A majority of U.S. adults across the political spectrum support a second round of stimulus spending targeted at people to combat the economic effects of the COVID-19 pandemic, according to an August 2020 survey. 82 percent of Democrats surveyed support further stimulus spending on individuals, along with 65 percent of Republicans and 72 percent of political independents.

73 percent of U.S. adults support a second round of stimulus spending targeted at people to combat the economic effects of the COVID-19 pandemic, according to an August 2020 survey. Conversely, only 10 percent of respondents said there should be not be any further stimulus spending of any kind.

According to a July 2020 survey, 46 percent of U.S. adults believe that poor people are most in need of a second round of COVID-19 stimulus spending. In contrast, only three percent thought big business and large organizations are most in need.

SDI’s "Homeland Security Expenditure in the UK to 2020: Market Review" provides historic and forecast market sizing and budget allocation, and a top-level analysis of the market. SDI’s "Homeland Security Expenditure in the UK to 2020: Market Review" provides a quantitative view of historic and forecast market sizing and budget allocation, and a top-level analysis of the market. The information in this Market Review draws upon SDI’s in-depth, primary research and proprietary databases to provide you with robust data. It is an essential resource for professionals active across the industry value chain and for new players considering entry into the market. Read More

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Americans are split on whether the poor or big business benefited most from the first round of COVID-19 stimulus spending, according to a July 2020 survey. 30 percent of respondents believed the poor were the greatest beneficiaries, while 27 percent thought that big business and large organizations were helped the most.

According to a July 2020 survey, Republicans and Democrats differ slightly on whether big business benefited most from the first round COVID-19 stimulus spending. 21 percent of respondents who identified as Republican believed big business and large organizations were helped the most, compared to 32 percent of Democrats surveyed.

The majority of surveyed business-to-business (B2B) technology vendors spend between 10,000 and 50,000 U.S. dollars per year on review sites. However, 23 percent of respondents claim they are not sure how much their organization spends on review sites every year.

It was calculated that the digital advertising spending worldwide amounted to 549.51 billion U.S. dollars in 2022. The source projected that by 2027, the spending would reach 870.85 billion dollars.

Advertising spending - additional information

Advertising can utilize almost any form of media to meet its needs. Media including print, television, radio, cinema, outdoor, mobile and digital have all been targeted by advertisers. Global advertising spending has been constantly increasing (with the exception of 2020) since 2010, and is forecast to round up to nearly 856 billion U.S. dollars in 2023. Due to advances in technology and consumer preferences, not all media are as heavily invested in as others. As of 2022, the internet was considered the most important medium for advertisers, accounting for 62 percent of total media ad spend in 2022. Internet expenditures are projected to record a growth of 8.4 percent in 2023.

Digital advertising spending worldwide – which includes both desktop and laptop computers as well as mobile devices – stood at an estimated 522.5 billion U.S. dollars in 2021. This figure is forecast to constantly increase in the coming years, reaching a total of 835.82 billion U.S. dollars by 2026. Mobile internet advertising is a heavily invested sub-sector of the digital advertising industry. Mobile internet advertising spending is forecast to increase from 276 billion U.S. dollars in 2020 to nearly 495 billion U.S. dollars in 2024. Following this pattern, mobile advertising spending in the U.S. is also forecast to grow in the coming years. Mobile ad spending in the U.S. is projected to gain nearly 25 billion U.S. dollars in 2023.

According to a July 2020 survey, a majority of Democrats believe that poor people are most in need of a second round of COVID-19 stimulus spending, while Republicans are split between the working and middle classes. During the survey, 57 percent of respondents who identified with the Democratic party chose poor people. Conversely, 31 percent of Republicans selected poor people as the group most in need, while another 31 percent chose middle-class people.

In 2020, consumer spending on augmented and virtual reality (AR/VR) technology is expected to reach around 6.36 billion U.S. dollars, whilst the distribution and services sector is forecast to spend nearly two billion U.S. dollars. Total AR/VR spending worldwide is projected to amount to 12 billion U.S. dollars in 2020, although this is set to rise considerably through to 2024, reaching 72.8 billion U.S. dollars.

AR consumption

AR technology is being used across numerous industries such as healthcare, public safety, gas and oil, tourism and marketing. As the technology improves further, there is no doubt that the use cases of AR will widen and develop as businesses and consumers alike realize the full potential, with the technology expected to become as prominent as mobile devices are in today’s market.

VR consumption

VR gaming and VR video make up the largest consumer use cases for VR technology, with 20.8 billion U.S. dollars expected to be spent in 2023 on these areas alone. However, experts have suggested that the benefits of VR will have an impact upon industry too, with improvements to efficiency a real possibility. As a result, by 2023 it is expected that industrial usage will be three times larger than that of consumers.

Research and development (R&D) spending was forecast to reach over 2.47 trillion U.S. dollars globally in 2022 (once local currencies are converted for purchasing power parity). This compares to around one trillion U.S. dollars in 2005, and around 555 billion U.S. dollars in 1996. Spending decreased somewhat in 2020 following the outbreak of COVID-19, but increased again in 2021 and was forecast to do so in 2022 too.

The content spending of Netflix worldwide amounted to around 16.2 billion U.S. dollars in 2024, down from a targeted 17 billion U.S. dollars. According to estimates, Netflix's expenditures on content will likely grow to roughly 18 billion U.S. dollars in 2025. Netflix leads SVOD original content spending A forecast suggests that Netflix spent around seven billion U.S. dollars on its own originals in 2023, ranking fifth among global media companies after Disney, Warner Bros. Discovery, Paramount, and Comcast. However, with a share of over 25 percent, the streaming giant accounts for the highest amount of SVOD original content spending worldwide. Slowdown in content investments Aside from the beginning of the COVID-19 pandemic in 2020, when Netflix’s content spending fell, its investments in content have steadily increased every year. Production costs of originals, such as “Stranger Things” and “The Crown,” are reaching ever new heights. But the company is expected to plateau its content budget for the next few years, and it is not the only streaming provider that needs to keep their costs low. Following a net loss of over one billion U.S. dollars in its direct-to-consumer segment in Q1 2023, Disney announced in February 2023 that it would be slashing five billion U.S. dollars in costs, including both content and non-content cuts, in order to make its streaming business profitable.

Microsoft’s research and development expenditure amounted to around 29 billion U.S. dollars in its 2024 fiscal year, a record high. Microsoft ranks second among software and computer service companies worldwide in terms of R&D spend, behind only Google’s parent company Alphabet. Microsoft Corporation One of the most successful tech companies worldwide, Microsoft, together with its most famous product, the Windows operating system, has long been a household name. The company’s fiscal year 2021 not only witnessed a record spending for R&D, but also a record high in terms of annual sales – Microsoft brought in 168.08 billion U.S. dollars in net sales that year, proving that their businesses are stronger than ever, after years of continued success. Microsoft's Diverse businesses Some of Microsoft’s major business ventures include the above-mentioned Windows operating system, software packages such as Microsoft Office, various lines of consumer electronics, as well as cloud computing offerings. Microsoft’s productivity and business processes segment, which include products such as Office 365 and LinkedIn, brought in around 53.9 billion U.S. dollars in the 2021 fiscal year.

In 2022, the gross domestic expenditure on research & development (GERD) in Morocco amounted to approximately two billion U.S. dollars. R&D spending in the country increased in the years under review. In 2020, Morocco's gross spending on R&D stood at around 1.8 billion U.S. dollars.

In 2024, global government expenditure for space programs hit a record of approximately 135 billion U.S. dollars. The United States Government spent around 79.7 billion U.S. dollars on its space programs in than year, making it the country with the highest space expenditure in the world. The U.S. was followed by China, with government expenditure on space programs of over 19 billion U.S. dollars. The Space Agencies Responsible for civilian space programs, as well space research and exploration, the space agencies have gained in importance over the past decades. Today, there are six government space agencies (NASA, CNSA, ROSCOSMOS, ESA, ISRO, and JAXA) with full launch and extraterrestrial landing capabilities. The National Aeronautics and Space Administration (NASA) is undoubtedly the most renowned of them all. Since its establishment in 1958, NASA has worked with international partners to enable human expansion across the solar system and beyond, bringing new knowledge and opportunities back to our home planet. It is therefore not surprising that most of their budget goes to toward science and exploration. NASA’s requested FY 2024 budget for all sectors is 27.2 billion U.S. dollars.

In 2022, the gross domestic expenditure on research & development (GERD) in Tunisia amounted to approximately 750 million U.S. dollars. R&D spending in the country increased in the years under review. In 2020, Tunisia's gross spending on R&D stood at around 690 million U.S. dollars.