In 2024, Google held around **** percent of South Korea's search engine market share. Following Google was the domestic web portal Naver with a market share of roughtly **** percent. Other search engines were lagging far behind.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

In 2024, the most used search engine in South Korea was Naver, with a share of around ** percent of monthly active users. Naver is a South Korean online platform and search engine which is operated by Naver Corporation. Despite the domestic website being popular among users, Google took first spot as the market leader in the South Korean search engine market. Online search behavior Naver was still the first place to go for South Koreans looking up information on the web.The most successful search engine visit category in South Korea was related to studying, averaging over ********** of visits. At the same time, search engine results of the IT category had the highest bounce rate. Online education, on the other hand, had a rather low bounce rate, indicating that users were more satisfied with the shown search results. Internet usage in South Korea The significant majority of South Koreans used the internet, maintaining an internet usage rate of well over ** percent for years. Reasons for using the internet in South Korea are countless, as it has seeped into every facet of life. Nevertheless, the most commonly named reasons for going online were communication purposes and looking for information. Using the internet for multiple reasons, South Koreans spend on average more than ** hours per week online.

South Korea Internet Usage: Search Engine Market Share: Desktop: Start Page data was reported at 0.010 % in 29 Nov 2024. This records an increase from the previous number of 0.000 % for 28 Nov 2024. South Korea Internet Usage: Search Engine Market Share: Desktop: Start Page data is updated daily, averaging 0.010 % from May 2024 (Median) to 29 Nov 2024, with 70 observations. The data reached an all-time high of 0.050 % in 08 Jun 2024 and a record low of 0.000 % in 28 Nov 2024. South Korea Internet Usage: Search Engine Market Share: Desktop: Start Page data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s South Korea – Table KR.SC.IU: Internet Usage: Search Engine Market Share.

North Korea Internet Usage: Search Engine Market Share: All Platforms: Ecosia data was reported at 0.000 % in 11 May 2025. This stayed constant from the previous number of 0.000 % for 10 May 2025. North Korea Internet Usage: Search Engine Market Share: All Platforms: Ecosia data is updated daily, averaging 0.000 % from Nov 2024 (Median) to 11 May 2025, with 184 observations. The data reached an all-time high of 50.000 % in 16 Feb 2025 and a record low of 0.000 % in 11 May 2025. North Korea Internet Usage: Search Engine Market Share: All Platforms: Ecosia data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s North Korea – Table KP.SC.IU: Internet Usage: Search Engine Market Share.

In 2024, Google held almost ** percent of South Korea's desktop search engine market share, placing far ahead domestic competitor Naver which stood at approximately **** percent. Microsoft's search engine Bing placed third, accounting for around **** percent of the search engine market for desktop PCs.

As of the fourth quarter of 2024, Naver accounted for around ** percent of the mobile search engine market in South Korea. Since the second quarter of 2021 there has been a continuous increase of Naver's market share, reaching the peak during the time of consideration in the second quarter of 2024. Despite not being the search engine with the overall highest market share, Naver had a stronger position on the mobile search market than on the desktop search market.

South Korea Internet Usage: Search Engine Market Share: Mobile: Haosou data was reported at 0.000 % in 26 Oct 2024. This records a decrease from the previous number of 0.010 % for 25 Oct 2024. South Korea Internet Usage: Search Engine Market Share: Mobile: Haosou data is updated daily, averaging 0.020 % from Sep 2024 (Median) to 26 Oct 2024, with 33 observations. The data reached an all-time high of 0.040 % in 25 Sep 2024 and a record low of 0.000 % in 26 Oct 2024. South Korea Internet Usage: Search Engine Market Share: Mobile: Haosou data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s South Korea – Table KR.SC.IU: Internet Usage: Search Engine Market Share.

In January 2025, the South Korean search engine Naver had a global market share of **** percent. This is not a lot compared to the dominant market leader Google. However, Naver has the largest share of the search engine market in its home market South Korea.

USD 713.79 Billion in 2024; projected USD 1546.1 Billion by 2033; CAGR 9.03%.

As of the fourth quarter of 2024, Google held a market share of around **** percent of the desktop search engine market in South Korea. Despite being the current market leader Google recorded a notable decrease compared to the previous years.

（停止更新）互联网使用：搜索引擎市场份额：台式机：起始页在11-29-2024达0.010%，相较于11-28-2024的0.000%有所增长。（停止更新）互联网使用：搜索引擎市场份额：台式机：起始页数据按日更新，05-18-2024至11-29-2024期间平均值为0.010%，共70份观测结果。该数据的历史最高值出现于06-08-2024，达0.050%，而历史最低值则出现于11-28-2024，为0.000%。CEIC提供的（停止更新）互联网使用：搜索引擎市场份额：台式机：起始页数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的韩国 – Table KR.SC.IU: Internet Usage: Search Engine Market Share。

As of the fourth quarter of 2024, Google accounted for roughly **** percent of the mobile search engine market in South Korea. This was a decrease compared to previous years, and continued the downwards trend mobile Google search engine usage recorded since the second quarter in 2021.

As of the fourth quarter of 2024, Naver accounted for close to ** percent of the desktop search engine market in South Korea. Naver's position in the market has improved greatly, up from around *** percent market share compared to the beginning of 2021.

互联网使用：搜索引擎市场份额：移动服务：Ecosia在05-11-2025达0.000%，相较于05-10-2025的0.000%保持不变。互联网使用：搜索引擎市场份额：移动服务：Ecosia数据按日更新，11-09-2024至05-11-2025期间平均值为0.000%，共184份观测结果。该数据的历史最高值出现于02-16-2025，达100.000%，而历史最低值则出现于05-11-2025，为0.000%。CEIC提供的互联网使用：搜索引擎市场份额：移动服务：Ecosia数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的朝鲜 – Table KP.SC.IU: Internet Usage: Search Engine Market Share。

In November 2024, the website with the highest reach on PCs in South Korea was naver.com, as around **** percent of computer users in the country accessed that site. Naver.com is the search portal website of South Korean internet giant Naver Corporation, offering multiple services from social media, shopping, and blogs to search engines and more. Naver as a search engine Naver generated most of its revenue in 2022 from its function as an internet search platform. Naver’s biggest competitor in the online search market was Google. The domain google.com had a website reach on PCs around the mid-40 percent mark, but overall Google as a search engine effortlessly claimed the highest market share on the search engine market in South Korea. Still, looking at the number of monthly users, Naver was the most used search engine among consumers.  Internet usage in South Korea In general, the South Korean population is very well connected to the internet, as over ** percent had access to it as of 2021. Accordingly, internet usage in the country has thoroughly expanded into various aspects of the average person’s day-to-day life. Additionally, the government also continues to push further development of utilizing the internet.

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Digital Content Market Size 2025-2029

The digital content market size is valued to increase USD 1157.5 billion, at a CAGR of 16.9% from 2024 to 2029. Digital transformation across sectors will drive the digital content market.

Major Market Trends & Insights

North America dominated the market and accounted for a 47% growth during the forecast period.
By Content Type - Digital video content segment was valued at USD 295.00 billion in 2023
By Application - Smartphones segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 291.91 billion
Market Future Opportunities: USD 1157.50 billion
CAGR from 2024 to 2029 : 16.9%

Market Summary

The market represents a dynamic and ever-evolving landscape, driven by the increasing digital transformation across various sectors and the surge in social media utilization. Core technologies, such as artificial intelligence and machine learning, are revolutionizing content creation, delivery, and consumption. Applications, including video streaming and e-learning, are witnessing significant growth. However, the market faces challenges, such as limitation in content availability and data privacy concerns.
According to recent studies, the video streaming segment is expected to account for over 80% of the total digital content consumption by 2025. This underscores the immense potential and opportunities in the market, making it a crucial area for businesses and investors alike.

What will be the Size of the Digital Content Market during the forecast period?

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How is the Digital Content Market Segmented?

The digital content industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Content Type

  Digital video content
  Digital game content
  Digital text content
  Digital audio content


Application

  Smartphones
  Computers
  Smart TV
  Others


Deployment

  On-Premise
  Cloud
  On-Premise
  Cloud


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Content Type Insights

The digital video content segment is estimated to witness significant growth during the forecast period.

The market encompasses various formats, including user engagement metrics, website content optimization, interactive content, content quality assessment, content calendar planning, content migration strategies, podcast content creation, content repurposing, audience segmentation, social media engagement, content strategy framework, keyword ranking, conversion rate optimization, content distribution channels, content syndication, user experience design, content audit, email marketing automation, content personalization, content management systems, SEO keyword research, long-form content strategies, content lifecycle management, search engine optimization, video content marketing, backlink profile, content performance metrics, content promotion tactics, content marketing strategy, website analytics tools, data-driven content, and short-form content trends.

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The Digital video content segment was valued at USD 295.00 billion in 2019 and showed a gradual increase during the forecast period.

Leading players, such as Netflix, Amazon.Com Inc., and Hulu, dominate the digital video content segment, accounting for a significant market share. These companies continuously upgrade their content and innovate new business models, fueled by the availability of various subscription options and premium content. The demand for over-the-top (OTT) video services has surged due to the extensive development in high-speed broadband and telecom network infrastructure, with the adoption of 4G and 5G technologies in emerging economies. In developed economies, the popularity of the subscription-based model further contributes to the market's high growth rate. Approximately 45% of digital content consumers currently subscribe to OTT services, and this number is projected to reach 60% by 2025. Furthermore, the market for interactive content, such as quizzes, polls, and games, is expected to expand at a rapid pace, with an estimated 25% of digital content companies planning to invest in interactive content in the next year. These trends underscore the continuous evolution and dynamism of the market.

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Regional Analysis

North America is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period

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Magazine Publishing Market Size 2025-2029

The magazine publishing market size is forecast to increase by USD 14.5 billion, at a CAGR of 2.5% between 2024 and 2029.

The market is experiencing significant shifts in consumer behavior and competitive dynamics. The rise of mobile devices, particularly smartphones and tablets, is driving a shift in how consumers engage with magazine content. This trend is leading to an increase in digital subscriptions and a decline in print sales. Simultaneously, magazines are being recognized as effective focused advertising platforms, offering targeted reach and engagement opportunities for advertisers. However, this market is not without challenges. Increasing competition among magazine publishers is intensifying, with new entrants and established players vying for market share. To stay competitive, publishers must continually innovate and differentiate their offerings, whether through unique content, enhanced digital experiences, or strategic partnerships. Additionally, navigating the complexities of digital advertising and subscription models requires a deep understanding of consumer preferences and behavior, as well as the ability to adapt quickly to emerging technologies and trends. Companies seeking to capitalize on market opportunities and navigate challenges effectively must remain agile and focused on delivering value to their audiences and advertisers.

What will be the Size of the Magazine Publishing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleIn the dynamic and ever-evolving the market, various sectors continue to adapt and innovate to meet the demands of audiences and advertisers. The production process, from content creation to distribution, undergoes constant transformation. Content production costs are influenced by factors such as pay-per-click advertising, licensing agreements, and labor costs. Printing plates, paper stock, and print quality are essential considerations for lithographic and inkjet printing. User experience and e-commerce platforms are crucial for engaging audiences and maximizing subscription revenue. Data analytics plays a significant role in understanding readership metrics and audience segmentation, enabling effective circulation management and conversion optimization. Subscription fulfillment and reprint rights are essential components of the subscription model. Multimedia content, including podcasts, video, and interactive elements, are increasingly popular. Augmented reality and virtual reality offer new opportunities for immersive experiences. Digital printing and distribution channels cater to the growing demand for on-demand content. Customer service, community building, and influencer marketing contribute to audience engagement. Social media marketing, email marketing, and content syndication expand reach. Brand awareness is enhanced through print and digital advertising, marketing costs, and search engine optimization. The design team's role in layout design, graphic design, and web design is pivotal in creating visually appealing and user-friendly content. Pre-press production, conversion optimization, and post-press finishing ensure high-quality output. In this continuously evolving landscape, market dynamics unfold, shaping the future of magazine publishing.

How is this Magazine Publishing Industry segmented?

The magazine publishing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypePrintDigitalApplicationOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACAustraliaChinaIndiaJapanSouth KoreaRest of World (ROW).

By Type Insights

The print segment is estimated to witness significant growth during the forecast period.In the market, print segment faces a decline as publishers transition to digital platforms. This shift is driven by the emergence of innovative digital publishing startups and the convenience of instant access to content through mobile apps and e-commerce platforms. However, print magazines still maintain a presence, requiring robust distribution networks for timely delivery. The supply chain management in print magazine publishing can be complex and costly, leading to increased operational expenses. Digital publishing, on the other hand, offers cost savings through digital advertising, pay-per-click advertising, and subscription models. Content production costs are reduced with digital publishing, enabling publishers to focus on audience engagement, community building, and influencer marketing. Design teams utilize various printing techniques, including lithographic, screen, and inkjet printing, to create visually appealing mag

互联网使用：搜索引擎市场份额：所有平台：Ecosia在05-11-2025达0.000%，相较于05-10-2025的0.000%保持不变。互联网使用：搜索引擎市场份额：所有平台：Ecosia数据按日更新，11-09-2024至05-11-2025期间平均值为0.000%，共184份观测结果。该数据的历史最高值出现于02-16-2025，达50.000%，而历史最低值则出现于05-11-2025，为0.000%。CEIC提供的互联网使用：搜索引擎市场份额：所有平台：Ecosia数据处于定期更新的状态，数据来源于Statcounter Global Stats，数据归类于全球数据库的朝鲜 – Table KP.SC.IU: Internet Usage: Search Engine Market Share。

In 2024, the revenue of South Korean Naver Corporation amounted to approximately 10.7 trillion South Korean won. Naver started operating in 1999 as the first South Korean web portal. Although foreign and domestic competitors exist, Naver remains the most preferred service when looking for information in South Korea.  Naver search platform  As Naver is the most used search platform in South Korea, it comes as no surprise that this is also the business segment that generates most of Naver’s annual revenue. Due to its popularity, Naver is also referred to as the South Korean Google, staying ahead of the international competition as a search engine. However, the same cannot be said for Naver’s browser Whale, which does not come close to reaching Google Chrome’s browser market share in South Korea. Naver’s services  Aside from a search engine, Naver offers a variety of internet-related services. Besides the mail service or the pioneer user-generated question and answer forum Knowledge-iN, its media services have become increasingly popular. The company’s music streaming service Melon is the leading music application and Webtoon has become the most commonly used service for consuming digital comics.