Media Advertising in Southeast Asia Market is Segmented by Advertising Spent by Medium (Television, Newspaper, Magazine, Radio), DOOH Segmentation by Application (Billboard, Transit, Street Furniture, Malls), and Country. The Report Offers Market Forecasts and Size in Value (USD) for all the Above Segments.

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Southeast Asia IT Spending Market Size 2025-2029

The Southeast Asia IT spending market size is forecast to increase by USD 42.6 billion at a CAGR of 9.1% between 2024 and 2029.

The IT spending market is experiencing significant growth, driven by several key trends. One of the most notable trends is the increased adoption of mobility solutions in Southeast Asia, as businesses seek to enhance productivity and flexibility. Another trend is the growth of big data and analytics services, as organizations look to gain insights from their data to make informed business decisions. However, the market also faces challenges, such as the lack of skilled talent and the retention of a talented workforce. These issues can hinder market growth and require businesses to invest in training and development programs to address the skills gap.

What will be the Size of the market During the Forecast Period?

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The market continues to evolve, driven by digital transformation initiatives and the adoption of emerging technologies such as artificial intelligence (AI) and blockchain. Small and Medium-sized Enterprises (SMEs) are increasingly investing in IT services to enhance their competitiveness and improve operational efficiency. Cybersecurity services remain a priority due to the proliferation of data and the growing threat landscape. The financial sector, in particular, is investing heavily in IT services to comply with regulatory requirements and leverage IT talent for data synthesis and summation. Hardware, services, software, IoT solutions, and IT spending players are responding to diverse data points and enterprise demands for data comprehensiveness and dependability. The market is expected to grow significantly, fueled by the increasing importance of IT in business operations and the ongoing integration of emerging technologies.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Business or organizations
  Consumers


Type

  Hardware
  Services
  Software


Application

  BFSI
  IT and telecom
  Healthcare
  Retail and e-commerce
  Others


Sector

  Large enterprises
  SMEs


Geography

  Southeast Asia

    Singapore
    Malaysia
    Thailand
    Indonesia
    Rest of Southeast Asia

By End-user Insights

The business or organizations segment is estimated to witness significant growth during the forecast period.

The market is primarily driven by the business sector, encompassing a wide array of entities, including SMEs and large corporations, spanning industries such as healthcare, finance, and retail. A significant factor fueling IT spending within this segment is the ongoing digital transformation, which involves the adoption of advanced technologies to boost operational efficiency, automate processes, and enhance customer engagement. This transition necessitates substantial investments in IT infrastructure, cloud computing, and advanced analytics. Furthermore, cybersecurity concerns have emerged as a critical issue, prompting businesses to allocate more resources toward securing their digital assets and ensuring regulatory compliance. Emerging technologies, including artificial intelligence, blockchain, mobility solutions, and IoT, are also gaining traction, further accelerating market growth.

IT associations and research firms project continued growth in IT spending across various sectors, driven by the proliferation of data, increasing internet users, and the adoption of telecommunication services. company selection methodologies, comprehensive research, and quantitative data analysis are essential for enterprises seeking to make informed technology spending decisions.

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Market Dynamics

Our market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of Southeast Asia It Spending Market?

Increased adoption of mobility solutions in Southeast Asia is the key driver of the market.

The market plays a pivotal role in facilitating digital transformation across various sectors, including SMEs, financial services, tourism, and hospitality. Emerging technologies, such as artificial intelligence and blockchain, are driving IT spending In these industries. Cybersecurity services are also in high demand due to the increasing threat of cyber attacks. Technology spending on hardware, services, and software is projected to grow significa

South East Asia digital health market size is projected to exhibit a growth rate (CAGR) of 8.45% during 2025-2033. The escalating demand for innovative solutions aimed at enhancing patient care, increasing accessibility, and improving overall healthcare outcomes is primarily augmenting the market growth.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on type and component.

Southeast Asia Power Generation EPC Market size was valued at $14.5 Bn in 2023 and is projected to reach $26.1 Bn by 2031 growing at a CAGR of 7.2% from 2024 to 2031.

Key Market Drivers:

Rapid Urbanization and Economic Growth: According to the Asian Development Bank (ADB), Southeast Asia is witnessing unprecedented urbanization, with the urban population anticipated to increase from 48% in 2018 to 68% by 2030. This rapid urbanization is causing enormous infrastructure and power generation requirements. According to the International Energy Agency (IEA), Southeast Asian countries’ electricity demand is expected to increase by nearly 80% between 2017 and 2040.

Commitment to Renewable Energy Transition: The International Renewable Energy Agency (IRENA) emprises that Southeast Asian governments have set aggressive renewable energy targets. For example, Vietnam expects to generate 31.5% of its electricity from renewable sources by 2030, whereas Indonesia aims for 23% renewable energy by 2025.

The Southeast Asian CRM Market is Segmented by Organization Size (Small and Medium and Large Scale ), Deployment Size (Cloud, On-Premise, and Hybrid), End-User Vertical (Services, Manufacturing, BFSI, Retail and Logistics, Government), and Country (Indonesia, Singapore, Philippines, Thailand, Malaysia, Rest of South East Asia). The Market Sizes and Forecasts are Provided in Terms of Value (in USD ) for all the Above Segments.

The size of the Southeast Asia Food Service Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.64% during the forecast period. The market for food service in Southeast Asia includes establishments that prepare, serve, and deliver food and drinks for consumption away from home, such as restaurants, cafes, bars, hotels, and catering services. Significant growth in this market is being fueled by fast urbanization, shifting consumer behaviors, and rising levels of disposable incomes. Key participants such as Yum! Brands and KFC are dominating the market with broad product offerings and robust distribution systems. There is a high demand for fast food and virtual kitchens, showing the region's desire for varied and convenient dining choices. Despite obstacles like limited infrastructure and supply chain logistics, the market's optimistic view is fueled by continuous innovations and the increasing popularity of food delivery platforms. This path highlights the vital importance of the food service sector in the economy of Southeast Asia and its potential for further market expansion. Recent developments include: October 2023: Starbucks launched two new drinks with the addition of ice cream in the Philippines.May 2023: Starbucks inaugurated the latest rustic finish store in Bird Paradise, and the structure of the store is designed like a wooden hut.May 2023: Inspire Brands, Inc. launched new butter variants to its Butternut portfolio. These variants include the Plain Butternut, Choco Almond Butternut, Ube Cheese Butternut, Strawberry Butternut, Cheesy Butternut, and Choco Butternut.. Key drivers for this market are: Growing Awareness of Functional Benefits of Carotenoids, Consumption of Health and Wellness Products. Potential restraints include: High Processing Cost and Low Yield of Natural Food Colors. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The Southeast Asia savory snacks market, valued at approximately $792 million in 2025, is projected to experience robust growth, driven by rising disposable incomes, changing consumer lifestyles, and a preference for convenient and flavorful snack options. This burgeoning market is segmented by product type (extruded snacks, meat snacks, popcorn, fruit & vegetable snacks, potato chips, nuts & seeds, other savory snacks) and distribution channels (supermarkets/hypermarkets, convenience stores, online retail stores, specialty stores, other channels). The significant growth in online retail and the increasing popularity of healthier snack options, such as fruit and vegetable snacks, are key trends shaping market dynamics. However, factors like fluctuating raw material prices and intense competition among established and emerging players present challenges to sustained growth. The region's diverse culinary landscape and rising urbanization further contribute to the market's dynamism. Key players like Mondelez International and PepsiCo, alongside regional brands, are vying for market share through product innovation, strategic partnerships, and effective marketing strategies. The market's expansion is largely fueled by the young and growing population's increasing snack consumption, particularly in rapidly developing economies within Southeast Asia. The market's forecast period (2025-2033) anticipates a Compound Annual Growth Rate (CAGR) of 10.60%, indicating substantial growth potential. This growth is expected to be propelled by the increasing adoption of westernized snacking habits combined with the sustained popularity of traditional Southeast Asian savory snacks. Effective marketing campaigns targeting young adults and the continued expansion of modern retail channels will significantly contribute to market penetration. While challenges like maintaining consistent product quality, managing supply chain logistics, and navigating evolving consumer preferences remain, the Southeast Asia savory snacks market is poised for considerable expansion driven by its favorable demographics and economic development. Recent developments include: In July 2022, PT Jaya Swarasa Agung Tbk (Tays Bakers) launched a new healthy spicy cracker snack Krakenz in Indonesia that was baked, not fried. The snacks were made using local ingredients and come in two spicy flavors, Japanese Curry and Sweet & Spicy. Tays Bakers are known for potato-baked crips and Tricks that contain less than 100 calories per sachet., In April 2022, Chao Sua launched Chao Sua Mini Rice Cracker in Thailand. That bite-size rice cracker in three flavors targeted new-generation customers and responded to the fast-growing segment of customers seeking healthy and nutritious snacks., In May 2022, Tasty Snack launched in Indonesia. The company offers more than 200 varieties of snacks, unique snacks from various regions, ranging from Southeast Asia, America, and Europe. The expansion aimed to meet the needs of Indonesian snackers by providing healthy and unique Asian snacks.. Notable trends are: Growing Demand for Low Sodium Snacks.

Southeast Asia Bottled Water Market size was valued at USD 25.71 Billion in 2024 and is projected to reach USD 40.33 Billion by 2032, growing at a CAGR of 5.79% from 2026 to 2032.

Key Market Drivers

Rising Environmental Concerns and Water Quality Challenges: The growing awareness of water contamination and environmental issues is propelling significant growth in the Southeast Asian bottled water market.

According to the ASEAN Secretariat's environmental assessment, roughly 70% of Southeast Asia's surface water sources are unsuitable for direct consumption, with countries such as Indonesia and Vietnam facing substantial water pollution concerns. Over the last five years, consumers in the region have increased their usage of bottled water by 42% as they seek safer drinking water choices.

The size of the Southeast Asia Gaming market was valued at USD XXX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 0.19% during the forecast period.The gaming market refers to the industry that encompasses the development, publishing, and distribution of video games. It covers a wide range of platforms such as consoles, personal computers, and mobile devices. This market also covers a wide range of genres, including action and adventure, role-playing games, and strategy games.The Southeast Asia gaming market has emerged as one of the highest-growing markets in the world as a result of a demographically young and savvy population increasing internet penetration as well as rising disposable incomes. The very diverse and unique cultural landscape of this region offered fertile ground to both national and international game developers and publishers.In particular, mobile gaming has grown phenomenally across Southeast Asia. Its popularity seems to have picked up even more speed, driven by an increasing reliance by many on smartphones as primary gaming devices.Mobile affordability and the advent of high-speed internet have also boosted mobile gaming and are reasons why its current popularity might continue growing stronger. That is how it happened in other parts of Asia, for instance, over the last decade or so. Recent developments include: September 2022- GRAVITY Co. Ltd, a producer, and publisher of online and mobile games, announced that Ragnarok Tactics II, a wholly-owned subsidiary, was successfully launched in Thailand. Ragnarok Tactics II is a tactical SRPG in which players level up their characters by gathering monsters. In the game, players fight with their characters and creatures. Aside from the character's progress, the battle's outcome is determined by how the monsters and characters are positioned in the conflict., March 2022 - Microsoft has announced the launch of PC Game Pass in Thailand, Malaysia, Indonesia, the Philippines, and Vietnam. Players can sign up for the PC Game Pass preview, which grants them access to a library of over 100 high-quality games, including new Xbox Game Studios releases on day one, Bethesda games, and an EA Play subscription for a low monthly fee.. Key drivers for this market are: Increasing Internet Penetration to Boost the Market Growth, The rising popularity of smartphones and 5G technology is expected to boost market growth.. Potential restraints include: Users' devices with limited game support may act as a market restraint.. Notable trends are: Mobile Segment to Hold Significant Market Share.

Discover the thriving Southeast Asia Data Analytics and Business Intelligence market. Witness a 7.25% CAGR growth fueled by digital tech adoption by small and medium enterprises.

South East Asia Intelligent Voice Market Outlook

According to our latest research, the global intelligent voice market size reached USD 18.6 billion in 2024, with the South East Asia region contributing a rapidly growing share. The global market is forecasted to reach USD 54.3 billion by 2033, expanding at a robust CAGR of 12.8% during the forecast period. This impressive growth is primarily driven by rising adoption of voice-enabled technologies across diverse sectors, including smart homes, automotive, healthcare, and BFSI. Key factors such as increasing smartphone penetration, advancements in natural language processing, and the proliferation of IoT devices are significantly accelerating market expansion in South East Asia.

The growth trajectory of the South East Asia intelligent voice market is underpinned by several pivotal factors. Firstly, the region is experiencing a digital revolution with an exponential increase in the adoption of smart devices and connected ecosystems. Consumers are increasingly seeking seamless, hands-free interactions with technology, which is driving the demand for intelligent voice solutions across both consumer and enterprise segments. The integration of AI-powered voice assistants in smartphones, smart speakers, and home automation systems has become a norm, with tech-savvy populations in countries like Indonesia, Singapore, and Thailand at the forefront. Furthermore, businesses are leveraging intelligent voice technologies to enhance customer service, streamline operations, and enable more personalized user experiences, which is further fueling market growth.

Another significant growth factor is the rapid advancement in artificial intelligence, machine learning, and natural language processing technologies. These technological strides have drastically improved the accuracy, efficiency, and contextual understanding of voice-based systems. As a result, intelligent voice solutions are now capable of supporting multiple languages and dialects, which is particularly crucial in the linguistically diverse South East Asia region. Enterprises are increasingly deploying voice-enabled chatbots, virtual assistants, and automated customer service solutions to reduce operational costs and improve service delivery. Additionally, the healthcare sector is harnessing intelligent voice technologies for patient engagement, medical transcription, and telemedicine applications, further expanding the market’s application landscape.

The third major growth driver is the supportive regulatory and infrastructural environment in South East Asia. Governments across the region are investing heavily in digital transformation initiatives and smart city projects, which often incorporate intelligent voice technologies for public services, transportation, and security. The proliferation of high-speed internet connectivity and the rollout of 5G networks are also enhancing the feasibility and performance of cloud-based voice solutions. Moreover, strategic partnerships between global technology providers and local enterprises are accelerating technology transfer and localization, making intelligent voice solutions more accessible and relevant to South East Asian consumers and businesses.

From a regional perspective, South East Asia is emerging as a hotbed for intelligent voice technology adoption due to its large, young, and digitally engaged population. Countries such as Indonesia, Malaysia, and Vietnam are witnessing substantial investments in smart infrastructure and digital services, which is amplifying the demand for intelligent voice applications across sectors. Singapore, with its advanced digital economy and strong government support for innovation, is leading in the deployment of cutting-edge voice technologies, especially in financial services and healthcare. The region’s unique blend of rapid urbanization, economic growth, and cultural diversity presents both opportunities and challenges for market players, necessitating a nuanced approach to product development and market entry strategies.

Component Analysis

South East Asia tooling market size reached USD 10,208.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 12,961.3 Million by 2033, exhibiting a growth rate (CAGR) of 2.69% during 2025-2033. The expanding aerospace and defense sectors, coupled with the rising demand for advanced tooling solutions that are capable of meeting stringent quality and safety standards, is driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on product type, material type, and end use industry.

Southeast Asia Smart Grid Market size is projected to grow at a CAGR of around 6.1% during the forecast period 2024-30, the increasing popularity of digital twin technology is one of the key trends shaping the growth of the Smart Grid Market in Southeast Asia.

The Southeast Asia food service market is experiencing robust growth, driven by factors such as rising disposable incomes, rapid urbanization, and a burgeoning young population with evolving dietary preferences. The increasing popularity of quick-service restaurants (QSRs) and cafes, particularly those offering diverse cuisines and convenient delivery options, is significantly contributing to market expansion. While full-service restaurants (FSRs) maintain a presence, the QSR segment demonstrates faster growth, reflecting a shift towards affordability and speed. The market is highly fragmented, with both international chains and local players competing for market share. Specific segments like cafes and bars, including those specializing in coffee, tea, juices, and desserts, are witnessing strong traction, indicating a consumer preference for diverse experiences and healthier options. The rise of cloud kitchens further fuels market growth, providing cost-effective models for food delivery services and expanding access to a wider range of cuisines. However, challenges remain, such as volatile ingredient prices, fluctuating currency exchange rates, and intense competition within the industry. Further market segmentation by cuisine type (e.g., Asian, European) and location (e.g., standalone, retail) offers opportunities for specialized service providers to gain a competitive advantage. The sustained growth trajectory projects a promising future for the Southeast Asia food service market, though strategic adaptation to evolving consumer demands and economic factors is crucial for long-term success. The dominance of chained outlets highlights the influence of established brands, yet independent outlets retain a significant presence, suggesting ample opportunities for local entrepreneurship. Growth is not uniform across the region, with key markets like Indonesia, Thailand, and the Philippines demonstrating strong performance due to high population densities and growing middle classes. The tourism sector plays a vital role, boosting demand in leisure and lodging locations. Government regulations concerning food safety and hygiene standards also shape the industry landscape, encouraging investment in modern facilities and standardized operations. The future of the Southeast Asian food service market hinges on leveraging technological advancements, embracing sustainable practices, and tailoring offerings to the unique cultural tastes of the diverse consumer base. This necessitates continuous innovation in menus, service delivery, and operational efficiencies to maintain competitiveness and capitalize on the growth potential. Recent developments include: October 2023: Starbucks launched two new drinks with the addition of ice cream in the Philippines.May 2023: Starbucks inaugurated the latest rustic finish store in Bird Paradise, and the structure of the store is designed like a wooden hut.May 2023: Inspire Brands, Inc. launched new butter variants to its Butternut portfolio. These variants include the Plain Butternut, Choco Almond Butternut, Ube Cheese Butternut, Strawberry Butternut, Cheesy Butternut, and Choco Butternut.. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

As per Cognitive Market Research's latest published report, The Southeast Asia IT Managed Services Market size was $9,908.40 Million in 2016 and it is forecasted to reach $37,415.53 Million by 2030. What are the factors affecting IT Managed Services Market Growth?

Increased Digitalization in Southeast Asian Countries

The increasing use of communication infrastructures in countries of Southeast Asia and the increased facilitates and new services, products and applications has led to an increased demand for the IT managed services, across the world.

The IT-managed services, has the benefit of offering several opportunities for enhanced growth, productivity of several services and industries. The digital transformation is expected to support several industries, and helps in improving the governance, it also improves the quality and coverage of public services, and expand creation of content.

The IT managed services, also enable the small medium enterprises, to benefit from access to global markets and enable consumers to benefit from a greater diversity and choice of products and lower prices. These factors, contributes for the growth of the IT-managed services market in Southeast Asia.

Southeast Asia is one of the dynamic economic regions of the world, with an average growth of 5.1% per year from 2011 to 2015. The countries of the Association of Southeast Asian Nations (ASEAN) have identified the fostering opportunities for small and medium-sized enterprises (SMEs) as a key policy objective, and have expressed further a sense of urgency to achieve digital inclusion across the region.

Countries in SEA are at different stages of economic development, but all are experiencing rapid changes in their digital economies. The increased digitalization, has led to an increased adoption of the IT managed services, which contributes for the growth of the market.

Restrains of the Southeast Asia IT Managed Services Market

Lack of IT skilled professionals and High Costs of services.(Access Detailed Analysis in the Full Report Version)

Opportunities of the Southeast Asia IT Managed Services Market

Growth in Southeast Asia Market.(Access Detailed Analysis in the Full Report Version)

Definition of IT Managed Services

IT managed services involves management of IT solutions and outsourcing it to clients that optimizes and transform business of any organization with adoption of modern technologies. The IT manages services includes networks and servers, software and technology infrastructures, data backup systems, and overall network security and risk management. The services include Network testing and monitoring. Overseeing network security & risk mitigation, Connectivity and bandwidth, providing data storage, managing installations and upgrades, Suggesting and implementing software patches, providing web hosting, Network provisioning or virtualization, Performance monitoring and reporting, providing help desk technical support.

The IT managed services used to optimize operation reduce expenditure cost, expertise in business operations, reduced risk, accurate pricing management, high-security in the operation. Many large and medium scale enterprises use IT managed services. The modern technologies and skills of organization assists I in optimizing their business operation through security, IT maintenance services in the market that helps in increasing efficiency of business process.

There is higher demand for IT managed services in the South East Asia region due to increased adoption of cloud computing, AI, IoT adoption in the IT managed services to further bring optimization in the business process. The South East Asia Multinational organizations such as Google, Amazon, Microsoft and Equinix have preferred relocating data centers within Southeast Asia. The demand for cloud-based services, IoT big data analytics increased construction of data centers within South East Asia regions. These regions have data center relocation contains IT infrastructure, server market and uninterruptible power supplies.

This increasing adoption and presence of data center for IT manages services across globe increased its demand and boost growth of IT manages services in the market.

With the growing digitalization, organization face many challenges in growth of bus...

Southeast Asia Media Monitoring Software Market to grow from US$ 142.86 Million in 2023 to US$ 487.81 Million by 2032, CAGR of 14.62% during 2024-2032

Southeast Asia Industrial 3D Printing Market size was valued at around USD 6.51 billion in 2025 and is projected to reach USD 20.11 billion by 2030

The South East Asia wearable technology market size reached USD 2.71 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.23 Billion by 2033, exhibiting a growth rate (CAGR) of 17.09% during 2025-2033. The growing awareness about the importance of health and fitness, increased disposable income levels, stringent healthcare and wellness indicatives, and the expanding e-commerce sector represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional and country levels for 2025-2033. Our report has categorized the market based on product and application.

The Southeast Asia cross-border e-commerce market is experiencing robust growth, driven by increasing internet and smartphone penetration, a burgeoning young population eager to embrace online shopping, and a rising middle class with increased disposable income. The market's expansion is fueled by a diverse range of product categories, with fashion and apparel, consumer electronics, and beauty and personal care products leading the charge. The convenience of online shopping, coupled with competitive pricing and a wider selection of goods compared to local markets, are key factors attracting consumers. While challenges remain, such as logistics infrastructure limitations and cross-border payment complexities, innovative solutions from e-commerce giants like Shopee, Lazada, and Alibaba are steadily addressing these issues. The market's segmentation highlights the B2C segment's dominance, although B2B cross-border e-commerce is also steadily gaining traction, particularly within the fashion and consumer electronics sectors. This growth is further facilitated by government initiatives promoting digitalization and e-commerce across the region. The strong CAGR of over 5.70% indicates a promising trajectory for the foreseeable future. The forecast period of 2025-2033 presents significant opportunities for both established players and emerging businesses. Successful strategies will involve adapting to the unique characteristics of individual Southeast Asian markets, leveraging localized marketing approaches, and investing in robust logistics and payment solutions. The competitive landscape is fiercely dynamic, with both global giants and regional players vying for market share. Understanding consumer preferences, managing supply chains effectively, and providing seamless customer experiences will be crucial factors in achieving sustainable growth within this rapidly evolving market. Continued investment in technology and infrastructure will be essential for sustaining the market's impressive growth trajectory. The focus on improving logistics and payment processing will be critical in unlocking the full potential of the Southeast Asian cross-border e-commerce market. Recent developments include: September 2022: Akulaku, a leading Southeast Asian banking and digital finance platform announced a partnership with Alipay+ that will allow Indonesian consumers to use its BNPL solution Akulaku PayLater at Alipay+'s global merchants. Alipay+, a suite of global cross-border digital payments and marketing solutions, will now support Akulaku PayLater, and merchants will be able to accept Akulaku PayLater as a payment method., February 2022: Razorpay has announced its first international expansion into South-East Asia, purchasing a majority stake in Curlec, a Malaysian fintech firm, for an undisclosed sum. Curlec is a Kuala Lumpur-based company that creates recurring payment solutions for modern businesses of all sizes. Razorpay's fourth acquisition in total and it's first in international waters.. Key drivers for this market are: 4., Increasing International Trade Driving the Market4.; Increasing online users driving the market. Potential restraints include: 4., Regulatory Compliance Affecting the Market4.; High Competition in the Market. Notable trends are: Growth in E-commerce sector in the region driving the market.

The Southeast Asia Lingerie Market size was valued at USD 3,550.2 million in 2023 and is projected to reach USD 6,670 million by 2032, exhibiting a CAGR of 5.3 % during the forecasts period. The Southeast Asia Lingerie market refers to the manufacture, supply, and consumption of women’s undergarments, fashionable and comfortable intimate apparel, nightwear, and day-wear wear. This market supplies lingerie to all classes of women of different tastes and preferences depending on their occasions ranging from normal business women's wear to high-end luxurious designer wear. It covers the routine use, occasional use, and even fashionable use of products. Some of the latest trends that are currently being observed in the market today include a shift towards offering and designing clothes and other accessories that come in plus sizes due to high demands in the market through using e-commerce platforms and an increase in demand for clothes that are made using eco-friendly materials. Marketing expansion comes with increased disposable income, a shifting trend in fashion, and increasing awareness of intimate apparel as key items for personal appearance and comfort.