The revenue in the e-commerce market in Spain was forecast to continuously increase between 2024 and 2029 by in total 21 billion U.S. dollars (+59.15 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 56.46 billion U.S. dollars and therefore a new peak in 2029. Find other key market indicators concerning the user penetration and average revenue per user (ARPU). The Statista Market Insights cover a broad range of additional markets.

Spain's E-commerce Market is Segmented by B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-commerce.

In Spain, the popularity of online shopping is evident from the latest B2C e-commerce figures. The purchase of products and services over the internet has experienced steady growth in recent years, reaching a revenue volume of almost 60 billion euros in 2020, up from around six billion in 2007.

Online shopping expenditure Between 2007 and 2020, the mean e-commerce spending per user in Spain tripled from 739 to around 2,247 euros. According to a 2021 survey, the average amount spent on each purchase is between 25 and 50 euros. Big-ticket purchases such as insurance and financial services, vehicles, furniture, or even tourism services are perhaps unsurprisingly some of the e-commerce categories on which Spaniards spend the most. However, everyday items such as groceries also ranked among the highest average annual online expenditures.

Mobile commerce is rising While desktops remained the leading device for e-commerce in Spain in 2022, mobile phones are rapidly gaining popularity. The sectors most favored by this trend are fashion and leisure, as they were the product and service categories most purchased through a mobile device that year. Mobile commerce not only benefits merchants but also brings many advantages to consumers. In Spain, users prefer this purchase method because of the speed and overall simplicity of the shopping experience it provides.

The Spain E-Commerce Logistics Market Report is Segmented by Service (Transportation, Warehousing and Inventory Management, and Value-Added Services (Labeling and Packaging), by Business (B2B and B2C), by Destination (Domestic and International/Cross Border) and by Product (Fashion and Apparel, Consumer Electronics and Home Appliances, Furniture, Beauty and Personal Care Products, and Other Products (Toys, Food Products, Etc. )). The Report Offers Market Size Forecasts for the Spanish E-Commerce Logistics Market in Terms of Value (USD) for all the Above Segments.

Discover the latest eCommerce statistics in Spain for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Spain, uncovering the distribution of stores across categories and platforms.

In Spain, the sales revenue of business-to business (B2B) transactions of physical goods (e.g. car parts of electronics) was valued at over 36 billion U.S. dollars in 2023, down from the previous years. A growth is forecast by 2026, when the revenue from B2B e-commerce sales is expected to reach over 44 billion U.S. dollars.

The pie chart showcases the distribution of app/software spending by store category in Spain, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $5.61M units representing 18.04% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.70M units, comprising 5.47% of the total. Home & Garden also contributes significantly with a spend of $1.06M units, accounting for 3.40% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This statistic displays the market share of e-commerce software providers in Spain as of April 2024. WooCommerce Checkout accounted for over 10 percent of the market share, ranking first. It was followed by Squarespace Add to Cart with a market share worth around eight percent.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Spain. Salesforce Commerce Cloud shows a significant lead, with total sales amounting to $814.17B, which constitutes 81.06% of the region's total sales on platforms. Custom Cart reports sales of $168.47B, accounting for 16.77% of the total platform sales in Spain. WooCommerce also holds a notable share, with its sales reaching $7.67B, representing 0.76% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Spain, highlighting which platforms are driving the most sales.

The Report Covers Europe Ecommerce Penetration by Country and It is Segmented by B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), B2B E-Commerce, and Country (United Kingdom, Germany, France, Spain, Italy, Nordics, Rest of Europe (Eastern Europe, Benelux, Etc. ). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

This chart provides a detailed overview of the number of Spain online retailers by Monthly Product Sold. Most Spain stores' Monthly Product Sold are Less than 100, there are 130.61K stores, which is 73.00% of total. In second place, 37.21K stores' Monthly Product Sold are 100 to 1K, which is 20.80% of total. Meanwhile, 7.82K stores' Monthly Product Sold are 1K to 10K, which is 4.37% of total. This breakdown reveals insights into Spain stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

After years of continuous growth, e-commerce revenues in Spain fell during the first half of 2020. From the 11.5 billion euros generated in the final quarter of 2019, revenues from online sales of products and services witnessed a 15 percent decrease in the subsequent six months within the Iberian country. This decline can be primarily attributed to the prolonged disruption of numerous activities caused by the coronavirus pandemic. Nevertheless, upon the lifting of restrictions against COVID-19, the Spanish e-commerce sector exhibited a swift recovery. By mid-2023, the industry had not only rebounded, but also surpassed the 17 billion euros milestone.

The United Kingdom appeared to have Europe's biggest B2C e-commerce market in 2021. UK consumers spent over 250 billion euros on online purchases, roughly twice as much as their French counterparts, who ranked second. Germany was Europe's third-biggest online market, with a revenue of 100 billion euros. This picture changes, however, when looking at the share of e-commerce within a country's GDP. Denmark, and Greece join the UK as countries where online shopping made up more than seven percent of GDP.

Mobile-driven shoppers Surely, the UK is an outlier in the European e-commerce, as data on the mobile segment attests. Latest rankings from 2021 indicated that mobile commerce represented 60 percent of online retail sales in the United Kingdom, the highest percentage out of 19 countries in the European region.

How does Europe prefer to pay online?

Debit cards ranked as the most popular online payment method, while credit cards were preferred by nearly one-fifth of e-commerce users. When looking at the main card issuers, Visa and Mastercard were the leading payment card schemes in Europe, although with huge differences among countries.

This chart offers an insightful look at the store count by category in Spain. Leading the way is Apparel, with 17.25K stores, which is 31.30% of the total stores in the region. Next is Home & Garden, contributing 6.03K stores, or 10.94% of the region's total. Food & Drink also has a notable presence, with 4.96K stores, making up 9.00% of the store count in Spain. This breakdown provides a clear picture of the diverse retail landscape in Spain, showcasing the variety and scale of stores across different categories.

In Spain, the estimated sales amount across various store categories provides key insights into the market's dynamics. Toys & Hobbies, as a prominent category, generates significant sales, totaling $744.89B, which is 74.16% of the region's total sales in this sector. Apparel follows with robust sales figures, achieving $115.87B in sales and comprising 11.54% of the region's total. Unknown contributes a considerable amount to the regional market, with sales of $33.75B, accounting for 3.36% of the total sales in Spain. This breakdown highlights the varying economic impacts of different categories within the region, showcasing the diversity and strengths of each sector.

The Bedding eCommerce market in Spain is predicted to reach US$450.8m revenue by 2025, reflecting an estimated growth rate of 20% compared to 2024.

Spain's fashion e-commerce sector has experienced remarkable growth, with online sales accounting for 22.8 percent of all fashion purchases in 2023. This represents an increase of more than 20 percentage points regarding ten years before. Consumer behavior and demographics Young Spanish consumers are driving the growth of online fashion sales. A 2024 survey revealed that shoppers aged 16 to 24 spent the most on online fashion purchases, with an average ticket size of 84 euros. Interestingly, men reported higher average spending per purchase on fashion e-commerce compared to women. As online shopping becomes more prevalent, consumers are utilizing various platforms to search for fashion items, with over half of respondents checking brand websites before purchasing products in this category. Market growth and future prospects The value of online fashion sales in Spain has grown exponentially, reaching 4.6 billion euros in the third quarter of 2023. This represents a significant increase from 444 million euros in 2012, underscoring the sector's rapid expansion. Looking ahead, the e-commerce fashion market in Spain is expected to continue its growth trajectory, with forecasts indicating substantial increases in both revenue and user numbers across all segments.

This chart provides a detailed overview of the number of Spain online retailers by Number of Employee. Most Spain stores' Number of Employee are Less than 10, there are 29.78K stores, which is 90.36% of total. In second place, 827 stores' Number of Employee are 20 to 50, which is 2.51% of total. Meanwhile, 713 stores' Number of Employee are 10 to 20, which is 2.16% of total. This breakdown reveals insights into Spain stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

The Kitchen Furniture eCommerce market in Spain is predicted to reach US$400.9m revenue by 2025, reflecting an estimated growth rate of 20% compared to 2024.

Spain ICT Market is Segmented by Type (Hardware, Software, IT Services, and Telecommunication Services), the size of the Enterprise (Small and Medium Enterprise and Large Enterprises), and by Industry Vertical (BFSI, IT and Telecom, Government, Retail and E-commerce, Manufacturing, and Energy and Utilities). The market sizes and forecasts are provided in terms of value USD for all the above segments.