The value of goods and services offered by the tourism sector in Spain increased by more than ** percent in 2024, surpassing *** billion euros. In 2025, the tourism GDP in the Iberian country could grow by ***** percent. Holidaymakers in Spain France was the leading source country for inbound tourism in Spain in 2020. Although British tourists in Spain have traditionally been the largest visitor group in the Mediterranean country, the number of travelers from Britain declined by almost ** million in 2020, most likely due to difficulties created as a result of the COVID-19 pandemic. Notably, the share of domestic tourist expenditure was higher than the share of international tourist expenditure in the country in 2020, which was different from the share of tourism expenditure in Spain prior to COVID-19. COVID-19 impact on the Spanish tourism industry As of December 2021, the travel and tourism sector in Spain was still recovering from the economy-wide disruptions caused by the global health crisis. The monthly growth rate of tourism GDP in Spain was lower in every month of 2020 and 2021 compared to the same month in 2019. Additionally, businesses within the sector reported lower revenues since the beginning of the pandemic, with negative earnings growth rates in Spanish tourism companies in 2020 and 2021 compared to reported earnings in 2019.

The share of the tourism sector over Spain's gross domestic product (GDP) jumped to **** percent in 2023, reaching almost pre-pandemic levels. At the beginning of the *****, tourism accounted for over ** percent of the Spanish economy.

Tourism Revenues in Spain increased to 10003 EUR Million in June from 9542 EUR Million in May of 2025. This dataset provides - Spain Tourism Revenues- actual values, historical data, forecast, chart, statistics, economic calendar and news.

The contribution of the tourism sector the gross domestic product (GDP) of major Spanish cities increased significantly in 2022. For instance, tourism's share of Palma's GDP grew three percentage points in 2022 versus the previous year, while Barcelona saw an increase of 2.7 percent points.

Forecast: Total Tourism GDP in Spain 2024 - 2028 Discover more data with ReportLinker!

In the last quarter of 2022, both the tourism and the total gross domestic product (GDP) in Spain had almost fully recovered from the coronavirus (COVID-19) pandemic. At that time, their values were only *** and *** below the values recorded in the fourth quarter of 2019.

Table of INEBase Contribution of tourism to Spain's GDP: by GDP and its components, absolute value/percentage/index and period. National. Spanish Tourism Satellite Account. Base 2010

For most of 2022, the contribution of travel and tourism to Spain's gross domestic product (GDP) was above pre-pandemic levels. The month with the highest recovery that year was August, with an increase of *** percent versus the same month of 2019.

Total Tourism GDP in Spain, 2021 Discover more data with ReportLinker!

The expenditure of international tourists in Spain represented roughly *** percent of the country's gross domestic product (GDP) by the end of the *****. However, the coronavirus (COVID-19) pandemic caused this figure to drop to less than *** percent in 2020 and *** percent in 2021.

The coronavirus (COVID-19) pandemic strongly affected the tourism contribution to the gross domestic product (GDP) of Spain, causing it to plummet by nearly ** percent in 2020. That same year, Spain's economy shrank by **** percent. In 2019, the value of goods and services produced by the tourism sector in Spain accounted for over ** percent of the country's GDP.

Spanish Tourism Satellite Account. Base 2010: Contribution of tourism to economy: Direct effects and total effects by period, GDP and components and type of effects. National.

This statistic presents the year-on-year change in the travel and tourism GDP in Cantabria (Spain) from 2008 to 2014. The gross domestic product of the tourism sector in this Spanish region increased by *** percent in 2014 compared to the previous year.

Spain ES: Exports: USD: All Services: Travel data was reported at 91.988 USD bn in 2023. This records an increase from the previous number of 72.877 USD bn for 2022. Spain ES: Exports: USD: All Services: Travel data is updated yearly, averaging 67.979 USD bn from Dec 2010 (Median) to 2023, with 14 observations. The data reached an all-time high of 91.988 USD bn in 2023 and a record low of 18.507 USD bn in 2020. Spain ES: Exports: USD: All Services: Travel data remains active status in CEIC and is reported by Organisation for Economic Co-operation and Development. The data is categorized under Global Database’s Spain – Table ES.OECD.TISP: Trade in Services: Exports: USD: by Services: OECD Member: Annual. This component of EBOPS 2010 differs from most internationally traded services in that it is transactor-based. Unlike most services in EBOPS, travel is not a specific product; rather, it encompasses a range of goods and services consumed by non-residents in the economy that they visit. Travel is defined as covering goods and services for own use or to be given away, acquired from an economy, by non-residents during visits to that economy. It covers stays of any length, provided that there is no change in residence.Travel includes goods and services acquired by persons undertaking study or medical care while outside the territory of residence. It also includes acquisitions of goods and services by seasonal, border and other short-term workers in the economy of employment.The goods and services may be purchased by the persons concerned or by another party on their behalf; for example, business travel may be paid for or reimbursed by an employer; tuition and living costs of a student may be paid by a overnment; and health costs may be paid or reimbursed by a Government or insurer. Goods and services supplied by the producer without charge are also included, for example, tuition and board provided by a university.The most common goods and services entered under travel are accommodation, food, beverages and transport purchased within the economy visited (all of which are consumed in the supplying economy). Gifts, souvenirs and other articles that are purchased for own use and that may be taken out of the economies visited are also included.In line with the accrual principle, goods and services acquired during the visit, but paid for earlier or later, are included in travel. Goods and services may be acquired by being paid for by the person going abroad, paid for on his or her behalf, provided without a quid pro quo (for example, free room and board received: in such a case, there is also a corresponding transfer) or produced on own account (as in some cases of ownership of real estate and time-share accommodation).The goods and services for own use or to be given away, purchased by or provided to the non-resident while on the trip that would otherwise be classified under another item, such as postal services, telecommunications, and transport, are included in travel. This includes transport within a particular economy being visited where such transport is provided by carriers resident in that economy but excludes the international carriage of persons, which is covered in passenger services under transport services. Also excluded are goods purchased for resale in the resident's own economy or in a third economy. The acquisition of valuables (such as jewellery and expensive art), consumer durable goods (such as cars and electronic goods) and other consumer purchases for own use that is in excess of customs thresholds, are excluded. These goods are included in general merchandise.Travel excludes the acquisition of goods and services by diplomats, consular staff, military personnel, etc., and their dependants in the territory in which they are posted (included in Government goods and services n.i.e.).

In 2024, the trade, transport, and accommodation industries in Catalonia contributed roughly ** billion euros to the region's gross domestic product (GDP), denoting an increase of seven percent over the previous year. This figure was the highest value recorded since 2017.

Spain ES: Trade Balance: All Services: Travel data was reported at 58,754.000 EUR mn in 2023. This records an increase from the previous number of 48,089.000 EUR mn for 2022. Spain ES: Trade Balance: All Services: Travel data is updated yearly, averaging 40,447.500 EUR mn from Dec 2010 (Median) to 2023, with 14 observations. The data reached an all-time high of 58,754.000 EUR mn in 2023 and a record low of 8,631.000 EUR mn in 2020. Spain ES: Trade Balance: All Services: Travel data remains active status in CEIC and is reported by Organisation for Economic Co-operation and Development. The data is categorized under Global Database’s Spain – Table ES.OECD.TISP: Trade in Services: Trade Balance: by Services: OECD Member: Annual. This component of EBOPS 2010 differs from most internationally traded services in that it is transactor-based. Unlike most services in EBOPS, travel is not a specific product; rather, it encompasses a range of goods and services consumed by non-residents in the economy that they visit. Travel is defined as covering goods and services for own use or to be given away, acquired from an economy, by non-residents during visits to that economy. It covers stays of any length, provided that there is no change in residence.Travel includes goods and services acquired by persons undertaking study or medical care while outside the territory of residence. It also includes acquisitions of goods and services by seasonal, border and other short-term workers in the economy of employment.The goods and services may be purchased by the persons concerned or by another party on their behalf; for example, business travel may be paid for or reimbursed by an employer; tuition and living costs of a student may be paid by a overnment; and health costs may be paid or reimbursed by a Government or insurer. Goods and services supplied by the producer without charge are also included, for example, tuition and board provided by a university.The most common goods and services entered under travel are accommodation, food, beverages and transport purchased within the economy visited (all of which are consumed in the supplying economy). Gifts, souvenirs and other articles that are purchased for own use and that may be taken out of the economies visited are also included.In line with the accrual principle, goods and services acquired during the visit, but paid for earlier or later, are included in travel. Goods and services may be acquired by being paid for by the person going abroad, paid for on his or her behalf, provided without a quid pro quo (for example, free room and board received: in such a case, there is also a corresponding transfer) or produced on own account (as in some cases of ownership of real estate and time-share accommodation).The goods and services for own use or to be given away, purchased by or provided to the non-resident while on the trip that would otherwise be classified under another item, such as postal services, telecommunications, and transport, are included in travel. This includes transport within a particular economy being visited where such transport is provided by carriers resident in that economy but excludes the international carriage of persons, which is covered in passenger services under transport services. Also excluded are goods purchased for resale in the resident's own economy or in a third economy. The acquisition of valuables (such as jewellery and expensive art), consumer durable goods (such as cars and electronic goods) and other consumer purchases for own use that is in excess of customs thresholds, are excluded. These goods are included in general merchandise.Travel excludes the acquisition of goods and services by diplomats, consular staff, military personnel, etc., and their dependants in the territory in which they are posted (included in Government goods and services n.i.e.).

The share of travel and tourism in the gross domestic product (GDP) of the Balearics dropped more than ** percentage points in the first year of the COVID-19 pandemic. However, it was estimated that a recovery of ** percent was experienced in 2021.

It covers indicators related to demographic pressure, tourism and recreation, economic devel- opment and land use and infrastructure development.

This vector captures the impact of human coastal activities on vulnera- bility. In this framework, we are particularly interested in the tourism sector, which is one of the main economic activities in the coast.

Tourism is an important economic sector due to its contribution to GDP and employment. According to the World Travel & Tourism Council, Tourims generates 10.4% of all global economic activity. It contributes 319 million jobs, representing one in ten of all jobs globally. It is a sector that has been growing faster than the global economy for the last eight years. Europe plays an important role in this sector with 51% of international tourits arrivals and 39% of international tourist revenues. Taking into account the countries included in the European Atlantic Arc, it is worth pointing out that France and Spain are first and second, respectively, in the world ranking of international tourist arrivals, with United Kingdom in the seventh position. With respect to international tourism revenues, Spain and France are second and third in the world ranking, respectively, while United Kingdom occupies the fifth position. Coastal tourism contributes significantly in theses coun- tries. It represents 75.6% of total tourism in Spain, 28% in Portugal, 23% in France, 10% in Ireland and 6% in the United Kingdom (Foley et al., 2014, p.204).

The total contribution of travel and tourism to the gross domestic product (GDP) in the Canary Islands increased to nearly ** percent in 2024. This share was the highest contribution recorded in this Spanish autonomous community since 2010. The archipelago is a major tourist destination in Spain.

Snapshot img

Cultural Tourism Market Size 2025-2029

The cultural tourism market size is forecast to increase by USD 8.41 billion, at a CAGR of 18.4% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing number of individuals seeking unique, immersive experiences to alleviate stress and enrich their personal growth. This trend is further fueled by the burgeoning adoption of advanced technologies such as augmented reality (AR) and virtual reality (VR) in cultural tourism, enabling travelers to explore historical sites and artifacts in a more engaging and interactive manner. However, this market faces challenges as well. Overtourism, or the excessive concentration of tourists in specific locations, poses a threat to the preservation of cultural heritage sites and the local communities that rely on tourism.
Addressing this issue through sustainable tourism practices and effective crowd management strategies is essential for companies seeking to capitalize on the opportunities presented by the market while mitigating potential risks. By focusing on innovative solutions that cater to the evolving needs and preferences of travelers, while respecting and preserving cultural heritage, businesses can differentiate themselves and thrive in this dynamic and growing market.

What will be the Size of the Cultural Tourism Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, driven by the increasing demand for authentic and immersive experiences. Crowd control and tourism infrastructure remain key concerns as cultural heritage sites attract large numbers of visitors. Digital guides and mobile applications enhance the visitor experience, offering GPS navigation, augmented reality, and interactive exhibits. Economic impact is a significant factor, with art galleries, language courses, and adventure tourism contributing to local economies. Visitor management systems and travel advisories ensure responsible tourism practices, while travel agencies and tourist information centers facilitate seamless travel experiences. Visa requirements and health precautions are essential considerations for tourists.

Sustainable tourism initiatives, such as waste management and cultural preservation, minimize environmental impact. Experiential tourism and educational tourism provide unique learning opportunities, while medical tourism caters to health-conscious travelers. Social media marketing and community-based tourism foster authentic connections with local communities. Cultural exchange programs promote cross-cultural understanding. Wellness tourism and religious tourism cater to specific niche markets, offering spiritual and rejuvenating experiences. Immersive technologies, such as virtual reality and tourist guides, bring history to life. Rural tourism and urban tourism offer diverse experiences, appealing to various travel preferences. Tourism policies and online booking platforms shape the industry, ensuring efficient and accessible travel experiences.

Ongoing trends include the integration of technology and the emphasis on sustainable and responsible tourism practices. The market continues to unfold, offering endless opportunities for exploration and discovery.

How is this Cultural Tourism Industry segmented?

The cultural tourism industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Domestic cultural tourism
  International cultural tourism


Service

  Cultural eco-tourism
  Indigenous cultural tourism
  Socio-cultural tourism


Application

  Leisure
  Religious pilgrimage
  Education
  Research


Traveler Type

  Solo Travelers
  Group Travelers
  Families


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The domestic cultural tourism segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, domestic tourism is experiencing a significant surge, fueled by the quest for genuine experiences, technological innovations, and government incentives promoting local heritage. Mobile applications serve as essential tools, granting travelers instant access to detailed guides, maps, and cultural information for their destinations. This convenience and ease of use enhance the planning and navigation process for cultural tours. Virtual Reality (VR) and Augmented Reality (AR) applications have gained popularity, offering immersive experiences that enable u