In 2024, Meta (formerly Facebook Inc) generated over 160 billion U.S. dollars in ad revenues. Advertising accounts for the vast majority of the social network's revenue. Facebook advertising revenue – additional information Facebook’s business model heavily relies on ads, as the majority of social network’s revenue comes from advertising. In 2020, about 97.9 percent of Facebook's global revenue was generated from advertising, whereas only around two percent was generated by payments and other fees revenue. Facebook ad revenue stood at close to 86 billion U.S. dollars in 2020, a new record for the company and a significant increase in comparison to the previous years. For instance, the social network generated almost seven billion U.S. dollars in ad revenue in 2013, about 10 billion less than the 2015 figure. Facebook's average revenue per user also significantly increased in the same time span, going from 6.81 U.S. dollars in 2013 to 32.03 U.S. dollars in 2020. The U.S. and Canada are important markets for Facebook, considering the average revenue per user (ARPU) in these two countries is far above the global average. Facebook’s ARPU in the U.S. and Canada was 41.41 U.S. dollars in the last quarter of 2019, while the global average was 8.52 U.S. dollars. In Europe, Facebook’s average revenue per user was 13.21 U.S. dollars during the same time period. In terms of segments, mobile is the most promising advertising form for the company. In 2018, Facebook’s mobile advertising revenue already accounted for 92 percent of the social network’s total advertising revenue. Facebook’s mobile advertising revenue grew from an estimate of 13 billion U.S. dollars in 2015 to 50.6 billion U.S. dollars in 2018.

In 2024, Meta, formerly known as Facebook Inc., incurred advertising expenses of over 2.06 U.S. dollars. For the year 2023, Meta's advertising expenses totaled 2.02 billion and for 2022, this figure was 2.65 billion U.S. dollars.

Introduction

Meta Statistics: As a marketer, it's important to understand the social media platforms you're using. Knowing who uses each platform can help you decide where to spend your time and marketing budget. Plus, it's interesting to learn more about the platforms we use every day, both personally and for work. In this article, we've gathered some key meta-statistics for 2025.

Meta business statistics will provide you with key details about who your potential customers are, what they like, how they act online, and what their spending habits are.

In 2024, Meta Platforms generated a revenue of over 164 billion U.S. dollars, up from 134 billion USD in 2023. The majority of Meta’s profits come from its advertising revenue.Meta’s total Family of Apps revenue for 2022 amounted to 114 billion U.S. dollars. Additionally, Meta’s Reality Labs, the company’s VR division, generated around 2.1 billion dollars. Meta’s marketing expenditure for 2022 amounted to just over 15 billion U.S. dollars, up from 14 billion U.S. dollars in the previous year. Increasing audience base despite privacy misgivings Meta’s user numbers have continued to grow steadily throughout past years. In the fourth quarter of 2022, there was a total of 3.74 billion worldwide users across all of Meta’s platforms. For this same time frame, the company recorded 407 million monthly active users across Europe. Downloads of Meta’s app Oculus, for which virtual reality headsets are required, increased greatly from 2020 to 2021, reaching a total of 10.62 million downloads by the end of last year. Up until 2021, downloads had grown in a steady manner but from 2020 to 2021, they more than doubled.User numbers have increased despite data security issues and past controversy such as the Cambridge Analytica scandal in 2018. There remains skepticism surrounding the idea of the metaverse in which Meta aims to immerse itself. Of surveyed adults in the United States, the majority said that they were concerned about their privacy if Meta were to succeed in creating the metaverse.

In the last reported year, Meta's marketing spending amounted to just over 11 billion U.S. dollars, down from 12.3 billion U.S. dollars in the previous year.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

Facebook's advertising revenue in the United States amounted to ***** billion U.S. dollars in 2021, marking a ** percent increase from the previous year. The revenue was projected to record a drop in 2022 and bounce back a year later, to reach ** billion by 2024.

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant. Advertising remains the primary revenue driver The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential. User engagement and global reach The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

According to Cognitive Market Research, The Global Business Metaverse market will grow at a compound annual growth rate (CAGR) of 52.90% from 2023 to 2030. Increasing the Use of Metaverse Platforms by People to Provide Viable Market Output

A significant market driver for Business Metaverse has been the rapid and escalating adoption of metaverse platforms. These platforms, encompassing virtual reality, augmented reality, and online 3D spaces, are witnessing increased utilization across industries. The metaverse offers a dynamic and interactive setting, with virtual events, conferences, and product launches becoming more prevalent.

For instance, Meta invested $150 billion to train the next generation of creators to build immersive educational content on 28th October 2021. Facebook changed its name to Meta Platforms Inc. to reflect the focus and interest on metaphors. The company has started working on ways to protect users in the metaverse. It has collaborated with Color in Tech, a UK-based organization that works on a transparent and inclusive Tech economy. This collaboration will increase competition and will support new ideas in this field.

(Source:about.fb.com/news/2021/10/facebook-company-is-now-meta/)

Moreover, the metaverse's potential to revolutionize e-commerce, gaming, education, and remote work drives investment and innovation. As businesses recognize the metaverse's ability to amplify brand presence and customer experiences, the market is poised for significant growth, prompting technological advancements and transformative economic opportunities.

Market Dynamics of Business Metaverse

Technological Fragmentation to Hinder Market Growth

The constraints of technological fragmentation affected the Business Metaverse market. The diverse range of virtual environments, platforms, and protocols complicated cross-platform transactions and collaboration. Additionally, concerns surrounding data privacy and security within interconnected virtual spaces can lead to hesitancy among consumers and enterprises. Ensuring smoother cross-platform experiences and fostering trust among users and businesses can drive the market's growth.

Impact of COVID–19 on the Business Metaverse Market

The pandemic accelerated the development and adoption of metaverse solutions, reshaping how businesses engage with customers and operate in a digitally transformed landscape. As physical interactions became limited, businesses turned to virtual environments for networking, collaboration, and commerce. Companies adapted their strategies to encompass virtual events, remote work setups, and immersive customer experiences. However, challenges like connectivity disparities and privacy concerns arose. Introduction of Business Metaverse

Technological advancements such as innovations in VR, AR and blockchain, increase in remote work using virtual collaboration tools, increasing use of metaverse in the gaming industry, integration of e-commerce, increased use of digital platforms into industries for regular operations, increased use of metaverse in art and recreational activities, emerging opportunities from various markets and brand promotions widen the Business Metaverse market.

These developments empower businesses to offer better-tailored solutions and services, which, in turn, contribute to the growth of the Business Metaverse industry.

For instance, in November 2021, Barbados, a Caribbean country, was the first to have an embassy in the metaverse. The country is establishing an embassy in the metaverse and formally declaring virtual property its absolute territory. The Ministry of Foreign Affairs and Foreign Trade of Barbados and Decentraland joined a contract to create a virtual embassy. Moreover, the government is also working to make agreements with other metaverse platforms, including SuperWorld, Somnium Space, and others.

(Source:www.indiatimes.com/technology/news/barbados-will-become-the-first-country-with-an-embassy-in-the-metaverse-555318.html)

In 2023, Amazon topped the ranking of highest-spending advertisers in the United States again, having invested over ** billion U.S. dollars in advertising that year. That was more than the second- (Comcast Corp.) and third-placed (Procter & Gamble) companies combined. The battle for digital ad revenue share in the United States Amazon advertising in the United States is a crucial source of income and growth for the online retailer, as it battles with Google and Meta over ad revenue. Although tech giants still have the largest shares of digital ad revenue in the country, their supremacy is weakening. On the other hand, Amazon's share of total U.S. digital advertising revenues continues to increase. By 2026, it is projected to exceed ** percent. Digital advertising leads the global ad market Advertising spending worldwide continues to follow an upward trend in recent years. By the end of 2025, global ad spending will likely reach approximately *** trillion dollars, up from *** billion dollars in 2019. The most significant factor in this growth is the dominance of digital advertising. In 2024, online advertising accounted for over two-thirds of the total advertising spending in most regions worldwide – the only exception was Latin America.

The European System of National and Regional Accounts provides accounting rules for calculating the economic activity of institutional units in their non-financial accounts. The information is presented disaggregated into expenditure and revenue chapters, as well as the state of implementation, and the consolidated summary for Basque Government agencies and regional councils. Quarterly data are presented following the implementation phases of the budgets. More information on the https://www.euskadi.eus/gobierno-vasco/estadistica/?r01kQry=tT:estadistica;cA:r01e00000fe4e66771ba470b8c5e0176bb5f8c3fb;mA:documentLanguage.EQ.es;pp:r01PageSize.20;p:Inter,Inter_portal&r01SearchEngine=meta departmental statistical portal. The European System of National and Regional Accounts provides accounting rules for calculating the economic activity of institutional units in their non-financial accounts. The information is presented disaggregated into expenditure and revenue chapters, as well as the state of implementation, and the consolidated summary for Basque Government agencies and regional councils. Quarterly data are presented following the implementation phases of the budgets. More information on the https://www.euskadi.eus/gobierno-vasco/estadistica/?r01kQry=tT:estadistica;cA:r01e00000fe4e66771ba470b8c5e0176bb5f8c3fb;mA:documentLanguage.EQ.es;pp:r01PageSize.20;p:Inter,Inter_portal&r01SearchEngine=meta departmental statistical portal.

Global media consumption patterns are shifting, with mobile devices maintaining their dominance in 2024. Users worldwide spent an average of ***** hours and ** minutes daily on mobile devices, unchanged from 2023. However, time spent on other media platforms has decreased, with print press experiencing the most significant decline of nearly ** percent compared to the first half of 2023. Changing media landscape The entertainment and media market continues to evolve, with a projected value of *** trillion U.S. dollars by 2027. Tech giants like Alphabet Inc. and Meta Platforms Inc. lead the industry in revenue, followed by traditional media companies such as Comcast Corporation and Walt Disney. The United States remains a crucial market for these companies, with Americans spending an average of *** minutes per day consuming major media. Importance of smartphones to entertainment The times of suing cell phones for calls only are long past. Today, the device is widely used for shopping and media consumption. Watching videos emerged as the leading entertainment activity performed on a mobile worldwide in early 2024. However, regional differences permeate. Video viewing habits are more prominent in APAC. At the same time, Europeans are less likely to watch videos on their phones but more inclined to them for reading the news.

Since going mainstream over a decade ago, hundreds of millions of Americans have embraced social networking sites, including Meta, X, LinkedIn and dozens more. People use these networks to maintain relationships with friends, follow the news and share photos and videos. By leveraging user data for targeted advertisements, where most revenue is derived, sites have been able to capitalize on the popularity of their platforms. As a result, industry revenue has surged at a CAGR of 20.3% over the past five years, including a climb of 12.0% to total an estimated $104.9 billion in 2024 alone. The industry has benefited from the continual shift of advertising spending to the internet, the proliferation of internet-connected mobile devices and more powerful networks. The industry is highly concentrated, with the top three companies making up a significant portion of industry revenue in 2024. Because of its early entry into the sector, Meta (previously Facebook) alone holds most of the market in 2024. The company's high market share and tremendously strong profit have resulted in the average industry profit margin accounting for 30.1% of revenue in 2024. Despite the industry's high profit level, many smaller companies operate at a loss. Since most industry revenue is generated through advertisements, sites must have a large and active user base to successfully attract advertisers. Many websites offer free services to gain users, but it can take a significant amount of time to build up a large user base, and many companies fail to do so before running out of money. Moving forward, industry revenue growth will slow somewhat because of deaccelerated growth in the number of mobile internet connections and the percentage of services conducted online, both of which are critical drivers for social networking sites. Nonetheless, the industry will grow substantially, increasing at a CAGR of 10.7% to $230.6 billion in 2029. Despite less pronounced revenue growth, new sites will continue to enter the industry and exacerbate competition. To compete, social networking sites are poised to focus on serving niche markets and advertisers' interests.

The European System of National and Regional Accounts offers accounting standards for the calculation of the economic activity of the institutional units, in their non-financial accounts. The information is given disaggregated in chapters of Expenditure and Revenue, as well as the state of its execution, and the consolidated summary for the bodies of the Basque Government and Provincial Councils. The quarterly budgets are presented following the phases of the execution of the budgets. More information in the https://www.euskadi.eus/gobierno-vasco/estadistica/?r01kQry=tT:estadistica;cA:r01e00000fe4e66771ba470b8c5e0176bb5f8c3fb;mA:documentLanguage.EQ.es;pp:r01PageSize.20;p:Inter,Inter_portal&r01SearchEngine=meta departmental statistical portal.

The Metaverse Market Report Segmented by Component (Hardware (HMDs, Sensors), Software Platform and More), Platform Type (Centralized Closed Platforms, Open Decentralized Platforms (Web3) and More), Revenue Model (Direct Consumer Spend, Advertising and More), End-User Industry (Gaming and Esports, Media and Live Entertainment, and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The European System of National and Regional Accounts offers accounting standards for the calculation of the economic activity of the institutional units, in their non-financial accounts. The information is given disaggregated in chapters of Expenditure and Revenue, as well as the state of its execution, and the consolidated summary for the bodies of the Basque Government and Provincial Councils. The quarterly budgets are presented following the phases of the execution of the budgets. More information in the https://www.euskadi.eus/gobierno-vasco/estadistica/?r01kQry=tT:estadistica;cA:r01e00000fe4e66771ba470b8c5e0176bb5f8c3fb;mA:documentLanguage.EQ.es;pp:r01PageSize.20;p:Inter,Inter_portal&r01SearchEngine=meta departmental statistical portal.

Between 2017 and 2022, the share of Google and Meta in digital advertising spending in the United States fell from 55 percent to 49 percent. Meta's share reained stable, whereas Google's share lost six percentage points.

Introduction

Surprising Instagram Marketing Statistics: Instagram has solidified its position as a pivotal platform for digital marketing, boasting over 2.4 billion monthly active users globally as of 2024. India leads with approximately 362.9 million users, followed by the United States with around 158.4 million. The platform's visual-centric features, including Stories and Reels, have significantly contributed to its widespread adoption. Notably, over 400 million users engage with Instagram Stories daily

In terms of advertising, Instagram's influence is substantial. Brands are projected to invest over USD 10 billion in Instagram ads in 2024. This surge is attributed to the platform's high engagement rates and its ability to connect businesses with a diverse audience. Furthermore, Instagram is anticipated to generate more than half of Meta Platforms' advertising revenue in the U.S. by 2025, driven by improved monetization strategies and the growing popularity of short-form videos like Reels.

User engagement on Instagram remains robust. U.S. adults spend an average of 33.1 minutes per day on the platform, reflecting its integral role in daily digital consumption. Additionally, 60% of users discover new products through Instagram, underscoring its effectiveness as a tool for brand discovery and consumer influence.

Given these Instagram Marketing statistics, Instagram continues to be an essential platform for businesses aiming to enhance their online presence and engage with a global audience.

Qualitative content analysis was conducted through three data types: annual reports, earnings calls and shareholder meetings, and terms of service agreements or “user contracts.” In addition to these three categories of data, summary statistics of revenues and assets were derived from financial data and leaked internal and court documents were examined. Data were obtained through the firms, from the Security and Exchange Commission’s (SEC) EDGAR system, Wharton WRDS, ToS agreements from firms and through the Internet Archive “Wayback Machine,” and leaked documents from secondary grey literature and Harvard’s “fbarchive.” I apply qualitative content analysis (QCA) as my method of inquiry using Atlas.ti qualitative data analysis software to help code and analyze study data.The categories of textual data are divided into user-targeted ToS agreements and investor-targeted reports. The latter category is divided into annual reports: 10-Ks, annual meetings termed “annual reports,” and earnings calls: follow up calls, 10-Qs, and other quarterly earnings presentations and reports, termed “earnings reports.” I began with conceptual analysis before moving to a relational analysis. I use a hybrid iterative deductive and inductive method of inquiry. I used an open, adaptive, coding process to inductively investigate the data and build a coding system. Financial data were used to summarize asset holdings, market capitalization, and revenue and earnings before interest, taxes, depreciation, and amortization (EBITDA). Financial statements, such as 8-Ks, and leaked internal documents underwent unstructured analysis to search for anomalous data. The structured content analysis approach outlined here was applied to annual reports, earnings calls, and Terms of Service (ToS) data for both cases. A total of 521 documents were reviewed, 268 in the three document categories revealing 22,652 quotations from three primary theme and three concept codes. I used Atlas.ti qualitative data analysis (QDA) software to apply a non-hierarchical coding structure to the data. Three primary theme concepts from the literature were applied to the data: “user,” “data,” and “value,” with variations of these themes used in search terms. These three primary theme concepts were applied in various combinations and new concepts were used after initial analysis. For example, an inductive analysis found that artificial intelligence (AI) was a frequently used relevant concept in the data and a consultation of theory and the literature links the concept to the “value” theme. The resulting adjusted concepts used were “user engagement,” “user data,” and “AI,” with a multitude of related search terms.

In 2024, global advertising spending will reach an estimated *** billion U.S. dollars, up from *** billion dollars a year earlier. That represents a year-over-year (YoY) growth of approximately *** percent. The annual value was projected to continue to expand, surpassing **** trillion dollars by 2028. World's top advertising channels According to another source's forecasts, the internet alone attracted ***** out of ** ad dollars worldwide in 2024, solidifying digital channels' relevance for the industry. The rest of the top three global ad media included TV and outdoor displays, which collectively accounted for little more than ** percent of the market. However, the out-of-home (OOH) segment was expected to be the world's fastest-growing ad medium that year, and the only one with a double-digit increase rate. Leading countries and media companies In 2023, Alphabet concentrated around *********** of global ad revenues. Meta, Amazon, Alibaba, and TikTok followed , revealing that five big techs held **** of the world's ad revenues. Meanwhile, the United States came in first on the ranking of economies by ad spending in 2024. It stood far ahead of the second place, China, and both left the United Kingdom and Japan nearly tied for the third place.