Searching and then buying online was the most common habit among online shoppers in Spain in 2024, with about**************s of respondents shopping this way. Less than *** percent felt most identified with looking in the store and purchasing online. E-commerce in Spain Every year, e-commerce in Spain generates billions of dollars, jumping from ** billion U.S. dollars in 2017 to an estimated ** billion U.S. dollars in 2024. Both the electronics and fashion sectors bring in the highest yearly revenues. In 2024, both segments are estimated to generate around **** billion U.S. dollars in e-commerce revenue. Other popular online shopping categories are personal care, food, and toys. Why do Spanish consumers prefer online shopping? Online shopping is becoming more and more popular, around ** million Spanish consumers online shopped in 2019, and this number is expected to reach nearly ** million in 2024. The main reasons why consumers are more inclined to purchase products online rather than in-store are comfort (** percent), better prices (** percent), product availability (** percent), and home delivery (** percent).

The Spanish online commerce market exhibits robust growth, fueled by increasing internet penetration, rising smartphone usage, and a shift in consumer preferences towards online shopping convenience. The market's Compound Annual Growth Rate (CAGR) of 14.70% from 2017-2027 indicates a significant expansion, transforming the retail landscape. Key drivers include improved logistics infrastructure, a wider selection of goods and services available online, and the increasing adoption of digital payment methods. While the exact market size in 2025 is unavailable, extrapolating from the provided CAGR and assuming a reasonably sized base in 2017, we can estimate a market value in the billions of Euros by 2025. This growth is largely driven by the B2C segment, particularly within categories like Fashion & Apparel, Consumer Electronics, and Beauty & Personal Care, which benefit from visually driven online experiences and targeted marketing. The B2B segment, while showing growth, is likely to contribute a smaller portion of the overall market value. Competition is fierce, with major players like Amazon Spain, El Corte Inglés, and AliExpress battling for market share. The market’s continued expansion is, however, not without challenges, including potential economic downturns that could affect consumer spending and increasing competition from both established players and new entrants. The segmentation of the Spanish online commerce market reveals diverse growth patterns. Fashion & Apparel, fueled by trends and online promotions, likely holds a significant market share. Consumer Electronics benefits from the demand for technologically advanced products, while the Food & Beverage sector demonstrates steady growth driven by convenience and home delivery services. The “Others” category, encompassing toys, DIY products, and media, also exhibits significant potential, reflecting changing consumer habits. Analyzing these segmentations, future growth strategies should focus on leveraging tailored marketing approaches to each specific category, optimizing logistics to cater to diverse product types, and building strong supply chains to ensure timely deliveries. The continuous evolution of technology, particularly in areas like augmented reality and personalized recommendations, will significantly influence future growth prospects, requiring companies to adapt quickly and adopt innovative approaches. Recent developments include: May 2022- Artificial intelligence (AI) has changed the pattern of fashion business strategies by artificial intelligence (AI). There are numerous ways in which artificial intelligence has aided the fashion industry. This includes recognizing product features using predictive analytics and computer vision. The use of AI in the fashion industry has grown, primarily to analyze search behaviors and provide similar product recommendations based on consumer preferences., April 2022- Veepee is extending its service to its members in Spain. It is a French online shop and website that sells brand overstock to its members exclusively through flash sales. Re-Cycle is an initiative aligned with Veepee's DNA and the principle of circularity, as it allows us to offer a new solution to brands facing product life cycle challenges., April 2022- According to local newspaper Kleine Zeitung, Media-Markt, Europe's largest electronics retailer, has decided to install Bitcoin ATMs at twelve branches across Austria. Bitcoin will be available for purchase at Kurant vending machines. Kurant, a Confinity spin-off founded in 2017, currently operates 200 Bitcoin ATMs in Austria, Spain, Greece, and Germany., November 2021- Alibaba's e-commerce platform for selling to markets outside of China, AliExpress, has added a supermarket service to its Spanish application. In collaboration with the internet operator Lola Market, this is the world's first market to do so. AliExpress enters this market so its customers can purchase thousands of products from Spain's eleven supermarket chains and thirteen food markets.. Notable trends are: Increasing smartphone penetration.

Google Search Trends: Online Shopping: Walmart data was reported at 0.000 Score in 14 May 2025. This stayed constant from the previous number of 0.000 Score for 13 May 2025. Google Search Trends: Online Shopping: Walmart data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 3.000 Score in 21 Apr 2023 and a record low of 0.000 Score in 14 May 2025. Google Search Trends: Online Shopping: Walmart data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Spain – Table ES.Google.GT: Google Search Trends: by Categories.

The Spain e-commerce market size reached USD 431.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,731.8 Billion by 2033, exhibiting a growth rate (CAGR) of 16.7% during 2025-2033. The market is experiencing robust growth, fueled by increased internet penetration and consumer adoption. In addition, innovations in mobile commerce, AI, and personalized shopping experiences drive sales, thereby favoring the market. Furthermore, cross-border shopping is expanding, with sustainable practices and fast delivery options enhancing customer satisfaction and market competitiveness.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type and transaction.

The size of the Spain Online Commerce market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 14.70% during the forecast period.Online commerce, otherwise known as e-commerce, is defined as buying and selling products and services through the internet. These can range from online shopping, digital transactions, and even online marketing to other types of e-commerce activities. The e-commerce platform is such that any business may show their products and services globally and get their potential consumers easily access them from anywhere they prefer.The e-commerce market in Spain has been growing dramatically in recent years, largely because of increased internet penetration and now widespread use of smartphones, along with changing consumer behavior. More and more Spanish customers are turning to buying online for reasons of convenience and variety and often for competitive prices offered online.To meet the growing demands, e-commerce companies, including domestic and international players, are increasing their operations in Spain. From local firms, online stores are coming up, while global online marketplaces are entering the Spanish market, presenting consumers with ample choices of products and services.Alongside this, the government has also realized the scope of e-commerce and has been trying to create an enabling environment for the growth of online businesses by developing digital infrastructure; making customs procedures simpler; and establishing proper structures for consumer protection. Recent developments include: May 2022- Artificial intelligence (AI) has changed the pattern of fashion business strategies by artificial intelligence (AI). There are numerous ways in which artificial intelligence has aided the fashion industry. This includes recognizing product features using predictive analytics and computer vision. The use of AI in the fashion industry has grown, primarily to analyze search behaviors and provide similar product recommendations based on consumer preferences., April 2022- Veepee is extending its service to its members in Spain. It is a French online shop and website that sells brand overstock to its members exclusively through flash sales. Re-Cycle is an initiative aligned with Veepee's DNA and the principle of circularity, as it allows us to offer a new solution to brands facing product life cycle challenges., April 2022- According to local newspaper Kleine Zeitung, Media-Markt, Europe's largest electronics retailer, has decided to install Bitcoin ATMs at twelve branches across Austria. Bitcoin will be available for purchase at Kurant vending machines. Kurant, a Confinity spin-off founded in 2017, currently operates 200 Bitcoin ATMs in Austria, Spain, Greece, and Germany., November 2021- Alibaba's e-commerce platform for selling to markets outside of China, AliExpress, has added a supermarket service to its Spanish application. In collaboration with the internet operator Lola Market, this is the world's first market to do so. AliExpress enters this market so its customers can purchase thousands of products from Spain's eleven supermarket chains and thirteen food markets.. Key drivers for this market are: Growing Smartphone Users and Increasing Use of Healthcare Applications, Rising Prevalence of Chronic Disorders. Potential restraints include: Lack of Structured Data in the Healthcare Industry, Concerns Regarding Data Privacy. Notable trends are: Increasing smartphone penetration.

Google Search Trends: Online Shopping: Taobao data was reported at 3.000 Score in 14 May 2025. This stayed constant from the previous number of 3.000 Score for 13 May 2025. Google Search Trends: Online Shopping: Taobao data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 14 May 2025, with 1261 observations. The data reached an all-time high of 26.000 Score in 16 Apr 2025 and a record low of 0.000 Score in 02 May 2025. Google Search Trends: Online Shopping: Taobao data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Spain – Table ES.Google.GT: Google Search Trends: by Categories.

The pie chart showcases the distribution of app/software spending by store category in Spain, providing insights into how eCommerce stores allocate their resources on the app or software they utilize. Among the store categories, Apparel exhibits the highest spending, with a total expenditure of $5.61M units representing 18.04% of the overall spending. Following closely behind is Beauty & Fitness with a spend of $1.70M units, comprising 5.47% of the total. Home & Garden also contributes significantly with a spend of $1.06M units, accounting for 3.40% of the overall app/software spending. This data sheds light on the investment patterns of eCommerce stores within each category, reflecting their priorities and resource allocation towards app or software solutions.

Spain E-commerce Market size was valued at USD 45 Billion in 2024 and is expected to reach USD 137 Billion by 2032, growing at a CAGR of 15% from 2026 to 2032.

Key Market Drivers:

Digital Payment Adoption: The rise of secure and efficient online payment systems, such as digital wallets and mobile payments, facilitates seamless transactions. According to the Bank of Spain, online payment volumes increased by 34.5% in 2023 to €85.2 billion.

Mobile Shopping Growth: High smartphone adoption rates in Spain enable more consumers to access e-commerce platforms directly from their mobile devices.

Consumer Edge is a leader in alternative consumer data for public and private investors and corporate clients. CE Vision Europe includes consumer transaction data on 6.7M+ credit cards, debit cards, direct debit accounts, and direct transfer accounts, including 5.3M+ active monthly users. Capturing online, offline, and 3rd-party consumer spending on public and private companies, data covers 5K+ merchants, 3K+ brands mapped to 600 global parent companies (500 publicly traded), and deep geographic breakouts with demographic breakouts coming soon for UK. Brick & mortar and ecommerce direct-to-consumer sales are recorded on transaction date and purchase data is available for most companies as early as 5 days post-swipe.

Consumer Edge’s consumer transaction datasets offer insights into industries across consumer and discretionary spend such as: • Apparel, Accessories, & Footwear • Automotive • Beauty • Commercial – Hardlines • Convenience / Drug / Diet • Department Stores • Discount / Club • Education • Electronics / Software • Financial Services • Full-Service Restaurants • Grocery • Ground Transportation • Health Products & Services • Home & Garden • Insurance • Leisure & Recreation • Limited-Service Restaurants • Luxury • Miscellaneous Services • Online Retail – Broadlines • Other Specialty Retail • Pet Products & Services • Sporting Goods, Hobby, Toy & Game • Telecom & Media • Travel

Private equity and venture capital firms can leverage insights from CE’s synthetic data to assess investment opportunities, while consumer insights teams and retailers can gain visibility into transaction data’s potential for competitive analysis, shopper behavior, and market intelligence.

CE Vision Benefits • Discover new competitors • Compare sales, average ticket & transactions across competition • Evaluate demographic and geographic drivers of growth • Assess customer loyalty • Explore granularity by geos • Benchmark market share vs. competition • Analyze business performance with advanced cross-cut queries

Corporate researchers and consumer insights teams use CE Vision for:

Corporate Strategy Use Cases • Ecommerce vs. brick & mortar trends • Real estate opportunities • Economic spending shifts

Marketing & Consumer Insights • Total addressable market view • Competitive threats & opportunities • Cross-shopping trends for new partnerships • Demo and geo growth drivers • Customer loyalty & retention

Investor Relations • Shareholder perspective on brand vs. competition • Real-time market intelligence • M&A opportunities

Most popular use cases for private equity and venture capital firms include: • Deal Sourcing • Live Diligences • Portfolio Monitoring

Spain Google Search Trends: Online Shopping: Amazon data was reported at 59.000 Score in 02 May 2025. This stayed constant from the previous number of 59.000 Score for 01 May 2025. Spain Google Search Trends: Online Shopping: Amazon data is updated daily, averaging 59.000 Score from Dec 2021 (Median) to 02 May 2025, with 1249 observations. The data reached an all-time high of 100.000 Score in 29 Nov 2024 and a record low of 0.000 Score in 01 Mar 2023. Spain Google Search Trends: Online Shopping: Amazon data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Spain – Table ES.Google.GT: Google Search Trends: by Categories.

The variety of products that can be purchased online is continuously growing. Among Spanish consumers the two most popular categories for online purchases are Clothing and Shoes. 51 percent and 37 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,390 respondents in Spain, in 2025. Looking to gain valuable insights about customers of online shops across the globe? Check out our reports about consumers of online shops worldwide. These reports offer the readers a comprehensive overview of customers of eCommerce brands: who they are; what they like; what they think; and how to reach them.

In 2023, approximately 46 percent of zoomers in Spain said they would do most of their clothing and footwear shopping online if they had the freedom to choose. Only about 29 percent of millennials and 32 percent of Gen Z consumers had a preference for buying apparel and shoes in physical stores.

Spain Google Search Trends: Online Shopping: Costco data was reported at 6.000 Score in 12 Nov 2022. This records an increase from the previous number of 4.000 Score for 11 Nov 2022. Spain Google Search Trends: Online Shopping: Costco data is updated daily, averaging 3.000 Score from Dec 2021 (Median) to 12 Nov 2022, with 347 observations. The data reached an all-time high of 10.000 Score in 12 Mar 2022 and a record low of 1.000 Score in 04 Feb 2022. Spain Google Search Trends: Online Shopping: Costco data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Spain – Table ES.Google.GT: Google Search Trends: by Categories.

The Spain e-commerce logistics market, valued at €5.39 billion in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 9.41% from 2025 to 2033. This surge is fueled by several key factors. The increasing penetration of e-commerce in Spain, driven by rising internet and smartphone usage, coupled with consumer preference for online shopping convenience, is a major driver. Furthermore, advancements in logistics technologies, such as automated warehousing systems and sophisticated delivery tracking solutions, are enhancing efficiency and speed, thereby bolstering market expansion. The growth is further amplified by the rise of cross-border e-commerce, allowing Spanish businesses to tap into wider European and global markets. While challenges exist, such as the need for sustainable logistics solutions and managing peak season demands, the overall market outlook remains positive. The market is segmented by service (transportation, warehousing, value-added services), business type (B2B, B2C), destination (domestic, international), and product type (fashion, electronics, furniture, beauty, and others). Key players like FedEx, UPS, DHL, and numerous regional logistics providers compete within this dynamic landscape, constantly innovating to meet evolving consumer expectations and optimize supply chains. The dominance of B2C segment reflects the rapid growth of online shopping among Spanish consumers. The strong growth in the international/cross-border segment underscores the increasing integration of the Spanish economy into global e-commerce networks. The projected growth trajectory suggests a significant increase in market value over the forecast period. Analyzing the segment data reveals the significant contribution of Transportation services, representing a major portion of the overall market value. The B2C segment is expected to maintain its leading position, driven by sustained consumer preference for online shopping convenience. International/cross-border e-commerce is anticipated to show higher growth compared to domestic deliveries due to increasing global trade and expansion of online marketplaces. Within product categories, Fashion and Apparel, along with Consumer Electronics and Home Appliances, are likely to remain the major contributors to market growth, given high online demand for these products. However, the "Other Products" segment holds significant potential for future growth, as diverse product categories shift towards online distribution channels. Continued investment in technology and infrastructure, coupled with strategic partnerships between logistics providers and e-commerce businesses, will be crucial in shaping the future of the Spanish e-commerce logistics market. Recent developments include: November 2023: DB Schenker opened operations at one of the largest automated e-commerce facilities in Spain, servicing retail customers in Spain. The 50,000 sq. m state-of-the-art warehouse in the city of Guadalajara started operations with 150 employees in the newly created jobs, over 200 robots, and an optimized packaging system. The site has a goods-to-person picking system capable of handling approximately 120,000 units daily, based on autonomous mobile robots (AMR) delivered by Geek+, the world’s leading provider of AMR technology., October 2023: Alibaba Group Holding Ltd’s logistics arm, Cainiao Network, was striding its efforts to develop logistics networks and expand its services in Europe. Cainiao’s last-mile delivery service in Spain is available in nine major cities, including Madrid and Barcelona. It also offers two-day delivery in more than 20 Spanish cities. The delivery network is supported by smart logistics infrastructure investments, such as automated sorting centers (ATS) and parcel lockers.. Key drivers for this market are: Growth of B2C E-commerce, Urbanization and Population Density. Potential restraints include: Growth of B2C E-commerce, Urbanization and Population Density. Notable trends are: The Rise in the Number of Online Shoppers.

This statistic depicts the revenue change in online fashion retail in the European region from 2015 to 2016, by country. While the biggest increase in revenue was observed in Germany, amounting to 28 percent, the revenue of online fashion retailers in Spain only increases by one percent. France was ranked second, reporting a revenue increase of 21.4 percent from 2015 to 2016.

"Online Retailing in Spain, Summary & Forecasts to 2021", provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Spanish online retail environment. In addition, it analyzes the key consumer trends influencing Spanish online retail industry. Read More

In 2023, about 35 percent of Gen Z consumers in Spain said they would prefer to do most of their beauty product shopping online if they could. At 37 percent, Spanish Gen Z consumers would prefer to shop beauty products in-store.

Net-a-Porter web scraped data

  About the website

Net-a-Porter participates in the growing ecommerce industry in the EMEA region, particularly in Spain. The fashion ecommerce industry of Spain is expanding rapidly as digital technology becomes increasingly integrated in daily life. Many consumers are turning to online shopping for ease and convenience, and businesses are capitalizing on this trend. The provided dataset includes Ecommerce product-list page (PLP) data… See the full description on the dataset page: https://huggingface.co/datasets/DBQ/Net.a.Porter.Product.prices.Spain.

Snapshot img

Online Apparel Retailing Market Size 2025-2029

The online apparel retailing market size is forecast to increase by USD 343.2 billion, at a CAGR of 16.2% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of mobile commerce and network marketing. Consumers preference for the convenience and accessibility of shopping online, coupled with the widespread adoption of digital payment systems, is fueling this trend. However, the market faces challenges as well. The presence of counterfeit products poses a significant threat, requiring robust measures to ensure authenticity and consumer trust. Retailers must navigate this issue carefully to maintain their brand reputation and customer loyalty. As the market continues to evolve, companies must stay agile and adapt to these dynamics to capitalize on opportunities and mitigate risks effectively.
By focusing on customer experience, innovation, and brand protection, retailers can differentiate themselves and thrive in the competitive online apparel retailing landscape.

What will be the Size of the Online Apparel Retailing Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with dynamic market dynamics shaping its various sectors. Product photography plays a crucial role in showcasing merchandise, while order fulfillment ensures timely delivery. Social media integration enhances brand visibility, and ethical sourcing addresses sustainability concerns. Online storefronts and website optimization attract customers, reducing carbon footprint through e-commerce platforms. Customer retention is fostered through personalization algorithms, interactive shopping experiences, and mobile commerce. Mobile app development caters to on-the-go consumers, and 3D modeling offers virtual try-on technology. Security protocols and customer data protection maintain trust, while fair trade practices and customer segmentation cater to diverse demographics. E-commerce platforms employ machine learning for predictive analytics, subscription services, and fraud detection.

Omnichannel strategy integrates physical and digital channels, and recycled materials and upcycled products cater to the growing demand for sustainability. Content marketing, payment gateways, and shipping logistics further streamline operations. Virtual assistants, returns processing, and virtual styling offer enhanced customer service, while loyalty programs and data analytics provide valuable insights. Augmented reality (AR) and virtual reality (VR) create immersive shopping experiences, and influencer marketing expands reach. Continuous innovation in technology and consumer preferences keeps the market in a constant state of flux.

How is this Online Apparel Retailing Industry segmented?

The online apparel retailing industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Men apparel
  Women apparel
  Children apparel


Product

  Upper wear apparel
  Bottom wear apparel
  Others


Business Segment

  Business-to-consumer (B2C)
  Business-to-business (B2B)


Geography

  North America

    US


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By End-user Insights

The men apparel segment is estimated to witness significant growth during the forecast period.

The market is witnessing dynamic trends, with sustainable fashion gaining prominence. Consumers are increasingly seeking eco-friendly and ethically sourced clothing, leading retailers to prioritize ethical sourcing and fair trade practices. Inventory management plays a crucial role in ensuring stock availability and reducing wastage, while personalization algorithms offer customized shopping experiences. Pay-Per-Click (PPC) advertising and social media marketing are key digital marketing strategies, driving customer engagement and sales. Interactive shopping experiences, such as virtual try-on technology and augmented reality, enhance the customer journey. Mobile commerce and mobile app development cater to the growing preference for convenient, on-the-go shopping. Fashion trends influence buying behavior, with product reviews and influencer marketing shaping customer decisions.

Email marketing and loyalty programs foster brand loyalty and customer retention. Product photography, order fulfillment, and shipping logistics ensure a seamless shopping experience. Data privacy and security protocols protect customer data, while machine learning and predictive analytics optimiz

The Cypriot e-commerce market exhibits robust growth, fueled by increasing internet and smartphone penetration, a young and tech-savvy population, and the expanding adoption of digital payment methods. With a CAGR of 13.87% (2017-2027), the market demonstrates significant potential for expansion. While precise market size figures for 2025 are unavailable, extrapolating from the provided data and considering typical e-commerce growth trajectories in similar economies, we can reasonably estimate the 2025 market value to be in the range of €150-€200 million. This growth is primarily driven by the B2C sector, with segments like Fashion & Apparel, Consumer Electronics, and Beauty & Personal Care showing the most promise. The B2B sector also contributes significantly, albeit with less readily available data. Key players like Amazon, eBay, and local platforms like Bazaraki are shaping the competitive landscape, highlighting a mix of international and domestic influence. Challenges include relatively lower average order values compared to more mature markets and potential infrastructural limitations in certain areas of Cyprus. Further growth will depend on enhancing digital literacy, improving logistics infrastructure, and addressing consumer concerns about online security and payment methods. The future growth of the Cypriot e-commerce industry hinges on several factors. Continued investment in digital infrastructure, including faster internet speeds and improved logistics networks, will be vital. Government initiatives promoting digitalization and supporting small and medium-sized enterprises (SMEs) in their e-commerce adoption can significantly accelerate growth. Increased consumer trust in online transactions, facilitated by robust cybersecurity measures and convenient payment gateways, will also be key. Furthermore, tailored marketing strategies targeting specific demographics and product categories can unlock further potential within the existing market segments. The expansion of mobile commerce and the incorporation of innovative technologies such as artificial intelligence and augmented reality will likely play a significant role in shaping the future of e-commerce in Cyprus. Recent developments include: In March 2022, Alphamega Hypermarkets' e-shop, which was launched in 2021 has seen significant growth gaining 25000 new customers and recording a huge sale which was almost equal to its offline store., In October 2021, Massimo Dutti, a Spanish clothing brand announced the launch of its online store in Cyprus. The online shop can be explored by their website or the mobile app version, which is available on Google Play and the Apple App Store.. Key drivers for this market are: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Potential restraints include: Growing Demand from Fashion Industry, Penetration of Internet and Smartphone Usage. Notable trends are: Significant Growth in E-Commerce is Expected due to digital transformation.