The Spain retail market size reached around USD 316.61 Billion in 2024. The market is projected to grow at a CAGR of 4.20% between 2025 and 2034 to reach nearly USD 477.75 Billion by 2034. Retailers in Spain are adopting cutting-edge technologies, including artificial intelligence, augmented reality, and contactless payment solutions, to enhance the shopping experience. These innovations facilitate better inventory management, elevate customer service, and streamline the checkout process, thereby propelling growth in the retail sector.

Spain’s smart retail market, valued at over USD 930 million in 2024, is seeing growth with the adoption of new technologies and increased digital transformation in retail.

“Spain: Retail – Market Shares, Summary & Forecasts to 2023” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Spain retail environment. In addition, it analyzes the key consumer trends influencing Spain retail industry: Read More

Mercadona held the largest share of the grocery retail market in Spain for the 12 weeks to October 8th, 2023 with 27.2 percent, followed by Carrefour with 9.7 percent. Mercadona has the largest share of the market, Carrefour’s net sales per store in Spain is the second highest in this sector. On the back of the economic recession, the value and importance of discounters for Spanish consumers have grown as these have had a smaller disposable income and reined in their spending.

Mercadona: the indisputable leader in the supermarket scene

The number of stores of the Spanish supermarket chain Mercadona saw a significant increase over the last few years. Mercadona’s sales value has been increasing in the past years, each year generating more money than the previous one.

Shopping in Spain: trends and expenditure

Spaniards appear to do most of their home shopping at supermarkets , with nearly half of the home food purchased through this distribution channel. Discount stores took up 15 percent of the market, making this channel the second most used venue to shop at in the country. In terms of home shopping expenditure in Spain, the average person spend approximately 1.5 thousand euros yearly, peaking in 2020 at over 1.6 thousand euros and featuring its lowest point in 2007 with an average expenditure of 1.4 thousand euros.

This statistic portrays the number of retail chains by sector in Spain in the year 2022. Overall, the total number of retail chains amounted to 419 and the leading sector was fashion and clothing, with 115 chains. Footwear and leather ranked second, with 59 chains, followed by food, accounting for 53 retail chains.

Over the five years through 2025, clothing, footwear and leather goods retailing revenue is expected to swell at a compound annual rate of 1.5%. European fashion retailers are accelerating nearshoring to reduce supply chain risks, improve agility and meet sustainability goals, despite higher regional labour costs and trade complexities. As wage inflation persists and consumer price sensitivity remains high, operational efficiency and workforce strategy are becoming critical levers for retailers. Those that adapt pricing, diversify sales channels and localise assortments will be best positioned to thrive in a cautious, value-focused market. The brands responding with relevance and reach – not just price – will define the next phase of retail performance in Europe. Consumer caution is driving value-focused shopping, limiting profit, and value retailers like Primark are outperforming mid-market peers, prompting brands such as Inditex and Hugo Boss to expand off-price, low-cost and resale channels to stay competitive with increasingly price-sensitive shoppers. Even luxury retailers in Europe face slowing global sales. Brands are shifting to entry-level goods, direct-to-consumer sales and personalised experiences. In 2025, revenue is anticipated to dip by 0.9% to €333.6 billion thanks to low disposable income and sluggish consumer confidence. Tightening EU regulation and rising consumer expectations are pushing European fashion retailers to prioritise sustainability. Leading brands like Kering, Mulberry and H&M are investing in traceability and ethical practices to meet new ESG standards and protect long-term growth. Sustainability is also reshaping fashion retail as European consumers shift towards second-hand and circular economy options. Retailers like Zara, Uniqlo and Zalando are expanding resale, repair and rental services to meet growing demand and strengthen customer loyalty through sustainable innovation. The influence of social media is another key trend, reshaping fashion retail by accelerating trend adoption and fuelling demand for faster, more responsive offerings. Retailers that successfully integrate social-first strategies and influencer partnerships will be better positioned to capture growth in this evolving market. Over the five years through 2030, revenue is projected to climb at a compound annual rate of 3% to €386.8 billion, while profit is anticipated to absorb 3% of revenue. Overstocking and discounting will continue to weigh on the industry, thinning profit, increasing waste and weakening brands’ perception. Investments in AI, inventory agility and data-driven decision-making should help retailers regain control over their stock levels, laying the foundation for more resilient and profitable growth in a highly competitive and fast-changing market. Sustainability is now a business imperative; fashion retailers that move early to meet rising standards – both voluntary and mandatory – will be more likely to thrive in the long term. Those who delay face rising costs, shrinking market access and reputational fallout. At the same time, the social media landscape is no longer optional for clothing, footwear and leather goods retailers in Europe – it’s foundational. Brands that create relevant, shoppable and emotionally resonant content on platforms like TikTok will be best positioned to secure both attention and spending from the next generation of fashion consumers.

Spain Business Survey: Retail Trade: Confidence Indicator data was reported at 3.000 % in Sep 2024. This records a decrease from the previous number of 5.700 % for Aug 2024. Spain Business Survey: Retail Trade: Confidence Indicator data is updated monthly, averaging -3.400 % from Sep 1988 (Median) to Sep 2024, with 433 observations. The data reached an all-time high of 17.500 % in Apr 2015 and a record low of -44.600 % in Apr 2020. Spain Business Survey: Retail Trade: Confidence Indicator data remains active status in CEIC and is reported by Banco de España. The data is categorized under Global Database’s Spain – Table ES.S001: Business Survey. The Bank of Spain provides Retail Trade sector Confidence Indicator calculated as the arithmetic average of Present Situation plus Expected Situation less Volume of Stocks. [COVID-19-IMPACT]

This statistic displays the leading three grocery stores in Spain ranked by food retail format market share in 2013. In this year, Mercadona was the market leader with a 23.3 percent share of the food retail market. Carrefour came in third place with a 10.2 percent share of the market.

This statistic shows the business confidence index for the retail sector in Spain from 2008 to 2017, with projections up until 2022. In 2017, the confidence index for the Spanish retail sector ranged at approximately ***** index points, indicating an increase in business confidence.

Key information about Spain Retail Sales Growth

• Spain Retail Sales grew 3.1 % YoY in Dec 2023, compared with a 5.0 % increase in the previous month.
• Spain Retail Sales Growth YoY data is updated monthly, available from Jan 2001 to Dec 2023, with an average growth rate of 1.3 %.
• The data reached an all-time high of 40.7 % in Apr 2021 and a record low of -31.3 % in Apr 2020.
• In the latest reports, Car Sales of Spain recorded 958,813.0 units in Dec 2022, representing a drop of 7.3 %.

Over the five years through 2024, second-hand stores’ revenue is expected to inch upwards at a compound annual rate of 1.8%. The resale fashion market isn’t new. Initially viewed as just charity or thrift shops, consumer attitudes towards second-hand goods have shifted thanks to the sharing economy and Gen Z becoming a larger voice in the retail market. Interest in preloved goods has skyrocketed thanks to heightened environmental concerns and the ethical impacts of fashion – particularly fast fashion. Rising inflation and stagnant economic growth have accelerated a shift across Europe towards second-hand shopping, with consumers seeking affordability, sustainability and style. The second-hand market isn’t just for those looking to save, with shoppers turning to luxury handbags, jewellery and watches as alternative investments. In 2025, revenue is slated to rise by 0.6% to €11.2 billion, while the average profit margin is anticipated to stand at 9.6%. Environmental awareness and policy support further strengthen the industry, while EU-wide regulations are boosting supply through mandatory textile collection and repair incentives. However, rising labour costs, volunteer shortages and operational pressures are straining margins, prompting many retailers to raise prices or scale back. Revenue for second-hand stores is forecast to expand at a compound annual rate of 8.4% over the five years through 2030 to €16.8 billion, while the average industry profit margin is set to reach 13.2%. Despite lacklustre growth projections across the EU - especially in Germany, Italy, and the Benelux region - the second-hand retail sector is set for continued expansion. Economic stagnation, paired with a rising focus on sustainability, is driving consumers to resale. Preloved shopping is in vogue – and its uptake is only expected to accelerate as Gen Z enters the workforce and becomes the dominant source of spending power. However, competition from low-cost new goods remains a challenge. To stay ahead, second-hand outlets are offering authenticated high-end pieces, partnering with mainstream brands and creating vibrant in-store communities. With climate policy backing, demographic tailwinds, and retail innovation, second-hand shopping looks set to remain a resilient and relevant force across Europe's evolving consumer landscape.

European supermarkets’ revenue is forecast to inch upwards at a compound annual rate of 0.6% over the five years through 2025 to reach €1.7 trillion. European supermarkets face intense price competition amid lingering cost pressures. Though EU food inflation has stabilised at 2.7% in April 2025, consumer focus on value remains high. Discounters like Aldi and Lidl continue to gain share as shoppers seek lower prices. Supermarkets are investing heavily in price-matching schemes, though sustaining these is financially challenging. Tesco and Sainsbury’s have begun scaling back such initiatives, while Asda has abandoned its price match strategy. Private label growth is reshaping the sector. Sales reached €352 billion in 2024. Retailers are diversifying these ranges to balance value, quality, and margins. Smarter product mixes are emerging as retailers prioritise local sourcing and premium niches to build loyalty. Strategies like Sainsbury’s “Supporting British” and Mercadona’s local sourcing model resonate with values-driven shoppers. Loyalty programmes have become a strategic pillar, offering personalisation and margin-friendly growth. Programmes like Tesco Clubcard and Carrefour+ drive retention and profitability beyond price wars. Finally, rising labour costs add further pressure. Recent minimum wage increases across Europe have prompted supermarkets to pursue automation, cost savings, and operational efficiencies to protect profitability in an evolving retail landscape. In 2025 alone, revenue is expected to grow at 0.9% to €2 trillion while profit is expected to reach 5.2%, a minor drop from 5.6% in 2022 thanks to intense price competition. Over the five years through 2030, supermarkets’ revenue is slated to climb at a compound annual rate of 2.9% to €3 trillion. Private label growth remains a structural trend while health, convenience, and on-the-go meals are driving new demand, particularly among younger shoppers. Supermarkets must diversify ranges to capture this growth, blending value, quality, and functionality. Convenience is also fuelling an ongoing channel shift. Online grocery sales remain, with consumers willing to pay premiums for faster delivery. Retailers are scaling up e-commerce, partnering with delivery apps, and innovating store formats to meet demand for flexibility. Smaller urban stores, hybrid models and grocerants are gaining traction. To boost efficiency and margins, supermarkets are accelerating investment in automation and AI. Personalised loyalty schemes are driving customer retention, while automation in warehouses and stores enhances productivity. Trials in drone delivery and robotic shelf scanning signal further innovation. Consolidation and integration are key to navigating sustained margin pressure. Larger grocers are pursuing M&A and pan-European alliances to drive scale, while moving upstream into food production for resilience. Supermarkets that adapt rapidly - blending private labels, convenience, technology and scale - will outperform in Europe’s increasingly competitive grocery landscape.

This databook uses data from GlobalData’s Retail database showing the trends in the market and sectors by value. It also reveals the major retailers by market share in 2020 in each of the sectors. All data includes the impact COVID-19 has had on sales in 2020 (forecasted at the date of publication). Read More

Forecast: Turnover in Retail Sale Via Stalls and Markets Sector in Spain 2023 - 2027 Discover more data with ReportLinker!

In 2023, digital retail media advertising revenue in Spain amounted to nealry 500 million U.S. dollars, while in the following year, the revenue is expected to reach an estimated *** million dollars. European digital retail media market was estimated at **** billion euros or approximately **** billion dollars in 2023.

Graph and download economic data for Business Tendency Surveys: Business Situation: Economic Activity: Retail Trade, Except of Motor Vehicles and Motorcycles: Tendency for Spain (ESPBRBUTE02STSAM) from Sep 1988 to Sep 2024 about retail trade, business, sales, retail, and indexes.

The Spain Commercial Real Estate Market Report is Segmented by Property Type (Offices, Retail and More), by Business Model (Sales and Rental), by End-User (Individuals / Households, Corporates & SMEs and Others) and by Geography (Key City) (Madrid, Barcelona, Valencia and More). The Report Offers Market Size and Forecasts in Value (USD) for all the Above Segments.

Department store revenue is expected to inch upwards at a compound annual rate of 1.9% over the five years through 2025. Department stores were once hailed as a one-stop shop and a shopper's favourite, but the retail landscape has changed. Department stores have been slow to keep up with what's in vogue and shoppers' need for instant gratification, losing sales to e-tailers and fast-fashion brands. Some department stores have successfully adopted new strategies to fend off competition, like rolling out in-house bars, cafes and restaurants for shoppers to rest and refuel or introducing beauty bars for a quick pick-me-up. Nonetheless, price competition remains intense as income pressures remain evident – with growth driven by price increases over buying more. In 2025, revenue is slated to remain steady at 0% growth to €227.4 billion. The average profit margin reached 9.4%, a dip from five years ago thanks to intense competition. Department store revenue is forecast to inch upwards at a compound annual rate of 4.7% over the five years through 2030 to €286.7 billion. Competition will remain fierce and department stores will need to adapt to survive. The outdated retail-only business model no longer resonates with mindful consumers, who crave experiences and community. Social media continues to become ever-more prevalent and the power of influencers will only grow, making social commerce a top priority. Sustainability has become more than just a buzzword, particularly in light of the European Parliament’s fight against fast fashion, so department stores will need to improve their green credentials to stay in demand. Meanwhile, demographic trends will push digitisation in department stores.

High street properties fetched the highest yield in the retail real estate market in Spain in 2023. The prime yield for high street retail real estate amounted to **** percent in the fourth quarter of the year. Retail parks stood at the other end of the spectrum, with the prime yield at **** percent. Yields are a measure of profitability and are calculated as the ratio of rental income to property value. Although higher yields suggest higher profitability, they are also associated with increased levels of risk.

Forecast: Production in Retail Sale in Non-Specialized Stores Sector in Spain 2024 - 2028 Discover more data with ReportLinker!