As per the Future Market Insights (FMI) estimates, the globalspirits marketis estimated at US$ 59,408 million in 2023. During the forecast period, the market is anticipated by FMI to expand at a CAGR of nearly 4%. By 2033, the sales of spirits on a global scale are estimated to be worth around US$ 90,288.9 million.

Country-wise Analysis

Category-wise Insights

Scope of the Market Report

The United States Distilled Spirits Market Report is Segmented by Type (Whiskey, Vodka, Rum, Brandy, Gin, and Other Spirits) and Distribution Channel (Off-Trade and On-Trade). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.

In 2024, spirits held a market share of about 42.2 percent of total alcohol sales in the United States, unchanged compared to the previous year.

Global Spirits Market to hit USD 202.63B by 2029 growing at 5.9% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

The Report Covers Global Spirits Market Trends and is Segmented by Product Type (Whisky, Brandy, Rum, Tequila and Mezcal, and Others), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Market Size and Forecasts are Provided in Terms of Value (USD) for the Above Segments.

In 2024, beer accounted for an estimated 42 percent of the U.S. alcohol industry market. Wine's share of the market declined to its lowest level in decades in that year. Alcoholic beverage sales in the U.S. In 2022, total alcoholic beverage sales numbers in the United States reached nearly 260 billion U.S. dollars. U.S. sales numbers had been increasing for years prior to the COVID-19 pandemic. Supplier gross revenue was highest in the spirits segment at 37.65 billion U.S. dollars. Leading beer brands With sales of nearly seven billion U.S. dollars, Bud was the leading brand of beer in the United States. Introduced in 1982, Bud Light is one of the world’s top-selling light beer lagers. Top competitor Michelob ranked second with roughly 3.5 billion dollars in sales that year.

Diageo Plc was the leading spirits company in the United Kingdom in 2022. In that year, the company's products accounted for 30.4 percent of the spirits market in the country.

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Spirits Market Size 2025-2029

The spirits market size is forecast to increase by USD 158.1 billion at a CAGR of 4.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing demand for high-quality, premium spirits. Consumers are willing to pay a premium for authentic and superior tasting spirits, leading to a shift in market dynamics towards niche and super-premium offerings. Additionally, the rise in popularity of low-alcohol or alcohol-free spirits, caters to health-conscious consumers, expanding the market's reach. However, this burgeoning market faces challenges, including the increase in the availability of counterfeit spirit products. These counterfeits not only affect the brand reputation of market companies but also pose a threat to consumer safety. Companies seeking to capitalize on market opportunities must focus on product innovation, quality assurance, and brand protection strategies.
Effective supply chain management and collaboration with regulatory bodies can help mitigate the risks associated with counterfeit products and maintain consumer trust. In summary, the market presents both challenges and opportunities, with increasing demand for premium and low-alcohol spirits driving growth, while the proliferation of counterfeit products necessitates a focus on brand protection and quality assurance. Companies that navigate these challenges effectively will be well-positioned to capitalize on the market's potential.

What will be the Size of the Spirits Market during the forecast period?

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The market encompasses the production and sale of distilled beverages, including hard liquor and flavored spirits, within the broader alcoholic drinks industry. This market exhibits growth, driven by consumer preferences for premiumization and innovation. Alcoholic fermentation and distillation processes are used to create a wide range of alcoholic beverages, with varying alcohol contents and flavors. The Distilled Spirits Council reports that spirits account for a significant portion of global alcohol consumption. Key trends include the rise of premium spirits and the introduction of new, unique flavors to cater to evolving consumer tastes.
Beverage firms continue to invest in research and development to meet these demands and expand their offerings. The market's size and direction reflect the industry's ongoing evolution and adaptability to consumer preferences.

How is this Spirits Industry segmented?

The spirits industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Whisky
  Brandy
  Rum
  Gin
  Others


Distribution Channel

  Off-trade
  On-trade


Product Type

  Mass
  Premium
  Super premium
  Luxury


Geography

  Europe

    France
    Germany
    Spain
    UK


  APAC

    China
    India
    Japan


  North America

    US
    Canada


  South America

    Brazil


  Middle East and Africa

By Type Insights

The whisky segment is estimated to witness significant growth during the forecast period. Whisky, a category of distilled beverages, showcases a diverse range of types, each with unique flavors and characteristics. Notably, Scotch whisky, originating from Scotland, is celebrated for its tradition and craftsmanship. This spirit can be classified as single malt, produced from malted barley in a single distillery, or blended, combining malt and grain whiskies from various distilleries. Flavors vary from smoky and peaty in Islay malts to the more delicate and fruity notes in Highland and Speyside whiskies. Glenfiddich, a subsidiary of William Grant and Sons Ltd, is a prominent player in the global spirits industry. They offer a wide range of expressions, highlighting the rich heritage and craftsmanship of the Scottish tradition.

The alcoholic beverages sector encompasses various categories, including spirits, beer, and probiotic drinks. Premium spirits, such as whisky, are gaining popularity due to the premiumization trend in the beverage industry. Alcoholic drinks are produced through alcoholic fermentation, with an alcohol content ranging from 14% to 60%. Hard liquors, like whisky, are distinct from beer and probiotic drinks, which undergo different production processes. Alcohol retailers play a crucial role in the distribution of these beverages, while alcohol advertising influences consumer preferences.

Craft Whiskey, Craft Vodka, Premium Spirits, and Specialty Spirits are popular segments in the market. Craft Distilleries, Artisanal Blends, and Handcrafted Spirits are also gaining traction, offering consumers unique and authentic experiences. Flavored Spirits, such as flavored whiskies, add to the diversity of the market. The market is a dynamic and di

The Report Covers APAC Spirits Market Analysis and it is Segmented by Product Type (Whiskey, Vodka, Rum, Brandy, and Other Product Types), Distribution Channel (Specialty/Liquor Stores, Online Retail Stores, On-Trade, and Other Sales Channels), and Geography (India, China, Japan, Australia, and Rest of Asia-Pacific). The market size and values are Provided in (USD million) during the forecast period for the above segments.

The global specialty spirits market size reached USD 32.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 47.8 Billion by 2033, exhibiting a growth rate (CAGR) of 4.15% during 2025-2033. The rising preference for healthy alcoholic drinks across the globe, the increasing expenditure capacities of consumers, and the introduction of low alcohol by volume (ABV) specialty spirits represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the global specialty spirits market, along with forecasts at the global, regional, and country levels from 2025-2033. Our report has categorized the market based on product type and distribution channel.

The Report Covers Global Craft Spirits Industry Statistics and it is Segmented by Type (Whiskey, Gin, Vodka, Brandy, Rum, and Other Types); Distribution Channel (On-trade Channels and Off-trade Channels); and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The market size is provided in terms of value (USD Million) during the forecast period for the above segments.

This statistic presents a distribution of the distilled beverage market in Brazil as of September 2017, sorted by company. Companhia Müller de Bebidas held the largest share of the Brazilian spirits market, with a share of 16 percent. Diageo came in second, with a market share of 12.2 percent.

The Global Alcoholic Beverages Market is Segmented by Product Type (Beer, Wines, Spirits, and Other Product Types), Distribution Channel (On-Trade and Off-Trade), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers the Market Sizes and Forecast of Alcoholic Beverages in Value (USD Million) for the Above Segments.

Spirits Market Size Value in Germany, 2021 Discover more data with ReportLinker!

European Spirits Market Size Value Share by Country (Euros), 2023 Discover more data with ReportLinker!

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Craft Spirits Market Size 2024-2028

The craft spirits market is estimated to increase by USD 50.89 billion and grow at a CAGR of 20.65% between 2023 and 2028. The market is set for substantial expansion, fueled by growing favoritism among millennials and women. With millennials renowned for their adventurous spirit and creativity, craft spirits have gained traction due to their artisanal blends and inventive flavors. This demographic, known for its significant purchasing power, gravitates toward unique and exotic offerings that resonate with their individuality. Craft spirits appeal to their preference for handcrafted products and openness to experimenting with novel tastes, diverging from conventional choices. This trend is especially pronounced in the UK and the US, where smaller-scale brands like Tito's Handmade Vodka are favored over larger corporate manufacturers.

What will be the size of the Market During the Forecast Period?

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Market Segmentation

By Product

The market share growth by the craft whiskey segment will be significant during the forecast period. Demand for craft whiskey is growing as consumers demand more premium products that are made with quality ingredients and taste better than traditional spirits. Market players are developing new products to meet increasing consumer demand, which will drive segment growth during the forecast period.

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The craft whiskey segment was valued at USD 8.95 billion in 2018 and continued to grow by 2022. Demand will remain high during the forecast period due to increasing demand from emerging economies such as India and South Africa. Demand for craft whiskey is growing in India, the US, and other markets, among others. The growing demand leads to investments, mergers, acquisitions or partnerships of major suppliers to open new distilleries in various countries. Thus, the continuous launch of new brands and collaboration between manufacturers will positively influence the market growth during the forecast period.

Key Region

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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America accounted for the largest share of the global market in 2022. The presence of key vendors, the growing demand, the increasing number of breweries, and the rising disposable incomes of people in the region are expected to drive the growth of the market in the region. The US and Canada are the leading countries in the market in North America. The growing number of breweries in the country is boosting the growth of the market in the US. Thus, the rising number of breweries in the region will drive the growth of the market during the forecast period.

Market Dynamics and Customer Landscape

The market is experiencing significant growth, driven by the increasing popularity of craft distilleries and the desire for unique, high-quality liquors. The distillery sector is focusing on using natural ingredients, such as spring water and non-GMO grains, to create spirits with distinct tastes and novelty. The market encompasses various types of liquor, including whiskey, gin, and flavored whiskey. Craft distilleries are emphasizing the lifestyle aspect of their products, with many offering tours and tastings to attract consumers. The online boom has also played a role in the growth of the market, allowing consumers to purchase their favorite brands from the comfort of their own homes. Major producers in the alcohol and tobacco industry are taking notice of the market and are investing in licensed distilleries to capitalize on this trend. Beverage professionals are also incorporating craft spirits into cocktails, further increasing demand. Package designs are also becoming increasingly important in the market, with consumers drawn to unique and eye-catching labels. Off-trade sales are a significant revenue source, but on-trade sales, such as those made in bars and restaurants, are also growing in importance. Whiskey remains a major player in the market, but gin is also gaining popularity due to its versatility and distinct taste. Overall, the market is expected to continue growing as consumers seek out unique and high-quality liquors. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

The market is poised for significant growth, driven by the increasing popularity among millennials and women. Millennials, known for their a

Spirits Market Size Value in Austria, 2021 Discover more data with ReportLinker!

The global alcoholic beverages market size reached USD 1,616.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,996.8 Billion by 2033, exhibiting a growth rate (CAGR) of 2.30% during 2025-2033. The changing consumer preferences for premium and craft beverages, increasing disposable incomes, stringent government regulations, significant growth in the e-commerce industry, the rising demand for low-alcohol alternatives, emerging social and cultural influences, etc., are major factors propelling the market growth. At present, Europe holds the largest market share, driven by shifting consumer preferences towards premium and craft alcoholic products.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global and regional levels from 2025-2033. Our report has categorized the market based on category, alcoholic content, flavor, packaging type, and distribution channel.

Spirits Market Size Value in Spain, 2021 Discover more data with ReportLinker!

As per Cognitive Market Research's latest published report, the Global Craft Spirits market size was USD 8,990.45 Million in 2016 and it is forecasted to reach USD 45,689.13 Million by the end of 2028. Craft Spirits Industry's Compound Annual Growth Rate will be 18.23% from 2023 to 2030.

North America Craft Spirits market size is anticipated to reach USD 16,482.35 Million by 2028.

What is Driving Craft Spirits Market?

Increase in the number of restaurants and bars across the globe

The food and beverage industry is growing at a significant growth rate. Beverages are a big part of people's lives. Growing spending capacity in population has changed the food and beverage business. People are increasingly choosing restaurants that offer more than just good food. There has to be a fine balance of taste, authenticity, health, and transparency.

Moreover, according to the National Restaurant Association, many consumers order deliveries or prefer takeaways. A booming food and beverage industry has also attracted foreign direct investments to the region. Restaurants and bars that serve liquor have a lot of scope for raking in profits since alcohol is a high-profit margin item. Further, restaurants and bars are focusing on retaining their customers by bringing new-age techniques like mixologists, using happy hour strategies, controlling liquor costs, pricing liquor right, using proper upselling methods. This has further enhanced traffic into restaurants and bars.

Happy Hours have become the most used marketing strategy for increasing restaurant and bar profits. In addition to this, many restaurants started offering numerous other services, including take-out, drive-thru, and home delivery, which are well suited to the modern lifestyle. This has gradually increased the traffic of individuals visiting hotels.

Eating out has become a fashionable lifestyle among consumers in the several developed and developing countries. Some hotels have been particularly perceptive to consumer drinking trends, and they have successfully aligned their resources to enhance drink quality.

The rise in business travellers contributes major rise in the craft spirit market as they are the most common visitors to the hotel bar and restaurant, attending during 67% of the trips they take, and they drink nearly three drinks per visit. Thus, an increase in the number of restaurants and bars across the globe drives the growth of the craft spirit market.

Restraints for Craft Spirits Market

Health risk associated with high consumption of craft spirit (Access Detailed Analysis in the Full Report Version)

Opportunities for Craft Spirits Market

The rise in alcohol e-commerce market: (Access Detailed Analysis in the Full Report Version)

What are Craft Spirits?

Craft spirits, according to the American Craft Spirits Association, are a product made by a distillery that prioritizes transparency in distillation and is open about the spirit's components, distilling location, and aging and bottling process.

Craft spirits are handcrafted and usually manufactured by a small distillery that uses ingredients and resources found locally. Craft spirits are made in tiny batches, and some of the most well-known examples are gin, vodka, and rum.

The manufacturers produce no more than 750,000 gallons each year. They must declare themselves to be craftsmen. Craft distilled spirits are made utilizing a combination of traditional and new procedures such as fermenting, distilling, re-distilling, blending, infusing, and warehousing to reflect the vision of its chief distillers.

The producer needs a distiller's license, to make craft spirit that specifies the production capacity and allows for independent operation under the supervision of an alcoholic beverage industry player.

A spirit made by a distillery that is independently owned and operated, having more than 75% equity ownership and operational control. They agree to obey the association's code of ethics and are not controlled by a large distillery.

Craft spirits include whiskey, vodka, gin, rum, brandy, liqueur, and many others. These can be found in bottle shops, pubs, the internet, restaurants, and other establishments. These handmade spirits are sold both on and off the market.