In 2023, nearly 45.6 percent of all e-mails worldwide were identified as spam, down from almost 49 percent in 2022. While remaining a big part of the e-mail traffic, since 2011, the share of spam e-mails has decreased significantly. In 2023, the highest volume of spam e-mails was registered in May, approximately 50 percent of e-mail traffic worldwide.

As of December 8, 2024, China and the United States were the countries with the highest number of spam emails sent within one day worldwide, with around 7.8 billion. Ranking third and fourth were India and the Japan, with around 7.6 billion. Internet and e-mail users around the world Between 2019 and 2024, the number of email users globally increased from 3.9 billion to 4.4 billion. Moreover, this number is expected to increase up to 4.8 billion in 2027. Considering the fact that China and India had the highest number of internet users in the world in 2023, with over 1.2 billion and 1.1 billion users respectively, e-mail usage is less popular in these countries than in the United States or Germany, for example. Most popular online activities in the U.S. Not only did the United States have the highest number of daily emails and spam emails sent as of October 2021, it was actually the most popular online activity among internet users in 2019. In fact, 90.9 percent of respondents said they were email users, more than search users, social network users, or digital video viewers.

Spam messages accounted for over **** percent of e-mail traffic in December 2023. Russia generated the largest share of unsolicited spam e-mails in 2022, with **** percent of global spam e-mails originating from the country. Spam worldwide It is almost impossible to think about e-mail without considering the issue of spam, which usually includes billions of promotional e-mails marketers send daily. As of January 2023, the United States had the highest number of spam e-mails sent daily. While many e-mail users believe such content belongs in their spam folder, marketing e-mails are generally harmless if annoying to the user. Malicious spam Phishing e-mails remain one of the primary attack vectors for cybercriminals. On average, around ** percent of businesses worldwide experience four to six successful cyber attacks in one year. Another ** percent said they became victims of more than ** bulk phishing attacks. More than half of the companies said these phishing attacks resulted in consumer or client data breaches.

In 2023, Russia ranked first by its share of unsolicited spam e-mails. Overall, **** percent of global spam e-mails originated from IPs in Russia. The United States ranked second, with **** percent. Mainland China followed, accounting for over ** percent of global unsolicited spam e-mails during the measured period.

Dataset

The dataset is composed of messages labeled by ham or spam, merged from three data sources:

SMS Spam Collection https://www.kaggle.com/datasets/uciml/sms-spam-collection-dataset Telegram Spam Ham https://huggingface.co/datasets/thehamkercat/telegram-spam-ham/tree/main Enron Spam: https://huggingface.co/datasets/SetFit/enron_spam/tree/main (only used message column and labels)

The prepare script for enron is available at… See the full description on the dataset page: https://huggingface.co/datasets/mshenoda/spam-messages.

Facebook removed 413 million pieces of spam in the third quarter of 2023, down from 1.1 billion pieces in the previous quarter. The fourth quarter of 2019 saw almost three billion pieces of spam being removed from the social network. Meta Platforms state that spam is not allowed on Facebook, and defines spam as deceptive or annoying content used to drive engagement.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

Email Anti-spam Software Market Outlook

The global email anti-spam software market size was valued at approximately USD 1.8 billion in 2023 and is projected to reach nearly USD 4.2 billion by 2032, growing at a compound annual growth rate (CAGR) of 9.7% during the forecast period. The significant growth factor driving this market is the increasing volume of spam emails, which has heightened the demand for robust email security solutions.

One of the primary growth factors for the email anti-spam software market is the proliferation of spam and phishing attacks. As email remains a critical communication tool for both individuals and businesses, the rise in cyber threats has led to a greater need for advanced spam filtering solutions. Organizations are seeking sophisticated software capable of detecting and blocking malicious emails, thereby safeguarding sensitive information and protecting against data breaches. This demand is further fueled by regulatory requirements mandating stringent data protection measures.

Another key growth factor is the increasing adoption of cloud-based solutions. Cloud deployment offers numerous advantages, including scalability, ease of integration, and cost-effectiveness. As more businesses migrate their operations to the cloud, the demand for cloud-based email anti-spam solutions is surging. These solutions are particularly appealing to small and medium enterprises (SMEs), which may lack the resources to invest in extensive on-premises infrastructure. Cloud solutions provide these organizations with robust security features, ensuring their email systems remain secure and compliant.

Technological advancements in artificial intelligence (AI) and machine learning (ML) are also propelling market growth. Modern email anti-spam software leverages AI and ML algorithms to enhance the accuracy and efficiency of spam detection. These technologies enable the software to learn from patterns and behaviors, improving its ability to identify new and sophisticated spam tactics. The continuous evolution of AI and ML technologies promises to further strengthen the capabilities of email anti-spam solutions, driving their adoption across various sectors.

The rise of Cloud-based Email Security solutions is revolutionizing the way organizations approach email protection. By leveraging cloud infrastructure, these solutions offer enhanced flexibility and scalability, allowing businesses to adapt quickly to changing security landscapes. Cloud-based systems are particularly advantageous for organizations with distributed teams, as they provide seamless access to security features from any location. Furthermore, they reduce the burden of maintaining on-premises hardware, enabling IT teams to focus on strategic initiatives rather than routine maintenance. As cyber threats evolve, cloud-based email security solutions continuously update to provide the latest protection, ensuring that organizations remain one step ahead of potential attacks. This adaptability and ease of use are driving more companies to transition to cloud-based models, aligning with broader digital transformation trends.

Regionally, North America holds a substantial share of the email anti-spam software market. The presence of leading market players, coupled with high adoption rates of advanced cybersecurity solutions, drives this dominance. Additionally, stringent regulatory frameworks in the United States and Canada emphasize the need for robust email security, further boosting market growth in the region. Europe follows closely, with the General Data Protection Regulation (GDPR) playing a pivotal role in ensuring data security and privacy, thereby driving the demand for email anti-spam software.

Component Analysis

The email anti-spam software market is segmented by components into software and services. The software segment dominates the market, driven by the continuous need for effective spam detection and email security solutions. The software is designed to identify and block spam emails before they reach the userÂ’s inbox, leveraging a combination of filters, algorithms, and databases. This segment is witnessing continuous innovation, with vendors incorporating advanced AI and ML features to enhance detection accuracy and efficiency.

Software solutions are further categorized into standalone and integrated solutions. Standalone software is specifically designed to target spam emails, while integrated solutions are

What are the average email marketing results in different countries? Here’s what we’ve found.

Between August 2023 and August 2024, the Federal Trade Commission (FTC) of the United States took law enforcement actions against 20 companies for data privacy and security violations. The latest updated case was with Verkada. The charges were filed by the FTC for failing to secure Videos, Other Personal Data and Violated CAN-SPAM Act.

Among air-travel-related e-mails scanned by BitDefender antispam filters between December 20, 2022, and January 10, 2023, 53 percent of such e-mails were sent to the United States turned out to be scams. Ireland and India followed, with 10 and six percent, respectively.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

How many emails should you put into your autoresponder cycle? We’ve analyzed how the average engagement metrics change depending on the number of emails our customers used in their autoresp onder cycles.

Anti Spam Filter Software Market Outlook

In 2023, the global market size for Anti Spam Filter Software is estimated to be approximately USD 1.2 billion, and it is projected to reach USD 3.8 billion by 2032, growing at a CAGR of 13.7% during the forecast period. This growth can be attributed to the increasing incidence of spam emails and cybersecurity threats, leading organizations globally to adopt more sophisticated anti-spam solutions.

The rise in cybercrime, especially targeted email-based attacks, has been a significant driver for the Anti Spam Filter Software market. Organizations across various sectors have witnessed a surge in spam and phishing attacks, which can lead to severe financial and reputational damage. The increasing adoption of cloud services and remote working models due to the COVID-19 pandemic has also necessitated robust spam filter solutions to protect sensitive data and maintain operational integrity. Moreover, the rapid digital transformation and the proliferation of internet-connected devices have expanded the attack surface, making anti-spam filters more critical than ever.

Furthermore, regulatory requirements and data protection laws such as GDPR in Europe and CCPA in California have compelled organizations to implement stringent email security measures. Compliance with these regulations ensures that companies protect personal data from unauthorized access and breaches. This regulatory pressure has been a catalyst for the adoption of advanced anti-spam software that guarantees compliance while safeguarding communication channels from malicious threats. Additionally, the growing awareness among enterprises about the benefits of investing in cybersecurity solutions has further fueled market growth.

The advent of artificial intelligence (AI) and machine learning (ML) technologies has revolutionized the Anti Spam Filter Software market. AI and ML algorithms can analyze vast amounts of data to detect patterns and anomalies that indicate spam, making these solutions significantly more effective. These technologies can continuously learn and adapt to emerging threats, providing a proactive approach to email security. The integration of AI and ML into anti-spam solutions not only enhances detection accuracy but also reduces the rate of false positives, thereby improving user experience and productivity.

Regionally, North America is expected to dominate the Anti Spam Filter Software market, driven by the presence of major cybersecurity vendors and high adoption rates of advanced technologies. The Asia Pacific region is anticipated to witness the highest growth rate during the forecast period, owing to the increasing digitalization and rising awareness about cybersecurity threats among enterprises. European countries are also expected to contribute significantly to market growth due to stringent data protection regulations and substantial investments in cybersecurity infrastructure.

Component Analysis

The Anti Spam Filter Software market by component is segmented into software and services. The software segment is expected to hold the largest market share, driven by the continuous development and deployment of advanced spam filtering solutions. These software solutions are designed to integrate seamlessly with existing email systems, offering robust protection against a wide range of email-based threats. They employ sophisticated algorithms and heuristics to identify and block spam emails, ensuring that legitimate communications are not disrupted.

On the other hand, the services segment is projected to witness significant growth during the forecast period. Services encompass a broad spectrum, including implementation, consulting, training, and support services. With the increasing complexity of cybersecurity threats, organizations are seeking expert guidance and support to effectively deploy and manage anti-spam solutions. Managed security service providers (MSSPs) are gaining traction, offering comprehensive email security services that include continuous monitoring, threat intelligence, and incident response. This trend is particularly pronounced among small and medium enterprises (SMEs) that may lack the in-house expertise to manage sophisticated spam filter software.

Moreover, the rise of Software-as-a-Service (SaaS) models is transforming the landscape of the Anti Spam Filter Software market. SaaS-based anti-spam solutions offer several advantages, including lower upfront costs, scalability, and ease of deployment. These solutions are particularly attractive to SMEs that prefer operational expenditur

E-Mail Spam Filter Market Outlook

The global market size for e-mail spam filters is poised to grow from approximately USD 2.84 billion in 2023 to an estimated USD 5.97 billion by 2032, with a robust compound annual growth rate (CAGR) of 8.5%. This growth is driven by increasing cyber threats and the rising importance of securing communication channels.

One of the primary growth factors for the e-mail spam filter market is the escalating number of cyberattacks and phishing scams. These attacks often infiltrate via spam emails, making it critical for organizations to implement robust spam filters to protect sensitive information. The sophistication of spam email tactics has evolved, necessitating advanced filtering solutions that can detect and block such threats effectively. Consequently, the demand for dynamic and intelligent spam filtering systems is on the rise.

Furthermore, the growing regulatory demands for data protection and privacy act as significant drivers for this market. Regulations such as GDPR in Europe and CCPA in California mandate stringent measures to protect users' data, including the prevention of spam and phishing emails. Compliance with these regulations often requires the deployment of advanced spam filtering technologies, thereby propelling market growth. Companies are increasingly investing in these solutions to avoid hefty penalties and maintain customer trust.

In addition to spam filters, Email Protection Software plays a crucial role in safeguarding communication channels from a myriad of cyber threats. These software solutions provide comprehensive protection by integrating features such as encryption, data loss prevention, and threat intelligence. With the increasing sophistication of cyberattacks, organizations are turning to email protection software to ensure the confidentiality and integrity of their communications. This software not only helps in blocking spam but also offers advanced threat detection capabilities, making it an indispensable tool for modern businesses aiming to secure their email infrastructure.

Another crucial factor contributing to the market's expansion is the increasing adoption of cloud-based services. Cloud computing offers scalable solutions that can be easily integrated with existing email systems, providing efficient spam filtering capabilities without the need for significant upfront investments in hardware. This flexibility and cost-effectiveness make cloud-based spam filters particularly attractive to small and medium enterprises (SMEs), further driving market growth.

Regionally, North America holds a significant share of the e-mail spam filter market, owing to the high adoption of advanced technologies and the presence of major industry players. The Asia Pacific region is anticipated to exhibit the highest growth rate during the forecast period, driven by the rapid digital transformation and increasing cyber threats in emerging economies like India and China. The stringent regulatory environment in Europe also ensures steady demand for spam filter solutions in this region.

Component Analysis

The e-mail spam filter market can be broadly segmented into two main components: software and services. The software segment encompasses the actual spam filtering applications that can be installed and integrated into email systems. These software solutions range from basic spam filters to advanced machine learning-based systems that can adapt to new threats. The demand for software solutions is driven by their ability to provide real-time protection against spam and phishing attacks, ensuring the security of organizational communication channels.

On the other hand, the services segment includes managed services, consulting, and support services provided by vendors. Managed services are particularly popular among organizations that lack the in-house expertise to manage and update spam filters. These services often include regular updates, monitoring, and management of the spam filtering systems, ensuring optimal performance and protection. Consulting services help organizations choose the right spam filtering solutions and implement them effectively, while support services provide ongoing assistance to address any issues that may arise.

The software segment is anticipated to hold a larger market share due to the increasing preference for advanced spam filtering solutions that can be customize

A March 2023 survey among adults in the United States found that seven in ten respondents aged 65 and older said that scam texts, e-mails, or calls are a very serious problem in the country. Overall, younger individuals between 18 and 29 were less concerned about encountering fraudulence, as 39 percent of them said it was a very serious problem.

A survey from December 2023 showed that almost ** percent of male smartphone owners in Japan knew the phishing scam method of luring people to a fake website via e-mail or SMS. Tricking people into installing fraudulent apps was also known by a majority of the respondents.

This dataset contains over 41,000 posts from the sextortion reporting board of scamsurvivors.com, as collected on the 14th of July, 2023. The data was collected and is shared with the approval of the Scam Survivors administrator. Of these posts, 23,705 were automatically identified as following a common structured report format, and the reported answers to specific questions were extracted into a tabular CSV format, which was then further processed to clean and standardise responses. The data does not contain identifiable or demographic victim information, as the reports are anonymous at source, but does include details of sextortion offenders' (purported) names and ages, as well as their online presence, meeting locations, conversation platforms, interaction dynamics, payment demands and some victim reflection on incidents. This dataset has been created as part of the REPHRAIN project (https://www.rephrain.ac.uk/).

In 2023, ** percent of individuals in France reported being victims of fraud and online scams at least once in the last 12 months, while ** percent stated they had not experienced any fraud or online scams. Furthermore, five percent of respondents reported being victims of harassment and online abuse, while ** percent of them indicated they had not experienced such incidents.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.