In 2024, Google held around **** percent of South Korea's search engine market share. Following Google was the domestic web portal Naver with a market share of roughtly **** percent. Other search engines were lagging far behind.

In 2024, the most used search engine in South Korea was Naver, with a share of around ** percent of monthly active users. Naver is a South Korean online platform and search engine which is operated by Naver Corporation. Despite the domestic website being popular among users, Google took first spot as the market leader in the South Korean search engine market. Online search behavior Naver was still the first place to go for South Koreans looking up information on the web.The most successful search engine visit category in South Korea was related to studying, averaging over ********** of visits. At the same time, search engine results of the IT category had the highest bounce rate. Online education, on the other hand, had a rather low bounce rate, indicating that users were more satisfied with the shown search results. Internet usage in South Korea The significant majority of South Koreans used the internet, maintaining an internet usage rate of well over ** percent for years. Reasons for using the internet in South Korea are countless, as it has seeped into every facet of life. Nevertheless, the most commonly named reasons for going online were communication purposes and looking for information. Using the internet for multiple reasons, South Koreans spend on average more than ** hours per week online.

In 2024, search engine Daum accounted for **** percent of search engine usage in South Korea. Daum had been losing ground during the last few years and placed far behind the leading search engines on the Korean market, Google and Naver.

In January 2025, the South Korean search engine Naver had a global market share of **** percent. This is not a lot compared to the dominant market leader Google. However, Naver has the largest share of the search engine market in its home market South Korea.

The South Korean snack bar market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 9.34% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing popularity of health-conscious snacking, coupled with rising disposable incomes and changing lifestyles, is driving demand for nutritious and convenient snack options like cereal and energy bars. Furthermore, the burgeoning e-commerce sector in South Korea provides a significant boost, with online stores offering convenient access to a wider variety of snack bars. The market is segmented by product type (cereal bars, energy bars, etc.) and distribution channel (supermarkets/hypermarkets, convenience stores, specialty stores, online stores). Major players like Kellogg's, Orion Confectionery, OhYeah! Nutrition, and Optimum Nutrition are actively competing in this dynamic market, constantly innovating with new product offerings and marketing strategies to capture consumer attention. However, challenges exist, including potential price sensitivity among consumers and competition from traditional snacks. The market's success hinges on manufacturers' ability to adapt to evolving consumer preferences, offering innovative products with appealing health benefits and convenient purchasing options. This includes catering to specific dietary needs and preferences, such as organic, gluten-free, or high-protein options. The forecast period (2025-2033) anticipates continued growth, driven by the aforementioned factors. While precise market sizing for previous years (2019-2024) is not provided, a reasonable extrapolation based on the CAGR and current market estimations suggests a steady upward trajectory. The competitive landscape will remain highly dynamic, necessitating continuous innovation and strategic partnerships within the supply chain. Specifically, focusing on strategic distribution channels, especially online platforms, will prove crucial for market penetration and expansion. The continued evolution of consumer preferences will require manufacturers to respond proactively, thereby shaping future market dynamics and overall growth potential. The market's segmentation allows for targeted marketing campaigns tailored to specific consumer groups and preferences within the various product and distribution channels. This comprehensive report provides an in-depth analysis of the South Korea snack bar market, covering the period from 2019 to 2033. It offers valuable insights into market size, segmentation, trends, growth drivers, challenges, and competitive landscape. The report uses 2025 as the base year and provides estimates for 2025, with forecasts extending to 2033. This detailed study is crucial for businesses looking to penetrate or expand within this dynamic market. High-search-volume keywords such as "South Korea snack bar market," "Korean snack bar industry," "South Korea energy bar market," "South Korea cereal bar market," and "snack bar market trends South Korea" have been strategically incorporated to enhance search engine optimization (SEO). Notable trends are: Increasing Number of Health and Fitness Centers.

In November 2024, the website with the highest reach on PCs in South Korea was naver.com, as around **** percent of computer users in the country accessed that site. Naver.com is the search portal website of South Korean internet giant Naver Corporation, offering multiple services from social media, shopping, and blogs to search engines and more. Naver as a search engine Naver generated most of its revenue in 2022 from its function as an internet search platform. Naver’s biggest competitor in the online search market was Google. The domain google.com had a website reach on PCs around the mid-40 percent mark, but overall Google as a search engine effortlessly claimed the highest market share on the search engine market in South Korea. Still, looking at the number of monthly users, Naver was the most used search engine among consumers.  Internet usage in South Korea In general, the South Korean population is very well connected to the internet, as over ** percent had access to it as of 2021. Accordingly, internet usage in the country has thoroughly expanded into various aspects of the average person’s day-to-day life. Additionally, the government also continues to push further development of utilizing the internet.

In 2024, the revenue of South Korean Naver Corporation amounted to approximately 10.7 trillion South Korean won. Naver started operating in 1999 as the first South Korean web portal. Although foreign and domestic competitors exist, Naver remains the most preferred service when looking for information in South Korea.  Naver search platform  As Naver is the most used search platform in South Korea, it comes as no surprise that this is also the business segment that generates most of Naver’s annual revenue. Due to its popularity, Naver is also referred to as the South Korean Google, staying ahead of the international competition as a search engine. However, the same cannot be said for Naver’s browser Whale, which does not come close to reaching Google Chrome’s browser market share in South Korea. Naver’s services  Aside from a search engine, Naver offers a variety of internet-related services. Besides the mail service or the pioneer user-generated question and answer forum Knowledge-iN, its media services have become increasingly popular. The company’s music streaming service Melon is the leading music application and Webtoon has become the most commonly used service for consuming digital comics.