offering smart television accessories, such as sticks, enabling users to access and stream Internet content in HD quality on their televisions. For instance, CloudWalker Streaming Technologies provides the HALFTICKET television Smart Stick, which comes with 8 GB internal storage. The residential and commercial segments are the primary consumers of curved televisions, with the mid-end segment witnessing the fastest growth.

Geopolitical factors, including economic sanctions, political instability, recession, and consumer spending, may impact the market. TV manufacturers are employing aggressive marketing strategies to increase sales through e-commerce channels and retail stores. The integration of Organic LED (OLED) technology, Mini LED, and the gaming industry, including esports, is also contributing to the market's growth. Smart cities and streaming platforms are expected to provide significant opportunities for market expansion.

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The HD segment was valued at USD 1.45 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 36% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Snapshot img

Smart TV Market Size 2025-2029

The smart TV market size is forecast to increase by USD 149.5 billion, at a CAGR of 16.8% between 2024 and 2029.

The market is witnessing significant growth, driven by the continuous advancements in TV resolution technology. These technological innovations, including 4K and 8K resolutions, offer enhanced viewing experiences and set new standards for home entertainment. Furthermore, the increasing influence of digital media on smart TV advertising and marketing is another key driver. Digital media provides more targeted and measurable advertising opportunities, enabling brands to reach their audience more effectively. However, concerns over security and privacy are emerging as challenges for the market. Smart TVs, with their internet video streaming capabilities, operating systems, and voice command features, have become essential devices for engaging viewing experiences.
With the integration of internet connectivity and advanced features, smart TVs collect and process vast amounts of user data. This raises concerns regarding data privacy and potential misuse of personal information. Companies must address these challenges by implementing robust security measures and transparent data handling policies to build consumer trust and maintain market competitiveness.

What will be the Size of the Smart TV Market during the forecast period?

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The market continues to evolve, with dynamic market activities shaping its landscape. Interactive TV experiences, powered by advanced operating systems like Android TV, are increasingly popular. Audio quality and energy efficiency are key considerations, with power saving modes and energy consumption a focus. Manufacturing processes refine panel production, integrating LED backlighting and advanced display technologies. Smart functions, such as local dimming and motion interpolation, enhance picture quality. Customer support and repair services ensure product longevity, while supply chain management and component sourcing maintain competitiveness. Viewing angles and response time are crucial for home theater and gaming applications.

Energy efficiency, contrast ratio, color accuracy, and audio output are essential for digital signage. Refresh rates and voice control add convenience, while input lag and Dolby Vision elevate the viewing experience. Product lifecycle management is essential for maintaining market relevance, as panel technology and screen size continue to advance. The ongoing unfolding of these patterns underscores the continuous nature of the market.

How is this Smart TV Industry segmented?

The smart TV industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Below 32 inches
  32 to 45 inches
  46 to 55 inches
  56 to 65 inches
  Above 65 inches


Type

  4K
  Full HD
  HD
  8K


Display Type

  LED
  OLED
  QLED


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth, driven by the integration of smart home technology and the increasing popularity of interactive and Android TV platforms. Advanced audio quality and energy efficiency are key features that continue to attract consumers. Manufacturers are focusing on improving picture quality through advanced manufacturing processes and display technologies like LED backlighting and Dolby Vision. Customer support and local dimming are also important considerations for consumers. The market is also seeing a shift towards energy-efficient and eco-friendly production methods, with companies prioritizing energy consumption and power saving modes. Smart functions, such as voice control and motion interpolation, are becoming increasingly popular, as are gaming features and high contrast ratios for an immersive viewing experience.

The market for smart TVs is diverse, with various screen sizes, response times, and panel technologies catering to different consumer needs. Digital signage and refresh rates are also important considerations for businesses and commercial applications. Despite the affordability of smart TVs, concerns around backlight bleeding and input lag persist. Companies are investing in product lifecycle management and repair services to address these issues and maintain customer satisfaction. The supply chain i

According to a survey conducted in South Korea in 2024, around ** percent of respondents stated that their television had a screen size of ** inches or larger. This was the most common TV screen size range, followed by ** to ** inches.

Smart TV Market Outlook

As per our latest research, the global Smart TV market size reached USD 207.5 billion in 2024, reflecting the robust expansion driven by technological advancements and shifting consumer preferences. The market is expected to grow at a CAGR of 10.2% from 2025 to 2033, with the overall market size projected to hit USD 496.7 billion by 2033. This impressive growth trajectory is primarily fueled by the increasing adoption of connected devices, the proliferation of high-speed internet, and the continuous innovation in display technologies that enhance the viewing experience for both residential and commercial users.

One of the fundamental growth factors propelling the Smart TV market is the surging demand for integrated entertainment solutions among consumers worldwide. As digital content consumption rises, consumers are increasingly seeking devices that offer seamless streaming capabilities, access to a wide array of applications, and smart home integration. The growing penetration of OTT platforms such as Netflix, Amazon Prime, and Disney+ has further accelerated the adoption of Smart TVs, as these devices provide a centralized hub for diverse content. Moreover, manufacturers are responding to this demand by embedding advanced features such as voice recognition, AI-driven recommendations, and compatibility with IoT devices, thereby enhancing user convenience and engagement.

Another significant driver is the rapid advancement in display technologies, including 4K and 8K Ultra HD resolutions, OLED panels, and Quantum Dot displays. These innovations are not only improving picture quality but are also making Smart TVs more energy-efficient and aesthetically appealing. As prices of advanced display panels continue to decline, a broader segment of consumers is able to access premium viewing experiences. Additionally, the integration of AI and machine learning algorithms enables Smart TVs to optimize content delivery, personalize recommendations, and even facilitate smart home controls, which collectively contribute to the market’s sustained growth.

The Smart TV market is also benefiting from favorable government initiatives and growing investments in digital infrastructure, particularly in emerging economies. Governments are promoting broadband penetration and digital literacy, which, in turn, are expanding the addressable market for Smart TVs. Furthermore, the increasing trend of remote work and online education has amplified the need for multifunctional home entertainment devices. The commercial sector, including hospitality and corporate environments, is also adopting Smart TVs for enhanced guest experiences and collaborative workspaces, further diversifying the market’s end-user base.

Regionally, the Asia Pacific region dominates the Smart TV market, accounting for the largest share in 2024, followed by North America and Europe. The rapid urbanization, rising disposable incomes, and growing millennial population in countries like China, India, and South Korea are key factors driving regional growth. Meanwhile, North America and Europe continue to witness steady demand, supported by high broadband penetration and a strong appetite for advanced home entertainment solutions. Latin America and the Middle East & Africa are emerging as lucrative markets, driven by increasing digitalization and expanding retail networks. These regional dynamics underscore the global nature of the Smart TV market’s expansion.

Screen Size Analysis

The screen size segment in the Smart TV market is a critical determinant of consumer purchasing decisions and overall market dynamics. In 2024, the 32-45 inches category held a substantial share, reflecting its popularity among urban households and small living spaces. These models offer a balanced combination of affordability, functionality, and space efficiency, making them ideal for bedrooms, apartments, and secondary rooms. The below 32 inches segment, while experiencing a gradual decline in some mature markets d

Statistics illustrates market overview of reception apparatus for television, whether or not incorporating radio-broadcast receivers or sound or video recording or reproducing apparatus; incorporating a black and white or other monochrome video display or screen in South Korea from 2007 to 2024.

Korea CI Sales: Ads: Cable TV data was reported at 1,521,291.000 KRW mn in 2015. This records an increase from the previous number of 1,348,785.000 KRW mn for 2014. Korea CI Sales: Ads: Cable TV data is updated yearly, averaging 879,837.500 KRW mn from Dec 2004 (Median) to 2015, with 12 observations. The data reached an all-time high of 1,521,291.000 KRW mn in 2015 and a record low of 243,845.000 KRW mn in 2004. Korea CI Sales: Ads: Cable TV data remains active status in CEIC and is reported by Korea Creative Content Agency. The data is categorized under Global Database’s South Korea – Table KR.H087: Contents Industry Sales: by Industry.

Plasma Television Market Outlook

The global plasma television market size was valued at approximately USD 4.2 billion in 2023 and is projected to reach USD 6.9 billion by 2032, growing at a compound annual growth rate (CAGR) of 5.0% from 2024 to 2032. The growth in this market is mostly driven by advancements in display technology and increasing consumer demand for high-quality viewing experiences. The transition towards larger screens and higher resolution televisions has fueled the demand for plasma televisions across various regions.

Several factors contribute to the growth of the plasma television market. First, technological advancements in plasma display technology have significantly improved picture quality, energy efficiency, and lifespan. This has made plasma televisions more appealing to consumers who seek a superior viewing experience. Additionally, manufacturers are continually innovating to reduce the production cost of plasma televisions, making them more affordable and accessible to a broader audience. The growing trend of home entertainment systems and the increasing popularity of smart home devices further boost the market's expansion.

Another key growth factor is the rising disposable income and improving living standards worldwide, particularly in emerging economies. As consumers have more spending power, they are more likely to invest in high-end electronic devices, including plasma televisions. The proliferation of high-definition and ultra-high-definition content, such as 4K and 8K videos, also drives the demand for plasma televisions, which are capable of delivering exceptional picture quality. Moreover, the increasing preference for larger screen sizes among consumers contributes significantly to the market growth.

Furthermore, the expansion of the commercial sector, including hospitality, retail, and corporate offices, has led to an increased demand for plasma televisions. These sectors utilize plasma TVs for various applications, such as digital signage, advertising, and presentations, creating additional revenue streams for manufacturers. The growing adoption of plasma televisions in educational institutions for interactive learning and presentations also presents significant growth opportunities for the market. Overall, the convergence of these factors is expected to propel the plasma television market in the coming years.

In terms of regional outlook, the Asia Pacific region is anticipated to dominate the plasma television market during the forecast period. This growth can be attributed to the presence of major manufacturing hubs, such as China, Japan, and South Korea, which supply a significant portion of the global plasma television demand. North America and Europe are also important markets, driven by high consumer demand and technological awareness. Meanwhile, Latin America and the Middle East & Africa are expected to witness moderate growth, supported by increasing disposable incomes and improving economic conditions.

Screen Size Analysis

The plasma television market can be segmented by screen size into four categories: below 42 inches, 42-51 inches, 52-65 inches, and above 65 inches. Each of these segments caters to different consumer preferences and use cases, contributing to the overall diversity of the market. The below 42 inches segment primarily targets budget-conscious consumers and those with space constraints. These televisions are popular in smaller living spaces and secondary rooms, such as bedrooms and kitchens. Despite being the smallest segment, it plays an essential role in meeting the diverse needs of consumers.

The 42-51 inches segment is one of the most popular choices among consumers, offering a balance between screen size and affordability. This segment is well-suited for average-sized living rooms and provides a satisfactory viewing experience for most households. The growing inclination towards larger screen sizes has pushed manufacturers to focus on this segment, making it one of the fastest-growing categories in the plasma television market. Additionally, the increasing availability of high-definition (HD) and full high-definition (Full HD) content further enhances the appeal of this segment.

The 52-65 inches segment caters to consumers who prioritize an immersive viewing experience and have larger living spaces. This segment has witnessed substantial growth due to the rising popularity of home theaters and advanced entertainment systems. Consumers in this category are often willing to invest in high-quality televisions that offer superior picture clarity a

Snapshot img

Smart TV Sticks Market Size 2025-2029

The smart tv sticks market size is forecast to increase by USD 962.7 million at a CAGR of 9% between 2024 and 2029.

The market is experiencing significant growth, driven by the expanding smart home ecosystem and the increasing penetration of smart TVs worldwide. With the rise of IoT technology and the integration of voice assistants into daily life, the demand for convenient and affordable streaming solutions has d. The market is further fueled by the increasing use of mobile electronic devices, enabling seamless content streaming between devices. However, challenges such as privacy concerns, intense competition, and the need for continuous innovation to keep up with consumer demands persist.
Companies seeking to capitalize on this market opportunity must focus on developing user-friendly interfaces, ensuring compatibility with various devices and platforms, and addressing privacy concerns through security measures. By staying abreast of market trends and consumer preferences, players can effectively navigate challenges and establish a strong market presence.

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The smart TV stick market in the US is experiencing significant growth as consumers seek cost-effective solutions to access online content on their standard televisions. These compact devices enable users to transform their regular TVs into smart televisions, granting access to multiple apps, online streaming channels, and web information. The market's expansion is driven by increasing consumer preferences for seamless streaming of media content, including live sporting events and voice control capabilities.
As leading brands continue to innovate and improve the user experience, the smart TV stick market is poised for continued growth in the US, offering viewers an affordable and convenient alternative to traditional smart TVs.

How is this Smart TV Sticks Industry segmented?

The smart tv sticks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Non-4K
  4K and above
  1080p and below
  4K
  8K
  HDR Support


Distribution Channel

  Offline
  Online
  Direct-to-Consumer
  Subscription Bundles


Connectivity

  Wi-Fi
  Bluetooth


OS

  Android TV OS
  Roku OS
  Amazon fire TV OS
  Linux-based OS
  Google TV


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Middle East and Africa

    UAE

By Type Insights

The non-4k segment is estimated to witness significant growth during the forecast period.

Non-4K smart TV sticks remain popular choices for American homes due to their cost-effectiveness and wide content reach. These devices offer high dynamic range (HDR) content, which enhances the viewing experience. The lower cost of non-4K TV sticks compared to their 4K counterparts drives demand. CloudWalker's HALFTICKET TV Smart Stick, for instance, offers 8GB internal storage, expandable up to 32GB, enabling users to search for online content on their TVs. Voice control is another attractive feature, allowing users to access online content hands-free. Improved performance, powerful speakers, and bundling options further add value. With the rise of connected homes, live streaming services, and high-definition content, smart TV sticks have become essential streaming gadgets for internet users.

Consumers prefer these CTV-focused devices for their versatility, seamless streaming, and user-friendly interfaces. Strategic alliances with leading brands, improved performance, and advanced features cater to consumer preferences. E-commerce platforms offer various bundle packages, making it convenient for users to purchase these devices. The entertainment industry's technological developments cater to the fast-paced lifestyle, providing viewers with enhanced viewing experiences and entertainment options on official websites, mobile devices, and even offline.

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The Non-4K segment was valued at USD 803.70 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 33% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market for smart TV sticks is experiencing significant growth due to the region's high online content

The South Korea Data Center Power Market report segments the industry into Power Infrastructure (Electrical Solution, Service) and End-User (IT & Telecommunication, BFSI, Government, Media & Entertainment, Other End-User). Get five years of historical data alongside five-year market forecasts.