The Spain E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

The revenue in the e-commerce market in Spain was modeled to stand at ************* U.S. dollars in 2025. Between 2017 and 2025, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

The Spain E-Commerce Logistics Market report segments the industry into By Service (Transportation, Warehousing and Inventory Management, Value-added Services (Labeling and Packaging)), By Business (B2B, B2C), By Destination (Domestic, International/Cross-border), and By Product (Fashion and Apparel, Consumer Electronics and Home Appliances, Furniture, Beauty and Personal Care Products, Other Products (Toys, Food Products, etc.)).

In Spain, the popularity of online shopping is evident from the latest B2C e-commerce figures. The purchase of products and services over the internet has experienced steady growth in recent years, reaching a revenue volume of almost ** billion euros in 2020, up from around *** billion in 2007.

Online shopping expenditure Between 2007 and 2020, the mean e-commerce spending per user in Spain tripled from *** to around ***** euros. According to a 2021 survey, the average amount spent on each purchase is between ** and ** euros. Big-ticket purchases such as insurance and financial services, vehicles, furniture, or even tourism services are perhaps unsurprisingly some of the e-commerce categories on which Spaniards spend the most. However, everyday items such as groceries also ranked among the highest average annual online expenditures.

Mobile commerce is rising While desktops remained the leading device for e-commerce in Spain in 2022, mobile phones are rapidly gaining popularity. The sectors most favored by this trend are fashion and leisure, as they were the product and service categories most purchased through a mobile device that year. Mobile commerce not only benefits merchants but also brings many advantages to consumers. In Spain, users prefer this purchase method because of the speed and overall simplicity of the shopping experience it provides.

Spain E-commerce Market size was valued at USD 45 Billion in 2024 and is expected to reach USD 137 Billion by 2032, growing at a CAGR of 15% from 2026 to 2032.

Key Market Drivers:

Digital Payment Adoption: The rise of secure and efficient online payment systems, such as digital wallets and mobile payments, facilitates seamless transactions. According to the Bank of Spain, online payment volumes increased by 34.5% in 2023 to €85.2 billion.

Mobile Shopping Growth: High smartphone adoption rates in Spain enable more consumers to access e-commerce platforms directly from their mobile devices.

In 2025, *** percent of the e-commerce market revenue in Spain was returned to the retailers, according to Statista Market Insights. This share has constantly increased since 2017, and is forecast to reach **** percent by 2029. The share of revenue returned to the retailers worldwide was *** percent in 2025.

The pie chart showcases the distribution of app/software spending by store category in Spain, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $5.61M units representing 18.04% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.70M units, comprising 5.47% of the total. Home & Garden also contributes significantly with a spend of $1.06M units, accounting for 3.40% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

This statistic displays the market share of e-commerce software providers in Spain as of **********. WooCommerce Checkout accounted for over ** percent of the market share, ranking first. It was followed by Squarespace Add to Cart with a market share worth around ***** percent.

Discover the booming Spanish online commerce market! Explore its 14.70% CAGR, key drivers, segment analysis (Fashion, Electronics, Food & more), top players (Amazon, El Corte Inglés, AliExpress), and future trends. Get insights for investors and businesses in this dynamic market. Recent developments include: May 2022- Artificial intelligence (AI) has changed the pattern of fashion business strategies by artificial intelligence (AI). There are numerous ways in which artificial intelligence has aided the fashion industry. This includes recognizing product features using predictive analytics and computer vision. The use of AI in the fashion industry has grown, primarily to analyze search behaviors and provide similar product recommendations based on consumer preferences., April 2022- Veepee is extending its service to its members in Spain. It is a French online shop and website that sells brand overstock to its members exclusively through flash sales. Re-Cycle is an initiative aligned with Veepee's DNA and the principle of circularity, as it allows us to offer a new solution to brands facing product life cycle challenges., April 2022- According to local newspaper Kleine Zeitung, Media-Markt, Europe's largest electronics retailer, has decided to install Bitcoin ATMs at twelve branches across Austria. Bitcoin will be available for purchase at Kurant vending machines. Kurant, a Confinity spin-off founded in 2017, currently operates 200 Bitcoin ATMs in Austria, Spain, Greece, and Germany., November 2021- Alibaba's e-commerce platform for selling to markets outside of China, AliExpress, has added a supermarket service to its Spanish application. In collaboration with the internet operator Lola Market, this is the world's first market to do so. AliExpress enters this market so its customers can purchase thousands of products from Spain's eleven supermarket chains and thirteen food markets.. Notable trends are: Increasing smartphone penetration.

The size of the Spain E-commerce Logistics Market market was valued at USD 5.39 Million in 2024 and is projected to reach USD 10.12 Million by 2033, with an expected CAGR of 9.41 % during the forecast period. Key drivers for this market are: Growth of B2C E-commerce, Urbanization and Population Density. Potential restraints include: Infrastructure Challenges, Last-mile Delivery Complexities. Notable trends are: The Rise in the Number of Online Shoppers.

Spain's fashion e-commerce sector has experienced remarkable growth, with online sales accounting for **** percent of all fashion purchases in 2023. This represents an increase of more than ** percentage points regarding ten years before. Consumer behavior and demographics Young Spanish consumers are driving the growth of online fashion sales. A 2024 survey revealed that shoppers aged 16 to 24 spent the most on online fashion purchases, with an average ticket size of ** euros. Interestingly, men reported higher average spending per purchase on fashion e-commerce compared to women. As online shopping becomes more prevalent, consumers are utilizing various platforms to search for fashion items, with over **** of respondents checking brand websites before purchasing products in this category. Market growth and future prospects The value of online fashion sales in Spain has grown exponentially, reaching***6 billion euros in the third quarter of 2023. This represents a significant increase from *** million euros in 2012, underscoring the sector's rapid expansion. Looking ahead, the e-commerce fashion market in Spain is expected to continue its growth trajectory, with forecasts indicating substantial increases in both revenue and user numbers across all segments.

The Spain e-commerce logistics market is booming, projected to reach €5.39 billion in 2025 and grow at a CAGR of 9.41% until 2033. Discover key trends, drivers, and challenges shaping this dynamic sector, including leading companies like DHL, FedEx, and Nacex. Key drivers for this market are: Growth of B2C E-commerce, Urbanization and Population Density. Potential restraints include: Infrastructure Challenges, Last-mile Delivery Complexities. Notable trends are: The Rise in the Number of Online Shoppers.

The size of the Spain Online Commerce market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 14.70% during the forecast period. Recent developments include: May 2022- Artificial intelligence (AI) has changed the pattern of fashion business strategies by artificial intelligence (AI). There are numerous ways in which artificial intelligence has aided the fashion industry. This includes recognizing product features using predictive analytics and computer vision. The use of AI in the fashion industry has grown, primarily to analyze search behaviors and provide similar product recommendations based on consumer preferences., April 2022- Veepee is extending its service to its members in Spain. It is a French online shop and website that sells brand overstock to its members exclusively through flash sales. Re-Cycle is an initiative aligned with Veepee's DNA and the principle of circularity, as it allows us to offer a new solution to brands facing product life cycle challenges., April 2022- According to local newspaper Kleine Zeitung, Media-Markt, Europe's largest electronics retailer, has decided to install Bitcoin ATMs at twelve branches across Austria. Bitcoin will be available for purchase at Kurant vending machines. Kurant, a Confinity spin-off founded in 2017, currently operates 200 Bitcoin ATMs in Austria, Spain, Greece, and Germany., November 2021- Alibaba's e-commerce platform for selling to markets outside of China, AliExpress, has added a supermarket service to its Spanish application. In collaboration with the internet operator Lola Market, this is the world's first market to do so. AliExpress enters this market so its customers can purchase thousands of products from Spain's eleven supermarket chains and thirteen food markets.. Key drivers for this market are: Growing Smartphone Users and Increasing Use of Healthcare Applications, Rising Prevalence of Chronic Disorders. Potential restraints include: Lack of Structured Data in the Healthcare Industry, Concerns Regarding Data Privacy. Notable trends are: Increasing smartphone penetration.

This chart illustrates the estimated sales amounts generated by stores on various platforms within Spain. Salesforce Commerce Cloud shows a significant lead, with total sales amounting to $814.17B, which constitutes 80.11% of the region's total sales on platforms. Custom Cart reports sales of $180.44B, accounting for 17.75% of the total platform sales in Spain. WooCommerce also holds a notable share, with its sales reaching $7.67B, representing 0.75% of the overall sales amount. This data provides a comprehensive view of the market dynamics in Spain, highlighting which platforms are driving the most sales.

The share of enterprises that make B2B and B2G e-commerce sales via website in Spain increased by 0.4 percentage points (+1.83 percent) in 2023 in comparison to the previous year. Therefore, the share of enterprises in Spain reached a peak in 2023 with 22.3 percent.

The Spain e-commerce logistics market, valued at €5.39 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 9.41% from 2025 to 2033. This surge is fueled by several key factors. The increasing penetration of e-commerce in Spain, driven by rising internet and smartphone usage, coupled with consumer preference for online shopping convenience, is a major driver. Furthermore, advancements in logistics technologies, such as automated warehousing systems and sophisticated delivery tracking solutions, are enhancing efficiency and speed, thereby bolstering market expansion. The growth is further amplified by the rise of cross-border e-commerce, allowing Spanish businesses to tap into wider European and global markets. While challenges exist, such as the need for sustainable logistics solutions and managing peak season demands, the overall market outlook remains positive. The market is segmented by service (transportation, warehousing, value-added services), business type (B2B, B2C), destination (domestic, international), and product type (fashion, electronics, furniture, beauty, and others). Key players like FedEx, UPS, DHL, and numerous regional logistics providers compete within this dynamic landscape, constantly innovating to meet evolving consumer expectations and optimize supply chains. The dominance of B2C segment reflects the rapid growth of online shopping among Spanish consumers. The strong growth in the international/cross-border segment underscores the increasing integration of the Spanish economy into global e-commerce networks. The projected growth trajectory suggests a significant increase in market value over the forecast period. Analyzing the segment data reveals the significant contribution of Transportation services, representing a major portion of the overall market value. The B2C segment is expected to maintain its leading position, driven by sustained consumer preference for online shopping convenience. International/cross-border e-commerce is anticipated to show higher growth compared to domestic deliveries due to increasing global trade and expansion of online marketplaces. Within product categories, Fashion and Apparel, along with Consumer Electronics and Home Appliances, are likely to remain the major contributors to market growth, given high online demand for these products. However, the "Other Products" segment holds significant potential for future growth, as diverse product categories shift towards online distribution channels. Continued investment in technology and infrastructure, coupled with strategic partnerships between logistics providers and e-commerce businesses, will be crucial in shaping the future of the Spanish e-commerce logistics market. Recent developments include: November 2023: DB Schenker opened operations at one of the largest automated e-commerce facilities in Spain, servicing retail customers in Spain. The 50,000 sq. m state-of-the-art warehouse in the city of Guadalajara started operations with 150 employees in the newly created jobs, over 200 robots, and an optimized packaging system. The site has a goods-to-person picking system capable of handling approximately 120,000 units daily, based on autonomous mobile robots (AMR) delivered by Geek+, the world’s leading provider of AMR technology., October 2023: Alibaba Group Holding Ltd’s logistics arm, Cainiao Network, was striding its efforts to develop logistics networks and expand its services in Europe. Cainiao’s last-mile delivery service in Spain is available in nine major cities, including Madrid and Barcelona. It also offers two-day delivery in more than 20 Spanish cities. The delivery network is supported by smart logistics infrastructure investments, such as automated sorting centers (ATS) and parcel lockers.. Key drivers for this market are: Growth of B2C E-commerce, Urbanization and Population Density. Potential restraints include: Growth of B2C E-commerce, Urbanization and Population Density. Notable trends are: The Rise in the Number of Online Shoppers.

The Europe E-Commerce Apparel Market Report is Segmented by Product Type (Formal Wear, Casual Wear, Sportswear, Nightwear, and More), End User (Men and More), Fabric Material (Cotton and More), Category (Mass and Premium), Platform Type (Third Party Retailer and Company's Own Website), and Geography (Germany, United Kingdom, France, Italy, Spain, Russia, and More). The Market Forecasts are Provided in Terms of Value (USD).

Spain E-Commerce Transactions: Volume: Heavy Industry & Engineering data was reported at 1.000 Unit in 01 Dec 2024. This stayed constant from the previous number of 1.000 Unit for 24 Nov 2024. Spain E-Commerce Transactions: Volume: Heavy Industry & Engineering data is updated daily, averaging 1.000 Unit from Jan 2019 (Median) to 01 Dec 2024, with 593 observations. The data reached an all-time high of 7.000 Unit in 26 Nov 2023 and a record low of 1.000 Unit in 01 Dec 2024. Spain E-Commerce Transactions: Volume: Heavy Industry & Engineering data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Spain – Table ES.GI.EC: E-Commerce Transactions: by Category.

The share of enterprises that make B2C e-commerce sales via website in Spain increased by 0.4 percentage points (+1.9 percent) in 2023. With 21.5 percent, the share of enterprises thereby reached its highest value in the observed period.

Spain warehousing market size was valued at USD 3.2 Billion in 2024 and is projected to reach USD 5.7 Billion by 2032, growing at a CAGR of 7.4% from 2026 to 2032.

Key Market Drivers:

E-Commerce Growth: The Spanish e-commerce market is thriving due to the 14.5% growth in 2021, driven by a shift towards online shopping. This has increased demand for quick and reliable delivery services, necessitating efficient warehousing solutions like fulfillment centers and last-mile delivery hubs. The demand for warehouses capable of handling high volumes and optimizing order processing is expected to continue growing.

Strategic Location and Logistics Hub: Spain's strategic location between Europe, Africa, and the Americas makes it a vital logistics hub.